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Marketing Strategies
Marketing Strategies

Driving O2O success via Cardlinked Offers

By Rhiannon Farrar | October 15, 2020

The highstreet is open for business, and there is an opportunity for brands to utilise cardlinked offers to drive in-store sales via digital campaigns. Customers have reemerged to the highstreet […]

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Marketing Strategies

Rakuten Advertising launch The Road to Recovery

By Rhiannon Farrar | October 7, 2020

Rakuten Advertising is excited to launch The Road to Recovery. The Road to Recovery looks at the impact 2020 has had on publisher and advertisers and explores what it will […]

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Marketing Strategies

The Benefits of an O2O Affiliate Strategy

By Rhiannon Farrar | September 3, 2020

Online-to-offline, otherwise known as O2O strategies, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]

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Marketing Strategies

Publisher Showcase: UpSellit

By Rhiannon Farrar | August 25, 2020

Our Publisher Showcase highlights an innovative publisher from the Rakuten Advertising Affiliate Network. This week we sat down with Anthony Villegas Director of Marketing at UpSellit. Describe your brand and […]

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Marketing Strategies

Client Success Story: FitFlop Gives Back

By Rhiannon Farrar | August 4, 2020

‘The past few months have been a challenging time for all, especially our frontline heroes. As a brand which prides itself on all-day comfort, FitFlop identified the opportunity to give […]

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Marketing Strategies

Implement Mobile In-App Tracking to Get More Out of Your Affiliate Program

By Matt Lindner | July 28, 2020

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer. Part of the […]

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Marketing Strategies

Search Strategies For New-To-Online Consumers

By Rhiannon Farrar | July 6, 2020

This post was guest authored by Yuly Gonzalez, Director of Search, APAC.  We’re now halfway through 2020 and what a wild ride it’s been. In many ways, 2020 has been one for the […]

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Marketing Strategies

Client Success Story: Hotel Chocolat

By Rhiannon Farrar | June 30, 2020

Founded in 2004, Hotel Chocolat is a British chocolatier and a unique type of chocolate company that connects luxury chocolate making and retailing with cocoa growing – it is one […]

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Marketing Strategies

How affiliate marketing fits into your channel mix

By Rhiannon Farrar | June 15, 2020

In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance. The cost-per-action […]

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Marketing Strategies

Back to Brick & Mortar: Strategies For Offline Success

By Rhiannon Farrar | June 9, 2020

This post was guest authored by Marisol Rossi Gonzalez.  “We’re reopening.”  It’s a sentence that retailers have been longing to hear. And many have been asking themselves,  what will we do […]

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