Transforming Compliance for Financial Services
Masters of CTV Galina Dormisheva
In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. Galina Dormisheva […]
Read MoreMasters of CTV: Tom Stimpfig
In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. Tom Stimpfig […]
Read MoreMasters of CTV: Stefano Cariddi
In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. Stefano Cariddi Where […]
Read MoreShake Up Your Strategy And Hit Your 2023 KPIs With Advanced Affiliate Tech
For advertisers and publishers to be successful this year, they will need to change their thinking and how they run their affiliate programmes. Taylor Swift said, “this is a new […]
Read MoreAdvertising in Economic Uncertainty: The Role of AVOD
Tis the season…for award winning advertising. The holiday season puts advertising in the spotlight, with brands competing to get in front of viewers during this peak shopping period. From Oscar […]
Read MoreOutthink to Outperform: How to Avoid FOMO this Peak Shopping Period
November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black […]
Read MoreThe Power of Context – A Messaging-first Society
Messaging is an endemic, global behaviour across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key […]
Read MorePublisher Case Study: How UpSellit and Floom leveraged their Rakuten Advertising integration to create geo-focused campaigns
UpSellit, a fully managed cart abandonment solution, drives major growth for Floom Floom is a flower delivery service that helps customers send flowers from independent florists across the UK. Faced […]
Read MorePublisher Spotlight: Savoo – Enabling Ethical Ecommerce
Launched in 2009, Savoo is the international arm of US coupon giant, Savings.com and has quickly expanded to become a key player within the voucher space. With an increasingly crowded […]
Read MoreRAIC Insights: Peak Planning During Times of Economic Uncertainty
The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are […]
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