Rakuten Advertising Blog

Marketing Strategies

Time to Fix Your Buying Funnel #3: The Funky Hourglass Funnel

This is the third post in our “Time to Fix Your Funnel” series that identifies ways to help partnership marketers improve program performance. In the competitive world of affiliate advertising, a brand's success hinges on a program that guides customers seamlessly from awareness to purchase.
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Marketing Strategies

Time to Fix Your Buying Funnel #2: The Clogged Sink Funnel

This is the second post in our “Time to Fix Your Funnel” blog series on strategies for partnership leaders to drive more growth through full-funnel affiliate programs. Affiliate marketing success relies on a smooth customer journey from awareness to purchase. Brands increasingly find value in affiliates that can impact every stage of this journey, not just the final sale.
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Marketing Strategies

Time to Fix Your Affiliate Buying Funnel #1: The “Blown Out Umbrella”

In the competitive affiliate advertising landscape, it’s critical for a brand to have a program that carries the customer from awareness to the finish line of conversion—from the top of their customer journey or buying funnel to the magic moment they click “buy now.”
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Marketing Strategies

The Affiliate Marketing Shopper Part 2: Loyalty Shoppers

We recently performed a comprehensive 18-month study, surveying 15,000+ online shoppers on their habits when buying online, with a focus on online coupons and rewards, cashback sites, budget planning, and online shopping behaviours. In the second part of our three-part series, we explore the loyalty and reward shoppers and what they really value.
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Insights

The Always-On Luxury Shopper: Affiliate Marketing Strategies

The luxury shopping market continues to remain a key retail focal point despite economic headwinds. Our latest blog analyzes the luxury shopper, explores specific luxury shopping destinations, and provides tips and tricks on how best to leverage different affiliate marketing strategies to reach your ideal luxury consumer. Read the entire blog now to learn more!
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Insights

The Affiliate Marketing Shopper Part 1: Couponers

We recently released a comprehensive 18-month study, surveying 15,000+ online shoppers on their habits when buying online, with a focus on online coupons and rewards, cashback sites, budget planning, and online shopping behaviours. In the first part of our three-part series, we unveil the prominence of coupons in the ever-evolving landscape of shopper preferences.
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Successful Influencer & Affiliate Marketing

Influencer Marketing eBook #3

We’re here to be your guide to all things influencer and affiliate marketing. We dive into how adding influencer marketing into your existing affiliate strategy can boost performance, awareness, and ultimately, sales to help you outperform. Read the entire blog now!

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The Power of Cross-Border Shopping from Canada

Discover the benefits of cross-border shopping with Canadian online retailers for American consumers, ranging from favourable exchange rates to one-of-a-kind products. Join us as we dive into expert affiliate strategies to overcome common challenges and smoothly navigate the cross-border shopping terrain in our latest blog.

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RAIC Insights: Dispelling Affiliate Marketing Myths – Part 2

Dave Trolle, RAIC member and founder of Customer First Digital dispels affiliate myths in our latest blog

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them.

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DealMaker Canada 2023 Recap

DealMaker CA Recap Blog

DealMaker Canada was a complete success with a record-breaking number of top advertisers, publishers, and agencies coming together for a day of networking and discussions. Attendees enjoyed a day full of meetings, insightful content, and dealmaking in our last DealMaker event of the year. Read the full blog now to hear more!

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RAIC Insights: Dispelling Affiliate Marketing Myths – Part 1

Dave Trolle, RAIC member and founder of Customer First Digital dispels affiliate myths in our latest blog

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!

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RAIC Insights: Demonstrating How a Strong and Profitable Affiliate Program Delivers Brand Goals

Rafael Bonfa - member of the Rakuten Advertising International Collective

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Rafael Bonfa, Senior Performance and Affiliate Manager, US and Brazil at Aliexpress, outlines how to get c-suite buy-in for affiliate marketing.

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