It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of […]

Another Cyber Week has been and gone, and while many anticipated that performance would be down this year, data from our affiliate network shows that people throughout Asia-Pacific (APAC) are […]

The holiday season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some […]

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours. The reason for this optimism […]

The dust has settled on 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be […]

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behaviour combined with privacy regulations have brands and […]

As we head towards the finish line of 2021, the results of the November holiday and peak shopping period are in. With the month including the key retail dates of […]

With Click Frenzy (November 9-11) and Singles’ Day (November 11) behind us, marketers have their eyes set on Cyber Weekend. Rakuten Advertising’s network data echoes broader regional and industry trends, and can […]

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer […]

As we move into the second half of 2021, peak planning is front of mind for marketers. To help our advertiser and publisher partners prepare for the busiest retail period […]