New and Notable Publishers on the Rakuten Advertising Network November 2020

We are heading into the home stretch of 2020, but there’s still plenty of time to grow your publisher network and reach new audiences. Learn more about the new and notable publishers on our network for November.

We are heading into the home stretch of 2020, but there’s still plenty of time to grow your publisher network and reach new audiences. Learn more about the new and notable publishers on our network for November.

DesireList (SID 3312905)

The DesireList promise is to drive business results through authentic conversion-driven content from real experts.

DesireList gives shoppers access to real experts who share their authentic experiences with the products they genuinely use and love. DesireList’s audience consists of savvy shoppers looking for third party validation before making a purchase. They are shoppers age 18-55 across the United States.

DesireList’s community of over 200+ highly qualified experts includes P!nk’s make-up artist, Lady Gaga’s choreographer, Jennifer Aniston’s pilates instructor, Keanu Reeves’ stunt double, NFL players, and many more. They have truly intimate knowledge of the products they review and recommend and are passionate about sharing their hard-won insights with your consumers. These influencers have helped drive multiple successes for several clients including a 31% increase in revenue; a reduction in customer acquisition costs by 39%; and generated almost 2x return on ad spend (ROAS) while increasing pageviews threefold.

DesireList seeks partnerships with brands in the health and wellness, sports and fitness, beauty, travel, food and beverage, and lifestyle categories.

Grand Giraffe (SID 3778555)

In October 2020, Wiland launched Grand Giraffe and in just a short time, Grand Giraffe has already signed up big-name brands like Columbia Sportswear, Lands’ End, Better Homes & Gardens, Travel + Leisure magazine, Chicago Steak Company, Karen Kane, and hundreds more.

Using its unparalleled proprietary spend data and analytics expertise, Wiland markets to the top 100M U.S. consumers, representing the vast majority of U.S. consumer spending. Grand Giraffe showcases exceptional deals in 12 categories and allocates priority placement on the site for advertisers that provide exclusive offers.

Grand Giraffe is the most innovative platform for online shoppers looking for great offers from great brands. With its elegant design and user experience, Grand Giraffe improves the online offers experience for consumers while enhancing visibility and perception of participating advertisers.

Grand Giraffe’s categories for launch include beauty, books and magazines, children and teens, food and wine, gifts, home and decor, men’s apparel, pets, shoes, sports and outdoors, women’s apparel, specialty goods & services, and travel. Grand Giraffe will be serving the US market only, and advertisers must have coupons or offers available to be included on the site.

Each participating advertiser will receive a brand page on the site featuring their imagery and brand story. Priority placement opportunities are also available for advertisers that provide exclusive offers and/or are interested in including enhancements on their offer tiles. Check out Grand Giraffe’s media kit or email Grand Giraffe at for more information.

Bell Media (SID 3564714) 

Canada’s digital media leader Bell Media develops and operates websites, apps, and online platforms for its news/entertainment and lifestyle digital brands—plus its video streaming services including Crave, TSN Direct, RDS Direct and With its French lifestyle brands, they target women 24-54 with Canal Vie, Look du Jour, Fraichement Pressé and Voyage Voyage. They also reach sports fans and video gamers through (RDS en forme & RDS jeux video).

Bell Media wants to complete their inspirational & lifestyle content by commerce content articles and giving readers the possibility to buy through engaging content. Bell Media is also testing a new shopping newsletter (Shopping Insider) being sent to 500,000 Canadians.

Bell Media is seeking partners in beauty, fashion, cooking, department stores, and sports retailers. As a content publisher, they’re aiming for a higher commission than coupons sites.

Aimee (SID 3677569)  

AIMEE empowers everyone, no matter the size of their social following to easily become a PAID influencer. AIMEE’s completely performance-based platform is dedicated to serving micro (or nano) influencers.

AIMEE coordinates with performance based micro-influencers so there is no risk for brands. AIMEE guarantees a fixed return on investment (ROI), bills itself as being true word of mouth advertising and scales campaigns horizontally.

Because AIMEE empowers everyone to be an influencer, they work with brands from all verticals and require a 10% commission.

Popcorn Growth (SID 3766120)

Popcorn Growth is an Instagram and TikTok influencer agency, matching influencers with brands to create unique pieces of content. Popcorn Growth provides social media and content solutions to advertisers looking to capitalize on the success of Instagram and TikTok. Popcorn Growth’s audience is highly educated Millennial and Gen Z consumers with high disposable income.

They are seeking partnerships in e-commerce, subscription services, apps, B2C services, e-learning and education, gaming, and health and wellness—specializing in US markets.

Are you interested in TikTok and want to understand how it fits into your strategy? Click here. Interested in a pilot campaign with Popcorn Growth? Click here.

To learn more about each publisher and to contact them, please look them up using their publisher identification number (SID) listed next to their name.

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