Skip to content
Rakuten Advertising Blog
The Global Leader for Marketing and Advertising Insights
Marketing Strategies

Reengaging Lapsed Customers via the Affiliate Channel

By Rakuten Advertising | May 19, 2022

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programmes to encourage repeat purchases and remarketing emails and advertising. […]

Read More
Events

Shortlist Announced for the European Golden Link Awards 2022

By Rakuten Advertising | May 18, 2022

Rewarding excellence and innovation across our European network, the Golden Link Awards have become a key event and celebration for our affiliate network. Our 2022 awards had 10 categories spanning […]

Read More
Events

Sponsor Spotlight: Dealmoon Joins DealMaker Europe as a Gold+ Sponsor

By Rakuten Advertising | May 5, 2022

Connecting the Chinese Millennial Expat market to brands, Dealmoon is a leading publisher that helps advertisers actively target a new audience. As a Gold+ Sponsor at this year’s DealMaker Europe, […]

Read More
Marketing Strategies

Transforming Compliance for Financial Services

By Rakuten Advertising | April 27, 2022

With the COVID-19 pandemic accelerating interest in online banking and financial product brands in the financial services industry are spending more on digital advertising than ever. eMarketer projects that financial […]

Read More
Marketing Strategies

Earth Day 2022: Investing in Our Planet Through Partnerships

By Rakuten Advertising | April 22, 2022

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising […]

Read More
News

Interactive CTV Ads Can Drive 2x Higher Engagement with Viewers

By Rakuten Advertising | April 20, 2022

Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) formats. Interactive CTV ad formats generate a higher level of engagement with audiences by merging personalized ad experiences […]

Read More
Events

Sponsor Spotlight: RevLifter Joins DealMaker Europe as a Platinum Sponsor

 

By Rakuten Advertising | April 14, 2022

Rakuten Advertising are thrilled to have RevLifter, the multi-award-winning deals personalisation platform, on board as a Platinum Sponsor at this year’s DealMaker Europe event on the 9th June 2022. Available […]

Read More
Insights

Reach New Realms with Rakuten Advertising’s Linkless Code Tracking

By Rakuten Advertising | April 13, 2022

Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers. This solution takes the power of affiliate marketing beyond traditional channels into social, connected TV, print media, […]

Read More
Marketing Strategies

The Power of Context –How Streaming is Turning Viewers into Buyers

By Rakuten Advertising | March 30, 2022

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours. The reason for this optimism […]

Read More
Events

The Golden Link Awards Return to DealMaker Europe 2022

By Rakuten Advertising | March 23, 2022

Rewarding excellence and innovation across our European network, our Golden Link Awards have become a key event and celebration for our affiliate network. We’re pleased to announce that entries for […]

Read More