Skip to content
Rakuten Advertising Blog
Insights
Insights

Commerce, Consumers & COVID-19: Vertical Commission Growth

By Rhiannon Farrar | April 29, 2020

It’s now been over a month since the world entered lockdown. People have adapted to becoming teachers and at-home fitness gurus, and to conducting business over zoom. With these new […]

Read More
Insights

Consumers, Commerce & COVID-19: Understanding what consumers are buying

By Rhiannon Farrar | April 15, 2020

For many people in lockdown, it feels like time is drifting by more slowly than normal. The reality is, the world is continuing to change at a rapid pace. The […]

Read More
Insights

Internet Retailing: Strategies for growth
Lessons in expanding to new territories

By Rhiannon Farrar | April 14, 2020

Rakuten Advertising is proud to have partnered with Internet Retailing to produce the Strategies for growth eBook. In the highly competitive online retail sector, the need for growth is imperative. […]

Read More
Insights

Mother’s Day Strategies for Success

By Rhiannon Farrar | March 16, 2020

It was anticipated that in 2019 shoppers in the UK would spend £1.6 billion on their Mum’s during the Mother’s Day shopping period. Last year saw Mother’s Day moved from […]

Read More
Insights
Rising Stars – Publisher models to look out for in 2020
By Anna Taylor | December 20, 2019

*This blog was adapted from a post by Rhiannon Farrer in our APAC team. Throughout 2019, one of the common themes we’ve seen is the changing tides of consumer experiences and […]

Read More
Insights

Cyber Week 2019 – What Did We Learn in the UK?

By Anna Taylor | December 13, 2019

Over the last couple of years, Cyber Week has seen exponential growth here in the UK. What began in the US in the 1940s as a day to kick-start the […]

Read More
Insights

Advertiser Webinar | How to Prepare for Black Friday with Skimlinks

By Anna Taylor | August 20, 2019

Continuing our webinar series to help you plan for the peak sales period, we’ve partnered with Skimlinks – a leading commerce content platform. In this webinar, Dunia Silan, Skimlinks VP […]

Read More
Insights

Publisher Spotlight: Stylight

By Jordan Bellamy | July 11, 2019

Stylight are one of Rakuten Marketing’s publishers, specialising in collating the very best fashion, home and living, and beauty products. After sponsoring both DealMaker London and DealMaker Munich, we sat […]

Read More
Insights
New Report: Discover How AI Is Changing Digital Marketing
By Anna Taylor | July 3, 2019

Online marketing has had its fair share of ups and downs in recent years. Advertisers have been beset by online fraud, and consumers have had to contend with cluttered online […]

Read More
Insights

The Top 10 Direct to Consumer Brands: UK Companies More Well-Known Than Global Pioneers

By Jordan Bellamy | June 19, 2019

Through research conducted among 2,000 UK consumers, and a further 2,000 in France and Germany, Rakuten Marketing has revealed consumers’ awareness of the top ‘direct to consumer’ (DTC) brands. The […]

Read More