At Rakuten Advertising, our commitment is to help our readers navigate the evolving e-commerce ecosystem and ever-changing consumer behaviour. We are watching the trends across our global performance marketing channels […]

Direct-to-consumer brands (D2C), which we define as ecommerce companies founded online that sell products directly to consumers without relying on third party retailers, have had a significant impact on the […]

Health and safety are top of mind with all of us during the COVID-19 pandemic. In our personal and our professional lives, just about everyone has had to make adjustments. […]

The COVID-19 (coronavirus) pandemic has created a series of unprecedented challenges for all of us around the world on a personal and a professional level. Our thoughts are, first and […]

Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies. Now is the time to think outside the […]

From award-winning customer support to innovative technology, our agency support team has one goal in mind for our valued agency partnerships – success. To better provide agencies with the necessary […]

Rakuten Advertising has its finger on the pulse of all things digital to keep marketers savvy with the digital marketing times, encourage them to embrace the changes within the industry, […]

Punxsutawney Phil has predicted an early spring, which means spring cleaning is just around the corner. You probably associate a good spring cleaning with scrubbing tiles and bleaching everything, but […]

Rakuten Advertising is honored to have our Managing Director of North America Julie Van Ullen named to the Interactive Advertising Bureau (IAB)’s Board of Directors. It’s a homecoming of sorts […]

If it feels like you haven’t seen the sun yet in the new year, well…depending on where you live, you’re not that far off. Many parts of the country, including […]