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Rakuten Advertising Blog
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Insights

The results are in, how did Singles’ Day 2020 perform?

By Rhiannon Farrar | November 16, 2020

Singles’ Day kicked off the 2020 peak shopping season, with many watching nervously to see if the challenges presented throughout of the year would impact performance. In positive news, Alibaba […]

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Insights

Lessons from the first lockdown for retailers to consider

By Rhiannon Farrar | November 11, 2020

Last week the UK entered its second national lockdown, creating a new set of challenges for retailers to overcome during the busiest retail period of the year. And while lockdown […]

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Marketing Strategies

Running Google Shopping via the affiliate channel

By Rhiannon Farrar | November 9, 2020

Comparison Shopping Services (CSS publishers) leverage Google Shopping placements to promote products and services. Providing a seamless user experience, CSS publishers drive quality traffic resulting in new customer acquisition for […]

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Marketing Strategies

Driving Retail Success During a Second Lockdown

By Rhiannon Farrar | November 4, 2020

As countries across Europe and the UK return to lockdown, Rakuten Advertising is dedicated to supporting our clients and partners with the insights and strategies needed to navigate the current […]

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Marketing Strategies

How to make the most of targeting on CTV

By Rhiannon Farrar | November 2, 2020

This post was guest authored by Julia Bourke, AVOD Product Marketing Manager at Rakuten Advertising.  Connected TV (CTV) has been flirting with us all for some time now and with […]

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Insights

The Road to Recovery: Publishers Optimistic in the Run Up to the Golden Quarter

By Rhiannon Farrar | October 27, 2020

Covid-19 has caused a shift among advertisers towards short term planning, publishers note New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate […]

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Insights

Engaging Gen Z consumers during peak shopping in 2020

By Rhiannon Farrar | October 22, 2020

Gen Z consumers are shaping the future of shopping, whether it be in-store or online. A generation of digital natives who rarely remember a world before mobile phones or life […]

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News

Rakuten Advertising Shortlisted for 21 International Performance Marketing Awards 

By Rhiannon Farrar | October 21, 2020

Rakuten Advertising is extremely excited to share that we have been shortlisted for 21 awards at the International Performance Marketing Awards (IPMAs). Now entering its fourth year, the International Performance Marketing […]

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Marketing Strategies

Driving O2O success via Cardlinked Offers

By Rhiannon Farrar | October 15, 2020

The highstreet is open for business, and there is an opportunity for brands to utilise cardlinked offers to drive in-store sales via digital campaigns. Customers have reemerged to the highstreet […]

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Marketing Strategies

Rakuten Advertising launch The Road to Recovery

By Rhiannon Farrar | October 7, 2020

Rakuten Advertising is excited to launch The Road to Recovery. The Road to Recovery looks at the impact 2020 has had on publisher and advertisers and explores what it will […]

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