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News

How Rakuten Advertising Can Take Your Brand Global

By Rhiannon Farrar | February 17, 2020

E-commerce is becoming more and more global with consumers increasingly purchasing from international brands. In Asia-Pacific alone, almost 40% of consumers prefer to purchase from international brands. The appetite for […]

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News

Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

By Matt Lindner | February 11, 2020

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the […]

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News

Thank You For Making Us The #1 Affiliate Network For The 9th Year!

By Lisa Bruecher | January 22, 2020

We are excited and honoured to have been voted the #1 affiliate network for the 9th consecutive year by you, our partners and peers in the industry. Our teams are […]

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News

Q&A: How Brands Can Ensure They’re CCPA-Compliant

By Alissa Degreef | January 22, 2020

Brands have until July 1, 2020 to ensure full compliance with the latest data privacy law, California Consumer Privacy Act (CCPA) that went into effect January 1, 2020. For this […]

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News
2019 – The Rakuten Marketing Year that Was
By Rhiannon Farrar | December 15, 2019

The end of 2019 marks the end of another decade, and boy has this year gone out with bang. China accomplished the first landing on the far side of the […]

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Insights

Rising Stars – Publisher models to look out for in 2020

By Rhiannon Farrar | December 11, 2019

Throughout 2019, one of the topics most often spoken about was the changing tides of consumer experiences and expectations. As an industry, we know that consumers want seamless experiences, regardless […]

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Insights

Cyber Weekend: Affiliate mobile orders increase 48% YoY

By Rhiannon Farrar | December 9, 2019

For many years Cyber Weekend has been the largest retail event to take place annually in the United States. What began in the 1950s as Black Friday grew to include […]

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Marketing Strategies

Maintaining a luxury brand image while driving revenue and ROI growth

By Rhiannon Farrar | November 26, 2019

INTRODUCTION Tiffany & Co. is an iconic brand, synonymous with luxury and style. Since 2017, Rakuten Marketing has partnered with Tiffany & Co. to drive customer acquisition and revenue growth […]

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Insights

The results are in, here is how Singles’ Day and Click Frenzy 2019 played out

By Rhiannon Farrar | November 19, 2019

Last week two of the most prominent retail events on the APAC calendar took place, Singles’ Day and Click Frenzy. Each year the anticipation for the Chinese mega event and […]

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Marketing Strategies

Rakuten Marketing Speaks Exclusively with Andrew Banks from Plastiq.it

By Rhiannon Farrar | November 6, 2019

The holiday shopping period is well and truly upon us. Singles’ Day and Click Frenzy take place next week and Cyber Weekend at the end of this month. For retailers, […]

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