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Cyber Week 2022 Recap

By Rakuten Advertising | December 2, 2022

This year’s Cyber Week 2022 was predicted to be a fluctuating shopping season, but many retailers still met, or exceeded, last year’s numbers. Overall, among the top categories on the […]

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Insights

Grow With Optimism Spotlight: Partake

By Rakuten Advertising | November 22, 2022

We had the pleasure and privilege of sitting down with the Founder and CEO of Partake, Denise Woodard. Partake is a food company that offers a selection of delicious, allergy-friendly […]

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Insights

Singles’ Day 2022 Recap

By Rakuten Advertising | November 16, 2022

Now that Singles’ Day 2022 has come and gone, we can reflect on the click trends from across the globe. Our live data feed ran through November 12th and compared […]

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Insights

Domestic Travel is Recovering to Pre-Pandemic Levels

By Rakuten Advertising | November 11, 2022

After years of pandemic-driven slowdowns, the travel industry is predicted to make a full recovery as consumers are already planning trips for 2023. A recent report by Skift showed the […]

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Insights

New Report -Evolving Channels & Customer Acquisition: How to Attract & Reengage Consumers

By Rakuten Advertising | November 10, 2022

Economic headwinds have struck global markets – with sky-high inflation and supply chain issues putting a strain on spending habits, shaping how consumers explore, discover and purchase. In other words, […]

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Insights

Shopper Insights and Analysis from Our 2022 Consumer Research Survey

By Rakuten Advertising | November 7, 2022

Ready or not, the holiday shopping season is now upon us, and we have the insights to make sure you’re prepared for what’s to come. Shoppers are gearing up to […]

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Insights

What Jewelry Brands Need to Know Before the Holidays

By Rakuten Advertising | October 18, 2022

As small and mid-size jewelry brands build their online presence and prepare their inventories to meet holiday demand, it’s essential they understand who their target audience is, how they behave […]

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Insights

Wickfire: Reaching Global Consumers and Fueling Powerful Win-Win Incentives

By Rakuten Advertising | September 23, 2022

Rakuten Advertising recently had the opportunity to speak with Wickfire to learn more about its background in the affiliate space, the key strategies that lead to its success, and what […]

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Insights
A Look Back on the 2022 Back to School Shopping Season
By Rakuten Advertising | September 19, 2022

As summer comes to an end and students return to their classrooms, we look back on our network performance for the back-to-school period. Despite concerns of inflation on back-to-school items, […]

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Insights

Driving Bookings Through Online Travel Aggregators in 2022 and Beyond

By Rakuten Advertising | September 8, 2022

Online travel aggregators (OTAs) are a quick and efficient way for travelers to book anything from hotels to flights, car rentals, and more. As travel continues to rebound from the […]

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