Rakuten Advertising Blog

Earth Day 2025: Soil with white hands holding a small green plant
Events

Earth Day 2025: Creating Authentic Action with Affiliate Partnerships

In a world where consumers increasingly vote with their wallets, Earth Day 2025 presents a pivotal opportunity for brands and publishers alike. This isn't just another marketing moment. It's a chance to demonstrate an authentic commitment to sustainability.
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Insights

Influencer Trends to Watch: Trend #4 When Content Clicks, Engagement Sticks

Short-form video isn’t just trendy—it’s the secret sauce to making your brand unforgettable. From TikTok to TV ads, find out why this bite-sized content is stealing the show and how you can jump in for maximum impact!
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Affiliate Partner Spotlight: White male with glasses and brown jacket shakes hand with a lady with dark brown hair and a black and white spotted dress.
Marketing Strategies

Rakuten Advertising: Q1 Affiliate Partner Spotlight

Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.
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Events

DealMaker Europe 2025 | The Official Highlights

DealMaker Europe was a smashing success with a record-breaking number of top advertisers, publishers, and agencies coming together for a jam-packed day of networking, discussions, and fun. Attendees enjoyed a day full of meetings, insightful content, and dealmaking in our first DealMaker event of the year. Read the full blog now to hear more!
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Events

Winners Revealed for the European Golden Link Awards 2025

Elevating performance is the name of the game, and at Rakuten Advertising, we're thrilled to honour those who excel at it. Our European Golden Link Awards celebrate our partners who are outthinking their competition – every single time.
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Insights

Influencer Trends to Watch: #3 Rise of the Micro-Influencers

Move over mega-influencers; micro-influencers are stealing the spotlight with their authentic vibes, niche expertise, and sky-high engagement rates. If you're ready to turn small followings into big results, it's time to make these relatable powerhouses the MVPs of your marketing strategy.
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Influencer Trends to Watch: #2 Trust, the Ultimate Currency

smiling woman with gray hair sits in a brightly lit room, posing for a selfie or video using her smartphone mounted on a ring light tripod. She wears a white blouse with ruffled sleeves and a colorful patterned scarf around her neck. The background features shelves with various items, suggesting a creative or personal workspace. The atmosphere is vibrant and cheerful.

Trust is the secret ingredient of influencer marketing—it’s what turns a campaign into a connection and followers into lifelong fans. When brands focus on authenticity and real relationships, they tap into the kind of trust that keeps audiences coming back for more.

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2025 Golden Link Awards Europe Finalist Announced

A diverse team of millennial affiliate marketers make an acceptance speech at the Golden Link Awards Europe. The team is compromised of three males and two females

Rakuten Advertising is excited to announce the 2025 Golden Link Awards Europe finalists! A huge congratulations to everyone nominated. We’re thrilled to share that the Golden Link Awards will be held in person at DealMaker Europe in London, on March 19th.

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Influencer Trends to Watch: #1 Full Funnel, Full Impact

Three young women are sitting inside a car and smiling while taking a selfie. The woman in the front on the left, wearing a light pink hoodie, holds up a smartphone to capture the photo. The woman in the middle, wearing a yellow hoodie, leans casually against the back of the seat, smiling warmly, while the woman on the right, dressed in a white hoodie, is laughing joyfully. The interior of the car is bright and modern, with light streaming in through the windows.

Influencer marketing has grown far beyond generating hype—it now influences every step of the buyer’s journey. From boosting brand awareness to driving conversions and loyalty, this $35 billion industry proves its influence across the full funnel.

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Top Influencer Marketing Trends to Watch in 2025

Get ahead in influencer marketing with the latest insights and global trends evolving the industry. Perfect for marketers ready to amplify their impact and connect authentically with audiences worldwide.

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Future-Focused Tracking Solutions

Millennial woman with black glasses and a grey sweater looks at a black laptop with a Gen X man with black glasses in a blue sweater. They're reading about future-focused affiliate tracking.

We're committed to maintaining the highest standards in integration integrity and conversion security. As a leading global network for over 25 years, we navigate the complexities of today's landscape on behalf of our clients and publishers to bring them the most innovative, robust, flexible, and reliable integrations and attribution solutions.

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Discover Rakuten TV Enterprise Services, an interview with Chief Content Officer Marcos Milanez

Rakuten TV's Enterprise Services provides content owners with unique opportunities to reach diverse European audiences through FAST channels and video-centric apps. In collaboration with Rakuten Advertising, this initiative delivers sophisticated targeting and monetisation strategies to advertisers, ensuring more effective and profitable campaigns.

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