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60% of consumers will watch ads to access more video content in lockdown 

By Rhiannon Farrar | May 26, 2020

Rakuten Advertising data highlights the appetite for video-on-demand services powered by ads, as consumers seek escapism during the COVID-19 pandemic.  The majority of consumers would watch targeted adverts to be able to […]

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In conversation with Rakuten Advertising’s Senior Manager of Search

By Rhiannon Farrar | May 18, 2020

This week we launch our Industry Profile, showcasing the talent across Rakuten Advertising. Today, we speak with our UK Senior Manager of Search, Marisol Rossi González.  Name and Job title Marisol […]

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Consumers, Commerce & COVID-19: Holiday strategies during a pandemic

By Rhiannon Farrar | May 6, 2020

On Sunday, we celebrate Mother’s Day in Australia, Brazil, Canada, Germany and the United States. With varying lockdown restrictions in place, and many still practising social distancing, Mother’s Day 2020 […]

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No longer just a ‘relationships’ business, affiliate marketing is driven by automation and technology

By Rhiannon Farrar | May 4, 2020

This article was first written by Rakuten Advertising’s APAC Director of Strategy and Marketing Samantha Deavin for AdNews.  The affiliate marketing channel has developed around strong relationships between networks, advertisers and […]

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Insights

Commerce, Consumers & COVID-19: Vertical Commission Growth

By Rhiannon Farrar | April 29, 2020

It’s now been over a month since the world entered lockdown. People have adapted to becoming teachers and at-home fitness gurus, and to conducting business over zoom. With these new […]

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Rakuten Advertising – Publisher Payment Update

By Rhiannon Farrar | April 28, 2020

Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities. This transition enables Rakuten Advertising to facilitate more global partnership opportunities […]

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Consumers, Commerce & COVID-19: Global Vertical Trends Signal Evolving Market Needs

By Rhiannon Farrar | April 22, 2020

Over the course of the past week, there has been a string of good news stories from around the world. Germany and Italy have started the process of slowly lightening […]

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News

Sustainability Stories – TOMS: Stand for Tomorrow Campaign

By Rhiannon Farrar | April 20, 2020

At every level across the Rakuten organisation we are learning about what it means to be a sustainable business, and to see how we can support our clients and partners […]

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Insights

Consumers, Commerce & COVID-19: Understanding what consumers are buying

By Rhiannon Farrar | April 15, 2020

For many people in lockdown, it feels like time is drifting by more slowly than normal. The reality is, the world is continuing to change at a rapid pace. The […]

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Insights

Internet Retailing: Strategies for growth
Lessons in expanding to new territories

By Rhiannon Farrar | April 14, 2020

Rakuten Advertising is proud to have partnered with Internet Retailing to produce the Strategies for growth eBook. In the highly competitive online retail sector, the need for growth is imperative. […]

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