Rakuten Advertising Blog

Earth Day 2025: Soil with white hands holding a small green plant
Events

Earth Day 2025: Creating Authentic Action with Affiliate Partnerships

In a world where consumers increasingly vote with their wallets, Earth Day 2025 presents a pivotal opportunity for brands and publishers alike. This isn't just another marketing moment. It's a chance to demonstrate an authentic commitment to sustainability.
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Insights

Influencer Trends to Watch: Trend #4 When Content Clicks, Engagement Sticks

Short-form video isn’t just trendy—it’s the secret sauce to making your brand unforgettable. From TikTok to TV ads, find out why this bite-sized content is stealing the show and how you can jump in for maximum impact!
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Affiliate Partner Spotlight: White male with glasses and brown jacket shakes hand with a lady with dark brown hair and a black and white spotted dress.
Marketing Strategies

Rakuten Advertising: Q1 Affiliate Partner Spotlight

Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.
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News

Rakuten Optimism Golden Link Awards 2025 | Nominations Now Open!

The 2025 Rakuten Optimism Golden Link Award nominations are officially open! Help us honor the best and brightest in affiliate marketing by submitting a nomination today. The Golden Link Awards will take place at Optimism 2025, register today to secure your spot to Optimism and the Golden Link Awards!
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Insights

Influencer Trends to Watch: #3 Rise of the Micro-Influencers

Move over mega-influencers; micro-influencers are stealing the spotlight with their authentic vibes, niche expertise, and sky-high engagement rates. If you're ready to turn small followings into big results, it's time to make these relatable powerhouses the MVPs of your marketing strategy.
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Insights

Influencer Trends to Watch: #2 Trust, the Ultimate Currency

Trust is the secret ingredient of influencer marketing—it’s what turns a campaign into a connection and followers into lifelong fans. When brands focus on authenticity and real relationships, they tap into the kind of trust that keeps audiences coming back for more.
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Influencer Trends to Watch: #1 Full Funnel, Full Impact

Three young women are sitting inside a car and smiling while taking a selfie. The woman in the front on the left, wearing a light pink hoodie, holds up a smartphone to capture the photo. The woman in the middle, wearing a yellow hoodie, leans casually against the back of the seat, smiling warmly, while the woman on the right, dressed in a white hoodie, is laughing joyfully. The interior of the car is bright and modern, with light streaming in through the windows.

Influencer marketing has grown far beyond generating hype—it now influences every step of the buyer’s journey. From boosting brand awareness to driving conversions and loyalty, this $35 billion industry proves its influence across the full funnel.

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Announcing the Rakuten Advertising 2025 Preferred and Platinum Agency Partners

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Our Agency Support team is consistently striving for success - from our award-winning customer support teams to our innovative technology, this team supports the success of our agency partners. The Agency Services Program provides our affiliate agency partners with innovative tools and solutions to fuel consistent growth for their clients. See who made our official 2025 list of Preferred and Platinum Agency Partners now!

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Cyber Week 2024: The Official US Recap

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As we recap the insights for Cyber Week 2024, we’ve got the gift of good news! Our US clients and partners outperformed and outdelivered this holiday shopping season. Our network saw significant growth year-over-year for clients in key retail verticals including beauty, footwear, toys, video games, and more, as shoppers eagerly sought out the best deals of the season. Read the entire blog for our official recap of Cyber Week 2024!

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Future-Focused Tracking Solutions

Millennial woman with black glasses and a grey sweater looks at a black laptop with a Gen X man with black glasses in a blue sweater. They're reading about future-focused affiliate tracking.

We're committed to maintaining the highest standards in integration integrity and conversion security. As a leading global network for over 25 years, we navigate the complexities of today's landscape on behalf of our clients and publishers to bring them the most innovative, robust, flexible, and reliable integrations and attribution solutions.

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Part 3 of The 3 Keys to Affiliate Intelligence by Rakuten Advertising Series: Forward-Thinking Strategies & Results

By setting goals, finding audiences, and measuring & optimizing performance, Affiliate Intelligence by Rakuten Advertising is set on keeping the lead in driving affiliate performance.

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Part 2 of The 3 Keys to Affiliate Intelligence by Rakuten Advertising Series: A World-Class Full-Funnel Network

With a network that brings together technology, partners, and strategy, Rakuten Advertising builds partnerships and programs that showcase opportunities in the full-funnel journey.

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