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Events

Calendar: 2021 Global Retail Events

By Rakuten Advertising | January 22, 2021

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased. Once upon a time major shopping peaks revolved around […]

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News

Thank You for Making Us the #1 Affiliate Network for the 10th Year in a Row

By Rakuten Advertising | January 20, 2021

Rakuten Advertising Named Best Affiliate Network by mThink for 10th  Consecutive Year, Marking a Decade as the Chosen Performance Marketing Leader   For the 10th consecutive year, Rakuten Advertising has […]

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News

Discover a new world of customers via Rakuten Advertising’s proprietary media solutions

By Rakuten Advertising | January 12, 2021

Rakuten owned and operated media solutions enable agencies and brands to leverage powerful audiences and unique Rakuten platforms to create meaningful relationships with new customers. Available exclusively via Rakuten Advertising, brands can engage consumers in their local markets […]

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Insights

Performance Marketing trends and predictions for 2021

By Rakuten Advertising | December 16, 2020

2020 has seen e-commerce accelerate with more consumers and brands turning to online shopping during lockdown. With high-street, closed people who previously hadn’t shopped online are now more comfortable making […]

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Insights

Rising Stars – Publisher models to look out for in 2021

By Rakuten Advertising | December 9, 2020

Throughout 2020 publishers and brands have had to adjust to continually shifting consumer behaviours as the world moved in and out of lockdown. Brands looked to make up for lost […]

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Insights

Cyber Week orders soar as shoppers purchase early

By Rakuten Advertising | December 3, 2020

Rakuten Advertising Cyber Week data reveals that retailers’ online campaigns to lengthen Black Friday peak have been successful. With eMarketer’s forecast for global e-commerce growth revised to 14% (down from […]

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Events

Rakuten Advertising wins three vertical awards at the IPMAs

By Rakuten Advertising | November 25, 2020

Rakuten Advertising is honoured to have won Best Incentive Partner Campaign or Strategy, Best Use of Programmatic and Best Paid Social Campaign at the 2020 International Performance Marketing Awards (IPMAs). […]

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Insights

The results are in, how did Singles’ Day 2020 perform?

By Rakuten Advertising | November 16, 2020

Singles’ Day kicked off the 2020 peak shopping season, with many watching nervously to see if the challenges presented throughout of the year would impact performance. In positive news, Alibaba […]

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Insights

Lessons from the first lockdown for retailers to consider

By Rakuten Advertising | November 11, 2020

Last week the UK entered its second national lockdown, creating a new set of challenges for retailers to overcome during the busiest retail period of the year. And while lockdown […]

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Marketing Strategies

Running Google Shopping via the affiliate channel

By Rakuten Advertising | November 9, 2020

Comparison Shopping Services (CSS publishers) leverage Google Shopping placements to promote products and services. Providing a seamless user experience, CSS publishers drive quality traffic resulting in new customer acquisition for […]

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