Singles’ Day kicked off the 2020 peak shopping season, with many watching nervously to see if the challenges presented throughout of the year would impact performance. In positive news, Alibaba […]

Last week the UK entered its second national lockdown, creating a new set of challenges for retailers to overcome during the busiest retail period of the year. And while lockdown […]

Comparison Shopping Services (CSS publishers) leverage Google Shopping placements to promote products and services. Providing a seamless user experience, CSS publishers drive quality traffic resulting in new customer acquisition for […]

As countries across Europe and the UK return to lockdown, Rakuten Advertising is dedicated to supporting our clients and partners with the insights and strategies needed to navigate the current […]

This post was guest authored by Julia Bourke, AVOD Product Marketing Manager at Rakuten Advertising.  Connected TV (CTV) has been flirting with us all for some time now and with […]

Covid-19 has caused a shift among advertisers towards short term planning, publishers note New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate […]

Gen Z consumers are shaping the future of shopping, whether it be in-store or online. A generation of digital natives who rarely remember a world before mobile phones or life […]

Rakuten Advertising is extremely excited to share that we have been shortlisted for 21 awards at the International Performance Marketing Awards (IPMAs). Now entering its fourth year, the International Performance Marketing […]

The highstreet is open for business, and there is an opportunity for brands to utilise cardlinked offers to drive in-store sales via digital campaigns. Customers have reemerged to the highstreet […]

Rakuten Advertising is excited to launch The Road to Recovery. The Road to Recovery looks at the impact 2020 has had on publisher and advertisers and explores what it will […]