Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, where conversion is strongest, and what trends are emerging over time ensures that every dollar in the affiliate channel is maximized.

Rakuten Advertising’s extensive publisher network is the gold standard in the affiliate marketing industry, connecting our advertiser clients with millions of interested and engaged consumers 24 hours a day, 7 days a week. We are highlighting several new and notable publishers on our network, telling you more about what they do and how you can […]

Emerging direct-to-consumer (D2C) brands have ample opportunity to win over shoppers of all generations– provided they take the right approach to connecting with them through the channels they visit most.

The consumer journey is more complex today than ever before.

Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities.

Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel.

Over the course of the past week, there has been a string of good news stories from around the world.

Data privacy has been top of mind with most of us in the digital space over the past few years.

Health and safety are top of mind with all of us during the COVID-19 pandemic. In our personal and our professional lives, just about everyone has had to make adjustments.

Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies.

From award-winning customer support to innovative technology, our agency support team has one goal in mind for our valued agency partnerships – success.

Punxsutawney Phil has predicted an early spring, which means spring cleaning is just around the corner.