Insights
76 posts in 'Insights'
![GA4: Insights for Affiliate Advertisers. Millennial man and women drinking coffee reviewing laptop screen](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/06/US-GA4-pt.-2.png)
June 24, 2024
Insights Navigating GA4: Updated Insights for Affiliate Advertisers
Since our last post on GA4's implications for affiliate marketing, we’ve continued investigating and adapting to the evolving landscape of attribution models. Our latest findings reveal nuances in how GA4 processes sessions and events, significantly impacting how affiliate conversions are credited. This update delves into these discoveries and offers actionable advice for advertisers navigating this new reality.
Read more
![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/04/Linkby-Pub-Spotlight-Headshot-blog.png)
May 2, 2024
Insights Publisher Spotlight: Linkby
Linkby is a market-first ad tech platform for publishers and advertisers. Read our latest spotlight and hear first-hand how Linkby is helping brands optimize PR alongside the affiliate channel to deliver outstanding results for brands.
Read more
![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/04/Finance-Report-Launch-Blog-Hero.png)
April 25, 2024
Insights US Report: The Year of the Empowered Financial Consumer
Explore key findings from our 2024 consumer finance survey of 15,000 US consumers on financial behaviors, highlighting the impact of FinFluencers, how and where consumers are looking for their next financial service, and strategic affiliate marketing insights that will bring financial brands to the forefront of consumer minds.
Read more
![Publisher Spotlight: Skimlinks. Dunia Silan SVP of Revenue](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/01/Skimlinks-Pub-Spotlight-Headshot-blog-1.png)
January 4, 2024
Insights Publisher Spotlight: Skimlinks
Skimlinks, a Taboola company, is the leading commerce content solution provider for publishers and advertisers. Read our latest spotlight and hear first-hand how Skimlinks is helping brands optimize the conversion journey to deliver outstanding results for brands.
Read more
![Luxury Blog Hero](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/12/Luxury-Blog-Hero.png)
December 18, 2023
Insights The Always-On Luxury Shopper: Affiliate Marketing Strategies
The luxury shopping market continues to remain a key retail focal point despite economic headwinds. Our latest blog analyzes the luxury shopper, explores specific luxury shopping destinations, and provides tips and tricks on how best to leverage different affiliate marketing strategies to reach your ideal luxury consumer. Read the entire blog now to learn more!
Read more
![Publisher Spotlight: Marissa Grossman, Editoralist](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/10/Editoralist.png)
December 7, 2023
Insights Publisher Spotlight: Editorialist
The Editorialist fuses personal styling, content, and shopping in one seamless digital experience with proprietary technology, e-commerce tools and luxury fashion content. Read our latest spotlight and hear first-hand how the Editorialist is reinventing the way brands and retailers reach the right shopper.
Read more
![2023-US-Cyber-Week-Trends-Unwrapped-Hero](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/12/2023-US-Cyber-Week-Trends-Unwrapped-Hero.png)
December 1, 2023
Insights 2023 US Cyber Week Trends: Unwrapped
As we unwrap the insights for Cyber Week 2023, we got the gift of good news: Rakuten Advertising’s US clients and partners outperformed and outdelivered this holiday shopping season. We saw significant growth year-over-year for clients in key retail verticals including apparel, accessories, footwear, and home improvement as shoppers eagerly sought out the best deals of the season. Read the entire blog for our official recap of Cyber Week 2023!
Read more
![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/11/Affiliate-Shopper-Blog-Series-Couponer-Edition-Hero.png)
November 20, 2023
Insights The Affiliate Marketing Shopper Part 1: Couponers
We recently released a comprehensive 18-month study, surveying 15,000+ online shoppers on their habits when buying online, with a focus on online coupons and rewards, cashback sites, budget planning, and online shopping behaviors. In the first part of our three-part series, we unveil the prominence of coupons in the ever-evolving landscape of shopper preferences.
Read more
![Publisher Spotlight: Josephine Nieh, 55Haitao](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/10/Josephine-Nieh.png)
November 16, 2023
Insights Publisher Spotlight: 55Haitao
55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.
Read more
![Publisher Spotlight: Karla Stevens, Lyst](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/11/1.png)
November 7, 2023
Insights Publisher Spotlight: Lyst
Lyst is one of the world’s biggest and most intelligent shopping platforms. Read our latest spotlight and hear first-hand how Lyst is helping brands engage with shoppers in unique and innovative ways.
Read more
![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/11/Influencer-Marketing-eBook-3-Hero.png)
November 6, 2023
Insights Successful Influencer & Affiliate Marketing
We’re here to be your guide to all things influencer and affiliate marketing. We dive into how adding influencer marketing into your existing affiliate strategy can boost performance, awareness, and ultimately, sales to help you outperform. Read the entire blog now!
Read more
![Publisher Spotlight: Ashley Hardy, Business Development, Media at Klarna](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/10/Klarna-Pub-Spotlight-Headshot-blog-1.png)
October 31, 2023
Insights Publisher Spotlight: Klarna
You might know Klarna as a buy now, pay later company, but they’re so much more than that. Read our latest spotlight and hear first-hand how the Klarna team are reinventing how people shop.
Read more