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Insights

Rakuten Advertising Global Affiliate Orders Surpass Pre-Pandemic Levels  

By Rakuten Advertising | January 21, 2022

The dust has settled in 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be […]

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Marketing Strategies

Future Gazing: What 2022 Holds for the Media and Performance Marketing Industry

By Rakuten Advertising | December 17, 2021

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behavior combined with privacy regulations have brands and […]

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Insights

2021 Holiday Shopping and Cyber Week Highlights

By Rakuten Advertising | December 16, 2021

Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues.  Like last year, consumers shopped earlier in the season. According to Rakuten Advertising data, the Wednesday before Thanksgiving […]

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Insights

Diverse Publisher Models for Driving Creativity and Innovation within Affiliate Campaigns  

By Rakuten Advertising | December 2, 2021

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance. Gone are the days when advertisers could rely on one or two publishers […]

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Marketing Strategies

Product Review: Enhanced Visibility into Performance Across Affiliate and Media Campaigns 

By Rakuten Advertising | November 17, 2021

Rakuten Advertising has released some exciting new products throughout 2021 that enhance the visibility and performance of affiliate and media campaigns.  Designed to drive the industry forward and improve efficiencies, […]

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Insights

Travelers Plan to Spend More and Travel Farther in 2022. 

By Rakuten Advertising | November 9, 2021

After a year of highs and lows for the travel industry, Americans are back to booking trips this holiday season and look forward to splurging on more destinations in 2022.  Rakuten Advertising recently surveyed […]

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Marketing Strategies

Make the Most of Peak Planning with Media Strategies Proven to Drive Success  

By Rakuten Advertising | November 4, 2021

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention. Brands and agencies can use media strategies to stretch budgets and engage customers […]

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News

The 2021 mThink Blue Book Survey is Now Open 

By Rakuten Advertising | October 21, 2021

We’re excited to announce that this year’s annual mThink Blue Book survey is now open!  For the last decade, Rakuten Advertising has been named the world’s top affiliate network, and the best affiliate network for advertisers, by mThink, […]

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News

Rakuten Advertising Takes Home Four Awards & Highly Commended in Seven International Performance Marketing Award Categories 

By Rakuten Advertising | October 19, 2021

Rewarding creativity, innovation and excellence, the International Performance Marketing awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising […]

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Events

The 2021 Rakuten Advertising Golden Link Award Winners

By Rakuten Advertising | October 8, 2021

The 18th annual United States Golden Link Awards were held virtually on October 7th, 2021. The event was hosted by comedian Adam Mamawala. The afternoon brought together some of the best […]

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