Booking Boldly: Australia’s 2025 Travel Trends Marketers Need Now
Australian travellers are booking bigger—and they’re choosy about value. Here's what marketers need to know about reaching this diverse and engaged audience.
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Rakuten Advertising Blog
December 11, 2025
InsightsHoliday Shopping Trends 2025: Aussie shoppers set new Black Friday and Cyber Week records
Cyber Week 2025 in Australia marked a pivotal shift in peak season shopping. What was once a four-day sprint has become a month-long marathon. This article will cover the key consumer behaviours and decisions that influenced the retail sales and order volume across the peak sales season in Australia.
September 19, 2025
Marketing StrategiesThe Future of Affiliate Reporting has Arrived. Introducing Prompt.
Rakuten Advertising advertisers and publishers can officially stop running manual reports, and start getting quick answers with Prompt, now available in our dedicated Insights and Analytics Portal.
August 20, 2025
NewsHighlights from DealMaker Australia 2025
More than 250 industry-leading advertisers, publishers, and agencies joined us at DealMaker Australia 2025 for a day of connections, partnerships, and fun! Held on Thursday, 7th August 2025, at the scenic Doltone House at Jones Bay Wharf Pyrmont, the event brought together the best minds in affiliate marketing for insightful sessions, networking opportunities, and memorable celebrations.
July 12, 2023
NewsUnlock game-changing insights with Affiliate Conversion Journey
Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.
February 10, 2026
Marketing Strategies How Affiliate Tracking Works: The Complete Guide for Brands & Publishers
Learn how affiliate tracking works in partner marketing and why it’s the foundation of performance marketing. Explore tracking links, cookies, attribution models, and reporting systems for accurate results and fair payments.
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February 10, 2026
Marketing Strategies Affiliate and Partner Marketing Platforms: What Do They Do and Why You Need Them
Affiliate marketing platforms help brands and publishers manage, track, and optimise their affiliate programs. This guide explains the core functions of these platforms and what to look for when choosing a solution.
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January 7, 2026
Marketing Strategies 10 Common Affiliate Marketing Mistakes (and How to Fix Them)
Avoid the pitfalls that hold affiliate marketers back. Learn the 10 most common affiliate marketing mistakes and how to fix them with practical, expert-backed solutions.
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November 18, 2025
Marketing Strategies What is Affiliate Marketing & How Does it Work?
Affiliate marketing is one of the most effective ways brands can drive measurable growth through partnership. Learn what affiliate marketing is, how it works, and why it remains one of the most trusted, performance-driven channels for marketers and publishers alike.
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October 28, 2025
Marketing Strategies How Brands Can Launch a Successful Affiliate Marketing Program
Affiliate Marketing How To for brands: your step-by-step guide to planning objectives, selecting technology, designing commissions, and activating a high-performing partner mix. Learn how to launch and optimise with governance, tracking, and data-driven metrics.
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October 27, 2025
Insights Holiday 2025: What Australian Shoppers Really Want (And How to Win Them)
Australian holiday shoppers are shopping fewer sessions—but with bigger intent. Creators shape discovery, marketplaces drive scale, and app‑centric loyalty turns browsers into buyers. We break down what’s working across Australia and APAC, from smarter coupons to fraud safeguards.
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Rakuten Advertising: Q3 Affiliate Publishers Partner Spotlight
Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the newly launched and notable publishers on the Rakuten Advertising network.
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2025 DealMaker Australia Golden Link Awards | Winners Announced
Our 2025 DealMaker Australia Golden Link Awards brought together some of the leading trailblazers in the performance and digital marketing industries. We celebrated their outstanding achievements, their collaboration, creativity, and innovative partnerships that have set new standards in our industry!
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Shortlist Announced for the 2025 APAC Golden Link Awards
We are honoured to announce the 2025 APAC Golden Link Award finalists! A huge congratulations to everyone nominated. We’re thrilled to celebrate our finalists at DealMaker Australia this August.
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Influencer Trends to Watch: Trend #5 The Influencer Effect
Think influencers are just for trendy brands and Gen Z? Think again—creators are the ultimate secret weapon for launching new products, sparking discovery, and driving sales across all ages and categories.
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Rakuten Advertising: Q1 Affiliate Partner Spotlight
Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.
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