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Marketing Strategies

YouTube: Why Advertisers Should Press Play in Q4

By Rakuten Advertising | November 19, 2020

People are spending more time at home and because of that, they’re also spending more time streaming video online. eMarketer recently revised its estimates of the number of US households […]

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News

New and Notable Publishers on the Rakuten Advertising Network November 2020

By Rakuten Advertising | November 17, 2020

We are heading into the home stretch of 2020, but there’s still plenty of time to grow your publisher network and reach new audiences. Learn more about the new and […]

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Insights

Introducing The New Rules Holiday Checklist for Digital Marketers

By Matt Lindner | November 10, 2020

Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the holidays officially on, digital marketers need to double […]

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Insights

How the Role of Compliance Has Evolved in 2020 for Financial Advertisers

By Rakuten Advertising | November 2, 2020

If 2020 has taught us anything, it’s that being versatile is important when it comes to succeeding as a digital marketer. That extends to compliance teams who must ensure financial […]

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News

Publisher Spotlight: Smarter Loans

By Rakuten Advertising | October 28, 2020

Tell us a little bit more about your company: Smarter Loans (SID: 3753065) is Canada’s loan comparison website and financial directory. Launched in 2016, we currently work with over 50 […]

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Insights

Why Financial Services Advertisers Should be Focused on the Affiliate Channel

By Matt Lindner | October 26, 2020

Financial services brands are spending more on digital advertising. eMarketer projects that financial services advertisers will spend $19.62 billion on digital channels overall this year, nearly double the $10.85 billion […]

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News

Rakuten Advertising Shortlisted for 21 Performance Marketing Awards

By Rhiannon Farrar | October 21, 2020

Rakuten Advertising is excited to share that we have been shortlisted for 21 awards at the International Performance Marketing Awards (IPMAs). Now entering its fourth year, the International Performance Marketing Awards celebrates exceptional campaigns from across the […]

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News

New and Notable Publishers on the Rakuten Advertising Network for October 2020

By Rakuten Advertising | October 16, 2020

Fall is in the air! Holiday deals have already begun, and now is the time to start revving up your holiday marketing plans. Here are some new and notable publishers […]

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News

The mThink Blue Book Survey is Now Open

By Rakuten Advertising | October 7, 2020

We’re excited to announce that voting for this year’s annual mThink Blue Book survey is now open.  Every Fall, mThink conducts the biggest research survey in the performance marketing industry […]

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Insights

How to Connect with More Canadian Shoppers this Holiday Season

By Matt Lindner | October 5, 2020

Retailers are going to have more time to connect with Canadian shoppers this holiday season. As consumers’ browsing and buying habits have changed considerably this year, some Canadian retailers are […]

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