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Rakuten Advertising Blog
Marketing Strategies
Marketing Strategies

How Do Advertisers Make Moments Matter for Media Audiences?

By Rakuten Advertising | April 7, 2021

The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become […]

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Marketing Strategies

The Affiliate Opportunity for Financial Advertisers in 2021

By Rakuten Advertising | March 25, 2021

Historically, the financial sector hasn’t seen the same level of innovation and creativity that we have seen in other retail verticals. This has been due to consumer behaviour and the […]

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Marketing Strategies

Why Moments Matter in Advertising Strategies

By Rakuten Advertising | March 17, 2021

Advertising strategies that truly connect with consumers are pivotal to the success of any ad-campaign. And at the centre of connecting with a target audience, is understanding the mindset or […]

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Marketing Strategies

The benefits of an affiliate marketing strategy

By Rakuten Advertising | March 3, 2021

Affiliate marketing is one of the oldest forms of advertising, yet brands are only just beginning to recognise the channels true value. The uncertainty of the past 12-months has led […]

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Marketing Strategies

How marketers can overcome ITP and regulation challenges

By Rakuten Advertising | February 17, 2021

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]

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Marketing Strategies

How Rakuten Viki engages hard-to-reach audiences 

By Rakuten Advertising | February 9, 2021

Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment.  Reaching over 27 million people in more than 190 countries, Rakuten Viki enables advertisers to connect […]

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Marketing Strategies

Why financial services advertisers should focus on affiliate marketing

By Rakuten Advertising | February 3, 2021

Brands in the financial services industry are spending more on digital advertising. eMarketer projects that financial services advertisers will spend £14.62 billion on digital channels overall this year, nearly double the […]

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Marketing Strategies

Running Google Shopping via the affiliate channel

By Rakuten Advertising | November 9, 2020

Comparison Shopping Services (CSS publishers) leverage Google Shopping placements to promote products and services. Providing a seamless user experience, CSS publishers drive quality traffic resulting in new customer acquisition for […]

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Marketing Strategies

Driving Retail Success During a Second Lockdown

By Rakuten Advertising | November 4, 2020

As countries across Europe and the UK return to lockdown, Rakuten Advertising is dedicated to supporting our clients and partners with the insights and strategies needed to navigate the current […]

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Marketing Strategies

How to make the most of targeting on CTV

By Rhiannon Farrar | November 2, 2020

This post was guest authored by Julia Bourke, AVOD Product Marketing Manager at Rakuten Advertising.  Connected TV (CTV) has been flirting with us all for some time now and with […]

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