Skip to content
Rakuten Advertising Blog
Marketing Strategies
Marketing Strategies

How Do Advertisers Make Moments Matter for Media Audiences?

By Rakuten Advertising | April 8, 2021

The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become […]

Read More
Marketing Strategies

Why Moments Matter in Advertising Strategies

By Rakuten Advertising | March 18, 2021

Advertising strategies that truly connect with consumers are pivotal to the success of any ad campaign. At the center of connecting with a target audience, is understanding the mindset or […]

Read More
Marketing Strategies

How marketers can overcome ITP and regulation challenges

By Rakuten Advertising | March 10, 2021

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]

Read More
Marketing Strategies

How Rakuten Viki engages hard-to-reach audiences 

By Rakuten Advertising | March 3, 2021

Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment.  Reaching over 27 million people in more than 190 countries, Rakuten Viki enables advertisers to connect […]

Read More
Marketing Strategies

Introducing the ‘2021 Digital Trends’ Report

By Rakuten Advertising | February 18, 2021

A new year brings with it new trends and opportunities in digital marketing. After a tough year where we all had to find new ways to navigate this new world, […]

Read More
Marketing Strategies

2021 New Year’s Resolutions for Affiliate, Display, Publishers, and Search

By Rakuten Advertising | January 27, 2021

Making New Year’s resolutions is a time-honored tradition. The turning of the page on our calendars represents an opportunity to start fresh, to build on our successes from the previous […]

Read More
Marketing Strategies

YouTube: Why Advertisers Should Press Play in Q4

By Rakuten Advertising | November 19, 2020

People are spending more time at home and because of that, they’re also spending more time streaming video online. eMarketer recently revised its estimates of the number of US households […]

Read More
Insights

Introducing The New Rules Holiday Checklist for Digital Marketers

By Rakuten Advertising | November 10, 2020

Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the holidays officially on, digital marketers need to double […]

Read More
Marketing Strategies

The Benefits of an O2O Affiliate Strategy

By Rakuten Advertising | September 17, 2020

Online-to-offline strategies, otherwise known as O2O, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]

Read More
Marketing Strategies

How Pelagic Gear Adapted to Unprecedented Challenges

By Rakuten Advertising | September 1, 2020

The COVID-19 pandemic has forced brands and marketers worldwide to get creative when it comes to allocating budget, promoting products and offers, and appealing to rapidly changing consumer attitudes and […]

Read More