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Interactive CTV Ads Can Drive 2x Higher Engagement with Viewers

By Rakuten Advertising | April 20, 2022

Rakuten Advertising, in partnership with Innovid, recently launched its Interactive Connected TV (CTV) Ad Format available to advertisers and agencies via Rakuten TV and Rakuten Viki. CTV Interactive Ad formats […]

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Rakuten Advertising x Backcountry – Skai ShopAble Award Winners

By Rakuten Advertising | April 1, 2022

Rakuten Advertising’s search team has done it again! The hardworking search team continues to receive industry recognition for the innovative solutions and strategies that it creates for our clients. Skai […]

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Rakuten Advertising x JanSport – Shortlisted for Digiday Content Marketing Award in Best Use of Data

By Rakuten Advertising | March 28, 2022

The Search team at Rakuten Advertising continues its streak of industry recognition for the hard work they put into generating innovative campaigns for our clients. Rakuten Advertising is thrilled to […]

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Rakuten Advertising: Ukraine Update

By Rakuten Advertising | March 2, 2022

Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.   We proudly maintain a workforce of talented individuals in Ukraine […]

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Announcing the Rakuten Advertising 2022 Preferred & Platinum Agency Partners.

By Rakuten Advertising | February 18, 2022

From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships – success. Our Agency Services Program provides our […]

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Thank You for Naming Us Best Affiliate Network for the 11th Consecutive Year
By Rakuten Advertising | January 25, 2022

We are honored to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry.  Every year, mThink conducts the most extensive research survey in the performance […]

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The 2021 mThink Blue Book Survey is Now Open 

By Rakuten Advertising | October 21, 2021

We’re excited to announce that this year’s annual mThink Blue Book survey is now open!  For the last decade, Rakuten Advertising has been named the world’s top affiliate network, and the best affiliate network for advertisers, by mThink, […]

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Rakuten Advertising Takes Home Four Awards & Highly Commended in Seven International Performance Marketing Award Categories 

By Rakuten Advertising | October 19, 2021

Rewarding creativity, innovation and excellence, the International Performance Marketing awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising […]

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Rakuten Advertising Launches Industry First On-Demand Affiliate Forecasting  

By Rakuten Advertising | September 9, 2021

Rakuten Advertising today launched its industry-first Affiliate Forecasting tool. The newly launched feature provides strategic forecasts and allows advertisers to better maximize affiliate performance and understand the impact of budget changes. […]

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Navigating a Cookieless World Using Publishers and Context

By Rakuten Advertising | August 5, 2021

By now, marketers are well and truly aware that cookieless tracking is the gradual decline of browser support for third-party cookies. What they may not realize is that cookies are ending because they weren’t […]

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