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Marketing Strategies

Rethinking the Customer Journey Within Advertising Campaigns

By Rakuten Advertising | May 6, 2021

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse […]

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News

Announcing the Rakuten Advertising 2021 Preferred & Platinum Agency Partners.

By Rakuten Advertising | April 22, 2021

From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships – success. Our Agency Services Program provides our […]

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News

New and Notable Publishers (Shoppable & Envolve Tech) on the Rakuten Advertising Network.

By Rakuten Advertising | April 15, 2021

Spring has sprung, and with it brings two excellent new publishers to our platform. Get in touch with them to learn more about how you can develop a profitable partnership […]

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Marketing Strategies

How Do Advertisers Make Moments Matter for Media Audiences?

By Rakuten Advertising | April 8, 2021

The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become […]

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News

Affiliate Product Updates: Transparency & Insights Drive Stronger Partnerships

By Rakuten Advertising | April 1, 2021

Rakuten Advertising has released some exciting affiliate product updates throughout Q1 to enhance visibility and performance for both advertisers and publishers. Today we explore the benefits of our newly released […]

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News

Rakuten Advertising Appoints New Leadership

By Rakuten Advertising | March 30, 2021

Industry leader Anthony Capano named North America Managing Director of Rakuten Advertising Rakuten Advertising is proud to announce that Anthony Capano has been appointed as Managing Director of North America, […]

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Marketing Strategies

Why Moments Matter in Advertising Strategies

By Rakuten Advertising | March 18, 2021

Advertising strategies that truly connect with consumers are pivotal to the success of any ad campaign. At the center of connecting with a target audience, is understanding the mindset or […]

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Marketing Strategies

How marketers can overcome ITP and regulation challenges

By Rakuten Advertising | March 10, 2021

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]

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Marketing Strategies

How Rakuten Viki engages hard-to-reach audiences 

By Rakuten Advertising | March 3, 2021

Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment.  Reaching over 27 million people in more than 190 countries, Rakuten Viki enables advertisers to connect […]

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Marketing Strategies

Introducing the ‘2021 Digital Trends’ Report

By Rakuten Advertising | February 18, 2021

A new year brings with it new trends and opportunities in digital marketing. After a tough year where we all had to find new ways to navigate this new world, […]

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