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Navigating 2023’s Shifting Landscape of Financial Needs

By Rakuten Advertising | March 27, 2023

Performance marketing is the key to success in the ever-changing financial landscape. From economic changes to interest rate increases, consumers are looking for new credit cards and bank accounts as […]

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Retail Marketing Calendar: Your Survival Guide to 2023’s Busiest Shopping Peaks

By Rakuten Advertising | February 17, 2023

2022 was undoubtedly another year of plot twists in 2022 – but this doesn’t have to be a negative, if you flip the switch you’ll see the challenges as opportunities. […]

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Holiday 2022 Shopping Trends: How Consumer Plans Changed

By Rakuten Advertising | January 11, 2023

In October and December 2022, we surveyed 15,000 US Consumers about their holiday shopping plans. Then, after all the celebrations ended and the holiday decorations came down, we followed up […]

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Get Ahead of 2023 with Rakuten Advertising’s Affiliate Trends 

By Rakuten Advertising | December 15, 2022

It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of […]

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Cyber Week 2022 Recap

By Rakuten Advertising | December 2, 2022

This year’s Cyber Week 2022 was predicted to be a fluctuating shopping season, but many retailers still met, or exceeded, last year’s numbers. Overall, among the top categories on the […]

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Grow With Optimism Spotlight: Partake

By Rakuten Advertising | November 22, 2022

We had the pleasure and privilege of sitting down with the Founder and CEO of Partake, Denise Woodard. Partake is a food company that offers a selection of delicious, allergy-friendly […]

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Singles’ Day 2022 Recap

By Rakuten Advertising | November 16, 2022

Now that Singles’ Day 2022 has come and gone, we can reflect on the click trends from across the globe. Our live data feed ran through November 12th and compared […]

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Domestic Travel is Recovering to Pre-Pandemic Levels

By Rakuten Advertising | November 11, 2022

After years of pandemic-driven slowdowns, the travel industry is predicted to make a full recovery as consumers are already planning trips for 2023. A recent report by Skift showed the […]

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New Report -Evolving Channels & Customer Acquisition: How to Attract & Reengage Consumers

By Rakuten Advertising | November 10, 2022

Economic headwinds have struck global markets – with sky-high inflation and supply chain issues putting a strain on spending habits, shaping how consumers explore, discover and purchase. In other words, […]

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Insights

Shopper Insights and Analysis from Our 2022 Consumer Research Survey

By Rakuten Advertising | November 7, 2022

Ready or not, the holiday shopping season is now upon us, and we have the insights to make sure you’re prepared for what’s to come. Shoppers are gearing up to […]

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