Welcome to our latest Industry Profile, showcasing the talent across Rakuten Advertising. Today, we speak with our UK Senior Manager of Display, Belinda O’Reilly. How long have you worked for […]

This post was guest authored by Yuly Gonzalez, Director of Search, APAC.  We’re now halfway through 2020 and what a wild ride it’s been. In many ways, 2020 has been one for the […]

Founded in 2004, Hotel Chocolat is a British chocolatier and a unique type of chocolate company that connects luxury chocolate making and retailing with cocoa growing – it is one […]

The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]

64% of consumers say they are missing out on content while 42% believe illegal streaming would be unlikely to continue if content was more readily available Consumers believe they are […]

In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance. The cost-per-action […]

This post was guest authored by Marisol Rossi Gonzalez.  “We’re reopening.”  It’s a sentence that retailers have been longing to hear. And many have been asking themselves,  what will we do […]

Did you know that the rose is the official flower of Father’s Day? Traditionally, sons and daughters used to wear a red rose in admiration of their father, or a […]

We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve. Countries […]

Rakuten Advertising data highlights the appetite for video-on-demand services powered by ads, as consumers seek escapism during the COVID-19 pandemic.  The majority of consumers would watch targeted adverts to be able to […]