56 posts in 'News'
August 21, 2023News
The Benefits of Personalization and Audience Targeting for Affiliate Publishers
Audience Engine has landed, giving you more opportunities to earn! Hot off the heels of DealMaker US and Europe, where we announced the industry-first commissioning technology, we deep dive into the benefits Audience Engine offers publishers. Find out why you can’t afford to not take advantage of this latest offering.
August 17, 2023News
Rakuten Advertising Wins Martech Breakthrough Innovation Award 2023
We are thrilled to have won MarTech Breakthrough’s 2023 Performance Marketing Innovation Award for our cutting-edge Insights and Analytics Portal!
July 12, 2023News
Unlock Game-Changing Insights with Affiliate Conversion Journey
Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.
June 22, 2023News
YouTube and Rakuten Advertising Partnership
We are thrilled to announce our partnership with YouTube, the world's largest video-sharing platform. Our collaboration will revolutionize the way consumers interact with shoppable content, leveraging the power of affiliate marketing.
May 9, 2023News
Audience Engine: Making Personalization and Segmentation Simple
We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionize the industry, Audience Engine.
May 2, 2023News
The 2023 Golden Link Award Winners
Our 19th annual DealMaker USA Golden Link Awards were held in La Quinta, California on May 2nd, 2023. Hosted by comedian Christi Chiello, the event brought together some of the best and brightest in the performance marketing industry to celebrate collaboration, creativity and innovative partnerships!
March 31, 2023News
2023 Golden Link Award Finalists!
We are honored to announce the 2023 Golden Link Award finalists! A huge congratulations to everyone nominated. Rakuten Advertising is thrilled to announce that the Golden Link Awards will be held in person this year at our annual DealMaker event in La Quinta, California on May 1st.
March 30, 2023News
Affiliate Reporting Tools that Make Campaigns More Successful
Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.
March 9, 2023News
Celebrating Black History Month at Rakuten Advertising
At Rakuten Advertising, our teams celebrated Black History Month focusing on the theme: Revitalizing Our Mind, Body & Community.
March 8, 2023News
Product Update: Affiliate Forecasting
Do you ever find yourself asking, "what would happen if we changed our base commission rate” or how would increasing commission spend affect your program performance? Our Affiliate Forecaster tool removes the guesswork for you. Launched in late 2021, the pioneering solution has received an exciting update.
March 3, 2023News
Announcing the Rakuten Advertising 2023 Preferred & Platinum Agency Partners
Our Agency Support team is consistently striving for success - from our award-winning customer support teams to our innovative technology, this team supports the success of our agency partners. The Agency Services Program provides our affiliate agency partners with innovative tools and solutions to fuel consistent growth for their clients.
February 2, 2023News
Rakuten Advertising Named mThink’s Best Affiliate Network 12 Years in a Row!
We are honored to have been voted the Best Affiliate Network for the 12th consecutive year by our partners and clients in the industry.