Skip to content
Rakuten Advertising Blog
The Global Leader for Marketing and Advertising Insights
News

The 2021 mThink Blue Book Survey is Now Open 

By Rakuten Advertising | October 21, 2021

We’re excited to announce that this year’s annual mThink Blue Book survey is now open!  For the last decade, Rakuten Advertising has been named the world’s top affiliate network, and the best affiliate network for advertisers, by mThink, […]

Read More
News

Rakuten Advertising Takes Home Four Awards & Highly Commended in Seven International Performance Marketing Award Categories 

By Rakuten Advertising | October 19, 2021

Rewarding creativity, innovation and excellence, the International Performance Marketing awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising […]

Read More
Events

The 2021 Rakuten Advertising Golden Link Award Winners

By Rakuten Advertising | October 8, 2021

The 18th annual United States Golden Link Awards were held virtually on October 7th, 2021. The event was hosted by comedian Adam Mamawala. The afternoon brought together some of the best […]

Read More
Marketing Strategies

RAIC Members Explain the Importance of a Marketing Strategy for Affiliate Publishers 

By Rakuten Advertising | October 6, 2021

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).  The blueprint demonstrates the importance of […]

Read More
Marketing Strategies

Building Marketing Strategies for the Financial Industry

By Rakuten Advertising | October 4, 2021

This year’s boom of the fintech IPO market led companies across financial, insurance, and mortgage sectors to shift more focus towards digitizing their offers.   A recent World Retail Banking Report showed over 57% of consumers prefer […]

Read More
Marketing Strategies

RAIC Publishers Share Their Top Tips for a Successful Q4 

By Rakuten Advertising | September 29, 2021

The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance. For […]

Read More
Marketing Strategies

2021 Holiday Travel Insights for Advertisers

By Rakuten Advertising | September 22, 2021

As the summer travel boom winds down, travel brands are gearing up for a busy holiday season. After almost a year of booking declines across hotels and airlines due to pandemic-driven […]

Read More
Insights

Rakuten Advertising in Partnership with RAIC Launch A 5-Stage Blueprint for High-Performance Affiliate Marketing

By Rakuten Advertising | September 15, 2021

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer journey.   Based on […]

Read More
Events

Rakuten Advertising Launch Global Partnership Week

By Rakuten Advertising | September 10, 2021

Rakuten Advertising is excited to launch Global Partnership Week.  We understand that a network is only as strong as the publishers that are part of it. That’s why we’re celebrating […]

Read More
News

Rakuten Advertising Launches Industry First On-Demand Affiliate Forecasting  

By Rakuten Advertising | September 9, 2021

Rakuten Advertising today launched its industry-first Affiliate Forecasting tool. The newly launched feature provides strategic forecasts and allows advertisers to better maximize affiliate performance and understand the impact of budget changes. […]

Read More