News

New and Notable Publishers on the Rakuten Advertising Network November 2020

We are heading into the home stretch of 2020, but there’s still plenty of time to grow your publisher network and reach new audiences. Learn more about the new and notable publishers on our network for November.
Insights

How the Role of Compliance Has Evolved in 2020 for Financial Advertisers

If 2020 has taught us anything, it’s that being versatile is important when it comes to succeeding as a digital marketer.
News

Publisher Spotlight: Smarter Loans

Smarter Loans (SID: 3753065) is Canada’s loan comparison website and financial directory. Launched in 2016, we currently work with over 50 of the top financial brands in Canada, including banks, credit unions and fintech companies.
News

New and Notable Publishers on the Rakuten Advertising Network for October 2020

Holiday deals have already begun, and now is the time to start revving up your holiday marketing plans. Here are some new and notable publishers on our network that you should consider connecting with to help achieve your fourth quarter marketing goals.
News

Rakuten Advertising and Rakuten Rewards Team Up to Create Personalized Rewards

An effective cash back offer that resonates can mean the difference between whether or not a shopper converts, especially during the crucial holiday shopping season.
News

Get More Out of Your Q4 Affiliate Marketing with Placements Marketplace

With most advertisers and publishers looking to partner in the crucial fourth quarter, paid placements are a critical component of a digital marketer’s holiday strategy.  Yet, for many, managing paid placements can be a time-consuming ordeal.
Marketing Strategies

The Benefits of an O2O Affiliate Strategy

A recent consumer study by Rakuten Advertising revealed that 57% of global consumers have indicated that they will shop both in-store and online this peak shopping season.
News

New and Notable Publishers on the Rakuten Advertising Network for September 2020

September is just one month before the start of the busiest quarter of the retail calendar. Here’s a look at several new and notable publishers on our network—be sure to reach out to them and learn more about how you can develop partnerships to support your holiday shopping campaigns.
News

Announcing Rakuten Advertising’s Certification for Agency Account Managers

Agencies have always been important partners to us at Rakuten Advertising.
Marketing Strategies

How Pelagic Gear Adapted to Unprecedented Challenges

The COVID-19 pandemic has forced brands and marketers worldwide to get creative when it comes to allocating budget, promoting products and offers, and appealing to rapidly changing consumer attitudes and behaviors.
Insights

3 Things Affiliate Marketers Should Know about the Apple iOS 14 Update

Apple announced earlier this year that they would be requiring app developers to provide information about their data collection practices.
Insights

Publisher Spotlight: Student Price Card (SPC)

SPC is Canada’s largest student coalition loyalty program. For only $10 per year, students gain access to over 450 offers available in-store, online or both with their membership.