Cyber Week orders soar as shoppers purchase early
Rakuten Advertising wins three vertical awards at the IPMAs
Driving Retail Success During a Second Lockdown
The benefits of an affiliate marketing strategy
Affiliate marketing is one of the oldest forms of advertising, yet brands are only just beginning to recognise the channels true value. The uncertainty of the past 12-months has led […]
Read MoreHow marketers can overcome ITP and regulation challenges
Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]
Read MoreHow Rakuten Viki engages hard-to-reach audiences
Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment. Reaching over 27 million people in more than 190 countries, Rakuten Viki enables advertisers to connect […]
Read MoreWhy financial services advertisers should focus on affiliate marketing
Brands in the financial services industry are spending more on digital advertising. eMarketer projects that financial services advertisers will spend £14.62 billion on digital channels overall this year, nearly double the […]
Read MoreRakuten TV launches CNN International and Euronews channels
Rakuten Advertising and Rakuten TV are excited to announce the launch of CNN International news channel on Samsung TV Plus in Germany and the UK. The news follows the Euronews […]
Read MoreCalendar: 2021 Global Retail Events
As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased. Once upon a time major shopping peaks revolved around […]
Read MoreThank You for Making Us the #1 Affiliate Network for the 10th Year in a Row
Rakuten Advertising Named Best Affiliate Network by mThink for 10th Consecutive Year, Marking a Decade as the Chosen Performance Marketing Leader For the 10th consecutive year, Rakuten Advertising has […]
Read MoreDiscover a new world of customers via Rakuten Advertising’s proprietary media solutions
Rakuten owned and operated media solutions enable agencies and brands to leverage powerful audiences and unique Rakuten platforms to create meaningful relationships with new customers. Available exclusively via Rakuten Advertising, brands can engage consumers in their local markets […]
Read MorePerformance Marketing trends and predictions for 2021
2020 has seen e-commerce accelerate with more consumers and brands turning to online shopping during lockdown. With high-street, closed people who previously hadn’t shopped online are now more comfortable making […]
Read MoreRising Stars – Publisher models to look out for in 2021
Throughout 2020 publishers and brands have had to adjust to continually shifting consumer behaviours as the world moved in and out of lockdown. Brands looked to make up for lost […]
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