Insights

Cyber Week 2025 in Australia marked a pivotal shift in peak season shopping. What was once a four-day sprint has become a month-long marathon. This article will cover the key consumer behaviours and decisions that influenced the retail sales and order volume across the peak sales season in Australia.

The story of travel in 2025 is one of incredible resurgence and rapid evolution. Discover the playbook for affiliate marketers looking to dominate the Asia travel industry.

Australian holiday shoppers are shopping fewer sessions—but with bigger intent. Creators shape discovery, marketplaces drive scale, and app‑centric loyalty turns browsers into buyers. We break down what’s working across Australia and APAC, from smarter coupons to fraud safeguards.

Think influencers are just for trendy brands and Gen Z? Think again—creators are the ultimate secret weapon for launching new products, sparking discovery, and driving sales across all ages and categories.

Short-form video isn’t just trendy—it’s the secret sauce to making your brand unforgettable. From TikTok to TV ads, find out why this bite-sized content is stealing the show and how you can jump in for maximum impact!

Move over mega-influencers; micro-influencers are stealing the spotlight with their authentic vibes, niche expertise, and sky-high engagement rates. If you're ready to turn small followings into big results, it's time to make these relatable powerhouses the MVPs of your marketing strategy.

Trust is the secret ingredient of influencer marketing—it’s what turns a campaign into a connection and followers into lifelong fans. When brands focus on authenticity and real relationships, they tap into the kind of trust that keeps audiences coming back for more.

Influencer marketing has grown far beyond generating hype—it now influences every step of the buyer’s journey. From boosting brand awareness to driving conversions and loyalty, this $35 billion industry proves its influence across the full funnel.

As we recap the insights for Cyber Week 2024, we’ve got the gift of good news! Our clients and partners outperformed and outdelivered this holiday shopping season. Our network saw significant growth year-over-year for clients in key retail verticals including jewellery, apparel & accessories and home improvement as shoppers eagerly sought out the best deals of the season. Read the entire blog for our official recap of Cyber Week 2024

As Singles’ Day Sales start earlier each year, we are seeing significant uplift as early as one week prior in 2024. Longer celebrations are becoming the new norm, extending far beyond the borders of China.

Since our last post on GA4's implications for affiliate marketing, we’ve continued investigating and adapting to the evolving landscape of attribution models. Our latest findings reveal nuances in how GA4 processes sessions and events, significantly impacting how affiliate conversions are credited. This update delves into these discoveries and offers actionable advice for advertisers navigating this new reality.

Linkby is a market-first ad tech platform for publishers and advertisers. Read our latest spotlight and hear first-hand how Linkby is helping brands optimise PR alongside the affiliate channel to deliver outstanding results for brands.