News

Rakuten Advertising’s new London Office

We’re excited to have recently moved into a brand-new office in the heart of London. With our team and client portfolio expanding, we had outgrown our previous office in Queen Victoria Street. We required a larger, flexible office with ample meeting and event space.
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Events

Know your Dates: 2023 Retail Marketing Calendar

2022 was undoubtedly another year of plot twists – but this can be positive, if you flip the switch you’ll see the challenges as opportunities. And the Rakuten Advertising team are here to help. We've put in the groundwork to prepare you for the busiest retail peaks of the year.
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News

Rakuten Advertising Launches New Influencer Marketing Offering

The influencer marketing landscape has changed, with more consumers turning to creators for recommendations and brands increasing their spend in the channel.
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Marketing Strategies

Shake up your 2023 strategy with advanced affiliate tech

For advertisers and publishers to be successful this year, they will need to change their thinking and how they run their affiliate programmes. Taylor Swift said, “this is a new year. A new beginning. And things will change.” While some see change as scary, we at Rakuten Advertising view it as an opportunity.
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Marketing Strategies

Advertising in Economic Uncertainty

Tis the season…for award winning advertising. The holiday season puts advertising in the spotlight, with brands competing to get in front of viewers during this peak shopping period.
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Insights

Outthink to Outperform: 2023 Affiliate Trends 

It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of sounding like a broken record, 2023 promises to be another year that keeps everyone on their toes.  
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Insights

Cyber Week Recap 2022

The last quarter of the year, often referred to as the ‘golden quarter’ is the most crucial time for many UK retailers.
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Insights

Singles’ Day 2022 Performance

Falling on the 11th of November, Singles’ Day is the biggest retail event in the world. Originally a Chinese phenomenon, the event has been quickly gaining traction in the UK – especially for brands that ship to China – but also to kick off promotions during this ‘Golden Quarter’ of retail.
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Insights

New Report – Evolving Channels & Customer Acquisition

Economic headwinds have struck global markets - with sky-high inflation and supply chain issues putting a strain on spending habits, shaping how consumers explore, discover and purchase. In other words, consumer shopping habits are swiftly changing. Consumers become savvier about how and what they buy when the world is in a state of flux.
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Marketing Strategies

Avoid FOMO this Peak Shopping Period

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black Friday yet.’
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Marketing Strategies

The Power of Context – A Messaging-first Society

Messaging is an endemic, global behaviour across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key facet of a successful media plan.
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News

Rakuten Advertising Wins Big at the GPMAs 

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.  
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