Rakuten Advertising Blog

December 10, 2025
Insights

Holiday Shopping Trends 2025: Canadian Cyber Week Showcases Digital Discovery and Gift-Giving Momentum

Explore the leading holiday shopping trends of 2025, as Canadian Cyber Week highlights a surge in digital engagement and evolving consumer preferences. From apparel to gifts and toys, discover how these trends are shaping the retail landscape and what they mean for brands and shoppers in the year ahead.

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September 19, 2025
Marketing Strategies

The Future of Affiliate Reporting has Arrived. Introducing Prompt.

Rakuten Advertising advertisers and publishers can officially stop running manual reports, and start getting quick answers with Prompt, now available in our dedicated Insights and Analytics Portal.

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January 8, 2026
Marketing Strategies

10 Common Affiliate Marketing Mistakes (and How to Fix Them)

Avoid the pitfalls that hold affiliate marketers back. Learn the 10 most common affiliate marketing mistakes and how to fix them with practical, expert-backed solutions.
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Two colleagues standing indoors, smiling and looking at a tablet together to look up "What is Affiliate Marketing:—business/casual office setting.
November 19, 2025
Marketing Strategies

What is Affiliate Marketing & How Does it Work?

Affiliate marketing is one of the most effective ways brands can drive measurable growth through partnership. Learn what affiliate marketing is, how it works, and why it remains one of the most trusted, performance-driven channels for marketers and publishers alike.
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Smiling woman stands with raised fists as coworkers applaud around a table with a laptop, charts, and coffee in a bright modern office—celebrating a successful Affiliate Marketing How To session.
October 23, 2025
Marketing Strategies

How Brands Can Launch a Successful Affiliate Marketing Program

Affiliate Marketing How To for brands: your step-by-step guide to planning objectives, selecting technology, designing commissions, and activating a high-performing partner mix. Learn how to launch and optimize with governance, tracking, and data-driven metrics.
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October 21, 2025
Insights

Affiliate Marketing Insights: 10 Tips to Win the Canadian Holiday Shopping Season

Affiliate Marketing Insights for Canadian ecommerce brands: Discover how to win the holiday season with a Canada‑first calendar, CAD pricing and duties transparency, published shipping cut‑offs, winter‑ready fulfillment, and a diverse affiliate mix—including cashback, editorial, deal forums, extensions, and creators—plus a Boxing Week plan to drive repeat purchases.
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It’s a business meeting scene. A smiling man in a brown blazer and glasses is shaking hands with a woman in a black-and-white polka‑dot top across a conference table. On the table are documents with charts, a tablet, a pen, and coffee cups. The setting appears to be a modern office, suggesting a greeting or agreement.
September 29, 2025
Marketing Strategies

Rakuten Advertising: Q3 Affiliate Publishers Partner Spotlight

Diversify your affiliate program with our Q3 Affiliate Publishers Spotlight! Discover the most notable and newest affiliate publishers on the Rakuten Advertising network and watch your performance soar.
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Attendees mingle at a modern indoor conference; small groups chat near a sponsor banner, with “DEAL MAKER Canada 2025” text on the image.
September 23, 2025
Events

Key Highlights from DealMaker Canada 2025: Leading Canadian Affiliate Events Recap

DealMaker Canada 2025 was a standout among Canadian affiliate events, bringing together top advertisers, publishers, and agencies for two days of networking, learning, and dealmaking. Read our full recap of this leading affiliate event in Toronto!
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Explore more insights

Rakuten Advertising: Q2 Affiliate Partner Spotlight

Two women are working together at a desk. One is standing and looking at a laptop screen while smiling, and the other is holding a tablet and also smiling. Both appear engaged and collaborative. There is a smartphone and a pencil holder with pens on the desk. The background is bright with natural light coming through large windows.

To unlock the true potential of affiliate marketing, embrace discovery. At Rakuten Advertising, we’ve seen leading brands dramatically boost performance by diversifying their publisher partnerships. They recognize that different publishers connect with unique audiences in unique ways, creating a powerful synergy. Today’s consumers embark on intricate digital journeys, seeking inspiration from emerging platforms, validation from […]

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Earth Day 2025: Creating Authentic Action with Affiliate Partnerships

Earth Day 2025: Soil with white hands holding a small green plant

In a world where consumers increasingly vote with their wallets, Earth Day 2025 presents a pivotal opportunity for brands and publishers alike. This isn't just another marketing moment. It's a chance to demonstrate an authentic commitment to sustainability.

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Announcing the Rakuten Advertising 2025 Preferred and Platinum Agency Partners

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From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships – success. Our Agency Services Program provides our affiliate agency partners with the necessary solutions, tools, and support to fuel consistent growth for their clients. These agency partnerships continue to move the industry […]

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Key highlights from DealMaker Canada 2024

DealMaker CA Recap Blog_Hero Image

DealMaker Canada was a smashing success with a record-breaking number of top advertisers, publishers, and agencies coming together for 2 days of networking, discussions, and fun. Attendees enjoyed a day full of meetings, insightful content, and dealmaking in our last DealMaker event of the year. Read the full blog now to hear more!

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Announcing the Rakuten Advertising 2024 Preferred and Platinum Agency Partners

Two women are standing together in an office, smiling and holding coffee mugs while looking at a laptop, with two men working in the background.

Our Agency Support team is consistently striving for success - from our award-winning customer support teams to our innovative technology, this team supports the success of our agency partners. The Agency Services Program provides our affiliate agency partners with innovative tools and solutions to fuel consistent growth for their clients.

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Incrementality: proving affiliate’s impact

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Rakuten Advertising has embraced the reality of incrementality. We’ve laid out a four-phase plan to help you unlock the power of incrementality and fully grasp the impact your affiliate initiatives have on your business.

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