Rakuten Advertising Blog

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. RAIC participants brought perspectives from fashion and beauty to finance and technology, and from publishers representing every model - content, cashback, card-linked offers and more.

The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb the messages you’re looking to get across.

Rakuten TV has further strengthened its partnership with Samsung TV Plus by launching 166 channels across 16 markets. The partnership will expand its free content offering on the Rakuten TV platform (Advertising-Video-on-Demand).

As COVID-19 vaccine rollouts gain momentum across the globe, the prospect of international holidays or ‘staycations’ presents a wealth of opportunity for the travel sector.

Today, Rakuten Advertising are proud to launch the Rakuten Advertising International Collective (RAIC).

The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become two different business people, each talking to colleagues and streaming the news to stay up to date on the markets.

Rakuten Advertising has released some exciting affiliate product updates throughout Q1 to enhance visibility and performance for both advertisers and publishers. Today we explore the benefits of our newly released affiliate products and updates.

Rakuten Advertising is proud to announce that Rakhee Jogia has been appointed to the International Managing Director's role.

Historically, the financial sector hasn’t seen the same level of innovation and creativity that we have seen in other retail verticals. This has been due to consumer behaviour and the slow adoption of game-changing technology and opportunities by financial service providers.

The affiliate channel is the perfect low-risk, low-cost model for brands looking to expand internationally. Here are three key reasons why working with a global affiliate network is best for brands looking to expand beyond their home country.

Affiliate marketing is one of the oldest forms of advertising, however, uncertainty of the past few years has led more brands to utilise affiliate to reach consumers, support retention and create brand loyalty. Here we explore how affiliate marketing has evolved and the benefits it brings to brands and publishers.

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.