December 1, 2023
Insights
2023 US Cyber Week Trends: Unwrapped
As we unwrap the insights for Cyber Week 2023, we got the gift of good news: Rakuten Advertising’s US clients and partners outperformed and outdelivered this holiday shopping season. We saw significant growth year-over-year for clients in key retail verticals including apparel, accessories, footwear, and home improvement as shoppers eagerly sought out the best deals of the season. Read the entire blog for our official recap of Cyber Week 2023!
March 12, 2020
Marketing Strategies How to Get More Out of Your Affiliate Program Using Trademark Plus
Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies.
March 9, 2020
News Announcing the Rakuten Advertising Agency Program
From award-winning customer support to innovative technology, our agency support team has one goal in mind for our valued agency partnerships – success.
February 25, 2020
News Spring Cleaning Your Affiliate Program
Punxsutawney Phil has predicted an early spring, which means spring cleaning is just around the corner.
February 20, 2020
News Navigating Tracking Prevention Technologies
Update: On July 28th, 2020, Firefox released its latest browser update which includes additional protections against cookie tracking.
February 20, 2020
News Rakuten Advertising’s Julie Van Ullen Named to IAB Board of Directors
Rakuten Advertising is honored to have our Managing Director of North America Julie Van Ullen named to the Interactive Advertising Bureau (IAB)’s Board of Directors.
February 11, 2020
News Rakuten Marketing is Now Rakuten Advertising. Here’s Why.
Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.
February 4, 2020
Marketing Strategies How Travel Marketers Can Leverage Affiliate Marketing to Increase Bookings
Digital ad spending in the travel space has grown exponentially over the past five years. eMarketer projects that travel advertisers in the US will spend $12.97 billion on digital advertising in 2020, more than double the $5.95 billion they spent in 2016. This post reveals how travel marketers can leverage affiliate marketing to increase bookings.