GA4 and Affiliate Marketing: How to Navigate Changing Attribution Models
![Female millennial marketer with laptop using GA4 and affiliate marketing](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/12/US-GA4-Hero-Image.png?w=584)
Uncover the seismic shift in analytics as GA4 takes the stage, altering the game for the affiliate marketing industry. Our latest blog post explores the repercussions of GA4's move from a last-click to a data-driven attribution model. Discover how Rakuten Advertising navigates these changes, offering reliable methodologies, additional tools, and collaborative solutions.