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Marketing Strategies

Outthink and Outperform: Award-winning data strategies from Hilton, Tory Burch and more

Make your data work harder. Rakuten Advertising’s award-winning data strategies show how the best of the best outperform with smarter data-led decisions.
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Marketing Strategies

Publisher Spotlight: Involve Asia

Rakuten Advertising recently caught up with Mell Hussin, Client Success Manager at Involve Asia, to discuss how the team connects advertisers with publishers in different Southeast Asian (SEA) countries.
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Marketing Strategies

Reengaging Consumers with Affiliate Marketing

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising.
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Marketing Strategies

Publisher Spotlight: Indoleads

We recently sat down with Durrah Sahari, Account Director at Indoleads, to talk about why the publisher chose to be a sub-network on the Rakuten Advertising Affiliate Network.
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News

How marketers can overcome Intelligent Tracking Prevention and Regulation Challenges

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.
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Publisher Spotlight: Josephine Nieh, 55Haitao
Insights

Publisher Spotlight: 55Haitao

55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.
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It’s a business meeting scene. A smiling man in a brown blazer and glasses is shaking hands with a woman in a black-and-white polka‑dot top across a conference table. On the table are documents with charts, a tablet, a pen, and coffee cups. The setting appears to be a modern office, suggesting a greeting or agreement.
News

Rakuten Advertising: Q3 Affiliate Publishers Partner Spotlight

Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the newly launched and notable publishers on the Rakuten Advertising network.
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Affiliate Partner Spotlight: White male with glasses and brown jacket shakes hand with a lady with dark brown hair and a black and white spotted dress.
Marketing Strategies

Rakuten Advertising: Q1 Affiliate Partner Spotlight

Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.
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News

Highlights from DealMaker Australia 2025

More than 250 industry-leading advertisers, publishers, and agencies joined us at DealMaker Australia 2025 for a day of connections, partnerships, and fun! Held on Thursday, 7th August 2025, at the scenic Doltone House at Jones Bay Wharf Pyrmont, the event brought together the best minds in affiliate marketing for insightful sessions, networking opportunities, and memorable celebrations. 
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Marketing Strategies

The Future of Affiliate Reporting has Arrived. Introducing Prompt.

Rakuten Advertising advertisers and publishers can officially stop running manual reports, and start getting quick answers with Prompt, now available in our dedicated Insights and Analytics Portal.
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Insights

Influencer Trends to Watch: Trend #5 The Influencer Effect

Think influencers are just for trendy brands and Gen Z? Think again—creators are the ultimate secret weapon for launching new products, sparking discovery, and driving sales across all ages and categories.
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Marketing Strategies

Future-Focused Tracking Solutions

We're committed to maintaining the highest standards in integration integrity and conversion security. As a leading global network for over 25 years, we navigate the complexities of today's landscape on behalf of our clients and publishers to bring them the most innovative, robust, flexible, and reliable integrations and attribution solutions.
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