Priorities are continuing to shift as the COVID-19 pandemic evolves, which is impacting us all. Routines, both personal and professional, are impacted. Shoppers are taking a closer look at their […]

This article was first written by Rakuten Advertising’s APAC Director of Strategy and Marketing Samantha Deavin for AdNews.  Affiliate marketing is one of the longest-standing digital channels in e-commerce, and […]

Through research conducted among 2,000 UK consumers, and a further 2,000 in France and Germany, Rakuten Marketing has revealed consumers’ awareness of the top ‘direct to consumer’ (DTC) brands. The […]

Rakuten Marketing’s latest global report – ‘The 2019 Influencer Marketing Global Survey’ – is now available for download. Our survey explores which platforms are the most popular for influencers, and […]

As society approaches a new reality in which anything and everything is connected in real time, the relationship between the CMO and customer is evolving. Moving away from the traditional […]

Love the Sales is a retail aggregator, helping millions of consumers find and compare the best discounts on the products and brands they love. Winner of Tech Platform of the […]

Did you know that 61% of people interact with an influencer at least once a day, and 35% interact with influencers multiple times a day? Rakuten Marketing’s latest report – […]

Publisher Spotlight: A Case Study of Influencer Marketing In this month’s episode of Publisher Spotlight, we interviewed publisher Redu, to better understand the value of content publishers and how influencer […]

Chinese New Year, otherwise known as Lunar New Year or the Spring Festival is celebrated throughout Asia and the world. The most important of the traditional Chinese holidays, the celebrations […]

Established by Chinese University students in the early 90’s as the anti-valentine’s day event, Singles’ Day has exploded to become the world’s largest retail event, with 2017 sales eclipsing Cyber […]