For advertisers and publishers to be successful this year, they will need to change their thinking and how they run their affiliate programmes. Taylor Swift said, “this is a new […]

Tis the season…for award winning advertising. The holiday season puts advertising in the spotlight, with brands competing to get in front of viewers during this peak shopping period. From Oscar […]

It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of […]

  The last quarter of the year, often referred to as the ‘golden quarter’ is the most crucial time for many UK retailers. However, with a worsening cost-of-living crisis, a decrease […]

Falling on the 11th of November, Singles’ Day is the biggest retail event in the world. Originally a Chinese phenomenon, the event has been quickly gaining traction in the UK […]

Economic headwinds have struck global markets – with sky-high inflation and supply chain issues putting a strain on spending habits, shaping how consumers explore, discover and purchase. In other words, […]

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black […]

Messaging is an endemic, global behaviour across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key […]

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer […]

There is no doubt that it has been a turbulent few years for the travel industry. However, despite concerns over inflation, cancelled or disrupted trips, UK consumers are still eager […]