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Marketing Strategies

Shake Up Your Strategy And Hit Your 2023 KPIs With Advanced Affiliate Tech

By Rakuten Advertising | January 26, 2023

For advertisers and publishers to be successful this year, they will need to change their thinking and how they run their affiliate programmes. Taylor Swift said, “this is a new […]

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Marketing Strategies

Advertising in Economic Uncertainty: The Role of AVOD

By Rakuten Advertising | December 13, 2022

Tis the season…for award winning advertising. The holiday season puts advertising in the spotlight, with brands competing to get in front of viewers during this peak shopping period. From Oscar […]

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Insights

Get Ahead of 2023 with Rakuten Advertising’s Affiliate Trends 

By Rakuten Advertising | December 7, 2022

It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of […]

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Insights

What did we learn from Cyber Week 2022?

By Rakuten Advertising | December 5, 2022

  The last quarter of the year, often referred to as the ‘golden quarter’ is the most crucial time for many UK retailers. However, with a worsening cost-of-living crisis, a decrease […]

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Insights

Singles’ Day 2022 Recap

By Rakuten Advertising | November 23, 2022

Falling on the 11th of November, Singles’ Day is the biggest retail event in the world. Originally a Chinese phenomenon, the event has been quickly gaining traction in the UK […]

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Insights

New Report – Evolving Channels & Customer Acquisition: How to Attract & Reengage Consumers

By Rakuten Advertising | November 10, 2022

Economic headwinds have struck global markets – with sky-high inflation and supply chain issues putting a strain on spending habits, shaping how consumers explore, discover and purchase. In other words, […]

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Marketing Strategies

Outthink to Outperform: How to Avoid FOMO this Peak Shopping Period

By Rakuten Advertising | November 3, 2022

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black […]

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Marketing Strategies

The Power of Context – A Messaging-first Society

By Rakuten Advertising | October 20, 2022

Messaging is an endemic, global behaviour across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key […]

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News

Outthinking to Outperform: Rakuten Advertising Takes Home 7 Wins at the GPMA’s

By Rakuten Advertising | October 18, 2022

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer […]

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Insights

Affiliate Travel Trends for 2022 and Beyond

By Rakuten Advertising | September 30, 2022

There is no doubt that it has been a turbulent few years for the travel industry. However, despite concerns over inflation, cancelled or disrupted trips, UK consumers are still eager […]

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