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Marketing Strategies

Driving Retail Success During a Second Lockdown

By Rakuten Advertising | November 4, 2020

As countries across Europe and the UK return to lockdown, Rakuten Advertising is dedicated to supporting our clients and partners with the insights and strategies needed to navigate the current […]

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Marketing Strategies

How to make the most of targeting on CTV

By Rhiannon Farrar | November 2, 2020

This post was guest authored by Julia Bourke, AVOD Product Marketing Manager at Rakuten Advertising.  Connected TV (CTV) has been flirting with us all for some time now and with […]

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Insights

The Road to Recovery: Publishers Optimistic in the Run Up to the Golden Quarter

By Rhiannon Farrar | October 27, 2020

Covid-19 has caused a shift among advertisers towards short term planning, publishers note New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate […]

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Insights

Engaging Gen Z consumers during peak shopping in 2020

By Rhiannon Farrar | October 22, 2020

Gen Z consumers are shaping the future of shopping, whether it be in-store or online. A generation of digital natives who rarely remember a world before mobile phones or life […]

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News

Rakuten Advertising Shortlisted for 21 International Performance Marketing Awards 

By Rhiannon Farrar | October 21, 2020

Rakuten Advertising is extremely excited to share that we have been shortlisted for 21 awards at the International Performance Marketing Awards (IPMAs). Now entering its fourth year, the International Performance Marketing […]

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Marketing Strategies

Driving O2O success via Cardlinked Offers

By Rhiannon Farrar | October 15, 2020

The highstreet is open for business, and there is an opportunity for brands to utilise cardlinked offers to drive in-store sales via digital campaigns. Customers have reemerged to the highstreet […]

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Marketing Strategies

Rakuten Advertising launch The Road to Recovery

By Rhiannon Farrar | October 7, 2020

Rakuten Advertising is excited to launch The Road to Recovery. The Road to Recovery looks at the impact 2020 has had on publisher and advertisers and explores what it will […]

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Insights

66% of consumers across Asia-Pacific have made an online purchase from an international retailer this year

By Lalisa Fungtammasan | September 16, 2020

This week, Rakuten Advertising released its latest consumer insights report, The Road to Recovery: 2020 e-Commerce in Asia-Pacific. This year, the Asia-Pacific (APAC) region alone will account for 63% of […]

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Insights

Cowshed sees success with Accelerate

By Rhiannon Farrar | September 10, 2020

Rakuten Advertising recently launched a new innovative way to manage affiliate marketing programs – through our Accelerate service. We understand that our clients are being asked to do more with […]

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Marketing Strategies

The Benefits of an O2O Affiliate Strategy

By Rhiannon Farrar | September 3, 2020

Online-to-offline, otherwise known as O2O strategies, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]

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