August 16, 2023 Events

Highlights from DealMaker Australia 2023

Nearly 300 industry-leading advertisers, publishers and agencies joined us at DealMaker Australia 2023 for a day of connections, partnerships and, of course, fun! Discover the highlights that made this year truly unforgettable.

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July 12, 2023 News

Unlock game-changing insights with Affiliate Conversion Journey

Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.

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Two women stand and look at tablet while taking notes
June 22, 2023 Marketing Strategies

Outthink with affiliate innovation

Rakuten Advertising’s award-winning affiliate innovation showcases how leading brands Microsoft, MAC and Forever New are outdelivering expectations.

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Dave Trolle, RAIC member and founder of Customer First Digital dispels affiliate myths in our latest blog
October 2, 2023
Marketing Strategies

RAIC Insights: Dispelling affiliate marketing myths – part 1

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!
Publisher Spotlight: Julia Rodrigues, Senior Direction, Customer Success at FlexOffers - headshot
September 26, 2023
Insights

Publisher Spotlight: FlexOffers

A recongnised global leader in performance marketing, FlexOffers partners with thousands of the world’s top brands to deliver unlimited strategic growth. Read our latest spotlight and hear first-hand how the FlexOffers team can accelerate performance for your brand.
Rafael Bonfa - member of the Rakuten Advertising International Collective
September 21, 2023
Marketing Strategies

RAIC Insights: Demonstrating how a strong and profitable affiliate program delivers brand goals

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Rafael Bonfa, Senior Performance and Affiliate Manager, US and Brazil at AliExpress, outlines how to get C-suite buy-in for affiliate marketing.
Millenial marketer goes back to basics to understand cookieless tracking for affiliate
September 5, 2023
Marketing Strategies

Surviving iOS 17: Your guide to cookieless tracking and affiliate marketing

With upcoming iOS updates, it's crucial to understand the deep changes affecting the affiliate marketing industry. Our experts share everything you need to get ready for iOS 17 and MacOS Sonoma, including actionable insights based on test scenarios.
Gen Z female consumers purchasing from a laptop after experiencing affiliate personalisation and audience targeting.
August 15, 2023
News

The benefits of personalisation and audience targeting for affiliate publishers

Audience Engine has landed, giving you more opportunities to earn! An industry-first commissioning technology, we dive deep into the benefits Audience Engine offers for publishers. Find out why you can’t afford not to take advantage of this latest offering.
August 10, 2023
News

Golden Link Awards, Asia-Pacific 2023 Winners

Elevating performance is the name of the game, and at Rakuten Advertising, we love applauding the true trailblazers. Our Asia-Pacific Golden Link Awards celebrate our partners in the region who are outthinking their competition – every single time.

Recent Posts

RAIC Insights: Best Practices for Working With Different Publisher Models

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The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Matheus Campos, Senior Partnerships Manager at Savings United, outlines the best practices for working with different publisher models.

Outthink and Outperform: Award-winning data strategies from Hilton, Tory Burch and more

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Make your data work harder. Rakuten Advertising’s award-winning data strategies show how the best of the best outperform with smarter data-led decisions.

Golden Link Awards, APAC 2023 Finalists Announced

The Rakuten Advertising Golden Link Awards, APAC celebrate and showcase our advertisers, publishers and agencies who are outdelivering on their objectives to drive next-level performance. Read on to learn who has made the shortlist.

Outperform With Full-funnel Affiliate Strategies

Some would have you believe that affiliate marketing is a bottom-of-the-funnel, last-click strategy for pushing out your latest discounts – technically, that’s not true. Affiliate is a channel proven to help increase conversions and a fantastic way to reach savvy shoppers. But it’s also so much more than that.

RAIC Insights: Mapping the customer journey with RevLifter

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business.

DealMaker Australia 2023 Launches

Join us on Thursday, 10th August at Luna Park Sydney to connect, learn, grow, deal and, dare we say, party with 300 of the best (and best-performing) professionals from our tight-knit group of advertisers, agencies and publishers.