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Performance Marketing trends and predictions for 2021

By Rakuten Advertising | December 16, 2020

2020 has seen e-commerce accelerate with more consumers and brands turning to online shopping during lockdown. With high-street, closed people who previously hadn’t shopped online are now more comfortable making […]

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Insights

Rising Stars – Publisher models to look out for in 2021

By Rakuten Advertising | December 9, 2020

Throughout 2020 publishers and brands have had to adjust to continually shifting consumer behaviours as the world moved in and out of lockdown. Brands looked to make up for lost […]

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Insights

Cyber Week orders soar as shoppers purchase early

By Rakuten Advertising | December 3, 2020

Rakuten Advertising Cyber Week data reveals that retailers’ online campaigns to lengthen Black Friday peak have been successful. With eMarketer’s forecast for global e-commerce growth revised to 14% (down from […]

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Insights

The results are in, how did Singles’ Day 2020 perform?

By Rakuten Advertising | November 16, 2020

Singles’ Day kicked off the 2020 peak shopping season, with many watching nervously to see if the challenges presented throughout of the year would impact performance. In positive news, Alibaba […]

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Insights

Lessons from the first lockdown for retailers to consider

By Rakuten Advertising | November 11, 2020

Last week the UK entered its second national lockdown, creating a new set of challenges for retailers to overcome during the busiest retail period of the year. And while lockdown […]

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Insights

The Road to Recovery: Publishers Optimistic in the Run Up to the Golden Quarter

By Rhiannon Farrar | October 27, 2020

Covid-19 has caused a shift among advertisers towards short term planning, publishers note New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate […]

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Insights

Engaging Gen Z consumers during peak shopping in 2020

By Rhiannon Farrar | October 22, 2020

Gen Z consumers are shaping the future of shopping, whether it be in-store or online. A generation of digital natives who rarely remember a world before mobile phones or life […]

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Insights

66% of consumers across Asia-Pacific have made an online purchase from an international retailer this year

By Lalisa Fungtammasan | September 16, 2020

This week, Rakuten Advertising released its latest consumer insights report, The Road to Recovery: 2020 e-Commerce in Asia-Pacific. This year, the Asia-Pacific (APAC) region alone will account for 63% of […]

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Insights

Cowshed sees success with Accelerate

By Rhiannon Farrar | September 10, 2020

Rakuten Advertising recently launched a new innovative way to manage affiliate marketing programs – through our Accelerate service. We understand that our clients are being asked to do more with […]

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Insights

Infographic: Back to School Shopping

By Rhiannon Farrar | August 12, 2020

In early September, children and university students throughout the UK will return to school. For many students, they will head into the classroom for the first time since the government […]

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