Through research conducted among 2,000 UK consumers, and a further 2,000 in France and Germany, Rakuten Marketing has revealed consumers’ awareness of the top ‘direct to consumer’ (DTC) brands. The […]

Rakuten Marketing’s latest global report – ‘The 2019 Influencer Marketing Global Survey’ – is now available for download. Our survey explores which platforms are the most popular for influencers, and […]

As society approaches a new reality in which anything and everything is connected in real time, the relationship between the CMO and customer is evolving. Moving away from the traditional […]

Love the Sales is a retail aggregator, helping millions of consumers find and compare the best discounts on the products and brands they love. Winner of Tech Platform of the […]

Did you know that 61% of people interact with an influencer at least once a day, and 35% interact with influencers multiple times a day? Rakuten Marketing’s latest report – […]

Publisher Spotlight: A Case Study of Influencer Marketing In this month’s episode of Publisher Spotlight, we interviewed publisher Redu, to better understand the value of content publishers and how influencer […]

Chinese New Year, otherwise known as Lunar New Year or the Spring Festival is celebrated throughout Asia and the world. The most important of the traditional Chinese holidays, the celebrations […]

Established by Chinese University students in the early 90’s as the anti-valentine’s day event, Singles’ Day has exploded to become the world’s largest retail event, with 2017 sales eclipsing Cyber […]

While many consumers are still in holiday-mode and enjoying the heatwave, now’s the time for advertisers to be planning for the crucial Q4 period. This year, online sales during this […]

China has quickly emerged as the world’s leader in ecommerce, with more online consumers than any other market. The country accounts for 40% of global retail ecommerce, with the nations key […]