Agencies have always been important partners to us at Rakuten Advertising.

Over the years we have worked collaboratively to help the brands they represent exceed their affiliate marketing goals through partnerships with our best-in-class publishers, by leveraging our platform and commissioning tools, and tapping into the data and insights from our network.

We’re constantly exploring ways to improve the overall experience for our agency partners and their advertisers. That’s why today, we’re proud to announce the creation of the Agency Account Manager Certification program, providing opportunities for our agency partners to fine tune their affiliate marketing skills and strategies.

Certification is now available to all Rakuten Advertising agency partners.

What is it?

Our Agency Account Manager Certification program is designed to further educate agency partners on the Rakuten Advertising platform, ensuring they have a strong working knowledge of our suite of advanced affiliate tools. Through trainings and assessments, it is our goal to help our partners achieve even greater results for their clients.

How can an agency account manager get certified?

In order to become certified, account managers will be required to take an online exam that will include questions around the basics of affiliate marketing, text link & banner creation, product feed best practices, offer creation, dynamic commissioning, managing publisher relationships and more.

In order to prepare for the test, our Agency Services team has developed virtual education sessions that will provide in depth trainings on our platform.

In these sessions, the Agency Services group will give a thorough tour of the dashboard, provide resources and tips to help affiliate managers optimize their programs, and host an interactive Q&A for account managers to ask questions about the platform.

The test should take one hour to complete and will consist of 50 questions; a passing score will be 80% or higher and we request that you wait 24 hours before re-taking if you don’t pass. Upon passing, someone from the Agency Services team will reach out within 72 (business) hours to provide your badge identifying you as a Certified Agency Account Manager.

Why should agency account managers get certified and how do advertisers benefit from working with a Rakuten Advertising certified agency account manager?

In today’s competitive digital marketplace, agencies and affiliate managers are constantly looking for ways to differentiate themselves against their competition. At the same time, advertisers are challenged with finding top notch account managers for their affiliate programs. Our certification program offers industry leading training on tools and strategies so agencies can drive maximum value for their clients.

If you are an account manager with an agency interested in getting certified, reach out to us at Rakuten Advertising Agency Services ra-AgencyServices@mail.rakuten.com, Subject Line: Account Manager Certification.