Rakuten owned and operated media solutions enable agencies and brands to leverage powerful audiences and unique Rakuten platforms to create meaningful relationships with new customers. Available exclusively via Rakuten Advertising, brands can engage consumers in their local markets […]

2020 has seen e-commerce accelerate with more consumers and brands turning to online shopping during lockdown. With high-street, closed people who previously hadn’t shopped online are now more comfortable making […]

Throughout 2020 publishers and brands have had to adjust to continually shifting consumer behaviours as the world moved in and out of lockdown. Brands looked to make up for lost […]

Rakuten Advertising Cyber Week data reveals that retailers’ online campaigns to lengthen Black Friday peak have been successful. With eMarketer’s forecast for global e-commerce growth revised to 14% (down from […]

Rakuten Advertising is honoured to have won Best Incentive Partner Campaign or Strategy, Best Use of Programmatic and Best Paid Social Campaign at the 2020 International Performance Marketing Awards (IPMAs). […]

Singles’ Day kicked off the 2020 peak shopping season, with many watching nervously to see if the challenges presented throughout of the year would impact performance. In positive news, Alibaba […]

Last week the UK entered its second national lockdown, creating a new set of challenges for retailers to overcome during the busiest retail period of the year. And while lockdown […]

Comparison Shopping Services (CSS publishers) leverage Google Shopping placements to promote products and services. Providing a seamless user experience, CSS publishers drive quality traffic resulting in new customer acquisition for […]

As countries across Europe and the UK return to lockdown, Rakuten Advertising is dedicated to supporting our clients and partners with the insights and strategies needed to navigate the current […]

This post was guest authored by Julia Bourke, AVOD Product Marketing Manager at Rakuten Advertising.  Connected TV (CTV) has been flirting with us all for some time now and with […]