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Rakuten Advertising Blog
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Marketing Strategies

The Power of Context – The Three Rs: Recall, Resonating, and Returns

By Rakuten Advertising | June 16, 2022

The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies […]

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Events

DealMaker Europe 2022: Highlights from Rakuten Advertising’s Flagship Affiliate Event

By Rakuten Advertising | June 15, 2022

On 9th June 2022, we were thrilled to return to The Brewery for DealMaker Europe 2022 – a day of insights, innovation and of course, networking and deal-making. It had […]

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Events

Winners of the 2022 European Golden Link Awards Revealed

By Rakuten Advertising | June 10, 2022

Now in its third year, the European Golden Awards celebrate our network’s most innovative and exceptional affiliate campaigns, teams, and companies. After a virtual event last year, we were excited […]

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Marketing Strategies

Reengaging Lapsed Customers via the Affiliate Channel

By Rakuten Advertising | May 19, 2022

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programmes to encourage repeat purchases and remarketing emails and advertising. […]

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Events

Shortlist Announced for the European Golden Link Awards 2022

By Rakuten Advertising | May 18, 2022

Rewarding excellence and innovation across our European network, the Golden Link Awards have become a key event and celebration for our affiliate network. Our 2022 awards had 10 categories spanning […]

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Events

Sponsor Spotlight: Dealmoon Joins DealMaker Europe as a Gold+ Sponsor

By Rakuten Advertising | May 5, 2022

Connecting the Chinese Millennial Expat market to brands, Dealmoon is a leading publisher that helps advertisers actively target a new audience. As a Gold+ Sponsor at this year’s DealMaker Europe, […]

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Marketing Strategies

Transforming Compliance for Financial Services

By Rakuten Advertising | April 27, 2022

With the COVID-19 pandemic accelerating interest in online banking and financial product brands in the financial services industry are spending more on digital advertising than ever. eMarketer projects that financial […]

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Marketing Strategies

Earth Day 2022: Investing in Our Planet Through Partnerships

By Rakuten Advertising | April 22, 2022

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising […]

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News

Interactive CTV Ads Can Drive 2x Higher Engagement with Viewers

By Rakuten Advertising | April 20, 2022

Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) formats. Interactive CTV ad formats generate a higher level of engagement with audiences by merging personalized ad experiences […]

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Events

Sponsor Spotlight: RevLifter Joins DealMaker Europe as a Platinum Sponsor

 

By Rakuten Advertising | April 14, 2022

Rakuten Advertising are thrilled to have RevLifter, the multi-award-winning deals personalisation platform, on board as a Platinum Sponsor at this year’s DealMaker Europe event on the 9th June 2022. Available […]

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