The consumer journey is more complex today than ever before. With the advent of influencer marketing and large media houses becoming publishers in affiliate networks, top of funnel partners are […]

Priorities are continuing to shift as the COVID-19 pandemic evolves, which is impacting us all. Routines, both personal and professional, are impacted. Shoppers are taking a closer look at their […]

At Rakuten Advertising, our commitment is to help our readers navigate the evolving e-commerce ecosystem and ever-changing consumer behaviour. We are watching the trends across our global performance marketing channels […]

Health and safety are top of mind with all of us during the COVID-19 pandemic. In our personal and our professional lives, just about everyone has had to make adjustments. […]

Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies. Now is the time to think outside the […]

If it feels like you haven’t seen the sun yet in the new year, well…depending on where you live, you’re not that far off. Many parts of the country, including […]

The men’s athleisure market is heating up fast, and brands are looking to cash in — here’s how to grow men’s athletic apparel line with affiliate marketing. Business intelligence firm […]

Digital ad spending in the travel space has grown exponentially over the past five years. eMarketer projects that travel advertisers in the US will spend $12.97 billion on digital advertising in […]

The start of a new year brings with it a blank slate both personally and professionally. Now that you’re back and recharged after the holidays, it’s the perfect time to […]

The end of retail’s busiest season means that all of us have time to reflect on all we accomplished in 2019 and what we want to improve upon in 2020. […]