Marketing Strategies
63 posts in 'Marketing Strategies'
December 14, 2023
Marketing Strategies GA4 and Affiliate Marketing: How to Navigate Changing Attribution
Uncover the seismic shift in analytics as GA4 takes the stage, altering the game for the affiliate marketing industry. Our latest blog post explores the repercussions of GA4's move from a last-click to a data-driven attribution model. Discover how Rakuten Advertising navigates these changes, offering reliable methodologies, additional tools, and collaborative solutions.
October 24, 2023
Marketing Strategies RAIC Insights: Dispelling affiliate marketing myths – part 2
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them.
October 11, 2023
Insights Affiliate Insights for Publishers: Preparing for Q4 success in an ever-shifting e-commerce landscape
A lot has happened in the world of e-commerce over recent years. For affiliate publishers, it can be hard to keep track of the shifting consumer behaviours and advertiser needs. As we step into Q4, and the annual retail frenzy peak, our experts share the latest insights and strategies to help publishers exceed their goals this shopping season.
October 3, 2023
Marketing Strategies RAIC Insights: Dispelling affiliate marketing myths – part 1
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!
September 19, 2023
Marketing Strategies RAIC Insights: Demonstrating how a strong and profitable affiliate programme delivers brand goals
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking. In our latest post, Rafael Bonfa, Senior Performance and Affiliate Manager, US and Brazil at Aliexpress, outlines how to get c-suite buy-in for affiliate marketing.
September 6, 2023
Marketing Strategies Surviving iOS 17: Your Guide to Cookieless Tracking and Affiliate Marketing
With the upcoming iOS updates, it’s critical to grasp the profound changes affecting the affiliate marketing industry. Our experts reveal all you need to know to prepare for iOS 17 and MacOS Sonoma, including actionable insights for test scenarios.
August 31, 2023
Marketing Strategies CTVisionaries Episode 6: The evolution of ad experience on CTV
In the final episode of CTVisionaries, our experts equip you with the knowledge to elevate your CTV strategy by nailing the ad experience.
August 18, 2023
Marketing Strategies CTVisionaries Episode 5: Top Emerging Trends in CTV
Stay ahead of the competition with episode 5 of CTVisionaries, as our experts uncover and explore the top emerging trends in CTV.
August 8, 2023
Marketing Strategies Taking on the World with Award-winning Global Affiliate Strategies
Global affiliate strategies are further helping reduce entry barriers thanks to the channel’s agility. No other marketing channel allows you to pivot strategies based on changing shopper behaviours across the globe.
July 27, 2023
Marketing Strategies RAIC Insights: Best Practices from Savings United
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Matheus Campos, Senior Partnerships Manager at Savings United, outlines the best practices for working with different publisher models.
July 17, 2023
Marketing Strategies 5 reasons for Choosing Connected TV’s Dynamic Advertising Solutions
In today’s ever-evolving digital landscape, CTV advertising is continuing to gain significant traction with its dynamic and responsive capabilities. Below we explore five compelling key reasons why brands are increasingly embracing CTV as their go-to advertising channel.
July 6, 2023
Marketing Strategies Introducing CTVisionaries
The Connected TV (CTV) industry has revolutionised the way we consume television and video content. With the rise of streaming services and advancements in technology, CTV has become a dominant force in the media landscape.