Rakuten Advertising Appoints New Leadership
Why Moments Matter in Advertising Strategies
How marketers can overcome ITP and regulation challenges
How Rakuten Viki engages hard-to-reach audiences
How Do Advertisers Make Moments Matter for Media Audiences?
The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become […]
Read MoreWhy Moments Matter in Advertising Strategies
Advertising strategies that truly connect with consumers are pivotal to the success of any ad campaign. At the center of connecting with a target audience, is understanding the mindset or […]
Read MoreHow marketers can overcome ITP and regulation challenges
Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]
Read MoreHow Rakuten Viki engages hard-to-reach audiences
Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment. Reaching over 27 million people in more than 190 countries, Rakuten Viki enables advertisers to connect […]
Read MoreIntroducing the ‘2021 Digital Trends’ Report
A new year brings with it new trends and opportunities in digital marketing. After a tough year where we all had to find new ways to navigate this new world, […]
Read More2021 New Year’s Resolutions for Affiliate, Display, Publishers, and Search
Making New Year’s resolutions is a time-honored tradition. The turning of the page on our calendars represents an opportunity to start fresh, to build on our successes from the previous […]
Read MoreYouTube: Why Advertisers Should Press Play in Q4
People are spending more time at home and because of that, they’re also spending more time streaming video online. eMarketer recently revised its estimates of the number of US households […]
Read MoreIntroducing The New Rules Holiday Checklist for Digital Marketers
Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the holidays officially on, digital marketers need to double […]
Read MoreThe Benefits of an O2O Affiliate Strategy
Online-to-offline strategies, otherwise known as O2O, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]
Read MoreHow Pelagic Gear Adapted to Unprecedented Challenges
The COVID-19 pandemic has forced brands and marketers worldwide to get creative when it comes to allocating budget, promoting products and offers, and appealing to rapidly changing consumer attitudes and […]
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