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Rakuten Advertising Launch Industry First On-Demand Affiliate Forecasting  

By Rakuten Advertising | September 9, 2021

Rakuten Advertising has launched our industry first Affiliate Forecasting tool. The newly launched feature provides strategic forecasts and allows advertisers to better maximise affiliate performance and understand the impact of […]

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Pinterest partners with Rakuten Advertising to monetise Idea Pins

By Rakuten Advertising | August 2, 2021

As content creators continue to influence brand and product discovery, Pinterest has partnered with Rakuten Advertising on new ways to monetise the platform. On July 27th, Pinterest launched shoppable Idea […]

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Rakuten Advertising contributes to IAB Europe’s ‘The Programmatic CTV Opportunity in Europe’ Guide

By Rakuten Advertising | June 22, 2021

We have recently collaborated with the IAB Europe – the European-level association for the digital marketing and advertising ecosystem – on its new guide ‘The Programmatic CTV Opportunity in Europe’. […]

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Media Product Updates: New Measurement Capabilities and PMP Best Practices

By Rakuten Advertising | June 16, 2021

Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on […]

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Join Us in Spreading the Love During Pride Month

By Rakuten Advertising | June 13, 2021

We love all love and believe all love is equal. This month, we’re celebrating Pride, unity, and the LGBTQQIP2SAA community, its cultures, and its rights. To celebrate Pride Month 2021, […]

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Rakuten Advertising shortlisted for the 2021 Performance Marketing Awards

By Rakuten Advertising | May 27, 2021

We’re proud to share that we have once again been shortlisted for the Performance Marketing Awards (PMAs). Now in its 14th year, the PMAs showcase the industry’s most innovative and […]

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Rakuten TV Launches Over 100 New Channels Across Europe

By Rakuten Advertising | May 12, 2021

Rakuten TV has further strengthened its partnership with Samsung TV Plus by launching 166 channels across 16 markets. The partnership will expand its free content offering on the Rakuten TV […]

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Introducing the Rakuten Advertising International Collective

By Rakuten Advertising | April 14, 2021

Today, Rakuten Advertising are proud to launch the Rakuten Advertising International Collective (RAIC). The first global collective of its kind, RAIC will bring together experienced advertisers and publishers in the […]

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Affiliate Product Updates: Transparency & Insights Drive Stronger Partnerships

By Rakuten Advertising | April 1, 2021

Rakuten Advertising has released some exciting affiliate product updates throughout Q1 to enhance visibility and performance for both advertisers and publishers. Today we explore the benefits of our newly released […]

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Industry veteran Rakhee Jogia named International Managing Director of Rakuten Advertising

By Rakuten Advertising | March 30, 2021

Rakuten Advertising is proud to announce that Rakhee Jogia has been appointed to the International Managing Director’s role. Rakhee succeeds current MD Anthony Capano, who is relocating to San Mateo […]

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