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Shake Up Your Strategy And Hit Your 2023 KPIs With Advanced Affiliate Tech

By Rakuten Advertising | January 26, 2023

Taylor Swift said, “this is a new year. A new beginning. And things will change.” While some see change as scary, we at Rakuten Advertising view it as an opportunity. […]

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Insights

Holiday 2022 Shopping Trends: How Consumer Plans Changed

By Rakuten Advertising | January 11, 2023

In October and December 2022, we surveyed 15,000 US Consumers about their holiday shopping plans. Then, after all the celebrations ended and the holiday decorations came down, we followed up […]

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News
Rakuten Advertising Took Home the Gold in 2022
By Rakuten Advertising | January 6, 2023

This year was a banner year for Rakuten Advertising, we celebrated our 25th birthday, returned to our in-person DealMaker Events, and took home numerous notable industry awards. We are proud […]

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Insights

Get Ahead of 2023 with Rakuten Advertising’s Affiliate Trends 

By Rakuten Advertising | December 15, 2022

It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of […]

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Insights

Cyber Week 2022 Recap

By Rakuten Advertising | December 2, 2022

This year’s Cyber Week 2022 was predicted to be a fluctuating shopping season, but many retailers still met, or exceeded, last year’s numbers. Overall, among the top categories on the […]

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Events

Rakuten Advertising Represented at AFROTECH 2022

By Rakuten Advertising | December 1, 2022

This past month in Austin, Texas, the Black Employee Alliance ERG represented Rakuten at AFROTECH™ Conference. AFROTECH is the largest Black tech conference that brought together 20,000+ Black tech innovators […]

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Insights

Grow With Optimism Spotlight: Partake

By Rakuten Advertising | November 22, 2022

We had the pleasure and privilege of sitting down with the Founder and CEO of Partake, Denise Woodard. Partake is a food company that offers a selection of delicious, allergy-friendly […]

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Insights

Singles’ Day 2022 Recap

By Rakuten Advertising | November 16, 2022

Now that Singles’ Day 2022 has come and gone, we can reflect on the click trends from across the globe. Our live data feed ran through November 12th and compared […]

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Insights

Domestic Travel is Recovering to Pre-Pandemic Levels

By Rakuten Advertising | November 11, 2022

After years of pandemic-driven slowdowns, the travel industry is predicted to make a full recovery as consumers are already planning trips for 2023. A recent report by Skift showed the […]

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Insights

New Report -Evolving Channels & Customer Acquisition: How to Attract & Reengage Consumers

By Rakuten Advertising | November 10, 2022

Economic headwinds have struck global markets – with sky-high inflation and supply chain issues putting a strain on spending habits, shaping how consumers explore, discover and purchase. In other words, […]

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