Marketing Strategies

59 posts in 'Marketing Strategies'
Rafael Bonfa - member of the Rakuten Advertising International Collective
Marketing Strategies

RAIC Insights: Demonstrating how a strong and profitable affiliate programme delivers brand goals

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking. In our latest post, Rafael Bonfa, Senior Performance and Affiliate Manager, US and Brazil at Aliexpress, outlines how to get c-suite buy-in for affiliate marketing.
Millenial marketer goes back to basics to understand cookieless tracking for affiliate
Marketing Strategies

Surviving iOS 17: Your Guide to Cookieless Tracking and Affiliate Marketing

With the upcoming iOS updates, it’s critical to grasp the profound changes affecting the affiliate marketing industry. Our experts reveal all you need to know to prepare for iOS 17 and MacOS Sonoma, including actionable insights for test scenarios. 
Marketing Strategies

CTVisionaries Episode 6: The evolution of ad experience on CTV

In the final episode of CTVisionaries, our experts equip you with the knowledge to elevate your CTV strategy by nailing the ad experience.
Marketing Strategies

CTVisionaries Episode 5: Top Emerging Trends in CTV

Stay ahead of the competition with episode 5 of CTVisionaries, as our experts uncover and explore the top emerging trends in CTV.
An image of two women looking at paperwork
Marketing Strategies

Taking on the World with Award-winning Global Affiliate Strategies

Global affiliate strategies are further helping reduce entry barriers thanks to the channel’s agility. No other marketing channel allows you to pivot strategies based on changing shopper behaviours across the globe.
Marketing Strategies

RAIC Insights: Best Practices from Savings United

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Matheus Campos, Senior Partnerships Manager at Savings United, outlines the best practices for working with different publisher models.
Marketing Strategies

5 reasons for Choosing Connected TV’s Dynamic Advertising Solutions

In today’s ever-evolving digital landscape, CTV advertising is continuing to gain significant traction with its dynamic and responsive capabilities. Below we explore five compelling key reasons why brands are increasingly embracing CTV as their go-to advertising channel.
Marketing Strategies

Introducing CTVisionaries

The Connected TV (CTV) industry has revolutionised the way we consume television and video content. With the rise of streaming services and advancements in technology, CTV has become a dominant force in the media landscape.
Andrea Otero, Arena Media
Marketing Strategies

Masters of CTV: Andrea Otero

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. This time Andrea Otero of Arena Media shares her expert predictions on why CTV is an essential channel to unlock the potential in your campaigns.
Marketing Strategies

Outthink with Affiliate Innovation

Rakuten Advertising’s award-winning affiliate innovation showcases how leading brands Microsoft, MAC and Forever New are outdelivering expectations.
Marketing Strategies

Masters of CTV: Miriam Moreno

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. This time Miriam Moreno, Negotiation Manger at Arena Media, shares her expert predictions on why CTV is an essential channel to unlock the potential in your campaigns.
Marketing Strategies

Outperform with full-funnel affiliate strategies

Rakuten Advertising’s award-winning full-funnel affiliate strategies show how the world's top brands are outperforming throughout the funnel.