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Marketing Strategies
Marketing Strategies

Reengaging Lapsed Customers via the Affiliate Channel

By Rakuten Advertising | May 19, 2022

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programmes to encourage repeat purchases and remarketing emails and advertising. […]

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Marketing Strategies

Transforming Compliance for Financial Services

By Rakuten Advertising | April 27, 2022

With the COVID-19 pandemic accelerating interest in online banking and financial product brands in the financial services industry are spending more on digital advertising than ever. eMarketer projects that financial […]

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Marketing Strategies

Earth Day 2022: Investing in Our Planet Through Partnerships

By Rakuten Advertising | April 22, 2022

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising […]

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Marketing Strategies

The Power of Context –How Streaming is Turning Viewers into Buyers

By Rakuten Advertising | March 30, 2022

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours. The reason for this optimism […]

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Marketing Strategies

How Financial Service Advertisers Can Optimise Affiliate Performance Towards Key Metrics

By Rakuten Advertising | February 17, 2022

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigate this shift, advertisers are increasingly turning to the affiliate channel to […]

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Marketing Strategies

A look back at Cyber Week 2021: Has the peak, peaked?

 

By Rakuten Advertising | December 20, 2021

This article was guest authored by Nick Fletcher, SVP, Region, Northern EU at Rakuten Advertising and first appeared in Performance Marketing World. The dust has started to settle on Cyber […]

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Marketing Strategies

Diverse Publisher Models for Driving Creativity and Innovation within Affiliate Campaigns

By Rakuten Advertising | December 2, 2021

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance. Gone are the days when advertisers could rely on one or two publishers […]

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Marketing Strategies

Make the Most of Peak Planning with Media Strategies Proven to Drive Success

By Rakuten Advertising | November 4, 2021

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention. Brands and agencies can use media strategies to […]

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Marketing Strategies

Five Tips to Maximise the Impact of an Advertising Strategy

By Rakuten Advertising | October 27, 2021

Five tips to maximise the impact of an advertising strategy was guest authored James Collins, SVP of Media Networks at Rakuten Advertising and first appeared in NetImperative. Take yourself back […]

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Marketing Strategies

RAIC Members Explain the Importance of a Marketing Strategy for Affiliate Publishers

By Rakuten Advertising | October 13, 2021

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).  The blueprint demonstrates the importance of […]

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