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Marketing Strategies
Marketing Strategies

Masters of CTV Galina Dormisheva

By Rakuten Advertising | March 24, 2023

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.   Galina Dormisheva […]

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Marketing Strategies

Masters of CTV: Tom Stimpfig

By Rakuten Advertising | March 1, 2023

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.   Tom Stimpfig […]

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Marketing Strategies

Masters of CTV: Stefano Cariddi

By Rakuten Advertising | February 28, 2023

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. Stefano Cariddi Where […]

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Marketing Strategies

Shake Up Your Strategy And Hit Your 2023 KPIs With Advanced Affiliate Tech

By Rakuten Advertising | January 26, 2023

For advertisers and publishers to be successful this year, they will need to change their thinking and how they run their affiliate programmes. Taylor Swift said, “this is a new […]

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Marketing Strategies

Advertising in Economic Uncertainty: The Role of AVOD

By Rakuten Advertising | December 13, 2022

Tis the season…for award winning advertising. The holiday season puts advertising in the spotlight, with brands competing to get in front of viewers during this peak shopping period. From Oscar […]

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Marketing Strategies

Outthink to Outperform: How to Avoid FOMO this Peak Shopping Period

By Rakuten Advertising | November 3, 2022

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black […]

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Marketing Strategies

The Power of Context – A Messaging-first Society

By Rakuten Advertising | October 20, 2022

Messaging is an endemic, global behaviour across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key […]

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Marketing Strategies

Publisher Case Study: How UpSellit and Floom leveraged their Rakuten Advertising integration to create geo-focused campaigns

By Rakuten Advertising | September 22, 2022

UpSellit, a fully managed cart abandonment solution, drives major growth for Floom Floom is a flower delivery service that helps customers send flowers from independent florists across the UK. Faced […]

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Marketing Strategies

Publisher Spotlight: Savoo – Enabling Ethical Ecommerce

By Rakuten Advertising | September 6, 2022

Launched in 2009, Savoo is the international arm of US coupon giant, Savings.com and has quickly expanded to become a key player within the voucher space. With an increasingly crowded […]

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Marketing Strategies

RAIC Insights: Peak Planning During Times of Economic Uncertainty

By Rakuten Advertising | August 25, 2022

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are […]

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