The Golden Link Awards Return to DealMaker Europe 2022
DealMaker Europe: Doing Business Shouldn’t Be This Much Fun
Reengaging Lapsed Customers via the Affiliate Channel
For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programmes to encourage repeat purchases and remarketing emails and advertising. […]
Read MoreShortlist Announced for the European Golden Link Awards 2022
Rewarding excellence and innovation across our European network, the Golden Link Awards have become a key event and celebration for our affiliate network. Our 2022 awards had 10 categories spanning […]
Read MoreSponsor Spotlight: Dealmoon Joins DealMaker Europe as a Gold+ Sponsor
Connecting the Chinese Millennial Expat market to brands, Dealmoon is a leading publisher that helps advertisers actively target a new audience. As a Gold+ Sponsor at this year’s DealMaker Europe, […]
Read MoreTransforming Compliance for Financial Services
With the COVID-19 pandemic accelerating interest in online banking and financial product brands in the financial services industry are spending more on digital advertising than ever. eMarketer projects that financial […]
Read MoreEarth Day 2022: Investing in Our Planet Through Partnerships
The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising […]
Read MoreInteractive CTV Ads Can Drive 2x Higher Engagement with Viewers
Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) formats. Interactive CTV ad formats generate a higher level of engagement with audiences by merging personalized ad experiences […]
Read MoreSponsor Spotlight: RevLifter Joins DealMaker Europe as a Platinum Sponsor
Rakuten Advertising are thrilled to have RevLifter, the multi-award-winning deals personalisation platform, on board as a Platinum Sponsor at this year’s DealMaker Europe event on the 9th June 2022. Available […]
Read MoreReach New Realms with Rakuten Advertising’s Linkless Code Tracking
Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers. This solution takes the power of affiliate marketing beyond traditional channels into social, connected TV, print media, […]
Read MoreThe Power of Context –How Streaming is Turning Viewers into Buyers
The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours. The reason for this optimism […]
Read MoreThe Golden Link Awards Return to DealMaker Europe 2022
Rewarding excellence and innovation across our European network, our Golden Link Awards have become a key event and celebration for our affiliate network. We’re pleased to announce that entries for […]
Read More