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Marketing Strategies
Marketing Strategies

Commerce, Consumers, & COVID-19: What Advertisers Can Do to Adapt

By Matt Lindner | April 8, 2020

Priorities are continuing to shift as the COVID-19 pandemic evolves, which is impacting us all. Routines, both personal and professional, are impacted. Shoppers are taking a closer look at their […]

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Marketing Strategies

Affiliate marketing is all grown up – here’s how it can help you scale

By Rhiannon Farrar | April 6, 2020

This article was first written by Rakuten Advertising’s APAC Director of Strategy and Marketing Samantha Deavin for AdNews.  Affiliate marketing is one of the longest-standing digital channels in e-commerce, and […]

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Insights

The Top 10 Direct to Consumer Brands: UK Companies More Well-Known Than Global Pioneers

By Jordan Bellamy | June 19, 2019

Through research conducted among 2,000 UK consumers, and a further 2,000 in France and Germany, Rakuten Marketing has revealed consumers’ awareness of the top ‘direct to consumer’ (DTC) brands. The […]

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Insights

Rakuten Marketing Study: The 2019 Influencer Marketing Global Survey

By Jordan Bellamy | June 17, 2019

Rakuten Marketing’s latest global report – ‘The 2019 Influencer Marketing Global Survey’ – is now available for download. Our survey explores which platforms are the most popular for influencers, and […]

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Marketing Strategies

Relationships on the Rocks? CMOs: Is Your Marketing Talking to a Person or a Persona?

By Anthony Capano | June 17, 2019

As society approaches a new reality in which anything and everything is connected in real time, the relationship between the CMO and customer is evolving. Moving away from the traditional […]

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Marketing Strategies

Publisher Spotlight: Love the Sales

By Jordan Bellamy | April 29, 2019

Love the Sales is a retail aggregator, helping millions of consumers find and compare the best discounts on the products and brands they love. Winner of Tech Platform of the […]

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Insights

Get to Grips with One of Marketing’s Fastest Growing Trends – Download Our 2019 Influencer Marketing Report

By Jordan Bellamy | March 25, 2019

Did you know that 61% of people interact with an influencer at least once a day, and 35% interact with influencers multiple times a day? Rakuten Marketing’s latest report – […]

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Marketing Strategies
Publisher Spotlight: How Content Publisher Redu Drives Brand Awareness
By Lisa Bruecher | March 8, 2019

Publisher Spotlight: A Case Study of Influencer Marketing In this month’s episode of Publisher Spotlight, we interviewed publisher Redu, to better understand the value of content publishers and how influencer […]

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Marketing Strategies

The Year of the Pig: How to Leverage Chinese New Year Sales

By Rhiannon Farrar | January 22, 2019

Chinese New Year, otherwise known as Lunar New Year or the Spring Festival is celebrated throughout Asia and the world. The most important of the traditional Chinese holidays, the celebrations […]

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Marketing Strategies

Singles’ Day – How to Conquer the World’s Largest Retail Event

By Anna Taylor | October 29, 2018

Established by Chinese University students in the early 90’s as the anti-valentine’s day event, Singles’ Day has exploded to become the world’s largest retail event, with 2017 sales eclipsing Cyber […]

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