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Rakuten Advertising Blog
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Marketing Strategies

Commerce, Consumers & COVID-19: Engaging with Audiences during a pandemic

By Rhiannon Farrar | April 2, 2020

At Rakuten Advertising, our commitment is to help our readers navigate the evolving e-commerce ecosystem and ever-changing consumer behaviour. We are watching the trends across our global performance marketing channels […]

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Insights

The Rakuten Advertising Direct to Consumer Report: Uncovering How Consumers Engage with Digitally Native Brands

By Matt Lindner | March 31, 2020

Direct-to-consumer brands (D2C), which we define as ecommerce companies founded online that sell products directly to consumers without relying on third party retailers, have had a significant impact on the […]

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Marketing Strategies

How to Adjust Your Digital Marketing Strategy Quickly

By Matt Lindner | March 25, 2020

Health and safety are top of mind with all of us during the COVID-19 pandemic. In our personal and our professional lives, just about everyone has had to make adjustments. […]

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News

Looking After Our People and Clients

By Matt Lindner | March 18, 2020

The COVID-19 (coronavirus) pandemic has created a series of unprecedented challenges for all of us around the world on a personal and a professional level. Our thoughts are, first and […]

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Marketing Strategies

How to Get More Out of Your Affiliate Program Using Trademark Plus

By Katie England | March 12, 2020

Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies. Now is the time to think outside the […]

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News

Announcing the Rakuten Advertising Agency Program

By Alissa Degreef | March 9, 2020

From award-winning customer support to innovative technology, our agency support team has one goal in mind for our valued agency partnerships – success. To better provide agencies with the necessary […]

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Insights

Digital Trends Report: Discover the Digital Marketing Trends in 2020

By Matt Lindner | March 4, 2020

Rakuten Advertising has its finger on the pulse of all things digital to keep marketers savvy with the digital marketing times, encourage them to embrace the changes within the industry, […]

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News

Spring Cleaning Your Affiliate Program

By Katie England | February 25, 2020

Punxsutawney Phil has predicted an early spring, which means spring cleaning is just around the corner. You probably associate a good spring cleaning with scrubbing tiles and bleaching everything, but […]

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News

Rakuten Advertising’s Julie Van Ullen Named to IAB Board of Directors

By Matt Lindner | February 20, 2020

Rakuten Advertising is honored to have our Managing Director of North America Julie Van Ullen named to the Interactive Advertising Bureau (IAB)’s Board of Directors. It’s a homecoming of sorts […]

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Marketing Strategies

Gloomy Weather Presents an Opportunity for Travel and Health Advertisers

By Matt Lindner | February 19, 2020

If it feels like you haven’t seen the sun yet in the new year, well…depending on where you live, you’re not that far off. Many parts of the country, including […]

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