Skip to content
Rakuten Advertising Blog
The Global Leader for Marketing and Advertising Insights.
Marketing Strategies

Commerce, Consumers, and COVID-19: Lockdowns start to ease and consumers are responding

By Matt Lindner | May 26, 2020

We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve. Countries […]

Read More
News

In conversation with Rakuten Advertising’s Director of Search

By Rhiannon Farrar | May 21, 2020

This week we launch our Industry Profile, showcasing the talent across Rakuten Advertising. Today, we speak with our APAC Director of Search, Yuly Gonzalez.  Name and Job title Yuly Gonzalez, […]

Read More
News

Consumers, Commerce & COVID-19: Holiday strategies during a pandemic

By Rhiannon Farrar | May 6, 2020

On Sunday, we celebrate Mother’s Day in Australia, Brazil, Canada, Germany and the United States. With varying lockdown restrictions in place, and many still practising social distancing, Mother’s Day 2020 […]

Read More
Insights

Commerce, Consumers & COVID-19: Vertical Commission Growth

By Rhiannon Farrar | April 29, 2020

It’s now been over a month since the world entered lockdown. People have adapted to becoming teachers and at-home fitness gurus, and to conducting business over zoom. With these new […]

Read More
News

Rakuten Advertising – Publisher Payment Update

By Rhiannon Farrar | April 28, 2020

Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities. This transition enables Rakuten Advertising to facilitate more global partnership opportunities […]

Read More
News

Consumers, Commerce & COVID-19: Global Vertical Trends Signal Evolving Market Needs

By Rhiannon Farrar | April 22, 2020

Over the course of the past week, there has been a string of good news stories from around the world. Germany and Italy have started the process of slowly lightening […]

Read More
Insights

Consumers, Commerce & COVID-19: Understanding what consumers are buying

By Rhiannon Farrar | April 15, 2020

For many people in lockdown, it feels like time is drifting by more slowly than normal. The reality is, the world is continuing to change at a rapid pace. The […]

Read More
Marketing Strategies

Commerce, Consumers, & COVID-19: What Advertisers Can Do to Adapt

By Matt Lindner | April 8, 2020

Priorities are continuing to shift as the COVID-19 pandemic evolves, which is impacting us all. Routines, both personal and professional, are impacted. Shoppers are taking a closer look at their […]

Read More
News

Stuart McLennan joins Rakuten Advertising as Senior Vice President of APAC

By Samantha Deavin | April 5, 2020

Rakuten Advertising is excited to announce the appointment of Stuart McLennan to the position of Senior Vice President of APAC. In the newly created role, McLennan will be responsible for […]

Read More
Marketing Strategies

Commerce, Consumers & COVID-19: Engaging with Audiences during a pandemic

By Rhiannon Farrar | April 2, 2020

At Rakuten Advertising, our commitment is to help our readers navigate the evolving e-commerce ecosystem and ever-changing consumer behaviour. We are watching the trends across our global performance marketing channels […]

Read More