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Marketing Strategies

Sophie Stickland Describes What Makes Cashrewards Publisher of the Year at the 2021 Golden Link Awards, APAC

By Rakuten Advertising | January 13, 2022

Rakuten Advertising sat down with Sophie Stickland, Head of Client Services at Cashrewards, to talk about how the team supports brand partners through its innovative products and highly engaged audiences. […]

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Insights

Future Gazing: What 2022 Holds for the Media and Performance Marketing Industry

By Rakuten Advertising | December 15, 2021

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behaviour combined with privacy regulations have brands and […]

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Insights

November Wrap-Up 2021: Black Friday Leads Holiday Shopping Growth

By Rakuten Advertising | December 13, 2021

As we head towards the finish line of 2021, the results of the November holiday and peak shopping period are in. With the month including the key retail dates of […]

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Marketing Strategies

Diverse Publisher Models for Driving Creativity and Innovation within Affiliate Campaigns

By Rakuten Advertising | December 1, 2021

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance. Gone are the days when advertisers could rely on one or two publishers […]

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Insights

Click Frenzy outperforms Singles’ Day in Australia as marketers look to Cyber Weekend

By Rakuten Advertising | November 23, 2021

With Click Frenzy (November 9-11) and Singles’ Day (November 11) behind us, marketers have their eyes set on Cyber Weekend. Rakuten Advertising’s network data echoes broader regional and industry trends, and can […]

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News

Product Review: Enhanced Visibility into Performance Across Affiliate and Media Campaigns

By Rakuten Advertising | November 17, 2021

Rakuten Advertising has released some exciting new products throughout 2021 that enhance the visibility and performance of affiliate and media campaigns. Designed to drive the industry forward and improve efficiencies, […]

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News

Meet the New Publishers of the Quarter: BuzzFeed Australia, Cheddar, hummgroup & Loyalty Republic

By Rakuten Advertising | November 10, 2021

Holiday season is just around the corner making it the perfect time to highlight some of the new and notable publishers in our Asia-Pacific affiliate network including BuzzFeed, Cheddar, hummgroup […]

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Marketing Strategies

Make the Most of Peak Planning with Media Strategies Proven to Drive Success  

By Rakuten Advertising | November 3, 2021

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention. Brands and agencies can use media strategies to […]

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Events

2021 Golden Link Awards, Asia-Pacific Winners Announced

By Rakuten Advertising | October 20, 2021

Today, Rakuten Advertising hosted the 2021 Golden Link Awards, Asia-Pacific ceremony to celebrate excellence and innovation in the performance marketing, retail and e-commerce industries. The virtual ceremony brought together advertisers […]

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News

Rakuten Advertising Takes Home Four Awards & Highly Commended in Seven International Performance Marketing Award Categories 

By Rakuten Advertising | October 19, 2021

Rewarding creativity, innovation and excellence, the International Performance Marketing Awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising […]

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