January 5, 2021
Insights Publisher Spotlight: Loans Canada
Tell us more about your company: We launched Loans Canada (SID 3766911) in 2012 as a way for Canadians to search for consumer loan options beyond payday loans. At the time, the online loan space in Canada was dominated by payday loan companies. As pioneers in our space, we played a major role in making […]
December 16, 2020
Insights 2020 Cyber Week (and more) Recap
Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week than any other week in 2020, despite the fact that brands have been making an effort to spread deals throughout the holiday season.
December 10, 2020
Insights New and Notable Publishers on the Rakuten Advertising Network December 2020
Christmas is just days away. The good news? We’ve got some early presents for you to unwrap! Meet our New and Notable Publishers for December.
November 19, 2020
Marketing Strategies YouTube: Why Advertisers Should Press Play in Q4
People are spending more time at home and because of that, they’re also spending more time streaming video online.
November 17, 2020
News New and Notable Publishers on the Rakuten Advertising Network November 2020
We are heading into the home stretch of 2020, but there’s still plenty of time to grow your publisher network and reach new audiences. Learn more about the new and notable publishers on our network for November.
November 2, 2020
Insights How the Role of Compliance Has Evolved in 2020 for Financial Advertisers
If 2020 has taught us anything, it’s that being versatile is important when it comes to succeeding as a digital marketer.
October 28, 2020
News Publisher Spotlight: Smarter Loans
Smarter Loans (SID: 3753065) is Canada’s loan comparison website and financial directory. Launched in 2016, we currently work with over 50 of the top financial brands in Canada, including banks, credit unions and fintech companies.
October 16, 2020
News New and Notable Publishers on the Rakuten Advertising Network for October 2020
Holiday deals have already begun, and now is the time to start revving up your holiday marketing plans. Here are some new and notable publishers on our network that you should consider connecting with to help achieve your fourth quarter marketing goals.
September 30, 2020
News Rakuten Advertising and Rakuten Rewards Team Up to Create Personalized Rewards
An effective cash back offer that resonates can mean the difference between whether or not a shopper converts, especially during the crucial holiday shopping season.
September 22, 2020
News Get More Out of Your Q4 Affiliate Marketing with Placements Marketplace
With most advertisers and publishers looking to partner in the crucial fourth quarter, paid placements are a critical component of a digital marketer’s holiday strategy. Yet, for many, managing paid placements can be a time-consuming ordeal.
September 17, 2020
Marketing Strategies The Benefits of an O2O Affiliate Strategy
A recent consumer study by Rakuten Advertising revealed that 57% of global consumers have indicated that they will shop both in-store and online this peak shopping season.
September 9, 2020
News New and Notable Publishers on the Rakuten Advertising Network for September 2020
September is just one month before the start of the busiest quarter of the retail calendar. Here’s a look at several new and notable publishers on our network—be sure to reach out to them and learn more about how you can develop partnerships to support your holiday shopping campaigns.