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Insights

How D2C Brands Can Appeal to Consumers of All Generations from Gen Y to Baby Boomers

By Matt Lindner | May 26, 2020

Emerging direct-to-consumer (D2C) brands have ample opportunity to win over shoppers of all generations– provided they take the right approach to connecting with them through the channels they visit most. […]

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Marketing Strategies

How to Leverage Multi-Touch Commissioning to Identify and Reward Top of Funnel Publishers

By Ivan Pena | May 13, 2020

The consumer journey is more complex today than ever before. With the advent of influencer marketing and large media houses becoming publishers in affiliate networks, top of funnel partners are […]

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News

Consumers, Commerce & COVID-19: Holiday strategies during a pandemic

By Rhiannon Farrar | May 7, 2020

On Sunday, we celebrate Mother’s Day in Australia, Brazil, Canada, Germany and the United States. With varying lockdown restrictions in place, and many still practicing social distancing, Mother’s Day 2020 […]

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News

Rakuten Advertising – Publisher Payment Update

By Rhiannon Farrar | May 5, 2020

Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities. This transition enables Rakuten Advertising to facilitate more global partnership opportunities […]

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Insights

Commerce, Consumers & COVID-19: Vertical Commission Growth

By Rhiannon Farrar | April 29, 2020

It’s now been over a month since the world entered lockdown. People have adapted to becoming teachers and at-home fitness gurus, and to conducting business over zoom. With these new […]

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Insights

Affiliate Marketing 101: What is Affiliate Marketing?

By Matt Lindner | April 27, 2020

Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel. That’s why starting […]

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Insights

Consumers, Commerce & COVID-19: Global Vertical Trends Signal Evolving Market Needs

By Rhiannon Farrar | April 22, 2020

Over the course of the past week, there has been a string of good news stories from around the world. Germany and Italy have started the process of slowly lightening […]

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Insights

Consumers, Commerce & COVID-19: Understanding what consumers are buying

By Rhiannon Farrar | April 15, 2020

For many people in lockdown, it feels like time is drifting by more slowly than normal. The reality is, the world is continuing to change at a rapid pace. The […]

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News

What Brands Need to Know About Full Third-Party Cookie Blocking and ITP 2.3

By Matt Lindner | April 14, 2020

Data privacy has been top of mind with most of us in the digital space over the past few years. Last year, Apple released an update to its Intelligent Tracking […]

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Marketing Strategies

Commerce, Consumers, & COVID-19: What Advertisers Can Do to Adapt

By Matt Lindner | April 8, 2020

Priorities are continuing to shift as the COVID-19 pandemic evolves, which is impacting us all. Routines, both personal and professional, are impacted. Shoppers are taking a closer look at their […]

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