Gen Z consumers are shaping the future of shopping, whether it be in-store or online. A generation of digital natives who rarely remember a world before mobile phones or life […]

This week, Rakuten Advertising released its latest consumer insights report, The Road to Recovery: 2020 e-Commerce in Asia-Pacific. This year, the Asia-Pacific (APAC) region alone will account for 63% of […]

Rakuten Advertising recently launched a new innovative way to manage affiliate marketing programs – through our Accelerate service. We understand that our clients are being asked to do more with […]

In early September, children and university students throughout the UK will return to school. For many students, they will head into the classroom for the first time since the government […]

Today, Rakuten Advertising launches new consumer insight report, The Road to Recovery: 2020 Shopping Peaks Re-Imagined.   COVID-19 has impacted the way people conduct business and how consumers purchase and […]

The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]

64% of consumers say they are missing out on content while 42% believe illegal streaming would be unlikely to continue if content was more readily available Consumers believe they are […]

Did you know that the rose is the official flower of Father’s Day? Traditionally, sons and daughters used to wear a red rose in admiration of their father, or a […]

It’s now been over a month since the world entered lockdown. People have adapted to becoming teachers and at-home fitness gurus, and to conducting business over zoom. With these new […]

For many people in lockdown, it feels like time is drifting by more slowly than normal. The reality is, the world is continuing to change at a rapid pace. The […]