Marketing Strategies

David Gill, VP of Consumer Insights shares consumer insights on travel pressure, alcohol category shifts, earlier back-to-school demand, and the retail strategy lesson brands can steal from LEGO to better respond to changing shopper behavior.

Prime Day 2026 may start on Amazon, but its impact reaches across the retail web. Using Prime Day 2025 data, this article shows affiliate and partner marketers how the halo effect shapes traffic, conversions, category performance, and publisher strategy, and where to focus before June 23–26 to drive stronger results.

Maintaining a consistent brand voice across partners is essential for brand marketers looking to scale their programs. This blog explores actionable strategies—and the value of working with a trusted affiliate network like Rakuten Advertising, to ensure your brand’s messaging, values, and reputation remain strong.

Ready to launch your brand’s affiliate program? This Affiliate Marketing Step-by-Step guide for brand marketers covers everything from setting goals and choosing a platform to recruiting partners and optimizing for growth, including the benefits of affiliate networks and advanced technology. Contact us to get started!

Learn how affiliate tracking works in partner marketing and why it’s the foundation of performance marketing. Explore tracking links, cookies, attribution models, and reporting systems for accurate results and fair payments.

Avoid the pitfalls that hold affiliate marketers back. Learn the 10 most common affiliate marketing mistakes and how to fix them with practical, expert-backed solutions.

Affiliate marketing is one of the most effective ways brands can drive measurable growth through partnership. Learn what affiliate marketing is, how it works, and why it remains one of the most trusted, performance-driven channels for marketers and publishers alike.

Affiliate Marketing How To for brands: your step-by-step guide to planning objectives, selecting technology, designing commissions, and activating a high-performing partner mix. Learn how to launch and optimize with governance, tracking, and data-driven metrics.

Diversify your affiliate program with our Q3 Affiliate Publishers Spotlight! Discover the most notable and newest affiliate publishers on the Rakuten Advertising network and watch your performance soar.

Rakuten Advertising advertisers and publishers can officially stop running manual reports, and start getting quick answers with Prompt, now available in our dedicated Insights and Analytics Portal.

Diversify your affiliate program and watch your performance soar! Our Q2 Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.

Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.