Navigating Tracking Prevention Technologies

Update: On July 28th, 2020, Firefox released its latest browser update which includes additional protections against cookie tracking.

Rakuten Advertising’s Julie Van Ullen Named to IAB Board of Directors

Rakuten Advertising is honored to have our Managing Director of North America Julie Van Ullen named to the Interactive Advertising Bureau (IAB)’s Board of Directors.

Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.
Marketing Strategies

How Travel Marketers Can Leverage Affiliate Marketing to Increase Bookings

Digital ad spending in the travel space has grown exponentially over the past five years. eMarketer projects that travel advertisers in the US will spend $12.97 billion on digital advertising in 2020, more than double the $5.95 billion they spent in 2016. This post reveals how travel marketers can leverage affiliate marketing to increase bookings.