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Rakuten Advertising Global Affiliate Orders Surpass Pre-Pandemic Levels  

By Rakuten Advertising | January 21, 2022

The dust has settled in 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be […]

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Insights

2021 Holiday Shopping and Cyber Week Highlights

By Rakuten Advertising | December 16, 2021

Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues.  Like last year, consumers shopped earlier in the season. According to Rakuten Advertising data, the Wednesday before Thanksgiving […]

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Insights

Diverse Publisher Models for Driving Creativity and Innovation within Affiliate Campaigns  

By Rakuten Advertising | December 2, 2021

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance. Gone are the days when advertisers could rely on one or two publishers […]

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Insights

Travelers Plan to Spend More and Travel Farther in 2022. 

By Rakuten Advertising | November 9, 2021

After a year of highs and lows for the travel industry, Americans are back to booking trips this holiday season and look forward to splurging on more destinations in 2022.  Rakuten Advertising recently surveyed […]

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Rakuten Advertising in Partnership with RAIC Launch A 5-Stage Blueprint for High-Performance Affiliate Marketing

By Rakuten Advertising | September 15, 2021

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer journey.   Based on […]

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Insights

How to Increase Brand Loyalty with Travelers in 2021

By Rakuten Advertising | August 23, 2021

As travel demand reaches fever-pitch, consumer needs and behaviors have evolved since pre-pandemic days.   While the travel industry continues to closely monitor the impact of the Delta Variant on bookings, recent […]

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Insights

2021 Rakuten Advertising Back to School Retail Insights

By Rakuten Advertising | July 19, 2021

As many students finally return to in-person classes this year, brands are gearing up for another busy back-to-school retail season. With the effects of the pandemic still looming over consumers, […]

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Insights

2021 Holiday Planning: Advertising Strategies for Optimal Performance

By Rakuten Advertising | July 13, 2021

As we move into the second half of 2021, holiday planning is top of mind for marketers. To help our advertiser and publishers prepare for the busiest retail period of […]

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Insights

Media Product Updates: New Measurement Capabilities and PMP Best Practices

By Rakuten Advertising | June 15, 2021

Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on best […]

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Insights

Reflections from RAIC: The Growing Strategic View of Affiliate Marketing

By Rakuten Advertising | June 9, 2021

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. To say that we were pleased with how they went is something of […]

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