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Insights

Singles’ Day 2022 Recap

By Rakuten Advertising | November 23, 2022

Falling on the 11th of November, Singles’ Day is the biggest retail event in the world. Originally a Chinese phenomenon, the event has been quickly gaining traction in the UK […]

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Insights

New Report – Evolving Channels & Customer Acquisition: How to Attract & Reengage Consumers

By Rakuten Advertising | November 10, 2022

Economic headwinds have struck global markets – with sky-high inflation and supply chain issues putting a strain on spending habits, shaping how consumers explore, discover and purchase. In other words, […]

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Marketing Strategies

Outthink to Outperform: How to Avoid FOMO this Peak Shopping Period

By Rakuten Advertising | November 3, 2022

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black […]

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Marketing Strategies

The Power of Context – A Messaging-first Society

By Rakuten Advertising | October 20, 2022

Messaging is an endemic, global behaviour across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key […]

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News

Outthinking to Outperform: Rakuten Advertising Takes Home 7 Wins at the GPMA’s

By Rakuten Advertising | October 18, 2022

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer […]

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Insights

Affiliate Travel Trends for 2022 and Beyond

By Rakuten Advertising | September 30, 2022

There is no doubt that it has been a turbulent few years for the travel industry. However, despite concerns over inflation, cancelled or disrupted trips, UK consumers are still eager […]

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Marketing Strategies

Publisher Case Study: How UpSellit and Floom leveraged their Rakuten Advertising integration to create geo-focused campaigns

By Rakuten Advertising | September 22, 2022

UpSellit, a fully managed cart abandonment solution, drives major growth for Floom Floom is a flower delivery service that helps customers send flowers from independent florists across the UK. Faced […]

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News

Rakuten Advertising Launches Affiliate: The Resilient Revenue Driver Featuring Insights from RAIC

By Rakuten Advertising | September 21, 2022

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability […]

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News

Her Majesty Queen Elizabeth II

By Rakuten Advertising | September 9, 2022

We are deeply saddened to hear of the passing of Her Majesty Queen Elizabeth II, and we join the nation in mourning and celebrating an extraordinary life. Her Majesty spent […]

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Marketing Strategies

Publisher Spotlight: Savoo – Enabling Ethical Ecommerce

By Rakuten Advertising | September 6, 2022

Launched in 2009, Savoo is the international arm of US coupon giant, Savings.com and has quickly expanded to become a key player within the voucher space. With an increasingly crowded […]

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