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Marketing Strategies
Marketing Strategies

Moments’ in Media Planning – How to Increase Strategic Impact

By Rakuten Advertising | June 1, 2021

 The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb […]

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Marketing Strategies

4 Ways the Pandemic Will Impact Future Shopping Trends

By Rakuten Advertising | May 27, 2021

Last year, businesses faced countless uncertainties generating both positive and negative results on U.S. retail.  Learn more in our infographic: Pandemic: Year in Review. While many stores closed for statewide […]

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Marketing Strategies

Back to Basics: Understanding Cookieless Tracking and iOS 14.5

By Rakuten Advertising | May 20, 2021

Cookieless tracking continues to be a topic dominating the industry and the conversation isn’t going away any time soon. As consumer concerns over privacy and how their personal data is […]

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Marketing Strategies

Want to Drive Consumers Back In-store? 3 Reasons to Launch aIn-Store Affiliate Campaign Right Now.

By Rakuten Advertising | May 11, 2021

Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores.   As vaccines continue to roll out across the country and states begin to loosen restrictions, […]

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Marketing Strategies

Suitcases at the Ready – Travel Industry Prepares to Reopen

By Rakuten Advertising | May 11, 2021

As COVID-19 vaccine rollouts gain momentum across the globe, the prospect of international travel or local ‘staycations’ presents a wealth of opportunity for the travel industry.  SimilarWeb data has revealed […]

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Marketing Strategies

Rethinking the Customer Journey Within Advertising Campaigns

By Rakuten Advertising | May 6, 2021

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse […]

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Marketing Strategies

How Do Advertisers Make Moments Matter for Media Audiences?

By Rakuten Advertising | April 8, 2021

The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become […]

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Marketing Strategies

Why Moments Matter in Advertising Strategies

By Rakuten Advertising | March 18, 2021

Advertising strategies that truly connect with consumers are pivotal to the success of any ad campaign. At the center of connecting with a target audience, is understanding the mindset or […]

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Marketing Strategies

How marketers can overcome ITP and regulation challenges

By Rakuten Advertising | March 10, 2021

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]

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Marketing Strategies

How Rakuten Viki engages hard-to-reach audiences 

By Rakuten Advertising | March 3, 2021

Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment.  Reaching over 27 million people in more than 190 countries, Rakuten Viki enables advertisers to connect […]

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