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Insights

Cyber Week 2022 Recap

By Rakuten Advertising | December 2, 2022

This year’s Cyber Week 2022 was predicted to be a fluctuating shopping season, but many retailers still met, or exceeded, last year’s numbers. Overall, among the top categories on the […]

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Events

Rakuten Advertising Represented at AFROTECH 2022

By Rakuten Advertising | December 1, 2022

This past month in Austin, Texas, the Black Employee Alliance ERG represented Rakuten at AFROTECH™ Conference. AFROTECH is the largest Black tech conference that brought together 20,000+ Black tech innovators […]

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Insights

Grow With Optimism Spotlight: Partake

By Rakuten Advertising | November 22, 2022

We had the pleasure and privilege of sitting down with the Founder and CEO of Partake, Denise Woodard. Partake is a food company that offers a selection of delicious, allergy-friendly […]

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Insights

Singles’ Day 2022 Recap

By Rakuten Advertising | November 16, 2022

Now that Singles’ Day 2022 has come and gone, we can reflect on the click trends from across the globe. Our live data feed ran through November 12th and compared […]

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Insights

Domestic Travel is Recovering to Pre-Pandemic Levels

By Rakuten Advertising | November 11, 2022

After years of pandemic-driven slowdowns, the travel industry is predicted to make a full recovery as consumers are already planning trips for 2023. A recent report by Skift showed the […]

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Insights

New Report -Evolving Channels & Customer Acquisition: How to Attract & Reengage Consumers

By Rakuten Advertising | November 10, 2022

Economic headwinds have struck global markets – with sky-high inflation and supply chain issues putting a strain on spending habits, shaping how consumers explore, discover and purchase. In other words, […]

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Insights

Shopper Insights and Analysis from Our 2022 Consumer Research Survey

By Rakuten Advertising | November 7, 2022

Ready or not, the holiday shopping season is now upon us, and we have the insights to make sure you’re prepared for what’s to come. Shoppers are gearing up to […]

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Marketing Strategies

Outthink to Outperform: How to Avoid FOMO this Peak Shopping Period

By Rakuten Advertising | November 3, 2022

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black […]

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Events

Highlights from DealMaker Canada 2022 

By Rakuten Advertising | October 24, 2022

   Rakuten Advertising held DealMaker Canada in person for the first time in three years on October 13th, 2022 with the theme “doing business shouldn’t be this much fun.” We […]

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Uncategorized

The Power of Context – A Messaging-First Society

By Rakuten Advertising | October 20, 2022

Messaging is an endemic, global behavior across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key […]

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