This year’s Cyber Week 2022 was predicted to be a fluctuating shopping season, but many retailers still met, or exceeded, last year’s numbers. Overall, among the top categories on the […]

This past month in Austin, Texas, the Black Employee Alliance ERG represented Rakuten at AFROTECH™ Conference. AFROTECH is the largest Black tech conference that brought together 20,000+ Black tech innovators […]

We had the pleasure and privilege of sitting down with the Founder and CEO of Partake, Denise Woodard. Partake is a food company that offers a selection of delicious, allergy-friendly […]

Now that Singles’ Day 2022 has come and gone, we can reflect on the click trends from across the globe. Our live data feed ran through November 12th and compared […]

After years of pandemic-driven slowdowns, the travel industry is predicted to make a full recovery as consumers are already planning trips for 2023. A recent report by Skift showed the […]

Economic headwinds have struck global markets – with sky-high inflation and supply chain issues putting a strain on spending habits, shaping how consumers explore, discover and purchase. In other words, […]

Ready or not, the holiday shopping season is now upon us, and we have the insights to make sure you’re prepared for what’s to come. Shoppers are gearing up to […]

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black […]

   Rakuten Advertising held DealMaker Canada in person for the first time in three years on October 13th, 2022 with the theme “doing business shouldn’t be this much fun.” We […]

Messaging is an endemic, global behavior across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key […]