Rakuten Advertising wins three vertical awards at the IPMAs
Driving Retail Success During a Second Lockdown
Driving O2O success via Cardlinked Offers
Performance Marketing trends and predictions for 2021
2020 has seen e-commerce accelerate with more consumers and brands turning to online shopping during lockdown. With high-street, closed people who previously hadn’t shopped online are now more comfortable making […]
Read MoreRising Stars – Publisher models to look out for in 2021
Throughout 2020 publishers and brands have had to adjust to continually shifting consumer behaviours as the world moved in and out of lockdown. Brands looked to make up for lost […]
Read MoreCyber Week orders soar as shoppers purchase early
Rakuten Advertising Cyber Week data reveals that retailers’ online campaigns to lengthen Black Friday peak have been successful. With eMarketer’s forecast for global e-commerce growth revised to 14% (down from […]
Read MoreThe results are in, how did Singles’ Day 2020 perform?
Singles’ Day kicked off the 2020 peak shopping season, with many watching nervously to see if the challenges presented throughout of the year would impact performance. In positive news, Alibaba […]
Read MoreLessons from the first lockdown for retailers to consider
Last week the UK entered its second national lockdown, creating a new set of challenges for retailers to overcome during the busiest retail period of the year. And while lockdown […]
Read MoreThe Road to Recovery: Publishers Optimistic in the Run Up to the Golden Quarter
Covid-19 has caused a shift among advertisers towards short term planning, publishers note New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate […]
Read MoreEngaging Gen Z consumers during peak shopping in 2020
Gen Z consumers are shaping the future of shopping, whether it be in-store or online. A generation of digital natives who rarely remember a world before mobile phones or life […]
Read More66% of consumers across Asia-Pacific have made an online purchase from an international retailer this year
This week, Rakuten Advertising released its latest consumer insights report, The Road to Recovery: 2020 e-Commerce in Asia-Pacific. This year, the Asia-Pacific (APAC) region alone will account for 63% of […]
Read MoreCowshed sees success with Accelerate
Rakuten Advertising recently launched a new innovative way to manage affiliate marketing programs – through our Accelerate service. We understand that our clients are being asked to do more with […]
Read MoreInfographic: Back to School Shopping
In early September, children and university students throughout the UK will return to school. For many students, they will head into the classroom for the first time since the government […]
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