Outthink and Outperform: Award-winning data strategies from Hilton, Tory Burch and more

Make your data work harder. Rakuten Advertising’s award-winning data strategies show how the best of the best outperform with smarter data-led decisions.
Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.
Affiliate innovation is making it easier to reach desired audiences and shift strategies to align with their changing habits. And it doesn’t have to be scary. As Steve Jobs said, “innovation is the ability to see change as an opportunity – not a threat.” The very nature of the affiliate channel supports this. The low-risk, low-cost models mean you can try new tech, strategies and publisher models with a mitigated risk factor. It invites innovation into your programs and campaigns.
Make your data work harder. Rakuten Advertising’s award-winning data strategies show how the best of the best outperform with smarter data-led decisions.
The Rakuten Advertising Golden Link Awards, APAC celebrate and showcase our advertisers, publishers and agencies who are outdelivering on their objectives to drive next-level performance. Read on to learn who has made the shortlist.
Some would have you believe that affiliate marketing is a bottom-of-the-funnel, last-click strategy for pushing out your latest discounts – technically, that’s not true. Affiliate is a channel proven to help increase conversions and a fantastic way to reach savvy shoppers. But it’s also so much more than that.
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business.
Join us on Thursday, 10th August at Luna Park Sydney to connect, learn, grow, deal and, dare we say, party with 300 of the best (and best-performing) professionals from our tight-knit group of advertisers, agencies and publishers.
We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionise the industry, Audience Engine.