Skip to content
Rakuten Advertising Blog
The Global Leader for Marketing and Advertising Insights
Insights

Product Review: Enhanced Visibility into Performance Across Affiliate and Media Campaigns

By Rakuten Advertising | November 22, 2021

Rakuten Advertising has released some exciting new products throughout 2021 that enhance the visibility and performance of affiliate and media campaigns. Designed to drive the industry forward and improve efficiencies, […]

Read More
Insights

Peak 2021: Predictions for the Q4 Sales Peak

By Rakuten Advertising | November 9, 2021

The fourth quarter of the year is by far the most lucrative time of the year for most retailers and brands with numerous shopping events, deals and promotions leading up […]

Read More
Marketing Strategies

Make the Most of Peak Planning with Media Strategies Proven to Drive Success

By Rakuten Advertising | November 4, 2021

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention. Brands and agencies can use media strategies to […]

Read More
Marketing Strategies

Five Tips to Maximise the Impact of an Advertising Strategy

By Rakuten Advertising | October 27, 2021

Five tips to maximise the impact of an advertising strategy was guest authored James Collins, SVP of Media Networks at Rakuten Advertising and first appeared in NetImperative. Take yourself back […]

Read More
Events

Rakuten Advertising Takes Home Four Awards & Highly Commended in Seven International Performance Marketing Award Categories 

By Rakuten Advertising | October 19, 2021

Rewarding creativity, innovation and excellence, the International Performance Marketing awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising was proud to take home four […]

Read More
Marketing Strategies

RAIC Members Explain the Importance of a Marketing Strategy for Affiliate Publishers

By Rakuten Advertising | October 13, 2021

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).  The blueprint demonstrates the importance of […]

Read More
Events

European Golden Link Awards 2021 Winners Announced

By Rakuten Advertising | October 12, 2021

Last week, we hosted the second edition of the European Golden Link Awards on the 7th of October 2021. The ceremony, which recognises innovative and groundbreaking performance across our European […]

Read More
Insights

Rakuten TV: Reaching European Consumers with Bespoke Content

By Rakuten Advertising | October 6, 2021

Rakuten TV is a leading video-on-demand platform in Europe, offering a premium home entertainment portal and exclusive, free advertising-video-on-demand (AVOD) content. Audiences can watch premium Hollywood movies and programmes, local […]

Read More
Marketing Strategies

RAIC Publishers Share Their Top Tips for a Successful Q4

By Rakuten Advertising | September 29, 2021

The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance. For […]

Read More
Events
Finalists Announced for the European Golden Link Awards 2021
By Rakuten Advertising | September 20, 2021

We’re excited to announce the finalists for the Rakuten Advertising European Golden Link Awards 2021 (GLAs). The GLAs aim to celebrate excellence and innovation across our European network. Nominations were […]

Read More