Rakuten Advertising Blog

December 10, 2024
Insights

FAST Track to Success: why Free Ad-Funded Streaming is changing the face of CTV

The landscape of video consumption has dramatically shifted with the rise of smart TVs and streaming platforms, making Free Ad-Funded Streaming (FAST) a cornerstone of the Connected TV (CTV) ecosystem. Our latest report, "FAST Track to Success," co-created with Campaign, explores this evolution, offering insights from our survey of consumers across Europe. Discover how FAST is reshaping CTV, presenting unique opportunities and challenges for advertisers.

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May 9, 2023
News

Audience Engine: Making personalisation and segmentation simple

We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionise the industry, Audience Engine.

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August 22, 2024
Insights

Navigating the European CTV market

In the dynamic world of Connected TV (CTV) advertising, understanding market dynamics and nuances is crucial. Our latest report, "The New Frontier of Advertising: Navigating the European Connected TV Market," co-created with Google Ad Manager, dives deep into Europe's CTV advertising landscape.

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A woman and a young boy sit on a bed, smiling as they watch TV together. The woman holds a remote control, and the boy reaches for popcorn from a bowl in front of them. The setting is cozy and relaxed, with a soft-focus background of a lightly decorated room.
Two women are working together at a desk. One is standing and looking at a laptop screen while smiling, and the other is holding a tablet and also smiling. Both appear engaged and collaborative. There is a smartphone and a pencil holder with pens on the desk. The background is bright with natural light coming through large windows.
June 26, 2025
Marketing Strategies

Rakuten Advertising: Q2 Affiliate Partner Spotlight

Diversify your affiliate program and watch your performance soar! Our Q2 Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.
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"A man seated in a home setting, smiling at the camera while holding a cardboard box in one hand and a VR headset in the other. A smartphone mounted on a tripod is positioned in front of him, suggesting he is recording a video. The background features shelves with books, plants, and decorative items, while the surface in front of him has electronic gadgets, creating a casual yet professional content creation setup.
May 13, 2025
Insights

Influencer Trends to Watch: Trend #5 The Influencer Effect

Think influencers are just for trendy brands and Gen Z? Think again—creators are the ultimate secret weapon for launching new products, sparking discovery, and driving sales across all ages and categories.
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Earth Day 2025: Soil with white hands holding a small green plant
April 16, 2025
Events

Earth Day 2025: Creating Authentic Action with Affiliate Partnerships

In a world where consumers increasingly vote with their wallets, Earth Day 2025 presents a pivotal opportunity for brands and publishers alike. This isn't just another marketing moment. It's a chance to demonstrate an authentic commitment to sustainability.
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"Two individuals snorkeling underwater, wearing snorkeling masks with breathing tubes and orange life jackets. The clear blue-green water in the background is illuminated by underwater light, with bubbles and water particles adding a sense of motion and vibrancy."
April 15, 2025
Insights

Influencer Trends to Watch: Trend #4 When Content Clicks, Engagement Sticks

Short-form video isn’t just trendy—it’s the secret sauce to making your brand unforgettable. From TikTok to TV ads, find out why this bite-sized content is stealing the show and how you can jump in for maximum impact!
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Affiliate Partner Spotlight: White male with glasses and brown jacket shakes hand with a lady with dark brown hair and a black and white spotted dress.
April 1, 2025
Marketing Strategies

Rakuten Advertising: Q1 Affiliate Partner Spotlight

Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.
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March 25, 2025
Events

DealMaker Europe 2025 | The Official Highlights

DealMaker Europe was a smashing success with a record-breaking number of top advertisers, publishers, and agencies coming together for a jam-packed day of networking, discussions, and fun. Attendees enjoyed a day full of meetings, insightful content, and dealmaking in our first DealMaker event of the year. Read the full blog now to hear more!
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Recent Posts

Winners Revealed for the European Golden Link Awards 2025

Elevating performance is the name of the game, and at Rakuten Advertising, we're thrilled to honour those who excel at it. Our European Golden Link Awards celebrate our partners who are outthinking their competition – every single time.

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Influencer Trends to Watch: #3 Rise of the Micro-Influencers

"An outdoor scene featuring a woman in a white tank top and shorts, holding makeup brushes, with a table of makeup products and a ring light setup, suggesting a beauty tutorial.

Move over mega-influencers; micro-influencers are stealing the spotlight with their authentic vibes, niche expertise, and sky-high engagement rates. If you're ready to turn small followings into big results, it's time to make these relatable powerhouses the MVPs of your marketing strategy.

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Influencer Trends to Watch: #2 Trust, the Ultimate Currency

smiling woman with gray hair sits in a brightly lit room, posing for a selfie or video using her smartphone mounted on a ring light tripod. She wears a white blouse with ruffled sleeves and a colorful patterned scarf around her neck. The background features shelves with various items, suggesting a creative or personal workspace. The atmosphere is vibrant and cheerful.

Trust is the secret ingredient of influencer marketing—it’s what turns a campaign into a connection and followers into lifelong fans. When brands focus on authenticity and real relationships, they tap into the kind of trust that keeps audiences coming back for more.

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2025 Golden Link Awards Europe Finalist Announced

A diverse team of millennial affiliate marketers make an acceptance speech at the Golden Link Awards Europe. The team is compromised of three males and two females

Rakuten Advertising is excited to announce the 2025 Golden Link Awards Europe finalists! A huge congratulations to everyone nominated. We’re thrilled to share that the Golden Link Awards will be held in person at DealMaker Europe in London, on March 19th.

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Influencer Trends to Watch: #1 Full Funnel, Full Impact

Three young women are sitting inside a car and smiling while taking a selfie. The woman in the front on the left, wearing a light pink hoodie, holds up a smartphone to capture the photo. The woman in the middle, wearing a yellow hoodie, leans casually against the back of the seat, smiling warmly, while the woman on the right, dressed in a white hoodie, is laughing joyfully. The interior of the car is bright and modern, with light streaming in through the windows.

Influencer marketing has grown far beyond generating hype—it now influences every step of the buyer’s journey. From boosting brand awareness to driving conversions and loyalty, this $35 billion industry proves its influence across the full funnel.

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Top Influencer Marketing Trends to Watch in 2025

Get ahead in influencer marketing with the latest insights and global trends evolving the industry. Perfect for marketers ready to amplify their impact and connect authentically with audiences worldwide.

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