Transforming Compliance for Financial Services
The Golden Link Awards Return to DealMaker Europe 2022
DealMaker Europe: Doing Business Shouldn’t Be This Much Fun
The Power of Context – The Three Rs: Recall, Resonating, and Returns
The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies […]
Read MoreDealMaker Europe 2022: Highlights from Rakuten Advertising’s Flagship Affiliate Event
On 9th June 2022, we were thrilled to return to The Brewery for DealMaker Europe 2022 – a day of insights, innovation and of course, networking and deal-making. It had […]
Read MoreWinners of the 2022 European Golden Link Awards Revealed
Now in its third year, the European Golden Awards celebrate our network’s most innovative and exceptional affiliate campaigns, teams, and companies. After a virtual event last year, we were excited […]
Read MoreReengaging Lapsed Customers via the Affiliate Channel
For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programmes to encourage repeat purchases and remarketing emails and advertising. […]
Read MoreShortlist Announced for the European Golden Link Awards 2022
Rewarding excellence and innovation across our European network, the Golden Link Awards have become a key event and celebration for our affiliate network. Our 2022 awards had 10 categories spanning […]
Read MoreSponsor Spotlight: Dealmoon Joins DealMaker Europe as a Gold+ Sponsor
Connecting the Chinese Millennial Expat market to brands, Dealmoon is a leading publisher that helps advertisers actively target a new audience. As a Gold+ Sponsor at this year’s DealMaker Europe, […]
Read MoreTransforming Compliance for Financial Services
With the COVID-19 pandemic accelerating interest in online banking and financial product brands in the financial services industry are spending more on digital advertising than ever. eMarketer projects that financial […]
Read MoreEarth Day 2022: Investing in Our Planet Through Partnerships
The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising […]
Read MoreInteractive CTV Ads Can Drive 2x Higher Engagement with Viewers
Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) formats. Interactive CTV ad formats generate a higher level of engagement with audiences by merging personalized ad experiences […]
Read MoreSponsor Spotlight: RevLifter Joins DealMaker Europe as a Platinum Sponsor
Rakuten Advertising are thrilled to have RevLifter, the multi-award-winning deals personalisation platform, on board as a Platinum Sponsor at this year’s DealMaker Europe event on the 9th June 2022. Available […]
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