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Marketing Strategies
Marketing Strategies

RAIC Insights: Catering for the New Retail Calendar with Peak Planning

By Rakuten Advertising | August 18, 2021

Following the launch of our 2021 Peak Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of the affiliate […]

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Marketing Strategies

Buy-Now Pay-Later Publishers Drive Increased AOV and Repeat Purchases for Brands

By Rakuten Advertising | July 22, 2021

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers. For those […]

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Marketing Strategies

2021 Peak Planning: Advertising strategies for Optimal Performance

By Rakuten Advertising | July 20, 2021

As we move into the second half of 2021, peak planning is front of mind for marketers. To help our advertiser and publisher partners prepare for the busiest retail period […]

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Marketing Strategies

Rakuten Viber: Reaching 1.1B Global Consumers

By Rakuten Advertising | July 13, 2021

Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from. As mobile continues its rise […]

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Marketing Strategies

Rakuten Advertising Launches Expanded Real-Time Multi-Touch Attribution Offering with Probabilistic Measurement

By Rakuten Advertising | July 1, 2021

Attribution is becoming more pertinent as advertisers expand their reach into new channels and strategies to engage consumers across devices and platforms. As the digital landscape continues to evolve, so […]

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Marketing Strategies

‘Moments’ in Media Planning – How to Increase Strategic Impact

By Rakuten Advertising | June 1, 2021

The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb […]

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Marketing Strategies

4 Ways the Pandemic Will Impact Future Shopping Trends

By Rakuten Advertising | May 26, 2021

Last year, the retail industry faced countless uncertainties generating both positive and negative results and shopping trends. While non-essential retail was forced to close due to lockdowns, the e-commerce industry […]

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Marketing Strategies

Back to Basics: Understanding Cookieless Tracking and iOS 14.5

By Rakuten Advertising | May 19, 2021

Cookieless tracking continues to be a topic dominating the industry, and the conversation certainly isn’t going away any time soon. As consumer concerns over privacy and how their personal data […]

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Marketing Strategies

Want to Drive Consumers Back In-store? 3 Reasons to Launch aIn-Store Affiliate Campaign Right Now.

By Rakuten Advertising | May 11, 2021

Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores. As vaccines continue to roll out across the country […]

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Marketing Strategies

Suitcases at the Ready – Travel Industry Prepares to Reopen

By Rakuten Advertising | May 10, 2021

As COVID-19 vaccine rollouts gain momentum across the globe, the prospect of international holidays or ‘staycations’ presents a wealth of opportunity for the travel sector. Similar Web data has revealed […]

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