Skip to content
Rakuten Advertising Blog
Insights
Insights

Using Shopper-Led Strategies to Reach Consumers Across Asia-Pacific

By Lalisa Fungtammasan | October 19, 2020

Recently, Rakuten Advertising hosted a Lunch & Learn session on Reaching Consumers Across Asia-Pacific presented by Stuart McLennan, Senior Vice President of Asia-Pacific and Camille Mandray, Client Services Director of […]

Read More
Insights

End of Financial Year: Sales Surged by 61% YoY

By Lalisa Fungtammasan | July 8, 2020

It’s been 11 years since Foxtel launched the infamous “Happy EOFYS (End of Financial Year Sale)” ad, making the term EOFYS an acceptable part of the Australian lexicon. Since then, […]

Read More
Insights

Hot Seat Live Interview Series – Episode 1: ShopBack

By Lalisa Fungtammasan | June 21, 2020

Last month, Rakuten Advertising launched the Hot Seat Live Interview Series where we ask a publisher partner about their products, new and innovative partnership opportunities for advertisers, and industry hot topics – […]

Read More
Insights

Infographic: The Impact of COVID-19 on our APAC Publishers

By Lalisa Fungtammasan | June 16, 2020

There’s no denying that the Coronavirus pandemic has impacted many lives and businesses around the world. Physical distancing has become the new norm, dining out at a restaurant is now […]

Read More
Insights

The IAB Affiliate Marketing Handbook 2020

By Samantha Deavin | June 9, 2020

The affiliate industry has changed significantly in the last 5 years. Wind the clock back, and the affiliate channel sat on the periphery of the traditional marketing mix – and […]

Read More
Insights

Click Frenzy Mayhem: Orders Double Under Lockdown

By Lalisa Fungtammasan | June 3, 2020

The circumstances surrounding this year’s Click Frenzy Mayhem event were a little different. Australians were placed under partial lockdown due to the global pandemic, there were restrictions on social activities […]

Read More
Insights

Commerce, Consumers & COVID-19: Vertical Commission Growth

By Rhiannon Farrar | April 29, 2020

It’s now been over a month since the world entered lockdown. People have adapted to becoming teachers and at-home fitness gurus, and to conducting business over zoom. With these new […]

Read More
Insights

Consumers, Commerce & COVID-19: Understanding what consumers are buying

By Rhiannon Farrar | April 15, 2020

For many people in lockdown, it feels like time is drifting by more slowly than normal. The reality is, the world is continuing to change at a rapid pace. The […]

Read More
Insights

Rising Stars – Publisher models to look out for in 2020

By Rhiannon Farrar | December 11, 2019

Throughout 2019, one of the topics most often spoken about was the changing tides of consumer experiences and expectations. As an industry, we know that consumers want seamless experiences, regardless […]

Read More
Insights

Cyber Weekend: Affiliate mobile orders increase 48% YoY

By Rhiannon Farrar | December 9, 2019

For many years Cyber Weekend has been the largest retail event to take place annually in the United States. What began in the 1950s as Black Friday grew to include […]

Read More