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Meet the New Publishers of November 2022: Beauty Space, Beny and BigGo

By Rakuten Advertising | November 23, 2022

This month, our new and notable publishers show brands how to form their own shopping communities, offer their products as part of employee wellbeing and benefits and create SEO-optimised Beauty […]

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Marketing Strategies

Singles’ Day 2022 Recap

By Rakuten Advertising | November 21, 2022

Singles’ Day 2022 has come and gone. While China’s e-commerce giants, Alibaba and JD.com, chose not to disclose their sales figures this year—for the first time since Singles’ Day’s inception—our […]

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Marketing Strategies

Gary Cobain Talks Tech and Spec Behind PokitPal’s Card-Linked Rewards Platform

By Rakuten Advertising | November 17, 2022

In the newest edition of our Publisher Spotlight series, Rakuten Advertising talks tech and spec with Gary Cobain, CEO of PokitPal, to discuss how PokitPal’s card-linked rewards platform has evolved. […]

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Marketing Strategies

Outthink to Outperform: How to Avoid FOMO this Peak Shopping Period

By Rakuten Advertising | November 3, 2022

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black […]

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News

Outthinking to Outperform: Rakuten Advertising Takes Home 7 Wins at the GPMA

By Rakuten Advertising | October 18, 2022

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer […]

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Marketing Strategies

Mell Hussin Uncovers how Involve Asia Helps Brands Break into Southeast Asia

By Rakuten Advertising | October 12, 2022

Rakuten Advertising recently caught up with Mell Hussin, Client Success Manager at Involve Asia, to discuss how the team connects advertisers with publishers in different Southeast Asian (SEA) countries. Involve […]

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News

Meet the New Publishers of the Month: ACCESSTRADE, Beauty Insider & Glitz

By Rakuten Advertising | October 5, 2022

This month, our new and notable publishers featured have cemented their presence across key Southeast Asian markets, including Malaysia, Singapore and Thailand. These local publishers help advertisers reach audiences in-region, […]

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Marketing Strategies

Hayato Nakata Shares Real-World Results from Combining Content and Rewards Publishers

By Rakuten Advertising | September 25, 2022

As part of the Publisher Spotlight series, Rakuten Advertising sat down with Hayato Nakata, CEO of ACCESSTRADE Malaysia and COO of ACCESSTRADE Singapore, to explore how the publisher became one of […]

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News

Rakuten Advertising Launches Affiliate: The Resilient Revenue Driver Featuring Insights from RAIC

By Rakuten Advertising | September 21, 2022

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability […]

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Events

DealMaker APAC 2022: Highlights from Rakuten Advertising’s Flagship Event

By Rakuten Advertising | September 8, 2022

After a three-year hiatus, DealMaker APAC returned to the stage at Four Seasons Sydney on Thursday, 1st September 2022. The event brought together nearly 300 of the best and brightest […]

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