The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become […]

Historically, the financial sector hasn’t seen the same level of innovation and creativity that we have seen in other retail verticals. This has been due to consumer behaviour and the […]

Advertising strategies that truly connect with consumers are pivotal to the success of any ad-campaign. And at the centre of connecting with a target audience, is understanding the mindset or […]

Affiliate marketing is one of the oldest forms of advertising, yet brands are only just beginning to recognise the channels true value. The uncertainty of the past 12-months has led […]

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]

Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment.  Reaching over 27 million people in more than 190 countries, Rakuten Viki enables advertisers to connect […]

Brands in the financial services industry are spending more on digital advertising. eMarketer projects that financial services advertisers will spend £14.62 billion on digital channels overall this year, nearly double the […]

Comparison Shopping Services (CSS publishers) leverage Google Shopping placements to promote products and services. Providing a seamless user experience, CSS publishers drive quality traffic resulting in new customer acquisition for […]

As countries across Europe and the UK return to lockdown, Rakuten Advertising is dedicated to supporting our clients and partners with the insights and strategies needed to navigate the current […]

This post was guest authored by Julia Bourke, AVOD Product Marketing Manager at Rakuten Advertising.  Connected TV (CTV) has been flirting with us all for some time now and with […]