Rakuten Advertising is honored to have our Managing Director of North America Julie Van Ullen named to the Interactive Advertising Bureau (IAB)’s Board of Directors. It’s a homecoming of sorts […]

If it feels like you haven’t seen the sun yet in the new year, well…depending on where you live, you’re not that far off. Many parts of the country, including […]

E-commerce is becoming more and more global with consumers increasingly purchasing from international brands. In the UK alone, 35% of transactions driven for clients on our performance network are taking […]

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the […]

The men’s athleisure market is heating up fast, and brands are looking to cash in — here’s how to grow men’s athletic apparel line with affiliate marketing. Business intelligence firm […]

Digital ad spending in the travel space has grown exponentially over the past five years. eMarketer projects that travel advertisers in the US will spend $12.97 billion on digital advertising in […]

Brands have until July 1, 2020 to ensure full compliance with the latest data privacy law, California Consumer Privacy Act (CCPA) that went into effect January 1, 2020. For this […]

We are excited and honored to have been voted the best affiliate network for the 9th consecutive year by you, our partners and peers in the industry. Our teams are […]

The start of a new year brings with it a blank slate both personally and professionally. Now that you’re back and recharged after the holidays, it’s the perfect time to […]

Direct to Consumer brands (D2C) are becoming increasingly more popular, which drives a need for new ways to stand out in an already competitive online landscape. Purple, a comfort product […]