November Wrap-Up 2021: Black Friday Leads Holiday Shopping Growth
Reengaging Lapsed Customers via the Affiliate Channel
For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising. […]
Read MoreMeet the New Publishers of the Month: CouponzGuru, Particular Audience, Reviews.org & Similar Inc
This month, our new and notable publishers put user experience first. From coupons that are checked and updated daily, to organically bundling products to increase cart value and a reviews […]
Read MoreEarth Day 2022: Investing in Our Planet Through Partnerships
The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach from businesses, governments and citizens. Like many, we at Rakuten […]
Read MoreInteractive CTV Ads Can Drive 2x Higher Engagement with Viewers
Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) ad formats. Interactive CTV ad formats generate a higher level of engagement with audiences by merging personalised ad […]
Read MoreReach New Realms with Rakuten Advertising’s Linkless Code Tracking
Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers. This solution takes the power of affiliate marketing beyond traditional channels into social, connected TV, print media, […]
Read MoreTerence Quah Explains How Pace’s BNPL Virtual Card Bridges the Gap Between Shoppers and Brands
As part of our Publisher Spotlight series, Rakuten Advertising recently spoke to Terence Quah, Director of Affiliate Partnerships at Pace, a Singapore-based fintech company with buy-now pay-later (BNPL) solutions. Terence […]
Read MoreThe Power of Context – How Streaming is Turning Viewers into Buyers
The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours. The reason for this optimism […]
Read MoreSali Sasi Describes the Inspiration Behind Her Black Book and their Exciting Roadmap for Growth
As we continue to celebrate International Women’s Day, Rakuten Advertising had a chat with Sali Sasi, Co-Founder of Her Black Book, a premium shopping app created for women, by women. […]
Read MoreMeet the New Publishers of the Month: GiveGet, HiMiaMia & Stylink
The team at Rakuten Advertising is always on the lookout for new and notable publishers in the affiliate industry. Whether you’re looking to connect with a charity partner or reach […]
Read MoreRakuten Advertising: Ukraine Update
Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region. We proudly maintain a workforce of talented individuals in Ukraine […]
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