Insights

11 posts in 'Insights'
Insights

Real-World Insights: Trending in Australia

Good news, Australians love to shop online. Whether it's to find, research or buy products, online shopping continues to beat out brick-and-mortar for the majority of Aussies. But how Aussies shop online is moving in new directions.
Insights

Outthink to Outperform: 2023 Affiliate Trends

It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of sounding like a broken record, 2023 promises to be another year that keeps everyone on their toes.
Insights

Cyber Week Round-Up 2022

Another Cyber Week has been and gone, and while many anticipated that performance would be down this year, data from our affiliate network shows that people throughout Asia-Pacific (APAC) are still spending big.
Insights

RAIC Insights: Peak Planning 2022

The holiday season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for. To support their peers in planning, the Rakuten Advertising International Collective (RAIC) recently caught up to discuss strategies […]
Insights

Consumer Study: The Power of Context

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours.
Insights

2022 Media & Performance Marketing Trends

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown.
Des stratégies d'affiliation internationales récompensées’
Insights

Click Frenzy Outperforms Singles’ Day in Australia

With Click Frenzy (November 9-11) and Singles’ Day (November 11) behind us, marketers have their eyes set on Cyber Weekend.
Insights

Building High-Performance Affiliate Marketing Programs

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer journey.
Insights

Benefits of a Global Affiliate Network

The affiliate channel is the perfect low-risk, low-cost model for brands looking to expand internationally. And working with a global affiliate network is the logical solution. With offices across the world, a global network can help launch your brand in new markets, and do it right!
Insights

Black Friday outperforms Click Frenzy in Asia-Pacific

Rakuten Advertising’s network data reveals that Asia-Pacific consumers were well-prepared for a shopping spree ahead of Black Friday and interests in luxury products remains strong beyond Cyber Weekend. 
Insights

IAB Affiliate Marketing Handbook 2020

The affiliate industry has changed significantly in the last 5 years. Wind the clock back, and the affiliate channel sat on the periphery of the traditional marketing mix - and if you worked in the channel, it’s likely that explaining what you did to friends and family was met with blank faces.