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Rakuten Advertising in Partnership with RAIC Launch A 5-Stage Blueprint for High-Performance Affiliate Marketing

By Rakuten Advertising | September 15, 2021

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer journey.   Based on […]

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How to Increase Brand Loyalty with Travelers in 2021

By Rakuten Advertising | August 23, 2021

As travel demand reaches fever-pitch, consumer needs and behaviors have evolved since pre-pandemic days.   While the travel industry continues to closely monitor the impact of the Delta Variant on bookings, recent […]

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2021 Rakuten Advertising Back to School Retail Insights

By Rakuten Advertising | July 19, 2021

As many students finally return to in-person classes this year, brands are gearing up for another busy back-to-school retail season. With the effects of the pandemic still looming over consumers, […]

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2021 Holiday Planning: Advertising Strategies for Optimal Performance

By Rakuten Advertising | July 13, 2021

As we move into the second half of 2021, holiday planning is top of mind for marketers. To help our advertiser and publishers prepare for the busiest retail period of […]

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Media Product Updates: New Measurement Capabilities and PMP Best Practices

By Rakuten Advertising | June 15, 2021

Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on best […]

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Reflections from RAIC: The Growing Strategic View of Affiliate Marketing

By Rakuten Advertising | June 9, 2021

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. To say that we were pleased with how they went is something of […]

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Publisher Spotlight: Loans Canada

By Rakuten Advertising | January 5, 2021

Tell us more about your company: We launched Loans Canada (SID 3766911) in 2012 as a way for Canadians to search for consumer loan options beyond payday loans. At the […]

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2020 Cyber Week (and more) Recap

By Rakuten Advertising | December 16, 2020

Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week […]

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New and Notable Publishers on the Rakuten Advertising Network December 2020

By Rakuten Advertising | December 10, 2020

Christmas is just days away. The good news? We’ve got some early presents for you to unwrap! Meet our New and Notable Publishers for December. CouponFollow (SID 585351) CouponFollow sources […]

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Insights

Introducing The New Rules Holiday Checklist for Digital Marketers

By Rakuten Advertising | November 10, 2020

Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the holidays officially on, digital marketers need to double […]

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