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Marketing Strategies
Marketing Strategies

How to Grow Men’s Athletic Apparel Lines with Affiliate Marketing

By Liz Nordlinger | February 5, 2020

The men’s athleisure market is heating up fast, and brands are looking to cash in — here’s how to grow men’s athletic apparel line with affiliate marketing. Business intelligence firm […]

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Marketing Strategies

How Travel Marketers Can Leverage Affiliate Marketing to Increase Bookings

By Matt Lindner | February 4, 2020

Digital ad spending in the travel space has grown exponentially over the past five years. eMarketer projects that travel advertisers in the US will spend $12.97 billion on digital advertising in […]

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Marketing Strategies

2020 New Year’s Resolutions for Affiliate, Display, Search and Publishers

By Rakuten Advertising | January 16, 2020

The start of a new year brings with it a blank slate both personally and professionally. Now that you’re back and recharged after the holidays, it’s the perfect time to […]

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Marketing Strategies

2020 New Year’s Resolutions for Digital Marketing Professionals

By Matt Lindner | January 7, 2020

The end of retail’s busiest season means that all of us have time to reflect on all we accomplished in 2019 and what we want to improve upon in 2020. […]

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Marketing Strategies

Optimize Your Digital Ad Spend to Win Over Last-minute Holiday Shoppers

By Matt Lindner | December 18, 2019

Cyber Week has come and gone, but there’s still time to win over holiday shoppers who haven’t finished all of their purchasing. Brands still can optimize their digital ad spend […]

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Marketing Strategies

The Power of Choice: Revitalize Your Affiliate Marketing Strategies

By Matt Lindner | December 10, 2019

Rakuten Marketing is giving advertisers and publishers alike the power of choice by marrying the best of both human and machine to create a revitalized way for brands to approach […]

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Marketing Strategies

Boost Q4 Performance by Using an Incentive Campaign Strategy

By Katie England | December 4, 2019

It’s crunch time, and you’re trying to come up with ways to get more from your publishers. When you think about optimizing the partners in your affiliate program, you’ll likely […]

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Marketing Strategies

Curate Holiday Gift Guides to Make Holiday Shopping Easier

By Matt Lindner | December 3, 2019

Holiday gift shoppers need help finding the right gift. The good news for publishers is, they’re open to suggestions. Here are ways publishers can create tailored holiday gift guides. A […]

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Marketing Strategies

Year-over-year Differences in Search Marketing

By Joe Hazen | November 18, 2019

The holiday season brings with it a lot of emotions: Joy, thankfulness, and excitement for most. However, Q4 in the digital world can be the most stressful time of the […]

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Marketing Strategies

Setting Yourself Up for Online Success During the Holiday Season

By Rakuten Advertising | November 18, 2019

The fourth quarter has historically been retail’s busiest season, and the 2019 holiday season is shaping up to be the biggest one yet. Data from Rakuten Marketing’s just-released 2019 Unwrapping […]

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