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How to Connect with More Canadian Shoppers this Holiday Season

By Matt Lindner | October 5, 2020

Retailers are going to have more time to connect with Canadian shoppers this holiday season. As consumers’ browsing and buying habits have changed considerably this year, some Canadian retailers are […]

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3 Things Affiliate Marketers Should Know about the Apple iOS 14 Update

By Ivan Pena | August 12, 2020

Apple announced earlier this year that they would be requiring app developers to provide information about their data collection practices. With the upcoming iOS 14 release in September, Apple is […]

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Publisher Spotlight: Student Price Card (SPC)

By Rakuten Advertising | August 11, 2020

  Tell us a little bit more about your company: SPC is Canada’s largest student coalition loyalty program. For only $10 per year, students gain access to over 450 offers […]

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Hand Sanitizer, Tissues, Masks Top Back to School Shopping Lists

By Matt Lindner | July 29, 2020

Back to school shopping lists look different this year. This is, in part, because school districts and colleges are preparing to offer a hybrid of online and offline classes in […]

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The Rakuten Advertising Back to School Report: Planning for an Omnichannel School Year

By Matt Lindner | July 9, 2020

Back to school shopping in 2020 is going to be unlike any shopping season we’ve ever seen before. The effects of the COVID-19 pandemic are still being felt. Families are […]

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Affiliate Advertiser Spotlight: Jetson

By Matt Lindner | June 25, 2020

In this edition of our Affiliate Advertiser Spotlight series, we talk a bit with Jetson, a new probiotic company that is focused on helping people live longer, healthier lives by delivering fresh […]

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How To Leverage Rakuten Advertising’s Financial Dashboard to Manage and Grow Your Affiliate Program

By Alex Comiskey | June 17, 2020

Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, […]

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How Financial Brands Can Use Data to Attract More Quality Customers

By Alissa Degreef | June 5, 2020

Financial brands put a heavy focus on finding the right audiences for their products. For those in the credit card space, this translates into identifying customers who have a quality […]

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How D2C Brands Can Appeal to Consumers of All Generations from Gen Y to Baby Boomers

By Matt Lindner | May 26, 2020

Emerging direct-to-consumer (D2C) brands have ample opportunity to win over shoppers of all generations– provided they take the right approach to connecting with them through the channels they visit most. […]

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Commerce, Consumers & COVID-19: Vertical Commission Growth

By Rhiannon Farrar | April 29, 2020

It’s now been over a month since the world entered lockdown. People have adapted to becoming teachers and at-home fitness gurus, and to conducting business over zoom. With these new […]

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