Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers. This solution takes the power of affiliate marketing beyond traditional channels into social, connected TV, print media, […]

The dust has settled on 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be […]

Reward is a Card Linking Publisher that powers the best bank customer engagement programmes in the world. Occupying a unique space between retailers and banks, Reward helps advertisers to get […]

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behaviour combined with privacy regulations have brands and […]

The fourth quarter of the year is by far the most lucrative time of the year for most retailers and brands with numerous shopping events, deals and promotions leading up […]

Rakuten TV is a leading video-on-demand platform in Europe, offering a premium home entertainment portal and exclusive, free advertising-video-on-demand (AVOD) content. Audiences can watch premium Hollywood movies and programmes, local […]

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer […]

The finance sector has seen rapid changes in consumer behaviour throughout the COVID-19 pandemic. Due to lockdown, online banking and financial products have accelerated online. According to Deloitte, 35% of […]

By now, marketers are well and truly aware that cookieless tracking is the gradual decline of browser support for third-party cookies. What they may not realise is that cookies are […]

As a low-risk, low-cost model, the affiliate channel is primed to facilitate international expansion and working with a global affiliate network makes logical sense. It’s logical to expect a global […]