40 posts in 'News'
May 9, 2023News
Audience Engine: Making personalisation and segmentation simple
We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionise the industry, Audience Engine.
March 30, 2023News
Affiliate Reporting Tools that Make Campaigns More Successful
Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.
March 8, 2023News
Product Update: Affiliate Forecasting
Do you ever find yourself asking, ‘what would happen if we changed our base commission rate” or how would increasing commission spend affect your program performance? Our Affiliate Forecasting tool removes the guesswork for you. Launched in late 2021, the pioneering solution has received an exciting update.
February 8, 2023News
Rakuten Advertising’s new London Office
We’re excited to have recently moved into a brand-new office in the heart of London. With our team and client portfolio expanding, we had outgrown our previous office in Queen Victoria Street. We required a larger, flexible office with ample meeting and event space.
February 1, 2023News
Rakuten Advertising Launches New Influencer Marketing Offering
The influencer marketing landscape has changed, with more consumers turning to creators for recommendations and brands increasing their spend in the channel.
October 18, 2022News
Rakuten Advertising Wins Big at the GPMAs
Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.
September 21, 2022News
New Report – Affiliate: The Resilient Revenue Driver
While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers. With our affiliate report for 2022 – Affiliate: The Resilient Revenue Driver – we’re […]
September 9, 2022News
Her Majesty Queen Elizabeth II
We are deeply saddened to hear of the passing of Her Majesty Queen Elizabeth II, and we join the nation in mourning and celebrating an extraordinary life. Her Majesty spent 70 years in service to millions globally, including the UK and the Commonwealth. Through a life of service, a wife, mother, grandmother, and public servant […]
August 8, 2022News
Rakuten Advertising Awarded EcoVadis Silver Medal for Sustainability
We are pleased to announce that Rakuten Advertising has recently been awarded an EcoVadis Silver Medal in recognition of our continued commitment to improving sustainability across our business operations. This award places us in the top 25% of companies for sustainability. EcoVadis is the world’s most trusted provider of business sustainability ratings, intelligence and collaborative […]
April 20, 2022News
Rakuten Advertising Launches Interactive CTV Ad Formats
Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) formats. Interactive CTV ad formats generate a higher level of engagement with audiences by merging personalized ad experiences with direct next steps for viewers to take like scanning QR codes or using coupons. These new interactive ad formats are available to run across […]
March 2, 2022News
Rakuten Advertising: Ukraine Update
Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.
January 31, 2022News
mThink Best Affiliate Network 2022
We are honoured to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry.