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Events
Finalists Announced for the European Golden Link Awards 2021
By Rakuten Advertising | September 20, 2021

We’re excited to announce the finalists for the Rakuten Advertising European Golden Link Awards 2021 (GLAs). The GLAs aim to celebrate excellence and innovation across our European network. Nominations were […]

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Insights

Rakuten Advertising in Partnership with RAIC Launch A 5-Stage Blueprint for High-Performance Affiliate Marketing 

By Rakuten Advertising | September 15, 2021

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer […]

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Events

Rakuten Advertising Launch Global Partnership Week

By Rakuten Advertising | September 10, 2021

Rakuten Advertising is excited to launch Global Partnership Week.  We understand that a network is only as strong as the publishers that are part of it. That’s why we’re celebrating […]

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News

Rakuten Advertising Launch Industry First On-Demand Affiliate Forecasting  

By Rakuten Advertising | September 9, 2021

Rakuten Advertising has launched our industry first Affiliate Forecasting tool. The newly launched feature provides strategic forecasts and allows advertisers to better maximise affiliate performance and understand the impact of […]

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Insights

How Affiliate Marketing Can Help Financial Advertisers Overcome Key Challenges

By Rakuten Advertising | August 31, 2021

The finance sector has seen rapid changes in consumer behaviour throughout the COVID-19 pandemic. Due to lockdown, online banking and financial products have accelerated online. According to Deloitte, 35% of […]

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Marketing Strategies

RAIC Insights: Catering for the New Retail Calendar with Peak Planning

By Rakuten Advertising | August 18, 2021

Following the launch of our 2021 Peak Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of the affiliate […]

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Events

Entries Are Now Open for the Rakuten Advertising European Golden Link Awards

By Rakuten Advertising | August 10, 2021

We’re excited to announce that the 2021 Rakuten Advertising European Golden Link Award (GLAs) are officially open for entries! The GLAs celebrate excellence and innovation across our European network. Nominations […]

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Insights

Navigating a Cookieless World Using Publishers and Context

By Rakuten Advertising | August 5, 2021

By now, marketers are well and truly aware that cookieless tracking is the gradual decline of browser support for third-party cookies. What they may not realise is that cookies are […]

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News

Pinterest partners with Rakuten Advertising to monetise Idea Pins

By Rakuten Advertising | August 2, 2021

As content creators continue to influence brand and product discovery, Pinterest has partnered with Rakuten Advertising on new ways to monetise the platform. On July 27th, Pinterest launched shoppable Idea […]

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Marketing Strategies

Buy-Now Pay-Later Publishers Drive Increased AOV and Repeat Purchases for Brands

By Rakuten Advertising | July 22, 2021

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers. For those […]

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