Insights

34 posts in 'Insights'
A woman and a young boy sit on a bed, smiling as they watch TV together. The woman holds a remote control, and the boy reaches for popcorn from a bowl in front of them. The setting is cozy and relaxed, with a soft-focus background of a lightly decorated room.
Insights

Navigating the European CTV market

In the dynamic world of Connected TV (CTV) advertising, understanding market dynamics and nuances is crucial. Our latest report, "The New Frontier of Advertising: Navigating the European Connected TV Market," co-created with Google Ad Manager, dives deep into Europe's CTV advertising landscape.
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Insights

Navigating GA4: Updated Insights for Affiliate Advertisers

Since our last post on GA4's implications for affiliate marketing, we’ve continued investigating and adapting to the evolving landscape of attribution models. Our latest findings reveal nuances in how GA4 processes sessions and events, significantly impacting how affiliate conversions are credited. This update delves into these discoveries and offers actionable advice for advertisers navigating this new reality.
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Insights

Publisher Spotlight: Linkby

Rakuten Advertising’s latest Publisher Spotlight features Linkby and their Agency Growth Manager, Brittany Raymond. Read Now!
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Rakuten Advertising Publisher Spotlight: Global Savings Group - Director of Account Management, Juan Mazzotta
Insights

Publisher Spotlight: Global Savings Group

Global Savings Group empowers shoppers to get the most out of life by providing them with the best savings, cashback and deals. Read our latest spotlight and hear first-hand how Global Savings Group is helping brands around the world deliver outstanding results for brands.
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Publisher Spotlight: Skimlinks. Dunia Silan SVP of Revenue
Insights

Publisher Spotlight: Skimlinks

Skimlinks, a Taboola company, is the leading commerce content solution provider for publishers and advertisers. Read our latest spotlight and hear first-hand how Skimlinks is helping brands optimise the conversion journey to deliver outstanding results for brands.
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Publisher Spotlight: Josephine Nieh, 55Haitao
Insights

Publisher Spotlight: 55Haitao

55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.
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Publisher Spotlight: Chris Johnson, intent.ly
Insights

Publisher Spotlight: intent.ly

intent.ly puts shopper insights at the heart of everything they do. Read our latest spotlight and hear first-hand how intent.ly is helping brands optimise the conversion journey to deliver outstanding results for brands.
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Publisher Spotlight: Karla Stevens, Lyst
Insights

Publisher Spotlight: Lyst

Lyst is one of the world’s biggest and most intelligent shopping platforms. Read our latest spotlight and hear first-hand how Lyst is helping brands engage with shoppers in unique and innovative ways.
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Publisher Spotlight: Ashley Hardy, Business Development, Media at Klarna
Insights

Publisher Spotlight: Klarna

You might know Klarna as a buy now, pay later company, but they’re so much more than that. Read our latest spotlight and hear first-hand how the Klarna team are reinventing how people shop.
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Affiliate Insights for Publishers: Gen Z influencer posing for a photo
Marketing Strategies

Affiliate Insights for Publishers: Preparing for Q4 success in an ever-shifting e-commerce landscape

A lot has happened in the world of e-commerce over recent years. For affiliate publishers, it can be hard to keep track of the shifting consumer behaviours and advertiser needs. As we step into Q4, and the annual retail frenzy peak, our experts share the latest insights and strategies to help publishers exceed their goals this shopping season.
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Insights

CTVisionaries Episode 4: CTV’s potential as a performance channel

CTV’s potential as a performance channel is re-writing the rules of a dynamic audience experience. Discover why in our fourth episode of CTVisionaries.
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Insights

CTVisionaries Episode 3: Overcoming Obstacles

It’s time to address the current obstacles preventing agencies and brands from capitalising on the CTV opportunity. In episode 3 of CTVisionaries, our experts discuss the barriers and provide the solutions you need.
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