Rakuten Advertising's European Golden Link Awards 2024 logo
Events

Announcing the Finalists for the European Golden Link Awards 2024

We are thrilled to unveil the shortlist for our highly anticipated European Golden Link Awards 2024. The Rakuten Advertising Golden Link Awards celebrate and showcase our partners who consistently exceed expectations in driving exceptional performance. Read on to learn who has made the shortlist this year!
Rakuten Advertising Publisher Spotlight: Global Savings Group - Director of Account Management, Juan Mazzotta
Insights

Publisher Spotlight: Global Savings Group

Global Savings Group empowers shoppers to get the most out of life by providing them with the best savings, cashback and deals. Read our latest spotlight and hear first-hand how Global Savings Group is helping brands around the world deliver outstanding results for brands.
Publisher Spotlight: Skimlinks. Dunia Silan SVP of Revenue
Insights

Publisher Spotlight: Skimlinks

Skimlinks, a Taboola company, is the leading commerce content solution provider for publishers and advertisers. Read our latest spotlight and hear first-hand how Skimlinks is helping brands optimise the conversion journey to deliver outstanding results for brands.
Female millennial marketer with laptop using GA4 and affiliate marketing
Marketing Strategies

GA4 and Affiliate Marketing: How to Navigate Changing Attribution

Uncover the seismic shift in analytics as GA4 takes the stage, altering the game for the affiliate marketing industry. Our latest blog post explores the repercussions of GA4's move from a last-click to a data-driven attribution model. Discover how Rakuten Advertising navigates these changes, offering reliable methodologies, additional tools, and collaborative solutions.
Events

Singles’ Day 2023: Pre-sale extravaganza

Singles’ Day, also known as Double 11 or 11.11, is the world’s largest online shopping festival, originating in China and now celebrated in countries across the globe. This year’s Singles’ Day saw another record-breaking shopping spree, with consumers snapping up deals on a wide range of products. For the second consecutive year, Chinese e-commerce giants […]
Publisher Spotlight: Josephine Nieh, 55Haitao
Insights

Publisher Spotlight: 55Haitao

55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.

Publisher Spotlight: intent.ly

Publisher Spotlight: Chris Johnson, intent.ly

intent.ly puts shopper insights at the heart of everything they do. Read our latest spotlight and hear first-hand how intent.ly is helping brands optimise the conversion journey to deliver outstanding results for brands.

Publisher Spotlight: Lyst

Publisher Spotlight: Karla Stevens, Lyst

Lyst is one of the world’s biggest and most intelligent shopping platforms. Read our latest spotlight and hear first-hand how Lyst is helping brands engage with shoppers in unique and innovative ways.

Publisher Spotlight: Klarna

Publisher Spotlight: Ashley Hardy, Business Development, Media at Klarna

You might know Klarna as a buy now, pay later company, but they’re so much more than that. Read our latest spotlight and hear first-hand how the Klarna team are reinventing how people shop.

Rakuten Advertising outshines with 7 Global Performance Marketing Awards

A group of marketers celebrating award wins.

We’re proud to announce that we have won seven Global Performance Marketing Awards including Best Affiliate & Partnership Strategy (LATAM & North America), Best Partnership, Best Loyalty Partnership, Best Use of Retail Media, Best Use of Content Commerce and Most Creative Partnership. Read on to find out more.

RAIC Insights: Dispelling affiliate marketing myths – part 2

Dave Trolle, RAIC member and founder of Customer First Digital dispels affiliate myths in our latest blog

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them.

Unveiling CTVision+: The Ultimate CTV Content Marketplace for Europe

Ready to revolutionise your CTV advertising game? CTVision+ is live in the UK, bringing you immediate reach across a curated ecosystem of premium publishers — no more fragmentation, just streamlined success for your advertising. CTVision+ is your key to European streamers. Let's get into it.