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Marketing Strategies

Search Strategies For New-To-Online Consumers

By Rhiannon Farrar | July 6, 2020

This post was guest authored by Yuly Gonzalez, Director of Search, APAC.  We’re now halfway through 2020 and what a wild ride it’s been. In many ways, 2020 has been one for the […]

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Marketing Strategies

Client Success Story: Hotel Chocolat

By Rhiannon Farrar | June 30, 2020

Founded in 2004, Hotel Chocolat is a British chocolatier and a unique type of chocolate company that connects luxury chocolate making and retailing with cocoa growing – it is one […]

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Insights

Consumers, Commerce and COVID-19: Adjusting to the “New Normal”

By Matt Lindner | June 24, 2020

The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]

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Insights

Content FOMO: Consumers demand more entertainment during lockdown and beyond

By Rhiannon Farrar | June 22, 2020

64% of consumers say they are missing out on content while 42% believe illegal streaming would be unlikely to continue if content was more readily available Consumers believe they are […]

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Marketing Strategies

How affiliate marketing fits into your channel mix 

By Rhiannon Farrar | June 15, 2020

In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance. The cost-per-action […]

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Marketing Strategies

Back to Brick & Mortar: Strategies For Offline Success

By Rhiannon Farrar | June 9, 2020

This post was guest authored by Marisol Rossi Gonzalez.  “We’re reopening.”  It’s a sentence that retailers have been longing to hear. And many have been asking themselves,  what will we do […]

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Insights

Performance Strategies for Father’s Day Success

By Rhiannon Farrar | June 3, 2020

Did you know that the rose is the official flower of Father’s Day? Traditionally, sons and daughters used to wear a red rose in admiration of their father, or a […]

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News

Commerce, Consumers, and COVID-19: Lockdowns start to ease and consumers are responding

By Matt Lindner | May 26, 2020

We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve. Countries […]

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News

60% of consumers will watch ads to access more video content in lockdown 

By Rhiannon Farrar | May 26, 2020

Rakuten Advertising data highlights the appetite for video-on-demand services powered by ads, as consumers seek escapism during the COVID-19 pandemic.  The majority of consumers would watch targeted adverts to be able to […]

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News

In conversation with Rakuten Advertising’s Senior Manager of Search

By Rhiannon Farrar | May 18, 2020

This week we launch our Industry Profile, showcasing the talent across Rakuten Advertising. Today, we speak with our UK Senior Manager of Search, Marisol Rossi González.  Name and Job title Marisol […]

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