Skip to content
Rakuten Advertising Blog
The Global Leader for Marketing and Advertising Insights.
News

Discover a new world of customers via Rakuten Advertising’s proprietary media solutions

By Rakuten Advertising | January 12, 2021

Rakuten owned and operated media solutions enable agencies and brands to leverage powerful audiences and unique Rakuten platforms to create meaningful relationships with new customers. Available exclusively via Rakuten Advertising, […]

Read More
News

Rising Stars – Publisher models to look out for in 2021

By Rakuten Advertising | December 16, 2020

Throughout 2020 publishers and brands have had to adjust to continually shifting consumer behaviours as the world moved in and out of lockdown. Brands looked to make up for lost […]

Read More
Insights

Black Friday outperforms Click Frenzy in Asia-Pacific

By Rakuten Advertising | December 4, 2020

Rakuten Advertising’s network data reveals that Asia-Pacific consumers were well-prepared for a shopping spree ahead of Black Friday and interests in luxury products remains strong beyond Cyber Weekend.  With eMarketer’s […]

Read More
Events

Rakuten Advertising wins three vertical awards at the IPMAs

By Rakuten Advertising | November 25, 2020

Rakuten Advertising is honoured to have won Best Incentive Partner Campaign or Strategy, Best Use of Programmatic and Best Paid Social Campaign at the 2020 International Performance Marketing Awards (IPMAs). […]

Read More
Marketing Strategies

Get Black Friday Ready With Learnings From Click Frenzy and Singles’ Day

By Lalisa Fungtammasan | November 18, 2020

With the accelerated growth in the e-commerce industry brought about by COVID-19, this year’s shopping events in the ‘golden quarter’ are set to be the biggest ones yet. Last week, […]

Read More
Marketing Strategies

Driving November Retail Success

By Rhiannon Farrar | November 4, 2020

November is, without a doubt, one of the busiest months for retail across the globe. In China there is Singles’ Day, Click Frenzy occurs across Australia and New Zealand and […]

Read More
Insights

The Road to Recovery: Publishers Optimistic in the Run Up to the Golden Quarter

By Rhiannon Farrar | October 27, 2020

Covid-19 has caused a shift among advertisers towards short term planning, publishers note New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate […]

Read More
News

Rakuten Advertising Shortlisted for 21 International Performance Marketing Awards 

By Rakuten Advertising | October 21, 2020

Rakuten Advertising is extremely excited to share that we have been shortlisted for 21 awards at the International Performance Marketing Awards (IPMAs). Now entering its fourth year, the International Performance Marketing […]

Read More
Insights

Using Shopper-Led Strategies to Reach Consumers Across Asia-Pacific

By Lalisa Fungtammasan | October 19, 2020

Recently, Rakuten Advertising hosted a Lunch & Learn session on Reaching Consumers Across Asia-Pacific presented by Stuart McLennan, Senior Vice President of Asia-Pacific and Camille Mandray, Client Services Director of […]

Read More
News

Congratulations to the winners of the 2020 Golden Link Awards, Asia-Pacific

By Rakuten Advertising | October 14, 2020

Today, Rakuten Advertising hosted the 5th annual Golden Link Awards, Asia-Pacific. Valued clients and partners joined the virtual ceremony where we celebrated excellence and innovation in the performance marketing industry. […]

Read More