Sponsor Spotlight: Afterpay Joins DealMaker APAC as Platinum Sponsor
Afterpay Overview Afterpay is a global buy-now pay-later platform that allows customers to take control of their budget by splitting payments in four fortnightly instalments. Afterpay is a no cost […]
Read MoreStay Agile with Smart Affiliate Commissioning Strategies
Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that […]
Read MoreDealMaker APAC 2022: Doing Business Shouldn’t Be This Much Fun
After two long years, we are thrilled to announce that our performance marketing community can connect face-to-face once again at Rakuten Advertising’s DealMaker Asia-Pacific 2022. This year, we will be hosting […]
Read MoreRakuten Advertising Launches ‘The Affiliate Funnel’ Featuring Real Publishers for Every Stage of the Customer Journey
Traditionally, affiliate marketing has been used as a lower funnel channel with the purpose of driving sales. Now, it has evolved well beyond the last click and plays an instrumental […]
Read MoreMeet the New Publishers of the Month: RewardPay, CollectOffers, VoucherCodes & REVERSIBLE
This month, our new and notable publishers focus on providing the best deals for their customers. They allow shoppers worldwide to access a range of cashback offers, coupons and discounts, […]
Read MoreReengaging Lapsed Customers via the Affiliate Channel
For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising. […]
Read MoreMeet the New Publishers of the Month: CouponzGuru, Particular Audience, Reviews.org & Similar Inc
This month, our new and notable publishers put user experience first. From coupons that are checked and updated daily, to organically bundling products to increase cart value and a reviews […]
Read MoreEarth Day 2022: Investing in Our Planet Through Partnerships
The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach from businesses, governments and citizens. Like many, we at Rakuten […]
Read MoreInteractive CTV Ads Can Drive 2x Higher Engagement with Viewers
Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) ad formats. Interactive CTV ad formats generate a higher level of engagement with audiences by merging personalised ad […]
Read MoreReach New Realms with Rakuten Advertising’s Linkless Code Tracking
Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers. This solution takes the power of affiliate marketing beyond traditional channels into social, connected TV, print media, […]
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