Taylor Swift said, “this is a new year. A new beginning. And things will change.” While some see change as scary, we at Rakuten Advertising view it as an opportunity. […]

In October and December 2022, we surveyed 15,000 US Consumers about their holiday shopping plans. Then, after all the celebrations ended and the holiday decorations came down, we followed up […]

This year was a banner year for Rakuten Advertising, we celebrated our 25th birthday, returned to our in-person DealMaker Events, and took home numerous notable industry awards. We are proud […]

It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of […]

This year’s Cyber Week 2022 was predicted to be a fluctuating shopping season, but many retailers still met, or exceeded, last year’s numbers. Overall, among the top categories on the […]

This past month in Austin, Texas, the Black Employee Alliance ERG represented Rakuten at AFROTECH™ Conference. AFROTECH is the largest Black tech conference that brought together 20,000+ Black tech innovators […]

We had the pleasure and privilege of sitting down with the Founder and CEO of Partake, Denise Woodard. Partake is a food company that offers a selection of delicious, allergy-friendly […]

Now that Singles’ Day 2022 has come and gone, we can reflect on the click trends from across the globe. Our live data feed ran through November 12th and compared […]

After years of pandemic-driven slowdowns, the travel industry is predicted to make a full recovery as consumers are already planning trips for 2023. A recent report by Skift showed the […]

Economic headwinds have struck global markets – with sky-high inflation and supply chain issues putting a strain on spending habits, shaping how consumers explore, discover and purchase. In other words, […]