Grow With Optimism Spotlight: Partake
Shake Up Your Strategy And Hit Your 2023 KPIs With Advanced Affiliate Tech
Taylor Swift said, “this is a new year. A new beginning. And things will change.” While some see change as scary, we at Rakuten Advertising view it as an opportunity. […]
Read MoreOutthink to Outperform: How to Avoid FOMO this Peak Shopping Period
November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black […]
Read MoreStay Agile with Smart Affiliate Commissioning Strategies
Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that […]
Read MoreThe Power of Context – The Three Rs: Recall, Resonating, and Returns
The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies […]
Read MoreReengaging Lapsed Customers via the Affiliate Channel
For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising. […]
Read MoreEarth Day 2022: Investing in Our Planet Through Partnerships
The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising […]
Read MoreThe Power of Context – How Streaming is Turning Viewers into Buyers
The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviors. The reason for this optimism […]
Read MoreHow Financial Service Advertisers Can Optimize Affiliate Performance Towards Key Metrics
Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigates this shift, advertisers are increasingly turning to the affiliate channel to […]
Read MoreFuture Gazing: What 2022 Holds for the Media and Performance Marketing Industry
Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behavior combined with privacy regulations have brands and […]
Read MoreMake the Most of Peak Planning with Media Strategies Proven to Drive Success
The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention. Brands and agencies can use media strategies to stretch budgets and engage customers […]
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