E-commerce is becoming more and more global with consumers increasingly purchasing from international brands. In Asia-Pacific alone, almost 40% of consumers prefer to purchase from international brands. The appetite for […]

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the […]

We are excited and honoured to have been voted the #1 affiliate network for the 9th consecutive year by you, our partners and peers in the industry. Our teams are […]

Brands have until July 1, 2020 to ensure full compliance with the latest data privacy law, California Consumer Privacy Act (CCPA) that went into effect January 1, 2020. For this […]

The end of 2019 marks the end of another decade, and boy has this year gone out with bang. China accomplished the first landing on the far side of the […]

Throughout 2019, one of the topics most often spoken about was the changing tides of consumer experiences and expectations. As an industry, we know that consumers want seamless experiences, regardless […]

For many years Cyber Weekend has been the largest retail event to take place annually in the United States. What began in the 1950s as Black Friday grew to include […]

INTRODUCTION Tiffany & Co. is an iconic brand, synonymous with luxury and style. Since 2017, Rakuten Marketing has partnered with Tiffany & Co. to drive customer acquisition and revenue growth […]

Last week two of the most prominent retail events on the APAC calendar took place, Singles’ Day and Click Frenzy. Each year the anticipation for the Chinese mega event and […]

The holiday shopping period is well and truly upon us. Singles’ Day and Click Frenzy take place next week and Cyber Weekend at the end of this month. For retailers, […]