The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb […]

Last year, businesses faced countless uncertainties generating both positive and negative results on U.S. retail.  Learn more in our infographic: Pandemic: Year in Review. While many stores closed for statewide […]

Cookieless tracking continues to be a topic dominating the industry and the conversation isn’t going away any time soon. As consumer concerns over privacy and how their personal data is […]

Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores.   As vaccines continue to roll out across the country and states begin to loosen restrictions, […]

As COVID-19 vaccine rollouts gain momentum across the globe, the prospect of international travel or local ‘staycations’ presents a wealth of opportunity for the travel industry.  SimilarWeb data has revealed […]

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse […]

The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become […]

Advertising strategies that truly connect with consumers are pivotal to the success of any ad campaign. At the center of connecting with a target audience, is understanding the mindset or […]

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]

Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment.  Reaching over 27 million people in more than 190 countries, Rakuten Viki enables advertisers to connect […]