Marketing Strategies

61 posts in 'Marketing Strategies'
Affiliate Partner Spotlight: White male with glasses and brown jacket shakes hand with a lady with dark brown hair and a black and white spotted dress.
Marketing Strategies

Rakuten Advertising: Q1 Affiliate Partner Spotlight

Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.
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Millennial woman with black glasses and a grey sweater looks at a black laptop with a Gen X man with black glasses in a blue sweater. They're reading about future-focused affiliate tracking.
Marketing Strategies

Future-Focused Tracking Solutions

We're committed to maintaining the highest standards in integration integrity and conversion security. As a leading global network for over 25 years, we navigate the complexities of today's landscape on behalf of our clients and publishers to bring them the most innovative, robust, flexible, and reliable integrations and attribution solutions.
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Marketing Strategies

Part 3 of The 3 Keys to Affiliate Intelligence by Rakuten Advertising Series: Forward-Thinking Strategies & Results

By setting goals, finding audiences, and measuring & optimizing performance, Affiliate Intelligence by Rakuten Advertising is set on keeping the lead in driving affiliate performance.
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Marketing Strategies

Part 2 of The 3 Keys to Affiliate Intelligence by Rakuten Advertising Series: A World-Class Full-Funnel Network

With a network that brings together technology, partners, and strategy, Rakuten Advertising builds partnerships and programs that showcase opportunities in the full-funnel journey.
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Marketing Strategies

Part 1 of The 3 Keys to Affiliate Intelligence by Rakuten Advertising Series: The Richest Data, Industry-First AI

Using products and tools powered by data and AI, Rakuten Advertising introduces Affiliate Intelligence to help brands and publishers connect with audiences and run data-informed campaigns.
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Publisher Q&A: Affiliate Peak Shopping Strategies. Dipa Shah headshot
Marketing Strategies

Skimlinks Q&A: Affiliate Peak Shopping Strategies

Following a successful networking event in London last week, we sat down with Dipa Shah, Director of Merchant Development at Skimlinks to get the low down on what you need to know to plan for the 2024 peak shopping period.
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Marketing Strategies

Time to Fix Your Buying Funnel #4: The “Where is It?” Funnel

Brands can’t succeed in today’s business climate without capitalizing on every opportunity for growth. We need to deploy integrated approaches that impact the full funnel – influencing impact at every step of the customer journey. But what happens if your prospects and customers get lost on the way to conversion? What if they stop progressing toward purchase?
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Marketing Strategies

Time to Fix Your Buying Funnel #3: The Funky Hourglass Funnel

This is the third post in our “Time to Fix Your Funnel” series that identifies ways to help partnership marketers improve program performance. In the competitive world of affiliate advertising, a brand's success hinges on a program that guides customers seamlessly from awareness to purchase.
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Marketing Strategies

How to get your reporting API Key for Advertisers

Step-by-Step Guide for Advertisers to Obtain Reporting API Key
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Marketing Strategies

Time to Fix Your Buying Funnel #2: The Clogged Sink Funnel

This is the second post in our “Time to Fix Your Funnel” blog series on strategies for partnership leaders to drive more growth through full-funnel affiliate programs. Affiliate marketing success relies on a smooth customer journey from awareness to purchase. Brands increasingly find value in affiliates that can impact every stage of this journey, not just the final sale.
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Marketing Strategies

Time to Fix Your Affiliate Buying Funnel #1:  The “Blown Out Umbrella”

In the competitive affiliate advertising landscape, it’s critical for a brand to have a program that carries the customer from awareness to the finish line of conversion—from the top of their customer journey or buying funnel to the magic moment they click “buy now.”
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Marketing Strategies

The Affiliate Marketing Shopper Part 2: Loyalty Shoppers

We recently performed a comprehensive 18-month study, surveying 15,000+ online shoppers on their habits when buying online, with a focus on online coupons and rewards, cashback sites, budget planning, and online shopping behaviors. In the second part of our three-part series, we explore the loyalty and reward shopper and what they really value.
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