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Singles’ Day 2022 Recap

By Rakuten Advertising | November 23, 2022

Falling on the 11th of November, Singles’ Day is the biggest retail event in the world. Originally a Chinese phenomenon, the event has been quickly gaining traction in the UK […]

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New Report – Evolving Channels & Customer Acquisition: How to Attract & Reengage Consumers

By Rakuten Advertising | November 10, 2022

Economic headwinds have struck global markets – with sky-high inflation and supply chain issues putting a strain on spending habits, shaping how consumers explore, discover and purchase. In other words, […]

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Affiliate Travel Trends for 2022 and Beyond

By Rakuten Advertising | September 30, 2022

There is no doubt that it has been a turbulent few years for the travel industry. However, despite concerns over inflation, cancelled or disrupted trips, UK consumers are still eager […]

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Reach New Realms with Rakuten Advertising’s Linkless Code Tracking

By Rakuten Advertising | April 13, 2022

Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers. This solution takes the power of affiliate marketing beyond traditional channels into social, connected TV, print media, […]

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Rakuten Advertising Global Affiliate Orders Surpass Pre-Pandemic Levels

By Rakuten Advertising | January 31, 2022

The dust has settled on 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be […]

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Future Gazing: What 2022 Holds for the Media and Performance Marketing Industry

By Rakuten Advertising | December 16, 2021

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behaviour combined with privacy regulations have brands and […]

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Peak 2021: Predictions for the Q4 Sales Peak

By Rakuten Advertising | November 9, 2021

The fourth quarter of the year is by far the most lucrative time of the year for most retailers and brands with numerous shopping events, deals and promotions leading up […]

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Rakuten TV: Reaching European Consumers with Bespoke Content

By Rakuten Advertising | October 6, 2021

Rakuten TV is a leading video-on-demand platform in Europe, offering a premium home entertainment portal and exclusive, free advertising-video-on-demand (AVOD) content. Audiences can watch premium Hollywood movies and programmes, local […]

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Rakuten Advertising in Partnership with RAIC Launch A 5-Stage Blueprint for High-Performance Affiliate Marketing 

By Rakuten Advertising | September 15, 2021

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer […]

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How Affiliate Marketing Can Help Financial Advertisers Overcome Key Challenges

By Rakuten Advertising | August 31, 2021

The finance sector has seen rapid changes in consumer behaviour throughout the COVID-19 pandemic. Due to lockdown, online banking and financial products have accelerated online. According to Deloitte, 35% of […]

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