Rakuten Advertising’s extensive publisher network is the gold standard in the affiliate marketing industry, connecting our advertiser clients with millions of interested and engaged consumers 24 hours a day, 7 days a week. We are highlighting several new and notable publishers on our network, telling you more about what they do and how you can […]

Graduation Day is a rite of passage in our society, a day marking the recognition of the completion of one journey and the beginning of another.

We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve. Countries throughout Asia-Pacific and Europe, including the U.K., France, Germany, Italy, and Spain have all started easing restrictions and are slowly allowing people to return to […]

Emerging direct-to-consumer (D2C) brands have ample opportunity to win over shoppers of all generations– provided they take the right approach to connecting with them through the channels they visit most. Rakuten Advertising surveyed 1,000 adult shoppers who have bought from a D2C brand in the past. Rakuten Advertising defines D2C brands as businesses that are […]

The consumer journey is more complex today than ever before. With the advent of influencer marketing and large media houses becoming publishers in affiliate networks, top of funnel partners are pushing the industry to think beyond last click attribution. Rakuten Advertising gives brands the flexibility to track and reward publishers that contribute to driving brand […]

On Sunday, we celebrate Mother’s Day in Australia, Brazil, Canada, Germany and the United States. With varying lockdown restrictions in place, and many still practicing social distancing, Mother’s Day 2020 is bound to be different. This week on our resource center, Consumers, Commerce & COVID-19, we looked back at Mother’s Day in the U.K., where […]

Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities. This transition enables Rakuten Advertising to facilitate more global partnership opportunities between advertising and publishers. The change in providers gives us the ability to make direct deposit payments to publishers in 74 countries. Following our four-phase […]

It’s now been over a month since the world entered lockdown. People have adapted to becoming teachers and at-home fitness gurus, and to conducting business over zoom. With these new lifestyle demands come changes to how people consume media and shop. This week, our resource centre Consumers, Commerce & COVID-19 features insight into how consumers […]

Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel. That’s why starting today, we’re launching an Affiliate Marketing 101 series aimed at answering the common question of “what is affiliate marketing?,” as well as dive into why […]

Over the course of the past week, there has been a string of good news stories from around the world. Germany and Italy have started the process of slowly lightening lockdown measures; in the UK 99-year-old Captain Tom raised close to £30M for the NHS; and globally, musicians united to support frontline healthcare workers and […]

For many people in lockdown, it feels like time is drifting by more slowly than normal. The reality is, the world is continuing to change at a rapid pace. The industries that we operate in are no different, especially as people’s needs and priorities change week-to-week based on their circumstances and the restrictions of their local governments.

Data privacy has been top of mind with most of us in the digital space over the past few years.