Skip to content
Rakuten Advertising Blog
Marketing Strategies
Marketing Strategies

Outthink to Outperform: How to Avoid FOMO this Peak Shopping Period

By Rakuten Advertising | November 3, 2022

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black […]

Read More
Marketing Strategies

Stay Agile with Smart Affiliate Commissioning Strategies

By Rakuten Advertising | July 28, 2022

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that […]

Read More
Marketing Strategies

The Power of Context – The Three Rs: Recall, Resonating, and Returns

By Rakuten Advertising | June 16, 2022

The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies […]

Read More
Marketing Strategies

Reengaging Lapsed Customers via the Affiliate Channel

By Rakuten Advertising | May 23, 2022

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising. […]

Read More
Marketing Strategies

Earth Day 2022: Investing in Our Planet Through Partnerships

By Rakuten Advertising | April 22, 2022

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising […]

Read More
Marketing Strategies

The Power of Context – How Streaming is Turning Viewers into Buyers

By Rakuten Advertising | March 30, 2022

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviors. The reason for this optimism […]

Read More
Marketing Strategies

How Financial Service Advertisers Can Optimize Affiliate Performance Towards Key Metrics

By Rakuten Advertising | February 15, 2022

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigates this shift, advertisers are increasingly turning to the affiliate channel to […]

Read More
Marketing Strategies

Future Gazing: What 2022 Holds for the Media and Performance Marketing Industry

By Rakuten Advertising | December 17, 2021

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behavior combined with privacy regulations have brands and […]

Read More
Marketing Strategies

Make the Most of Peak Planning with Media Strategies Proven to Drive Success  

By Rakuten Advertising | November 4, 2021

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention. Brands and agencies can use media strategies to stretch budgets and engage customers […]

Read More
Marketing Strategies

RAIC Members Explain the Importance of a Marketing Strategy for Affiliate Publishers 

By Rakuten Advertising | October 6, 2021

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).  The blueprint demonstrates the importance of […]

Read More