Brands have until July 1, 2020 to ensure full compliance with the latest data privacy law, California Consumer Privacy Act (CCPA) that went into effect January 1, 2020. For this […]

Cyber Week continues to deliver big results for retailers and advertisers alike, and Rakuten Marketing is helping connect a growing number of retailers with the shoppers who are looking for […]

The beginning of the year is a great opportunity for financial marketers to reach new audiences who align with different products. While card issuers traditionally see portfolio growth from balance […]

Compliance is an important topic for any industry, but it is particularly essential for financial services providers. Compliance regulations help to maintain the integrity of the financial institution and provide […]

Cyber Week tends to get all the headlines when it comes to digital marketing this time of year. But hotels, airlines, and other travel-focused advertisers will get their moment in […]

The first major online shopping day of the 2019 holiday season is on Monday. November 11 is Veterans’ Day in the US. It’s also Singles’ Day, an online sales holiday […]

There’s a lot at stake for brands this holiday season. eMarketer projects that 2019 will be the first-ever trillion-dollar holiday season. With interest running high and shoppers ready to spend, […]

With consumers in the Asia-Pacific region, or APAC, shopping more online due to an increased appetite for international brands, US businesses should expand their marketing strategies to reach more consumers […]

Preparations for the 2019 holiday season are well underway across the retail industry as digital marketers build plans that they hope will land them on shoppers’ “nice” lists this year. […]

To help brands discover ways they can improve their digital performance, we spoke to an expert within the industry. Alex Comisky, a Rakuten Marketing program manager on the Campaign Optimization […]