Marketing Strategies

Masters of CTV: Ana Camara

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. This Ana Camara from the Global Programmatic Investment team at GroupM, shares her expert predictions on why CTV is an essential channel to unlock the potential in your campaigns.
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Marketing Strategies

Masters of CTV: Rachel Hall

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.
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Events

DealMaker Europe is back and better than ever

Clear your diaries – our must-attend affiliate networking event, DealMaker Europe, is back at The Brewery, London on the 29th of June 2023.
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News

Affiliate Reporting Tools that Make Campaigns More Successful

Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.
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Marketing Strategies

Masters of CTV: Galina Dormisheva

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.
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News

Product Update: Affiliate Forecasting 

Do you ever find yourself asking, ‘what would happen if we changed our base commission rate” or how would increasing commission spend affect your program performance? Our Affiliate Forecasting tool removes the guesswork for you. Launched in late 2021, the pioneering solution has received an exciting update.  
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Marketing Strategies

Masters of CTV: Tom Stimpfig

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.
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Marketing Strategies

Masters of CTV: Stefano Cariddi

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.
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Events

Webinar | Affiliate and Influencer Marketing Strategies for a Changing Economy

Join our team of experts and learn how aligning your influencer and affiliate strategies can create campaigns that outperform.
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News

Rakuten Advertising’s new London Office

We’re excited to have recently moved into a brand-new office in the heart of London. With our team and client portfolio expanding, we had outgrown our previous office in Queen Victoria Street. We required a larger, flexible office with ample meeting and event space.
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Events

Know your Dates: 2023 Retail Marketing Calendar

2022 was undoubtedly another year of plot twists – but this can be positive, if you flip the switch you’ll see the challenges as opportunities. And the Rakuten Advertising team are here to help. We've put in the groundwork to prepare you for the busiest retail peaks of the year.
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News

Rakuten Advertising Launches New Influencer Marketing Offering

The influencer marketing landscape has changed, with more consumers turning to creators for recommendations and brands increasing their spend in the channel.
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