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Engaging Gen Z consumers during peak shopping in 2020

By Rhiannon Farrar | October 22, 2020

Gen Z consumers are shaping the future of shopping, whether it be in-store or online. A generation of digital natives who rarely remember a world before mobile phones or life […]

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66% of consumers across Asia-Pacific have made an online purchase from an international retailer this year

By Lalisa Fungtammasan | September 16, 2020

This week, Rakuten Advertising released its latest consumer insights report, The Road to Recovery: 2020 e-Commerce in Asia-Pacific. This year, the Asia-Pacific (APAC) region alone will account for 63% of […]

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Insights

Cowshed sees success with Accelerate

By Rhiannon Farrar | September 10, 2020

Rakuten Advertising recently launched a new innovative way to manage affiliate marketing programs – through our Accelerate service. We understand that our clients are being asked to do more with […]

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Insights

Infographic: Back to School Shopping

By Rhiannon Farrar | August 12, 2020

In early September, children and university students throughout the UK will return to school. For many students, they will head into the classroom for the first time since the government […]

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Insights

70% of consumers won’t be decreasing their spend during the 2020 peak shopping period

By Rhiannon Farrar | July 22, 2020

Today, Rakuten Advertising launches new consumer insight report, The Road to Recovery: 2020 Shopping Peaks Re-Imagined.   COVID-19 has impacted the way people conduct business and how consumers purchase and […]

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Insights

Consumers, Commerce and COVID-19: Adjusting to the “New Normal”

By Matt Lindner | June 24, 2020

The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]

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Insights

Content FOMO: Consumers demand more entertainment during lockdown and beyond

By Rhiannon Farrar | June 22, 2020

64% of consumers say they are missing out on content while 42% believe illegal streaming would be unlikely to continue if content was more readily available Consumers believe they are […]

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Insights

Performance Strategies for Father’s Day Success

By Rhiannon Farrar | June 3, 2020

Did you know that the rose is the official flower of Father’s Day? Traditionally, sons and daughters used to wear a red rose in admiration of their father, or a […]

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Insights

Commerce, Consumers & COVID-19: Vertical Commission Growth

By Rhiannon Farrar | April 29, 2020

It’s now been over a month since the world entered lockdown. People have adapted to becoming teachers and at-home fitness gurus, and to conducting business over zoom. With these new […]

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Insights

Consumers, Commerce & COVID-19: Understanding what consumers are buying

By Rhiannon Farrar | April 15, 2020

For many people in lockdown, it feels like time is drifting by more slowly than normal. The reality is, the world is continuing to change at a rapid pace. The […]

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