Skip to content
Rakuten Advertising Blog
Insights
Insights

Future Gazing: What 2022 Holds for the Media and Performance Marketing Industry

By Rakuten Advertising | December 15, 2021

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behaviour combined with privacy regulations have brands and […]

Read More
Insights

November Wrap-Up 2021: Black Friday Leads Holiday Shopping Growth

By Rakuten Advertising | December 13, 2021

As we head towards the finish line of 2021, the results of the November holiday and peak shopping period are in. With the month including the key retail dates of […]

Read More
Insights

Click Frenzy outperforms Singles’ Day in Australia as marketers look to Cyber Weekend

By Rakuten Advertising | November 23, 2021

With Click Frenzy (November 9-11) and Singles’ Day (November 11) behind us, marketers have their eyes set on Cyber Weekend. Rakuten Advertising’s network data echoes broader regional and industry trends, and can […]

Read More
Insights

Rakuten Advertising in Partnership with RAIC Launch A 5-Stage Blueprint for High-Performance Affiliate Marketing 

By Rakuten Advertising | September 15, 2021

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer […]

Read More
Insights

2021 Peak Planning: Advertising Strategies for Optimal Performance

By Rakuten Advertising | July 15, 2021

As we move into the second half of 2021, peak planning is front of mind for marketers. To help our advertiser and publisher partners prepare for the busiest retail period […]

Read More
Insights

Three benefits of working with a global affiliate network

By Rakuten Advertising | March 10, 2021

As a low-risk, low-cost model, the affiliate channel is primed to facilitate international expansion and working with a global affiliate network makes perfect sense. It’s logical to expect a global […]

Read More
Insights

Lunar New Year 2021: New Year, New Partnerships

By Rakuten Advertising | January 27, 2021

Last year, a majority of countries throughout Asia spent Lunar New Year in lockdown. The population watched and witnessed a rapid shift in shopping behaviour as the pandemic unfolded across […]

Read More
Insights

Black Friday outperforms Click Frenzy in Asia-Pacific

By Rakuten Advertising | December 4, 2020

Rakuten Advertising’s network data reveals that Asia-Pacific consumers were well-prepared for a shopping spree ahead of Black Friday and interests in luxury products remains strong beyond Cyber Weekend.  With eMarketer’s […]

Read More
Insights

The Road to Recovery: Publishers Optimistic in the Run Up to the Golden Quarter

By Rhiannon Farrar | October 27, 2020

Covid-19 has caused a shift among advertisers towards short term planning, publishers note New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate […]

Read More
Insights

Using Shopper-Led Strategies to Reach Consumers Across Asia-Pacific

By Lalisa Fungtammasan | October 19, 2020

Recently, Rakuten Advertising hosted a Lunch & Learn session on Reaching Consumers Across Asia-Pacific presented by Stuart McLennan, Senior Vice President of Asia-Pacific and Camille Mandray, Client Services Director of […]

Read More