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Reach New Realms with Rakuten Advertising’s Linkless Code Tracking

By Rakuten Advertising | April 13, 2022

Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers. This solution takes the power of affiliate marketing beyond traditional channels into social, connected TV, print media, […]

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Insights

Rakuten Advertising Global Affiliate Orders Surpass Pre-Pandemic Levels

By Rakuten Advertising | January 31, 2022

The dust has settled on 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be […]

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Insights

Publisher Spotlight: Reward – get closer to consumers, drive incremental sales and lasting loyalty

By Rakuten Advertising | January 19, 2022

Reward is a Card Linking Publisher that powers the best bank customer engagement programmes in the world. Occupying a unique space between retailers and banks, Reward helps advertisers to get […]

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Future Gazing: What 2022 Holds for the Media and Performance Marketing Industry

By Rakuten Advertising | December 16, 2021

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behaviour combined with privacy regulations have brands and […]

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Peak 2021: Predictions for the Q4 Sales Peak

By Rakuten Advertising | November 9, 2021

The fourth quarter of the year is by far the most lucrative time of the year for most retailers and brands with numerous shopping events, deals and promotions leading up […]

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Rakuten TV: Reaching European Consumers with Bespoke Content

By Rakuten Advertising | October 6, 2021

Rakuten TV is a leading video-on-demand platform in Europe, offering a premium home entertainment portal and exclusive, free advertising-video-on-demand (AVOD) content. Audiences can watch premium Hollywood movies and programmes, local […]

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Rakuten Advertising in Partnership with RAIC Launch A 5-Stage Blueprint for High-Performance Affiliate Marketing 

By Rakuten Advertising | September 15, 2021

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer […]

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How Affiliate Marketing Can Help Financial Advertisers Overcome Key Challenges

By Rakuten Advertising | August 31, 2021

The finance sector has seen rapid changes in consumer behaviour throughout the COVID-19 pandemic. Due to lockdown, online banking and financial products have accelerated online. According to Deloitte, 35% of […]

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Insights

Navigating a Cookieless World Using Publishers and Context

By Rakuten Advertising | August 5, 2021

By now, marketers are well and truly aware that cookieless tracking is the gradual decline of browser support for third-party cookies. What they may not realise is that cookies are […]

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Insights

Three benefits of working with a global affiliate network

By Rakuten Advertising | March 9, 2021

As a low-risk, low-cost model, the affiliate channel is primed to facilitate international expansion and working with a global affiliate network makes logical sense. It’s logical to expect a global […]

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