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Rakuten Advertising Blog
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News

How Rakuten Advertising Can Take Your Brand Global

By Rhiannon Farrar | February 17, 2020

E-commerce is becoming more and more global with consumers increasingly purchasing from international brands. In the UK alone, 35% of transactions driven for clients on our performance network are taking […]

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News

Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

By Matt Lindner | February 11, 2020

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the […]

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News

Q&A: How Brands Can Ensure They’re CCPA-Compliant

By Alissa Degreef | January 22, 2020

Brands have until July 1, 2020 to ensure full compliance with the latest data privacy law, California Consumer Privacy Act (CCPA) that went into effect January 1, 2020. For this […]

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News

Thank You For Making Us The #1 Affiliate Network For The 9th Year!

By Lisa Bruecher | January 22, 2020

We are excited and honoured to have been voted the #1 affiliate network for the 9th consecutive year by you, our partners and peers in the industry. Our teams are […]

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Events

DealMaker London 2020 Is Now Open for Registration

By Lisa Bruecher | January 20, 2020

Our largest European-held event, DealMaker London, takes place at The Brewery in the heart of London on the 1st of April 2020. This will be followed by the 2nd edition […]

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Insights
Rising Stars – Publisher models to look out for in 2020
By Anna Taylor | December 20, 2019

*This blog was adapted from a post by Rhiannon Farrer in our APAC team. Throughout 2019, one of the common themes we’ve seen is the changing tides of consumer experiences and […]

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Insights

Cyber Week 2019 – What Did We Learn in the UK?

By Anna Taylor | December 13, 2019

Over the last couple of years, Cyber Week has seen exponential growth here in the UK. What began in the US in the 1940s as a day to kick-start the […]

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News
Nissan and Booking.com amongst the first advertisers on Rakuten TV’s New AVOD Service in Europe
By Sarah Furbank | November 29, 2019

Rakuten Marketing to serve as exclusive ad-seller for Rakuten TV’s first-of-its-kind ad-supported video-on-demand (AVOD) service Seven internationally-renowned brands, including Nissan and Booking.com, will use innovative advertising on the new AVOD […]

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News

The Unexpected Gift Shopper: How to Reach Global Consumers During Peak Season

By Anna Taylor | November 27, 2019

The holiday season is undoubtedly the most important date in the marketer’s diary. During the gift buying season, shopper profiles can fluctuate significantly as 70% of the world’s consumers seek […]

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News

Rakuten Marketing to Serve as Exclusive Ad-Seller for Rakuten TV’s New AVOD Service in Europe

By Lisa Bruecher | November 14, 2019

Nissan signs on as “Founding Partner,” advertising on first-of-its-kind ad-supported video-on-demand service in Europe Rakuten Marketing will be the exclusive advertising seller for the new ad-supported video-on-demand (AVOD) service in […]

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