Rakuten Advertising Blog

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Insights

Influencer Trends to Watch: Trend #4 When Content Clicks, Engagement Sticks

Short-form video isn’t just trendy—it’s the secret sauce to making your brand unforgettable. From TikTok to TV ads, find out why this bite-sized content is stealing the show and how you can jump in for maximum impact!
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Insights

Influencer Trends to Watch: #3 Rise of the Micro-Influencers

Move over mega-influencers; micro-influencers are stealing the spotlight with their authentic vibes, niche expertise, and sky-high engagement rates. If you're ready to turn small followings into big results, it's time to make these relatable powerhouses the MVPs of your marketing strategy.
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Insights

Influencer Trends to Watch: #2 Trust, the Ultimate Currency

Trust is the secret ingredient of influencer marketing—it’s what turns a campaign into a connection and followers into lifelong fans. When brands focus on authenticity and real relationships, they tap into the kind of trust that keeps audiences coming back for more.
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Insights

Influencer Trends to Watch: #1 Full Funnel, Full Impact

Influencer marketing has grown far beyond generating hype—it now influences every step of the buyer’s journey. From boosting brand awareness to driving conversions and loyalty, this $35 billion industry proves its influence across the full funnel.
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Marketing Strategies

Top Influencer Marketing Trends to Watch in 2025

Get ahead in influencer marketing with the latest insights and global trends evolving the industry. Perfect for marketers ready to amplify their impact and connect authentically with audiences worldwide.
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Marketing Strategies

Future-Focused Tracking Solutions

We're committed to maintaining the highest standards in integration integrity and conversion security. As a leading global network for over 25 years, we navigate the complexities of today's landscape on behalf of our clients and publishers to bring them the most innovative, robust, flexible, and reliable integrations and attribution solutions.
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APAC Golden Link Awards 2024 Winners

Elevating performance is the name of the game, and at Rakuten Advertising, we love applauding the true trailblazers. Our APAC Golden Link Awards celebrate our partners in the region who are outthinking their competition – every single time.

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Shortlist Announced for the APAC Golden Link Awards 2024

The Rakuten Advertising Golden Link Awards celebrate and showcase our advertisers, publishers and agencies who are out-delivering on their objectives to drive next-level performance. Read on to learn who has made the shortlist!

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Google’s reversal on deprecating third-party cookies

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While Google’s shift may raise concerns about affiliate marketing, the good news is that it has no impact on Rakuten Advertising’s affiliate tracking technology or the tracking capabilities of our network and partners. Our tracking solutions are built to be robust, effective, and reliable, adapting seamlessly to environmental changes such as these.

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Navigating GA4: Updated Insights for Affiliate Advertisers

Since our last post on GA4's implications for affiliate marketing, we’ve continued investigating and adapting to the evolving landscape of attribution models. Our latest findings reveal nuances in how GA4 processes sessions and events, significantly impacting how affiliate conversions are credited. This update delves into these discoveries and offers actionable advice for advertisers navigating this new reality.

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Skimlinks Q&A: Affiliate Peak Shopping Strategies

Publisher Q&A: Affiliate Peak Shopping Strategies. Dipa Shah headshot

Following a successful networking event in London last week, we sat down with Dipa Shah, Director of Merchant Development at Skimlinks to get the low down on what you need to know to plan for the 2024 peak shopping period.

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Time to Fix Your Buying Funnel #4: The “Where is It?” Funnel

Brands can’t succeed in today’s business climate without capitalising on every opportunity for growth. We need to deploy integrated approaches that impact the full funnel – influencing impact at every step of the customer journey. But what happens if your prospects and customers get lost on the way to conversion? What if they stop progressing toward purchase?

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