Rakuten Advertising has launched our industry first Affiliate Forecasting tool. The newly launched feature provides strategic forecasts and allows advertisers to better maximise affiliate performance and understand the impact of […]

As content creators continue to influence brand and product discovery, Pinterest has partnered with Rakuten Advertising on new ways to monetise the platform. On July 27th, Pinterest launched shoppable Idea […]

We have recently collaborated with the IAB Europe – the European-level association for the digital marketing and advertising ecosystem – on its new guide ‘The Programmatic CTV Opportunity in Europe’. […]

Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on […]

We love all love and believe all love is equal. This month, we’re celebrating Pride, unity, and the LGBTQQIP2SAA community, its cultures, and its rights. To celebrate Pride Month 2021, […]

We’re proud to share that we have once again been shortlisted for the Performance Marketing Awards (PMAs). Now in its 14th year, the PMAs showcase the industry’s most innovative and […]

Rakuten TV has further strengthened its partnership with Samsung TV Plus by launching 166 channels across 16 markets. The partnership will expand its free content offering on the Rakuten TV […]

Today, Rakuten Advertising are proud to launch the Rakuten Advertising International Collective (RAIC). The first global collective of its kind, RAIC will bring together experienced advertisers and publishers in the […]

Rakuten Advertising has released some exciting affiliate product updates throughout Q1 to enhance visibility and performance for both advertisers and publishers. Today we explore the benefits of our newly released […]

Rakuten Advertising is proud to announce that Rakhee Jogia has been appointed to the International Managing Director’s role. Rakhee succeeds current MD Anthony Capano, who is relocating to San Mateo […]