29 posts in 'Insights'
Publisher Spotlight: Josephine Nieh, 55Haitao

Publisher Spotlight: 55Haitao

55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.
Publisher Spotlight: Chris Johnson,

Publisher Spotlight: puts shopper insights at the heart of everything they do. Read our latest spotlight and hear first-hand how is helping brands optimise the conversion journey to deliver outstanding results for brands.
Publisher Spotlight: Karla Stevens, Lyst

Publisher Spotlight: Lyst

Lyst is one of the world’s biggest and most intelligent shopping platforms. Read our latest spotlight and hear first-hand how Lyst is helping brands engage with shoppers in unique and innovative ways.
Publisher Spotlight: Ashley Hardy, Business Development, Media at Klarna

Publisher Spotlight: Klarna

You might know Klarna as a buy now, pay later company, but they’re so much more than that. Read our latest spotlight and hear first-hand how the Klarna team are reinventing how people shop.
Affiliate Insights for Publishers: Gen Z influencer posing for a photo
Marketing Strategies

Affiliate Insights for Publishers: Preparing for Q4 success in an ever-shifting e-commerce landscape

A lot has happened in the world of e-commerce over recent years. For affiliate publishers, it can be hard to keep track of the shifting consumer behaviours and advertiser needs. As we step into Q4, and the annual retail frenzy peak, our experts share the latest insights and strategies to help publishers exceed their goals this shopping season.

CTVisionaries Episode 4: CTV’s potential as a performance channel

CTV’s potential as a performance channel is re-writing the rules of a dynamic audience experience. Discover why in our fourth episode of CTVisionaries.

CTVisionaries Episode 3: Overcoming Obstacles

It’s time to address the current obstacles preventing agencies and brands from capitalising on the CTV opportunity. In episode 3 of CTVisionaries, our experts discuss the barriers and provide the solutions you need.

Outthink and Outperform: Award-winning data strategies from Hilton, Tory Burch and more

As marketers, we spend a lot of time pulling data and creating reports demonstrating the value our efforts drive for our business. However, in the current climate where competition is fierce, and we need to make our budgets work smarter than ever before. It’s no longer enough to simply report on performance.

CTVisionaries Episode 2: The impact of FAST

Uncover the real impact of FAST channels on the video streaming industry thanks to our original series, CTVisionaries. Episode 2 is waiting for you...

Outthink to Outperform: 2023 Affiliate Trends 

It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of sounding like a broken record, 2023 promises to be another year that keeps everyone on their toes.  

Cyber Week Recap 2022

The last quarter of the year, often referred to as the ‘golden quarter’ is the most crucial time for many UK retailers.

Singles’ Day 2022 Performance

Falling on the 11th of November, Singles’ Day is the biggest retail event in the world. Originally a Chinese phenomenon, the event has been quickly gaining traction in the UK – especially for brands that ship to China – but also to kick off promotions during this ‘Golden Quarter’ of retail.