News

Rakuten Advertising’s strategic partnership with impact.com marks a major step forward in partnership marketing, giving advertisers, publishers, and partners access to stronger technology, smoother transitions, and expanded growth opportunities.

Affiliate marketing platforms help brands and publishers manage, track, and optimize their affiliate programs. This guide explains the core functions of these platforms and what to look for when choosing a solution.

We’re excited to introduce the 2026 Rakuten Advertising Agency Partners, featuring our newest Preferred and Platinum award recipients. These partnerships set the standard for innovation and growth in affiliate marketing. Discover how working with these standout agencies can help your brand reach new heights this year.

Rakuten International's Optimism event, held in sunny Carlsbad, California, marked a triumphant return with nearly 1,000 global attendees. This year's theme, "Fueling Meaningful Connections," was brought to life through a series of engaging panels, keynote speeches, and networking opportunities. The event celebrated the best in affiliate marketing, offering insights and innovations from industry leaders and fostering powerful partnerships across the globe.

Our Rakuten Optimism Golden Link Awards were held in Carlsbad, California, on May 28th, 2025. Hosted by comedian Adam Mamawala, the event brought together some of the best and brightest in the performance and digital marketing industries. We celebrated their outstanding achievements, their collaboration, creativity, and innovative partnerships that have set new standards in our industry!

The 2025 Rakuten Optimism Golden Link Award nominations are officially open! Help us honor the best and brightest in affiliate marketing by submitting a nomination today. The Golden Link Awards will take place at Optimism 2025, register today to secure your spot to Optimism and the Golden Link Awards!

Get ahead in influencer marketing with the latest insights and global trends evolving the industry. Perfect for marketers ready to amplify their impact and connect authentically with audiences worldwide.

Our Agency Support team is consistently striving for success - from our award-winning customer support teams to our innovative technology, this team supports the success of our agency partners. The Agency Services Program provides our affiliate agency partners with innovative tools and solutions to fuel consistent growth for their clients.

While Google’s shift may raise concerns about affiliate marketing, the good news is that it has no impact on Rakuten Advertising’s affiliate tracking technology or the tracking capabilities of our network and partners. Our tracking solutions are built to be robust, effective, and reliable, adapting seamlessly to environmental changes such as these.

The recent update to Google’s Site Reputation Abuse Policy is set to shake up how consumers interact and engage with Voucher and Coupon sites. In this post, we examine the changes and their impact on affiliate marketing.

Audience Engine has landed, giving you more opportunities to earn! Hot off the heels of DealMaker US and Europe, where we announced the industry-first commissioning technology, we deep dive into the benefits Audience Engine offers publishers. Find out why you can’t afford to not take advantage of this latest offering.

We are thrilled to have won MarTech Breakthrough’s 2023 Performance Marketing Innovation Award for our cutting-edge Insights and Analytics Portal!