Rakuten Advertising Blog

October 25, 2023
News

Rakuten Advertising outshines with 7 Global Performance Marketing Awards

We’re proud to announce that we have won seven Global Performance Marketing Awards across seven categories, including Best Affiliate & Partnership Strategy (LATAM & North America), Best Partnership, Best Loyalty Partnership, Best Use of Retail Media, Best Use of Content Commerce and Most Creative Partnership. Read on to find out more.

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July 12, 2023
News

Unlock game-changing insights with Affiliate Conversion Journey

Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.

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Two women stand and look at tablet while taking notes
May 8, 2023
News

Audience Engine: Making personalisation and segmentation simple

We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionise the industry, Audience Engine.

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July 5, 2024
Insights

Navigating GA4: Updated Insights for Affiliate Advertisers

Since our last post on GA4's implications for affiliate marketing, we’ve continued investigating and adapting to the evolving landscape of attribution models. Our latest findings reveal nuances in how GA4 processes sessions and events, significantly impacting how affiliate conversions are credited. This update delves into these discoveries and offers actionable advice for advertisers navigating this new reality.
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Publisher Q&A: Affiliate Peak Shopping Strategies. Dipa Shah headshot
July 2, 2024
Marketing Strategies

Skimlinks Q&A: Affiliate Peak Shopping Strategies

Following a successful networking event in London last week, we sat down with Dipa Shah, Director of Merchant Development at Skimlinks to get the low down on what you need to know to plan for the 2024 peak shopping period.
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June 27, 2024
Marketing Strategies

Time to Fix Your Buying Funnel #4: The “Where is It?” Funnel

Brands can’t succeed in today’s business climate without capitalising on every opportunity for growth. We need to deploy integrated approaches that impact the full funnel – influencing impact at every step of the customer journey. But what happens if your prospects and customers get lost on the way to conversion? What if they stop progressing toward purchase?
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June 13, 2024
Marketing Strategies

Time to Fix Your Buying Funnel #3: The Funky Hourglass Funnel

This is the third post in our “Time to Fix Your Funnel” series that identifies ways to help partnership marketers improve program performance. In the competitive world of affiliate advertising, a brand's success hinges on a program that guides customers seamlessly from awareness to purchase.
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Google Spam Update: Millennial man making an online purchase
June 11, 2024
News

Google Spam Update and Its Impact on Affiliate Marketing

The recent update to Google’s Site Reputation Abuse Policy is set to shake up how consumers interact and engage with Voucher and Coupon sites. In this post, we examine the changes and their impact on affiliate marketing.
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May 30, 2024
Marketing Strategies

Time to Fix Your Buying Funnel #2: The Clogged Sink Funnel

This is the second post in our “Time to Fix Your Funnel” blog series on strategies for partnership leaders to drive more growth through full-funnel affiliate programs. Affiliate marketing success relies on a smooth customer journey from awareness to purchase. Brands increasingly find value in affiliates that can impact every stage of this journey, not just the final sale.
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Recent Posts

Time to Fix Your Affiliate Buying Funnel #1: The “Blown Out Umbrella”

In the competitive affiliate advertising landscape, it’s critical for a brand to have a program that carries the customer from awareness to the finish line of conversion—from the top of their customer journey or buying funnel to the magic moment they click “buy now.” 

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Publisher Spotlight: Linkby

Linkby is a market-first ad tech platform for publishers and advertisers. Read our latest spotlight and hear first-hand how Linkby is helping brands optimise PR alongside the affiliate channel to deliver outstanding results for brands.

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Publisher Spotlight: Skimlinks

Publisher Spotlight: Skimlinks. Dunia Silan SVP of Revenue

Skimlinks, a Taboola company, is the leading commerce content solution provider for publishers and advertisers. Read our latest spotlight and hear first-hand how Skimlinks is helping brands optimise the conversion journey to deliver outstanding results for brands.

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GA4 and Affiliate Marketing: How to Navigate Changing Attribution Models

Female millennial marketer with laptop using GA4 and affiliate marketing

Uncover the seismic shift in analytics as GA4 takes the stage, altering the game for the affiliate marketing industry. Our latest blog post explores the repercussions of GA4's move from a last-click to a data-driven attribution model. Discover how Rakuten Advertising navigates these changes, offering reliable methodologies, additional tools, and collaborative solutions.

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Publisher Spotlight: 55Haitao

Publisher Spotlight: Josephine Nieh, 55Haitao

55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.

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Singles’ Day 2023: Pre-sale extravaganza

Singles’ Day 2023 set new records with early sales, luxury brand growth and AI-driven shopping experiences. Dive into the latest trends on our blog.

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