CTV’s potential as a performance channel is re-writing the rules of a dynamic audience experience. Discover why in our fourth episode of CTVisionaries.
RAIC Insights: Demonstrating how a strong and profitable affiliate programme delivers brand goals
Affiliate Travel Trends 2023: Your Passport to Profitable Partnerships
Surviving iOS 17: Your Guide to Cookieless Tracking and Affiliate Marketing
CTVisionaries Episode 6: The evolution of ad experience on CTV
CTVisionaries Episode 5: Top Emerging Trends in CTV
The Benefits of Personalisation and Audience Targeting for Affiliate Publishers
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Global affiliate strategies are further helping reduce entry barriers thanks to the channel’s agility. No other marketing channel allows you to pivot strategies based on changing shopper behaviours across the globe.
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Matheus Campos, Senior Partnerships Manager at Savings United, outlines the best practices for working with different publisher models.
It’s time to address the current obstacles preventing agencies and brands from capitalising on the CTV opportunity. In episode 3 of CTVisionaries, our experts discuss the barriers and provide the solutions you need.
As marketers, we spend a lot of time pulling data and creating reports demonstrating the value our efforts drive for our business. However, in the current climate where competition is fierce, and we need to make our budgets work smarter than ever before. It’s no longer enough to simply report on performance.
Uncover the real impact of FAST channels on the video streaming industry thanks to our original series, CTVisionaries. Episode 2 is waiting for you...