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Rakuten Advertising Shortlisted for 20 International Performance Marketing Awards 

By Rhiannon Farrar | October 21, 2020

Rakuten Advertising is extremely excited to share that we have been shortlisted for 20 awards at the International Performance Marketing Awards (IPMAs). Now entering its fourth year, the International Performance Marketing Awards […]

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Rakuten Advertising Wins Publisher’s Choice of Network

By Rhiannon Farrar | August 26, 2020

Rakuten Advertising is pleased to share that on Tuesday, the 25th of August we were voted the Publisher’s Choice of Network at the Performance Marketing Awards. The 14th Performance Marketing […]

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In Conversations with Rakuten Advertising’s Senior Manager of Display

By Rhiannon Farrar | July 10, 2020

Welcome to our latest Industry Profile, showcasing the talent across Rakuten Advertising. Today, we speak with our UK Senior Manager of Display, Belinda O’Reilly. How long have you worked for […]

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Commerce, Consumers, and COVID-19: Lockdowns start to ease and consumers are responding

By Matt Lindner | May 26, 2020

We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve. Countries […]

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60% of consumers will watch ads to access more video content in lockdown 

By Rhiannon Farrar | May 26, 2020

Rakuten Advertising data highlights the appetite for video-on-demand services powered by ads, as consumers seek escapism during the COVID-19 pandemic.  The majority of consumers would watch targeted adverts to be able to […]

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In conversation with Rakuten Advertising’s Senior Manager of Search

By Rhiannon Farrar | May 18, 2020

This week we launch our Industry Profile, showcasing the talent across Rakuten Advertising. Today, we speak with our UK Senior Manager of Search, Marisol Rossi González. Name and Job title […]

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Consumers, Commerce & COVID-19: Holiday strategies during a pandemic

By Rhiannon Farrar | May 6, 2020

On Sunday, we celebrate Mother’s Day in Australia, Brazil, Canada, Germany and the United States. With varying lockdown restrictions in place, and many still practising social distancing, Mother’s Day 2020 […]

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No longer just a ‘relationships’ business, affiliate marketing is driven by automation and technology

By Rhiannon Farrar | May 4, 2020

This article was first written by Rakuten Advertising’s APAC Director of Strategy and Marketing Samantha Deavin for AdNews.  The affiliate marketing channel has developed around strong relationships between networks, advertisers […]

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Rakuten Advertising – Publisher Payment Update

By Rhiannon Farrar | April 28, 2020

Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities. This transition enables Rakuten Advertising to facilitate more global partnership opportunities […]

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Consumers, Commerce & COVID-19: Global Vertical Trends Signal Evolving Market Needs

By Rhiannon Farrar | April 22, 2020

Over the course of the past week, there has been a string of good news stories from around the world. Germany and Italy have started the process of slowly lightening […]

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