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Rakuten Advertising Blog
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Insights

The Rakuten Advertising Back to School Report: Planning for an Omnichannel School Year

By Matt Lindner | July 9, 2020

Back to school shopping in 2020 is going to be unlike any shopping season we’ve ever seen before. The effects of the COVID-19 pandemic are still being felt. Families are […]

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Marketing Strategies

Implement Mobile In-App Tracking to Get More Out of Your Affiliate Program

By Matt Lindner | July 8, 2020

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer. Part of the […]

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News

New and Notable Publishers on the Rakuten Advertising Network for July 2020

By Rakuten Advertising | July 2, 2020

Summer is heating up and our network continues to grow as publishers see the quality of our advertisers and the results we can deliver for them. Here’s a look at […]

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News

What is CCPA and How Can Your Business Ensure Compliance?

By Michelle Attar | July 1, 2020

The California Consumer Privacy Act, better known as CCPA, was enacted in 2018 and provides new privacy rights to consumers living in California. This and other consumer data and privacy […]

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Marketing Strategies

RevTrax Q&A: Leveraging the Affiliate Channel to Drive Store Traffic as Lockdowns Lift

By Matt Lindner | June 30, 2020

The COVID-19 pandemic has had an indelible impact on the physical retail industry. Non-essential retailers around the world, including department stores, sporting goods, and apparel retailers, have been forced to […]

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Insights

Affiliate Advertiser Spotlight: Jetson

By Matt Lindner | June 25, 2020

In this edition of our Affiliate Advertiser Spotlight series, we talk a bit with Jetson, a new probiotic company that is focused on helping people live longer, healthier lives by delivering fresh […]

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News

Commerce, Consumers and COVID-19: Adjusting to the “New Normal”

By Matt Lindner | June 24, 2020

The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]

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Marketing Strategies

Commissioning Strategies:  Providing Publisher Incentives That Align with Brand Objectives

By Nicole Pace | June 18, 2020

In 2019, our affiliate product team released features that expanded an advertiser’s ability to create variable commissioning structures for their offers. By giving advertisers greater flexibility, it allowed them to […]

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Insights

How To Leverage Rakuten Advertising’s Financial Dashboard to Manage and Grow Your Affiliate Program

By Alex Comiskey | June 17, 2020

Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, […]

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Marketing Strategies

How Financial Services Brands Can Adjust to Meet Customers’ Changing Needs

By Matt Lindner | June 9, 2020

Financial services advertisers have had to evolve their digital marketing strategies quickly as their target customers adjusted to the personal and financial challenges posted by the COVID-19 pandemic. “In the […]

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