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Three benefits of working with a global affiliate network

By Rakuten Advertising | March 10, 2021

As a low-risk, low-cost model, the affiliate channel is primed to facilitate international expansion and working with a global affiliate network makes perfect sense. It’s logical to expect a global […]

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Lunar New Year 2021: New Year, New Partnerships

By Rakuten Advertising | January 27, 2021

Last year, a majority of countries throughout Asia spent Lunar New Year in lockdown. The population watched and witnessed a rapid shift in shopping behaviour as the pandemic unfolded across […]

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Black Friday outperforms Click Frenzy in Asia-Pacific

By Rakuten Advertising | December 4, 2020

Rakuten Advertising’s network data reveals that Asia-Pacific consumers were well-prepared for a shopping spree ahead of Black Friday and interests in luxury products remains strong beyond Cyber Weekend.  With eMarketer’s […]

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The Road to Recovery: Publishers Optimistic in the Run Up to the Golden Quarter

By Rhiannon Farrar | October 27, 2020

Covid-19 has caused a shift among advertisers towards short term planning, publishers note New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate […]

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Using Shopper-Led Strategies to Reach Consumers Across Asia-Pacific

By Lalisa Fungtammasan | October 19, 2020

Recently, Rakuten Advertising hosted a Lunch & Learn session on Reaching Consumers Across Asia-Pacific presented by Stuart McLennan, Senior Vice President of Asia-Pacific and Camille Mandray, Client Services Director of […]

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End of Financial Year: Sales Surged by 61% YoY

By Lalisa Fungtammasan | July 8, 2020

It’s been 11 years since Foxtel launched the infamous “Happy EOFYS (End of Financial Year Sale)” ad, making the term EOFYS an acceptable part of the Australian lexicon. Since then, […]

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Hot Seat Live Interview Series – Episode 1: ShopBack

By Lalisa Fungtammasan | June 21, 2020

Last month, Rakuten Advertising launched the Hot Seat Live Interview Series where we ask a publisher partner about their products, new and innovative partnership opportunities for advertisers, and industry hot topics – […]

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Infographic: The Impact of COVID-19 on our APAC Publishers

By Lalisa Fungtammasan | June 16, 2020

There’s no denying that the Coronavirus pandemic has impacted many lives and businesses around the world. Physical distancing has become the new norm, dining out at a restaurant is now […]

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The IAB Affiliate Marketing Handbook 2020

By Samantha Deavin | June 9, 2020

The affiliate industry has changed significantly in the last 5 years. Wind the clock back, and the affiliate channel sat on the periphery of the traditional marketing mix – and […]

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Insights

Click Frenzy Mayhem: Orders Double Under Lockdown

By Lalisa Fungtammasan | June 3, 2020

The circumstances surrounding this year’s Click Frenzy Mayhem event were a little different. Australians were placed under partial lockdown due to the global pandemic, there were restrictions on social activities […]

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