Marketing Strategies

Ready to launch your brand’s affiliate program? This Affiliate Marketing Step-by-Step guide for brand marketers covers everything from setting goals and choosing a platform to recruiting partners and optimising for growth, including the benefits of affiliate networks and advanced technology. Contact us to get started!

Learn how affiliate tracking works in partner marketing and why it’s the foundation of performance marketing. Explore tracking links, cookies, attribution models, and reporting systems for accurate results and fair payments.

Affiliate marketing is one of the most effective ways brands can drive measurable growth through partnership. Learn what affiliate marketing is, how it works, and why it remains one of the most trusted, performance-driven channels for marketers and publishers alike.

Avoid the pitfalls that hold affiliate marketers back. Learn the 10 most common affiliate marketing mistakes and how to fix them with practical, expert-backed solutions.

Affiliate Marketing How To for brands: your step-by-step guide to planning objectives, selecting technology, designing commissions, and activating a high-performing partner mix. Learn how to launch and optimise with governance, tracking, and data-driven metrics.

Rakuten Advertising advertisers and publishers can officially stop running manual reports, and start getting quick answers with Prompt, now available in our dedicated Insights and Analytics Portal.

Diversify your affiliate program and watch your performance soar! Our Q2 Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.

Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.

We're committed to maintaining the highest standards in integration integrity and conversion security. As a leading global network for over 25 years, we navigate the complexities of today's landscape on behalf of our clients and publishers to bring them the most innovative, robust, flexible, and reliable integrations and attribution solutions.

Rakuten TV's Enterprise Services provides content owners with unique opportunities to reach diverse European audiences through FAST channels and video-centric apps. In collaboration with Rakuten Advertising, this initiative delivers sophisticated targeting and monetisation strategies to advertisers, ensuring more effective and profitable campaigns.

Brandswap helps retailers unlock fresh streams of revenue through relevant brand partnerships. Read our latest spotlight and hear first-hand how Brandswap is leveraging the affiliate channel to deliver brand to brand partnerships

Following a successful networking event in London last week, we sat down with Dipa Shah, Director of Merchant Development at Skimlinks to get the low down on what you need to know to plan for the 2024 peak shopping period.