Search results for: 'affiliate marketing'

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.

We recently sat down with Durrah Sahari, Account Director at Indoleads, to talk about why the publisher chose to be a sub-network on the Rakuten Advertising Affiliate Network.

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising.

Rakuten Advertising recently caught up with Mell Hussin, Client Success Manager at Involve Asia, to discuss how the team connects advertisers with publishers in different Southeast Asian (SEA) countries.

Make your data work harder. Rakuten Advertising’s award-winning data strategies show how the best of the best outperform with smarter data-led decisions.

55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel.

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black Friday yet.’

The recent update to Google’s Site Reputation Abuse Policy is set to shake up how consumers interact and engage with Voucher and Coupon sites. In this post, we examine the changes and their impact on affiliate marketing.

While Google’s shift may raise concerns about affiliate marketing, the good news is that it has no impact on Rakuten Advertising’s affiliate tracking technology or the tracking capabilities of our network and partners. Our tracking solutions are built to be robust, effective, and reliable, adapting seamlessly to environmental changes such as these.

Rakuten Advertising had a chat with Angus Sladden, Manager at Klarna Media, to talk about where affiliate fits into the buy-now pay-later picture. Angus explains in detail how Klarna can add value for brands beyond the point of transaction.