Priorities are continuing to shift as the COVID-19 pandemic evolves, which is impacting us all.

At Rakuten Advertising, our commitment is to help our readers navigate the evolving e-commerce ecosystem and ever-changing consumer behaviour. We are watching the trends across our global performance marketing channels and our U.S. e-commerce panel more closely than ever, so we can shed light on changing consumer habits and the advertising strategies that are driving the most success amidst our current climate.

Direct-to-consumer brands (D2C), which we define as ecommerce companies founded online that sell products directly to consumers without relying on third party retailers, have had a significant impact on the retail industry and this direct to consumer report reveals how consumers engage with these digitally native brands.

Health and safety are top of mind with all of us during the COVID-19 pandemic. In our personal and our professional lives, just about everyone has had to make adjustments. Digital marketers are no exception to the rule, as we all try and figure out what the long term impact on the economy is going […]

The COVID-19 (coronavirus) pandemic has created a series of unprecedented challenges for all of us around the world on a personal and a professional level. Our thoughts are, first and foremost, focused on making sure that everyone’s health and safety are taken care of during this difficult time. Rakuten Advertising is taking steps ensure the […]

Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies. Now is the time to think outside the box and explore new opportunities to scale your affiliate program. One option worth considering: Trademark Plus, (TM+), an underutilized strategy that can add a lot of value […]

From award-winning customer support to innovative technology, our agency support team has one goal in mind for our valued agency partnerships – success.

Rakuten Advertising has its finger on the pulse of all things digital to keep marketers savvy with the digital marketing times, encourage them to embrace the changes within the industry, and support them in sifting through the challenges that come with.

Punxsutawney Phil has predicted an early spring, which means spring cleaning is just around the corner. You probably associate a good spring cleaning with scrubbing tiles and bleaching everything, but it’s also a great time to give your affiliate marketing program a deep clean. After all, how recently have you cleaned up the following: Your […]

Update: On July 28th, 2020, Firefox released its latest browser update which includes additional protections against cookie tracking. The Enhanced Tracking Protection 2.0 (ETP 2.0), means Firefox will now block a new advanced tracking technique called redirect or bounce tracking. ETP 2.0 does this by clearing cookies and site data from tracking sites every 24-hours, except for those that […]

Rakuten Advertising is honored to have our Managing Director of North America Julie Van Ullen named to the Interactive Advertising Bureau (IAB)’s Board of Directors.

If it feels like you haven’t seen the sun yet in the new year, well…depending on where you live, you’re not that far off. Many parts of the country, including the Pacific Northwest and Midwest, have endured long stretches this winter where residents haven’t seen the sun in days or, in Seattle’s case, roughly two […]