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70% of consumers won’t be decreasing their spend during the 2020 peak shopping period

By Rhiannon Farrar | July 22, 2020

Today, Rakuten Advertising launches new consumer insight report, The Road to Recovery: 2020 Shopping Peaks Re-Imagined.   COVID-19 has impacted the way people conduct business and how consumers purchase and […]

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Insights

Consumers, Commerce and COVID-19: Adjusting to the “New Normal”

By Matt Lindner | June 24, 2020

The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]

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Insights

Content FOMO: Consumers demand more entertainment during lockdown and beyond

By Rhiannon Farrar | June 22, 2020

64% of consumers say they are missing out on content while 42% believe illegal streaming would be unlikely to continue if content was more readily available Consumers believe they are […]

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Insights

Performance Strategies for Father’s Day Success

By Rhiannon Farrar | June 3, 2020

Did you know that the rose is the official flower of Father’s Day? Traditionally, sons and daughters used to wear a red rose in admiration of their father, or a […]

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Insights

Commerce, Consumers & COVID-19: Vertical Commission Growth

By Rhiannon Farrar | April 29, 2020

It’s now been over a month since the world entered lockdown. People have adapted to becoming teachers and at-home fitness gurus, and to conducting business over zoom. With these new […]

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Insights

Consumers, Commerce & COVID-19: Understanding what consumers are buying

By Rhiannon Farrar | April 15, 2020

For many people in lockdown, it feels like time is drifting by more slowly than normal. The reality is, the world is continuing to change at a rapid pace. The […]

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Insights

Internet Retailing: Strategies for growth
Lessons in expanding to new territories

By Rhiannon Farrar | April 14, 2020

Rakuten Advertising is proud to have partnered with Internet Retailing to produce the Strategies for growth eBook. In the highly competitive online retail sector, the need for growth is imperative. […]

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Insights
Rising Stars – Publisher models to look out for in 2020
By Anna Taylor | December 20, 2019

*This blog was adapted from a post by Rhiannon Farrer in our APAC team. Throughout 2019, one of the common themes we’ve seen is the changing tides of consumer experiences and […]

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Insights

Cyber Week 2019 – What Did We Learn in the UK?

By Anna Taylor | December 13, 2019

Over the last couple of years, Cyber Week has seen exponential growth here in the UK. What began in the US in the 1940s as a day to kick-start the […]

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Insights

Publisher Spotlight: Stylight

By Jordan Bellamy | July 11, 2019

Stylight are one of Rakuten Marketing’s publishers, specialising in collating the very best fashion, home and living, and beauty products. After sponsoring both DealMaker London and DealMaker Munich, we sat […]

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