Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer journey.   Based on […]

As travel demand reaches fever-pitch, consumer needs and behaviors have evolved since pre-pandemic days.   While the travel industry continues to closely monitor the impact of the Delta Variant on bookings, recent […]

As many students finally return to in-person classes this year, brands are gearing up for another busy back-to-school retail season. With the effects of the pandemic still looming over consumers, […]

As we move into the second half of 2021, holiday planning is top of mind for marketers. To help our advertiser and publishers prepare for the busiest retail period of […]

Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on best […]

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. To say that we were pleased with how they went is something of […]

Tell us more about your company: We launched Loans Canada (SID 3766911) in 2012 as a way for Canadians to search for consumer loan options beyond payday loans. At the […]

Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week […]

Christmas is just days away. The good news? We’ve got some early presents for you to unwrap! Meet our New and Notable Publishers for December. CouponFollow (SID 585351) CouponFollow sources […]

Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the holidays officially on, digital marketers need to double […]