The Golden Link Awards Return to DealMaker Europe 2022
DealMaker Europe: Doing Business Shouldn’t Be This Much Fun
Reach New Realms with Rakuten Advertising’s Linkless Code Tracking
Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers. This solution takes the power of affiliate marketing beyond traditional channels into social, connected TV, print media, […]
Read MoreRakuten Advertising Global Affiliate Orders Surpass Pre-Pandemic Levels
The dust has settled on 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be […]
Read MorePublisher Spotlight: Reward – get closer to consumers, drive incremental sales and lasting loyalty
Reward is a Card Linking Publisher that powers the best bank customer engagement programmes in the world. Occupying a unique space between retailers and banks, Reward helps advertisers to get […]
Read MoreFuture Gazing: What 2022 Holds for the Media and Performance Marketing Industry
Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behaviour combined with privacy regulations have brands and […]
Read MorePeak 2021: Predictions for the Q4 Sales Peak
The fourth quarter of the year is by far the most lucrative time of the year for most retailers and brands with numerous shopping events, deals and promotions leading up […]
Read MoreRakuten TV: Reaching European Consumers with Bespoke Content
Rakuten TV is a leading video-on-demand platform in Europe, offering a premium home entertainment portal and exclusive, free advertising-video-on-demand (AVOD) content. Audiences can watch premium Hollywood movies and programmes, local […]
Read MoreRakuten Advertising in Partnership with RAIC Launch A 5-Stage Blueprint for High-Performance Affiliate Marketing
Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer […]
Read MoreHow Affiliate Marketing Can Help Financial Advertisers Overcome Key Challenges
The finance sector has seen rapid changes in consumer behaviour throughout the COVID-19 pandemic. Due to lockdown, online banking and financial products have accelerated online. According to Deloitte, 35% of […]
Read MoreNavigating a Cookieless World Using Publishers and Context
By now, marketers are well and truly aware that cookieless tracking is the gradual decline of browser support for third-party cookies. What they may not realise is that cookies are […]
Read MoreThree benefits of working with a global affiliate network
As a low-risk, low-cost model, the affiliate channel is primed to facilitate international expansion and working with a global affiliate network makes logical sense. It’s logical to expect a global […]
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