An effective cash back offer that resonates can mean the difference between whether or not a shopper converts, especially during the crucial holiday shopping season. In fact, 49% of global […]

With most advertisers and publishers looking to partner in the crucial fourth quarter, paid placements are a critical component of a digital marketer’s holiday strategy.  Yet, for many, managing paid […]

Online-to-offline strategies, otherwise known as O2O, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]

September is just one month before the start of the busiest quarter of the retail calendar. Here’s a look at several new and notable publishers on our network—be sure to […]

Agencies have always been important partners to us at Rakuten Advertising. Over the years we have worked collaboratively to help the brands they represent exceed their affiliate marketing goals through […]

The COVID-19 pandemic has forced brands and marketers worldwide to get creative when it comes to allocating budget, promoting products and offers, and appealing to rapidly changing consumer attitudes and […]

Rakuten Advertising is pleased to share that on Tuesday, the 25th of August we were voted the Publisher’s Choice of Network at the Performance Marketing Awards. The 14th Performance Marketing […]

Our Search team at Rakuten Advertising continues to generate industry recognition for the innovative solutions and strategies that we provide to our clients. The US Search Awards announced that not […]

Starting on August 27th, Rakuten Advertising is bringing you an eight week virtual Publisher Partnership Series! This new series is designed to create opportunities for our advertisers and publishers to […]

Holiday spending on family members might be the only aspect of life that is somewhat “normal” in 2020. The COVID-19 pandemic has undoubtedly had a significant aspect on all aspects […]