The Golden Link Awards Return to DealMaker Europe 2022
DealMaker Europe: Doing Business Shouldn’t Be This Much Fun
Reengaging Lapsed Customers via the Affiliate Channel
For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programmes to encourage repeat purchases and remarketing emails and advertising. […]
Read MoreTransforming Compliance for Financial Services
With the COVID-19 pandemic accelerating interest in online banking and financial product brands in the financial services industry are spending more on digital advertising than ever. eMarketer projects that financial […]
Read MoreEarth Day 2022: Investing in Our Planet Through Partnerships
The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising […]
Read MoreThe Power of Context –How Streaming is Turning Viewers into Buyers
The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours. The reason for this optimism […]
Read MoreHow Financial Service Advertisers Can Optimise Affiliate Performance Towards Key Metrics
Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigate this shift, advertisers are increasingly turning to the affiliate channel to […]
Read MoreA look back at Cyber Week 2021: Has the peak, peaked?
This article was guest authored by Nick Fletcher, SVP, Region, Northern EU at Rakuten Advertising and first appeared in Performance Marketing World. The dust has started to settle on Cyber […]
Read MoreDiverse Publisher Models for Driving Creativity and Innovation within Affiliate Campaigns
New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance. Gone are the days when advertisers could rely on one or two publishers […]
Read MoreMake the Most of Peak Planning with Media Strategies Proven to Drive Success
The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention. Brands and agencies can use media strategies to […]
Read MoreFive Tips to Maximise the Impact of an Advertising Strategy
Five tips to maximise the impact of an advertising strategy was guest authored James Collins, SVP of Media Networks at Rakuten Advertising and first appeared in NetImperative. Take yourself back […]
Read MoreRAIC Members Explain the Importance of a Marketing Strategy for Affiliate Publishers
Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC). The blueprint demonstrates the importance of […]
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