Get Ahead of 2023 with Rakuten Advertising’s Affiliate Trends
It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of […]
Read MoreCyber Week in APAC Exceeds Expectations as Affiliate Drives Shoppers Back In-store
Another Cyber Week has been and gone, and while many anticipated that performance would be down this year, data from our affiliate network shows that people throughout Asia-Pacific (APAC) are […]
Read MoreRAIC Insights: Planning for Peak Shopping Season During Times of Economic Uncertainty
The holiday season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some […]
Read MoreThe Power of Context – How Streaming is Turning Viewers into Buyers
The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours. The reason for this optimism […]
Read MoreRakuten Advertising Global Affiliate Orders Surpass Pre-Pandemic Levels
The dust has settled on 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be […]
Read MoreFuture Gazing: What 2022 Holds for the Media and Performance Marketing Industry
Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behaviour combined with privacy regulations have brands and […]
Read MoreNovember Wrap-Up 2021: Black Friday Leads Holiday Shopping Growth
As we head towards the finish line of 2021, the results of the November holiday and peak shopping period are in. With the month including the key retail dates of […]
Read MoreClick Frenzy outperforms Singles’ Day in Australia as marketers look to Cyber Weekend
With Click Frenzy (November 9-11) and Singles’ Day (November 11) behind us, marketers have their eyes set on Cyber Weekend. Rakuten Advertising’s network data echoes broader regional and industry trends, and can […]
Read MoreRakuten Advertising in Partnership with RAIC Launch A 5-Stage Blueprint for High-Performance Affiliate Marketing
Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer […]
Read More2021 Peak Planning: Advertising Strategies for Optimal Performance
As we move into the second half of 2021, peak planning is front of mind for marketers. To help our advertiser and publisher partners prepare for the busiest retail period […]
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