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Marketing Strategies
Marketing Strategies

2021 Holiday Travel Insights for Advertisers

By Rakuten Advertising | September 22, 2021

As the summer travel boom winds down, travel brands are gearing up for a busy holiday season. After almost a year of booking declines across hotels and airlines due to pandemic-driven […]

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Marketing Strategies

RAIC Insights: Catering for the New Retail Calendar with Holiday Planning  

By Rakuten Advertising | August 18, 2021

Following the launch of our 2021 Holiday Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of affiliate channels […]

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Marketing Strategies

Buy-Now Pay-Later Publishers Drive Increased AOV and Repeat Purchases for Brands

By Rakuten Advertising | July 30, 2021

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers. For those […]

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Marketing Strategies

Rakuten Viber: Reaching 1.1B Global Consumers

By Rakuten Advertising | July 15, 2021

Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from. As mobile continues its rise […]

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Marketing Strategies

Moments’ in Media Planning – How to Increase Strategic Impact

By Rakuten Advertising | June 1, 2021

 The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb […]

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Marketing Strategies

4 Ways the Pandemic Will Impact Future Shopping Trends

By Rakuten Advertising | May 27, 2021

Last year, businesses faced countless uncertainties generating both positive and negative results on U.S. retail.  Learn more in our infographic: Pandemic: Year in Review. While many stores closed for statewide […]

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Marketing Strategies

Back to Basics: Understanding Cookieless Tracking and iOS 14.5

By Rakuten Advertising | May 20, 2021

Cookieless tracking continues to be a topic dominating the industry and the conversation isn’t going away any time soon. As consumer concerns over privacy and how their personal data is […]

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Marketing Strategies

Want to Drive Consumers Back In-store? 3 Reasons to Launch aIn-Store Affiliate Campaign Right Now.

By Rakuten Advertising | May 11, 2021

Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores.   As vaccines continue to roll out across the country and states begin to loosen restrictions, […]

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Marketing Strategies

Suitcases at the Ready – Travel Industry Prepares to Reopen

By Rakuten Advertising | May 11, 2021

As COVID-19 vaccine rollouts gain momentum across the globe, the prospect of international travel or local ‘staycations’ presents a wealth of opportunity for the travel industry.  SimilarWeb data has revealed […]

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Marketing Strategies

Rethinking the Customer Journey Within Advertising Campaigns

By Rakuten Advertising | May 6, 2021

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse […]

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