Marketing Strategies
56 posts in 'Marketing Strategies'
![Publisher Q&A: Affiliate Peak Shopping Strategies. Dipa Shah headshot](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/06/Dipa-Shah-Skimlinks-Spotlight-Headshot-blog.png)
July 2, 2024
Marketing Strategies Skimlinks Q&A: Affiliate Peak Shopping Strategies
Following a successful networking event in London last week, we sat down with Dipa Shah, Director of Merchant Development at Skimlinks to get the low down on what you need to know to plan for the 2024 peak shopping period.
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![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/06/GMT-6048_2024_FYF_BlogImagery_v01_Where_Portrait.jpg)
June 27, 2024
Marketing Strategies Time to Fix Your Buying Funnel #4: The “Where is It?” Funnel
Brands can’t succeed in today’s business climate without capitalizing on every opportunity for growth. We need to deploy integrated approaches that impact the full funnel – influencing impact at every step of the customer journey. But what happens if your prospects and customers get lost on the way to conversion? What if they stop progressing toward purchase?
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June 13, 2024
Marketing Strategies Time to Fix Your Buying Funnel #3: The Funky Hourglass Funnel
This is the third post in our “Time to Fix Your Funnel” series that identifies ways to help partnership marketers improve program performance. In the competitive world of affiliate advertising, a brand's success hinges on a program that guides customers seamlessly from awareness to purchase.
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![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/05/generic-blog-thumbnail.jpg)
June 12, 2024
Marketing Strategies How to get your reporting API Key for Advertisers
Step-by-Step Guide for Advertisers to Obtain Reporting API Key
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![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/05/GMT-6048_2024_FYF_BlogImagery_v01_Clogged_Portrait.jpg)
May 30, 2024
Marketing Strategies Time to Fix Your Buying Funnel #2: The Clogged Sink Funnel
This is the second post in our “Time to Fix Your Funnel” blog series on strategies for partnership leaders to drive more growth through full-funnel affiliate programs. Affiliate marketing success relies on a smooth customer journey from awareness to purchase. Brands increasingly find value in affiliates that can impact every stage of this journey, not just the final sale.
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![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/04/GMT-6048_2024_FYF_BlogImagery_v01_BlownOut_Portrait.jpg)
May 15, 2024
Marketing Strategies Time to Fix Your Affiliate Buying Funnel #1: The “Blown Out Umbrella”
In the competitive affiliate advertising landscape, it’s critical for a brand to have a program that carries the customer from awareness to the finish line of conversion—from the top of their customer journey or buying funnel to the magic moment they click “buy now.”
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![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/04/Affiliate-Shopper-Blog-Series-Loyalty-Edition-Hero.png)
February 22, 2024
Marketing Strategies The Affiliate Marketing Shopper Part 2: Loyalty Shoppers
We recently performed a comprehensive 18-month study, surveying 15,000+ online shoppers on their habits when buying online, with a focus on online coupons and rewards, cashback sites, budget planning, and online shopping behaviors. In the second part of our three-part series, we explore the loyalty and reward shopper and what they really value.
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![Female millennial marketer with laptop using GA4 and affiliate marketing](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/12/US-GA4-Hero-Image.png)
December 14, 2023
Marketing Strategies GA4 and Affiliate Marketing: How to Navigate Changing Attribution Models
Uncover the seismic shift in analytics as GA4 takes the stage, altering the game for the affiliate marketing industry. Our latest blog post explores the repercussions of GA4's move from a last-click to a data-driven attribution model. Discover how Rakuten Advertising navigates these changes, offering reliable methodologies, additional tools, and collaborative solutions.
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![Dave Trolle, RAIC member and founder of Customer First Digital dispels affiliate myths in our latest blog](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/10/Publisher-Spotlight-Cameo-for-Business-Hero.png)
October 24, 2023
Marketing Strategies RAIC Insights: Dispelling Affiliate Marketing Myths – Part 2
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them.
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![Susie Zhu, Director at Shoplooks](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/10/2.png)
October 13, 2023
Marketing Strategies Publisher Spotlight: Shoplooks
An industry-leading influencer marketing network partnering with 250,000 creators with the world's top brands, Shoplooks has experienced phenomenal growth in its six years. Read our latest spotlight and hear first-hand how the Shoplooks team connect brands with influencers to deliver long-lasting partnerships and top-tier campaigns.
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![Affiliate Insights for Publishers: Gen Z influencer posing for a photo](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/10/US-Publisher-Q4-Strategies.png)
October 11, 2023
Insights Affiliate Insights for Publishers: Preparing for Q4 in an ever-shifting e-commerce landscape
A lot has happened in the world of e-commerce over recent years. For affiliate publishers, it can be hard to keep track of the shifting consumer behaviors and advertiser needs. As we step into Q4, and the annual retail frenzy peak, our experts share the latest insights and strategies to help publishers exceed their goals this shopping season.
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![Dave Trolle, RAIC member and founder of Customer First Digital dispels affiliate myths in our latest blog](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/10/Publisher-Spotlight-Cameo-for-Business-Hero.png)
October 3, 2023
Marketing Strategies RAIC Insights: Dispelling Affiliate Marketing Myths – Part 1
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!
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