Rakuten Advertising’s strategic partnership with impact.com marks a major step forward in partnership marketing, giving advertisers, publishers, and partners access to stronger technology, smoother transitions, and expanded growth opportunities.
Rakuten Optimism 2026 brought together more than 1,000 global advertisers, publishers, agencies, and industry leaders in Phoenix for two days of insights, innovation, and connection. From headline sessions and expert panels to the Golden Link Awards Gala and the debut of Mirai, Rakuten Advertising’s advanced AI optimization agent, the event showcased the ideas, partnerships, and technologies shaping the future of affiliate and performance marketing.
We’re excited to introduce the 2026 Rakuten Advertising Agency Partners, featuring our newest Preferred and Platinum award recipients. These partnerships set the standard for innovation and growth in affiliate marketing. Discover how working with these standout agencies can help your brand reach new heights this year.
Avoid the pitfalls that hold affiliate marketers back. Learn the 10 most common affiliate marketing mistakes and how to fix them with practical, expert-backed solutions.
Explore the leading holiday shopping trends of 2025, as Canadian Cyber Week highlights a surge in digital engagement and evolving consumer preferences. From apparel to gifts and toys, discover how these trends are shaping the retail landscape and what they mean for brands and shoppers in the year ahead.
Affiliate marketing is one of the most effective ways brands can drive measurable growth through partnership. Learn what affiliate marketing is, how it works, and why it remains one of the most trusted, performance-driven channels for marketers and publishers alike.
Affiliate Marketing How To for brands: your step-by-step guide to planning objectives, selecting technology, designing commissions, and activating a high-performing partner mix. Learn how to launch and optimize with governance, tracking, and data-driven metrics.
Affiliate Marketing Insights for Canadian ecommerce brands: Discover how to win the holiday season with a Canada‑first calendar, CAD pricing and duties transparency, published shipping cut‑offs, winter‑ready fulfillment, and a diverse affiliate mix—including cashback, editorial, deal forums, extensions, and creators—plus a Boxing Week plan to drive repeat purchases.
