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Insights

Diverse Publisher Models for Driving Creativity and Innovation within Affiliate Campaigns  

By Rakuten Advertising | December 2, 2021

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance. Gone are the days when advertisers could rely on one or two publishers […]

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Marketing Strategies

Product Review: Enhanced Visibility into Performance Across Affiliate and Media Campaigns 

By Rakuten Advertising | November 17, 2021

Rakuten Advertising has released some exciting new products throughout 2021 that enhance the visibility and performance of affiliate and media campaigns.  Designed to drive the industry forward and improve efficiencies, […]

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Insights

Travelers Plan to Spend More and Travel Farther in 2022. 

By Rakuten Advertising | November 9, 2021

After a year of highs and lows for the travel industry, Americans are back to booking trips this holiday season and look forward to splurging on more destinations in 2022.  Rakuten Advertising recently surveyed […]

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Marketing Strategies

Make the Most of Peak Planning with Media Strategies Proven to Drive Success  

By Rakuten Advertising | November 4, 2021

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention. Brands and agencies can use media strategies to stretch budgets and engage customers […]

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News

The 2021 mThink Blue Book Survey is Now Open 

By Rakuten Advertising | October 21, 2021

We’re excited to announce that this year’s annual mThink Blue Book survey is now open!  For the last decade, Rakuten Advertising has been named the world’s top affiliate network, and the best affiliate network for advertisers, by mThink, […]

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News

Rakuten Advertising Takes Home Four Awards & Highly Commended in Seven International Performance Marketing Award Categories 

By Rakuten Advertising | October 19, 2021

Rewarding creativity, innovation and excellence, the International Performance Marketing awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising […]

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Events

The 2021 Rakuten Advertising Golden Link Award Winners

By Rakuten Advertising | October 8, 2021

The 18th annual United States Golden Link Awards were held virtually on October 7th, 2021. The event was hosted by comedian Adam Mamawala. The afternoon brought together some of the best […]

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Marketing Strategies

RAIC Members Explain the Importance of a Marketing Strategy for Affiliate Publishers 

By Rakuten Advertising | October 6, 2021

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).  The blueprint demonstrates the importance of […]

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Marketing Strategies

Building Marketing Strategies for the Financial Industry

By Rakuten Advertising | October 4, 2021

This year’s boom of the fintech IPO market led companies across financial, insurance, and mortgage sectors to shift more focus towards digitizing their offers.   A recent World Retail Banking Report showed over 57% of consumers prefer […]

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Marketing Strategies

RAIC Publishers Share Their Top Tips for a Successful Q4 

By Rakuten Advertising | September 29, 2021

The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance. For […]

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