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Marketers must have: Affiliate Reporting Tools that Make Campaigns More Successful, with Less Work 

By Rakuten Advertising | March 30, 2023

Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely […]

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Marketing Strategies

Masters of CTV Galina Dormisheva

By Rakuten Advertising | March 24, 2023

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.   Galina Dormisheva […]

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News

Maximize Performance and Better Understand Budget Changes with Affiliate Forecasting

By Rakuten Advertising | March 8, 2023

Do you ever find yourself asking, ‘what would happen if we changed our base commission rate” or how would increasing commission spend affect your program performance? Our Affiliate Forecasting tool […]

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Marketing Strategies

Masters of CTV: Tom Stimpfig

By Rakuten Advertising | March 1, 2023

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.   Tom Stimpfig […]

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Marketing Strategies

Masters of CTV: Stefano Cariddi

By Rakuten Advertising | February 28, 2023

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. Stefano Cariddi Where […]

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Events

Webinar | Affiliate and Influencer Marketing Strategies for a Changing Economy

By Rakuten Advertising | February 15, 2023

Join our team of experts and learn how aligning your influencer and affiliate strategies can create campaigns that outperform. Influencer and affiliate marketing are tried-and-tested tactics that can provide excellent […]

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News

Inside Rakuten Advertising’s new London Office at Vintners Place

By Rakuten Advertising | February 8, 2023

We’re excited to have recently moved into a brand-new office in the heart of London. With our team and client portfolio expanding, we had outgrown our previous office in Queen […]

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Events

Retail Marketing Calendar: Your Survival Guide to 2023’s Busiest Shopping Peaks

By Rakuten Advertising | February 6, 2023

2022 was undoubtedly another year of plot twists – but this can be positive, if you flip the switch you’ll see the challenges as opportunities. And the Rakuten Advertising team […]

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News

Take Your Influencer Marketing Campaigns to the Next Level with Rakuten Advertising

By Rakuten Advertising | February 1, 2023

The influencer marketing landscape has changed, with more consumers turning to creators for recommendations and brands increasing their spend in the channel. This, combined with tech advancements, is driving the […]

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Marketing Strategies

Shake Up Your Strategy And Hit Your 2023 KPIs With Advanced Affiliate Tech

By Rakuten Advertising | January 26, 2023

For advertisers and publishers to be successful this year, they will need to change their thinking and how they run their affiliate programmes. Taylor Swift said, “this is a new […]

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