News

New and Notable Publishers on the Rakuten Advertising Network for August 2020

The 2020-2021 school year is about to start – and we’re giving you an assignment. Read up on the new and notable publishers on the Rakuten Advertising network for August, and if you want to reach their audience, get in touch with them today.
Insights

The Rakuten Advertising Back to School Report: Planning for an Omnichannel School Year

Back to school shopping in 2020 is going to be unlike any shopping season we’ve ever seen before.
Marketing Strategies

Implement Mobile In-App Tracking to Get More Out of Your Affiliate Program

Mobile in-app tracking allows advertisers to track conversions that occur on an advertiser’s mobile app, effectively allowing an advertiser to extend their campaigns to account for a mobile app user and ultimately to help them get a clearer view of their overall affiliate program.
News

New and Notable Publishers on the Rakuten Advertising Network for July 2020

Summer is heating up and our network continues to grow as publishers see the quality of our advertisers and the results we can deliver for them. Here’s a look at some of the new and notable publishers on the Rakuten Advertising network for July.
News

What is CCPA and How Can Your Business Ensure Compliance?

The California Consumer Privacy Act, better known as CCPA, was enacted in 2018 and provides new privacy rights to consumers living in California.
Insights

Affiliate Advertiser Spotlight: Jetson

In this edition of our Affiliate Advertiser Spotlight series, we talk a bit with Jetson, a new probiotic company that is focused on helping people live longer, healthier lives by delivering fresh seasonal probiotics directly to their door every month. 
Marketing Strategies

Commissioning Strategies: Providing Publisher Incentives That Align with Brand Objectives

In 2019, our affiliate product team released features that expanded an advertiser’s ability to create variable commissioning structures for their offers.
Insights

How To Leverage Rakuten Advertising’s Financial Dashboard to Manage and Grow Your Affiliate Program

Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, where conversion is strongest, and what trends are emerging over time ensures that every dollar in the affiliate channel is maximized.
News

New and Notable Publishers on the Rakuten Advertising Network for June 2020

Rakuten Advertising’s extensive publisher network is the gold standard in the affiliate marketing industry, connecting our advertiser clients with millions of interested and engaged consumers 24 hours a day, 7 days a week. We are highlighting several new and notable publishers on our network, telling you more about what they do and how you can […]
Insights

How D2C Brands Can Appeal to Consumers of All Generations from Gen Y to Baby Boomers

Emerging direct-to-consumer (D2C) brands have ample opportunity to win over shoppers of all generations– provided they take the right approach to connecting with them through the channels they visit most.
Marketing Strategies

How to Leverage Multi-Touch Commissioning to Identify and Reward Top of Funnel Publishers

The consumer journey is more complex today than ever before.
Group of people with devices
News

Rakuten Advertising – Publisher Payment Update

Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities.