With the accelerated growth in the e-commerce industry brought about by COVID-19, this year’s shopping events in the ‘golden quarter’ are set to be the biggest ones yet. Last week, […]

November is, without a doubt, one of the busiest months for retail across the globe. In China there is Singles’ Day, Click Frenzy occurs across Australia and New Zealand and […]

Covid-19 has caused a shift among advertisers towards short term planning, publishers note New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate […]

Rakuten Advertising is extremely excited to share that we have been shortlisted for 21 awards at the International Performance Marketing Awards (IPMAs). Now entering its fourth year, the International Performance Marketing […]

Recently, Rakuten Advertising hosted a Lunch & Learn session on Reaching Consumers Across Asia-Pacific presented by Stuart McLennan, Senior Vice President of Asia-Pacific and Camille Mandray, Client Services Director of […]

Today, Rakuten Advertising hosted the 5th annual Golden Link Awards, Asia-Pacific. Valued clients and partners joined the virtual ceremony where we celebrated excellence and innovation in the performance marketing industry. […]

Rakuten Advertising is excited to launch The Road to Recovery. The Road to Recovery looks at the impact 2020 has had on publisher and advertisers and explores what it will […]

At Rakuten Advertising, it is our passion for performance marketing that encourages us to drive the industry forward. In doing so, we would like to take this opportunity to acknowledge […]

This week, Rakuten Advertising released its latest consumer insights report, The Road to Recovery: 2020 e-Commerce in Asia-Pacific. This year, the Asia-Pacific (APAC) region alone will account for 63% of […]

Online-to-offline, otherwise known as O2O strategies, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]