Rakuten Advertising – Publisher Payment Update
Sustainability Stories – TOMS: Stand for Tomorrow Campaign
Commerce, Consumers, and COVID-19: Lockdowns start to ease and consumers are responding
We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve. Countries […]
Read More
60% of consumers will watch ads to access more video content in lockdown
Rakuten Advertising data highlights the appetite for video-on-demand services powered by ads, as consumers seek escapism during the COVID-19 pandemic. The majority of consumers would watch targeted adverts to be able to […]
Read More
In conversation with Rakuten Advertising’s Senior Manager of Search
This week we launch our Industry Profile, showcasing the talent across Rakuten Advertising. Today, we speak with our UK Senior Manager of Search, Marisol Rossi González. Name and Job title Marisol […]
Read MoreConsumers, Commerce & COVID-19: Holiday strategies during a pandemic
On Sunday, we celebrate Mother’s Day in Australia, Brazil, Canada, Germany and the United States. With varying lockdown restrictions in place, and many still practising social distancing, Mother’s Day 2020 […]
Read More
No longer just a ‘relationships’ business, affiliate marketing is driven by automation and technology
This article was first written by Rakuten Advertising’s APAC Director of Strategy and Marketing Samantha Deavin for AdNews. The affiliate marketing channel has developed around strong relationships between networks, advertisers and […]
Read More
Rakuten Advertising – Publisher Payment Update
Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities. This transition enables Rakuten Advertising to facilitate more global partnership opportunities […]
Read More
Consumers, Commerce & COVID-19: Global Vertical Trends Signal Evolving Market Needs
Over the course of the past week, there has been a string of good news stories from around the world. Germany and Italy have started the process of slowly lightening […]
Read More
Sustainability Stories – TOMS: Stand for Tomorrow Campaign
At every level across the Rakuten organisation we are learning about what it means to be a sustainable business, and to see how we can support our clients and partners […]
Read More
Commerce, Consumers & COVID-19: Engaging with Audiences during a pandemic
At Rakuten Advertising, our commitment is to help our readers navigate the evolving e-commerce ecosystem and ever-changing consumer behaviour. We are watching the trends across our global performance marketing channels […]
Read MoreCOVID19 – Adapting to the new norm in eCommerce
As the ongoing situation with COVID19 coronavirus continues to challenge the way people live their lives and conduct business, it’s a priority for us at Rakuten Advertising to provide our […]
Read More