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Events

Sponsor Spotlight: Afterpay Joins DealMaker APAC as Platinum Sponsor

By Rakuten Advertising | August 3, 2022

Afterpay Overview Afterpay is a global buy-now pay-later platform that allows customers to take control of their budget by splitting payments in four fortnightly instalments. Afterpay is a no cost […]

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Marketing Strategies

Stay Agile with Smart Affiliate Commissioning Strategies

By Rakuten Advertising | July 27, 2022

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that […]

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Events

DealMaker APAC 2022: Doing Business Shouldn’t Be This Much Fun

By Rakuten Advertising | July 25, 2022

After two long years, we are thrilled to announce that our performance marketing community can connect face-to-face once again at Rakuten Advertising’s DealMaker Asia-Pacific 2022. This year, we will be hosting […]

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Marketing Strategies

Rakuten Advertising Launches ‘The Affiliate Funnel’ Featuring Real Publishers for Every Stage of the Customer Journey

By Rakuten Advertising | July 19, 2022

Traditionally, affiliate marketing has been used as a lower funnel channel with the purpose of driving sales. Now, it has evolved well beyond the last click and plays an instrumental […]

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News

Meet the New Publishers of the Month: RewardPay, CollectOffers, VoucherCodes & REVERSIBLE

By Rakuten Advertising | July 14, 2022

This month, our new and notable publishers focus on providing the best deals for their customers. They allow shoppers worldwide to access a range of cashback offers, coupons and discounts, […]

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Marketing Strategies

Reengaging Lapsed Customers via the Affiliate Channel

By Rakuten Advertising | May 22, 2022

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising. […]

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News

Meet the New Publishers of the Month: CouponzGuru, Particular Audience, Reviews.org & Similar Inc

By Rakuten Advertising | April 27, 2022

This month, our new and notable publishers put user experience first. From coupons that are checked and updated daily, to organically bundling products to increase cart value and a reviews […]

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Marketing Strategies

Earth Day 2022: Investing in Our Planet Through Partnerships

By Rakuten Advertising | April 25, 2022

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach from businesses, governments and citizens. Like many, we at Rakuten […]

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News

Interactive CTV Ads Can Drive 2x Higher Engagement with Viewers

By Rakuten Advertising | April 20, 2022

Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) ad formats. Interactive CTV ad formats generate a higher level of engagement with audiences by merging personalised ad […]

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News

Reach New Realms with Rakuten Advertising’s Linkless Code Tracking

By Rakuten Advertising | April 13, 2022

Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers. This solution takes the power of affiliate marketing beyond traditional channels into social, connected TV, print media, […]

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