June 17, 2020
How To Leverage Rakuten Advertising’s Financial Dashboard to Manage and Grow Your Affiliate Program
Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, where conversion is strongest, and what trends are emerging over time ensures that every dollar in the affiliate channel is maximized.
June 4, 2020
New and Notable Publishers on the Rakuten Advertising Network for June 2020
Rakuten Advertising’s extensive publisher network is the gold standard in the affiliate marketing industry, connecting our advertiser clients with millions of interested and engaged consumers 24 hours a day, 7 days a week. We are highlighting several new and notable publishers on our network, telling you more about what they do and how you can […]
May 26, 2020
How D2C Brands Can Appeal to Consumers of All Generations from Gen Y to Baby Boomers
Emerging direct-to-consumer (D2C) brands have ample opportunity to win over shoppers of all generations– provided they take the right approach to connecting with them through the channels they visit most.
May 13, 2020
How to Leverage Multi-Touch Commissioning to Identify and Reward Top of Funnel Publishers
The consumer journey is more complex today than ever before.
May 5, 2020
Rakuten Advertising – Publisher Payment Update
Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities.
April 27, 2020
Affiliate Marketing 101: What is Affiliate Marketing?
Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel.
April 22, 2020
Global Vertical Trends Signal Evolving Market Needs
Over the course of the past week, there has been a string of good news stories from around the world.
April 14, 2020
What Brands Need to Know About Full Third-Party Cookie Blocking and ITP 2.3
Data privacy has been top of mind with most of us in the digital space over the past few years.
March 25, 2020
How to Adjust Your Digital Marketing Strategy Quickly
Health and safety are top of mind with all of us during the COVID-19 pandemic. In our personal and our professional lives, just about everyone has had to make adjustments.
March 12, 2020
How to Get More Out of Your Affiliate Program Using Trademark Plus
Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies.
March 9, 2020
Announcing the Rakuten Advertising Agency Program
From award-winning customer support to innovative technology, our agency support team has one goal in mind for our valued agency partnerships – success.
February 25, 2020
Spring Cleaning Your Affiliate Program
Punxsutawney Phil has predicted an early spring, which means spring cleaning is just around the corner.