Transforming Compliance for Financial Services
Shake Up Your Strategy And Hit Your 2023 KPIs With Advanced Affiliate Tech
For advertisers and publishers to be successful this year, they will need to change their thinking and how they run their affiliate programmes. Taylor Swift said, “this is a new […]
Read MoreAdvertising in Economic Uncertainty: The Role of AVOD
Tis the season…for award winning advertising. The holiday season puts advertising in the spotlight, with brands competing to get in front of viewers during this peak shopping period. From Oscar […]
Read MoreGet Ahead of 2023 with Rakuten Advertising’s Affiliate Trends
It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of […]
Read MoreWhat did we learn from Cyber Week 2022?
The last quarter of the year, often referred to as the ‘golden quarter’ is the most crucial time for many UK retailers. However, with a worsening cost-of-living crisis, a decrease […]
Read MoreSingles’ Day 2022 Recap
Falling on the 11th of November, Singles’ Day is the biggest retail event in the world. Originally a Chinese phenomenon, the event has been quickly gaining traction in the UK […]
Read MoreNew Report – Evolving Channels & Customer Acquisition: How to Attract & Reengage Consumers
Economic headwinds have struck global markets – with sky-high inflation and supply chain issues putting a strain on spending habits, shaping how consumers explore, discover and purchase. In other words, […]
Read MoreOutthink to Outperform: How to Avoid FOMO this Peak Shopping Period
November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black […]
Read MoreThe Power of Context – A Messaging-first Society
Messaging is an endemic, global behaviour across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key […]
Read MoreOutthinking to Outperform: Rakuten Advertising Takes Home 7 Wins at the GPMA’s
Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer […]
Read MoreAffiliate Travel Trends for 2022 and Beyond
There is no doubt that it has been a turbulent few years for the travel industry. However, despite concerns over inflation, cancelled or disrupted trips, UK consumers are still eager […]
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