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Insights

Affiliate Travel Trends for 2022 and Beyond

By Rakuten Advertising | September 30, 2022

There is no doubt that it has been a turbulent few years for the travel industry. However, despite concerns over inflation, cancelled or disrupted trips, UK consumers are still eager […]

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Marketing Strategies

Publisher Case Study: How UpSellit and Floom leveraged their Rakuten Advertising integration to create geo-focused campaigns

By Rakuten Advertising | September 22, 2022

UpSellit, a fully managed cart abandonment solution, drives major growth for Floom Floom is a flower delivery service that helps customers send flowers from independent florists across the UK. Faced […]

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News

Rakuten Advertising Launches Affiliate: The Resilient Revenue Driver Featuring Insights from RAIC

By Rakuten Advertising | September 21, 2022

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability […]

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News

Her Majesty Queen Elizabeth II

By Rakuten Advertising | September 9, 2022

We are deeply saddened to hear of the passing of Her Majesty Queen Elizabeth II, and we join the nation in mourning and celebrating an extraordinary life. Her Majesty spent […]

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Marketing Strategies

Publisher Spotlight: Savoo – Enabling Ethical Ecommerce

By Rakuten Advertising | September 6, 2022

Launched in 2009, Savoo is the international arm of US coupon giant, Savings.com and has quickly expanded to become a key player within the voucher space. With an increasingly crowded […]

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Marketing Strategies

RAIC Insights: Peak Planning During Times of Economic Uncertainty

By Rakuten Advertising | August 25, 2022

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are […]

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News

Rakuten Advertising Awarded EcoVadis Silver Medal for Sustainability

By Rakuten Advertising | August 8, 2022

We are pleased to announce that Rakuten Advertising has recently been awarded an EcoVadis Silver Medal in recognition of our continued commitment to improving sustainability across our business operations. This […]

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Events

Insights from our Financial Networking Mixer at DealMaker Europe

By Rakuten Advertising | August 3, 2022

Over the last couple of years, the finance sector has seen exponential growth from wealth management apps, innovative payment methods, buy-now-pay-later services and credit management services. To celebrate and bring […]

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Marketing Strategies

Stay Agile with Smart Affiliate Commissioning Strategies

By Rakuten Advertising | July 28, 2022

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that […]

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Marketing Strategies

The Power of Context – The Three Rs: Recall, Resonating, and Returns

By Rakuten Advertising | June 16, 2022

The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies […]

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