Skip to content
Rakuten Advertising Blog
The Global Leader for Marketing and Advertising Insights.
News

New and Notable Publishers on the Rakuten Advertising Network for October 2020

By Rakuten Advertising | October 16, 2020

Fall is in the air! Holiday deals have already begun, and now is the time to start revving up your holiday marketing plans. Here are some new and notable publishers […]

Read More
News

The mThink Blue Book Survey is Now Open

By Rakuten Advertising | October 7, 2020

We’re excited to announce that voting for this year’s annual mThink Blue Book survey is now open.  Every Fall, mThink conducts the biggest research survey in the performance marketing industry […]

Read More
Insights

How to Connect with More Canadian Shoppers this Holiday Season

By Matt Lindner | October 5, 2020

Retailers are going to have more time to connect with Canadian shoppers this holiday season. As consumers’ browsing and buying habits have changed considerably this year, some Canadian retailers are […]

Read More
News

Rakuten Advertising and Rakuten Rewards Team Up to Create Personalized Rewards

By Matt Lindner | September 30, 2020

An effective cash back offer that resonates can mean the difference between whether or not a shopper converts, especially during the crucial holiday shopping season. In fact, 49% of global […]

Read More
News

Get More Out of Your Q4 Affiliate Marketing with Placements Marketplace

By Matt Lindner | September 22, 2020

With most advertisers and publishers looking to partner in the crucial fourth quarter, paid placements are a critical component of a digital marketer’s holiday strategy.  Yet, for many, managing paid […]

Read More
Marketing Strategies

The Benefits of an O2O Affiliate Strategy

By Rhiannon Farrar | September 17, 2020

Online-to-offline strategies, otherwise known as O2O, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]

Read More
News

New and Notable Publishers on the Rakuten Advertising Network for September 2020

By Rakuten Advertising | September 9, 2020

September is just one month before the start of the busiest quarter of the retail calendar. Here’s a look at several new and notable publishers on our network—be sure to […]

Read More
News

Announcing Rakuten Advertising’s Certification for Agency Account Managers

By Rakuten Advertising | September 8, 2020

Agencies have always been important partners to us at Rakuten Advertising. Over the years we have worked collaboratively to help the brands they represent exceed their affiliate marketing goals through […]

Read More
Marketing Strategies

How Pelagic Gear Adapted to Unprecedented Challenges

By Matt Lindner | September 1, 2020

The COVID-19 pandemic has forced brands and marketers worldwide to get creative when it comes to allocating budget, promoting products and offers, and appealing to rapidly changing consumer attitudes and […]

Read More
News

Rakuten Advertising Wins Publisher’s Choice of Network

By Rhiannon Farrar | August 31, 2020

Rakuten Advertising is pleased to share that on Tuesday, the 25th of August we were voted the Publisher’s Choice of Network at the Performance Marketing Awards. The 14th Performance Marketing […]

Read More