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COVID19 – Adapting to the new norm in eCommerce

By Rhiannon Farrar | March 26, 2020

As the ongoing situation with COVID19 coronavirus continues to challenge the way people live their lives and conduct business, it’s a priority for us at Rakuten Advertising to provide our […]

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COVID-19: Looking After Our People and Our Clients

By Lisa Bruecher | March 18, 2020

The COVID-19 (coronavirus) pandemic has created a series of unprecedented challenges for all of us around the world on a personal and a professional level. Our thoughts are, first and […]

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How Rakuten Advertising Can Take Your Brand Global

By Rhiannon Farrar | February 17, 2020

E-commerce is becoming more and more global with consumers increasingly purchasing from international brands. In the UK alone, 35% of transactions driven for clients on our performance network are taking […]

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Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

By Matt Lindner | February 11, 2020

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the […]

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Q&A: How Brands Can Ensure They’re CCPA-Compliant

By Alissa Degreef | January 22, 2020

Brands have until July 1, 2020 to ensure full compliance with the latest data privacy law, California Consumer Privacy Act (CCPA) that went into effect January 1, 2020. For this […]

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Thank You For Making Us The #1 Affiliate Network For The 9th Year!

By Lisa Bruecher | January 22, 2020

We are excited and honoured to have been voted the #1 affiliate network for the 9th consecutive year by you, our partners and peers in the industry. Our teams are […]

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Nissan and Booking.com amongst the first advertisers on Rakuten TV’s New AVOD Service in Europe
By Sarah Furbank | November 29, 2019

Rakuten Marketing to serve as exclusive ad-seller for Rakuten TV’s first-of-its-kind ad-supported video-on-demand (AVOD) service Seven internationally-renowned brands, including Nissan and Booking.com, will use innovative advertising on the new AVOD […]

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The Unexpected Gift Shopper: How to Reach Global Consumers During Peak Season

By Anna Taylor | November 27, 2019

The holiday season is undoubtedly the most important date in the marketer’s diary. During the gift buying season, shopper profiles can fluctuate significantly as 70% of the world’s consumers seek […]

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Rakuten Advertising to Serve as Exclusive Ad-Seller for Rakuten TV’s New AVOD Service in Europe

By Lisa Bruecher | November 14, 2019

Nissan signs on as “Founding Partner,” advertising on first-of-its-kind ad-supported video-on-demand service in Europe Rakuten Advertising will be the exclusive advertising seller for the new ad-supported video-on-demand (AVOD) service in […]

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Singles’ Day Strategies for International Retailers
By Rhiannon Farrar | October 23, 2019

In 2018, Singles’ Day experienced a 27% Year-on-Year (YoY) growth, achieving a record RMB213.5 billion. That’s US$30.8 billion in 24 hours. More than 180-thousand local and international retailers participated in […]

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