Rakuten TV launches CNN International and Euronews channels
Cyber Week orders soar as shoppers purchase early
Rakuten Advertising wins three vertical awards at the IPMAs
Introducing the Rakuten Advertising International Collective
Today, Rakuten Advertising are proud to launch the Rakuten Advertising International Collective (RAIC). The first global collective of its kind, RAIC will bring together experienced advertisers and publishers in the […]
Read MoreHow Do Advertisers Make Moments Matter for Media Audiences?
The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become […]
Read MoreAffiliate Product Updates: Transparency & Insights Drive Stronger Partnerships
Rakuten Advertising has released some exciting affiliate product updates throughout Q1 to enhance visibility and performance for both advertisers and publishers. Today we explore the benefits of our newly released […]
Read MoreIndustry veteran Rakhee Jogia named International Managing Director of Rakuten Advertising
Rakuten Advertising is proud to announce that Rakhee Jogia has been appointed to the International Managing Director’s role. Rakhee succeeds current MD Anthony Capano, who is relocating to San Mateo […]
Read MoreThe Affiliate Opportunity for Financial Advertisers in 2021
Historically, the financial sector hasn’t seen the same level of innovation and creativity that we have seen in other retail verticals. This has been due to consumer behaviour and the […]
Read MoreWhy Moments Matter in Advertising Strategies
Advertising strategies that truly connect with consumers are pivotal to the success of any ad-campaign. And at the centre of connecting with a target audience, is understanding the mindset or […]
Read MoreThree benefits of working with a global affiliate network
As a low-risk, low-cost model, the affiliate channel is primed to facilitate international expansion and working with a global affiliate network makes logical sense. It’s logical to expect a global […]
Read MoreThe benefits of an affiliate marketing strategy
Affiliate marketing is one of the oldest forms of advertising, yet brands are only just beginning to recognise the channels true value. The uncertainty of the past 12-months has led […]
Read MoreHow marketers can overcome ITP and regulation challenges
Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]
Read MoreHow Rakuten Viki engages hard-to-reach audiences
Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment. Reaching over 27 million people in more than 190 countries, Rakuten Viki enables advertisers to connect […]
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