We’re excited to announce the finalists for the Rakuten Advertising European Golden Link Awards 2021 (GLAs). The GLAs aim to celebrate excellence and innovation across our European network. Nominations were […]

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer […]

Rakuten Advertising is excited to launch Global Partnership Week.  We understand that a network is only as strong as the publishers that are part of it. That’s why we’re celebrating […]

Rakuten Advertising has launched our industry first Affiliate Forecasting tool. The newly launched feature provides strategic forecasts and allows advertisers to better maximise affiliate performance and understand the impact of […]

The finance sector has seen rapid changes in consumer behaviour throughout the COVID-19 pandemic. Due to lockdown, online banking and financial products have accelerated online. According to Deloitte, 35% of […]

Following the launch of our 2021 Peak Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of the affiliate […]

We’re excited to announce that the 2021 Rakuten Advertising European Golden Link Award (GLAs) are officially open for entries! The GLAs celebrate excellence and innovation across our European network. Nominations […]

By now, marketers are well and truly aware that cookieless tracking is the gradual decline of browser support for third-party cookies. What they may not realise is that cookies are […]

As content creators continue to influence brand and product discovery, Pinterest has partnered with Rakuten Advertising on new ways to monetise the platform. On July 27th, Pinterest launched shoppable Idea […]

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers. For those […]