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Marketing Strategies
Marketing Strategies

The Benefits of an O2O Affiliate Strategy

By Rhiannon Farrar | September 17, 2020

Online-to-offline strategies, otherwise known as O2O, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]

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Marketing Strategies

How Pelagic Gear Adapted to Unprecedented Challenges

By Matt Lindner | September 1, 2020

The COVID-19 pandemic has forced brands and marketers worldwide to get creative when it comes to allocating budget, promoting products and offers, and appealing to rapidly changing consumer attitudes and […]

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Marketing Strategies

Implement Mobile In-App Tracking to Get More Out of Your Affiliate Program

By Matt Lindner | July 8, 2020

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer. Part of the […]

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Marketing Strategies

RevTrax Q&A: Leveraging the Affiliate Channel to Drive Store Traffic as Lockdowns Lift

By Matt Lindner | June 30, 2020

The COVID-19 pandemic has had an indelible impact on the physical retail industry. Non-essential retailers around the world, including department stores, sporting goods, and apparel retailers, have been forced to […]

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Marketing Strategies

Commissioning Strategies:  Providing Publisher Incentives That Align with Brand Objectives

By Nicole Pace | June 18, 2020

In 2019, our affiliate product team released features that expanded an advertiser’s ability to create variable commissioning structures for their offers. By giving advertisers greater flexibility, it allowed them to […]

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Marketing Strategies

How Financial Services Brands Can Adjust to Meet Customers’ Changing Needs

By Matt Lindner | June 9, 2020

Financial services advertisers have had to evolve their digital marketing strategies quickly as their target customers adjusted to the personal and financial challenges posted by the COVID-19 pandemic. “In the […]

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Marketing Strategies

Commerce, Consumers, and COVID-19: Lockdowns start to ease and consumers are responding

By Matt Lindner | May 28, 2020

We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve. Countries […]

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Marketing Strategies

How to Leverage Multi-Touch Commissioning to Identify and Reward Top of Funnel Publishers

By Ivan Pena | May 13, 2020

The consumer journey is more complex today than ever before. With the advent of influencer marketing and large media houses becoming publishers in affiliate networks, top of funnel partners are […]

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Marketing Strategies

Commerce, Consumers, & COVID-19: What Advertisers Can Do to Adapt

By Matt Lindner | April 8, 2020

Priorities are continuing to shift as the COVID-19 pandemic evolves, which is impacting us all. Routines, both personal and professional, are impacted. Shoppers are taking a closer look at their […]

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Marketing Strategies

Commerce, Consumers & COVID-19: Engaging with Audiences during a pandemic

By Alissa Degreef | April 2, 2020

At Rakuten Advertising, our commitment is to help our readers navigate the evolving e-commerce ecosystem and ever-changing consumer behaviour. We are watching the trends across our global performance marketing channels […]

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