The dust has settled in 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be […]

Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues.  Like last year, consumers shopped earlier in the season. According to Rakuten Advertising data, the Wednesday before Thanksgiving […]

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance. Gone are the days when advertisers could rely on one or two publishers […]

After a year of highs and lows for the travel industry, Americans are back to booking trips this holiday season and look forward to splurging on more destinations in 2022.  Rakuten Advertising recently surveyed […]

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer journey.   Based on […]

As travel demand reaches fever-pitch, consumer needs and behaviors have evolved since pre-pandemic days.   While the travel industry continues to closely monitor the impact of the Delta Variant on bookings, recent […]

As many students finally return to in-person classes this year, brands are gearing up for another busy back-to-school retail season. With the effects of the pandemic still looming over consumers, […]

As we move into the second half of 2021, holiday planning is top of mind for marketers. To help our advertiser and publishers prepare for the busiest retail period of […]

Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on best […]

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. To say that we were pleased with how they went is something of […]