Rakuten Advertising Blog

In the final episode of CTVisionaries, our experts equip you with the knowledge to elevate your CTV strategy by nailing the ad experience.

Stay ahead of the competition with episode 5 of CTVisionaries, as our experts uncover and explore the top emerging trends in CTV.

Audience Engine has landed, giving you more opportunities to earn! Hot off the heels of DealMaker US and Europe, where we announced the industry-first commissioning technology, we deep dive into the benefits Audience Engine offers publishers. Find out why you can’t afford not to take advantage of this latest offering.

CTV’s potential as a performance channel is re-writing the rules of a dynamic audience experience. Discover why in our fourth episode of CTVisionaries.

Global affiliate strategies are further helping reduce entry barriers thanks to the channel’s agility. No other marketing channel allows you to pivot strategies based on changing shopper behaviours across the globe.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Matheus Campos, Senior Partnerships Manager at Savings United, outlines the best practices for working with different publisher models.

It’s time to address the current obstacles preventing agencies and brands from capitalising on the CTV opportunity. In episode 3 of CTVisionaries, our experts discuss the barriers and provide the solutions you need.

As marketers, we spend a lot of time pulling data and creating reports demonstrating the value our efforts drive for our business. However, in the current climate where competition is fierce, and we need to make our budgets work smarter than ever before. It’s no longer enough to simply report on performance.

Uncover the real impact of FAST channels on the video streaming industry thanks to our original series, CTVisionaries. Episode 2 is waiting for you...

In today’s ever-evolving digital landscape, CTV advertising is continuing to gain significant traction with its dynamic and responsive capabilities. Below we explore five compelling key reasons why brands are increasingly embracing CTV as their go-to advertising channel.

More than 500 industry-leading advertisers, publishers and agencies joined us at DealMaker Europe 2023 for a day full of connection, learning, growth and of course, fun! Discover the highlights that made this year truly unforgettable.

Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.