News

While Google’s shift may raise concerns about affiliate marketing, the good news is that it has no impact on Rakuten Advertising’s affiliate tracking technology or the tracking capabilities of our network and partners. Our tracking solutions are built to be robust, effective, and reliable, adapting seamlessly to environmental changes such as these.

The recent update to Google’s Site Reputation Abuse Policy is set to shake up how consumers interact and engage with Voucher and Coupon sites. In this post, we examine the changes and their impact on affiliate marketing.

We’re proud to announce that we have won seven Global Performance Marketing Awards including Best Affiliate & Partnership Strategy (LATAM & North America), Best Partnership, Best Loyalty Partnership, Best Use of Retail Media, Best Use of Content Commerce and Most Creative Partnership. Read on to find out more.

Ready to revolutionise your CTV advertising game? CTVision+ is live in the UK, bringing you immediate reach across a curated ecosystem of premium publishers — no more fragmentation, just streamlined success for your advertising. CTVision+ is your key to European streamers. Let's get into it. 

Audience Engine has landed, giving you more opportunities to earn! Hot off the heels of DealMaker US and Europe, where we announced the industry-first commissioning technology, we deep dive into the benefits Audience Engine offers publishers. Find out why you can’t afford not to take advantage of this latest offering.

Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.

We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionise the industry, Audience Engine.

Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.

Do you ever find yourself asking, ‘what would happen if we changed our base commission rate” or how would increasing commission spend affect your program performance? Our Affiliate Forecasting tool removes the guesswork for you. Launched in late 2021, the pioneering solution has received an exciting update.  

We’re excited to have recently moved into a brand-new office in the heart of London. With our team and client portfolio expanding, we had outgrown our previous office in Queen Victoria Street. We required a larger, flexible office with ample meeting and event space.

The influencer marketing landscape has changed, with more consumers turning to creators for recommendations and brands increasing their spend in the channel.

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.