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Marketing Strategies

Rakuten Advertising launch The Road to Recovery

By Rhiannon Farrar | October 7, 2020

Rakuten Advertising is excited to launch The Road to Recovery. The Road to Recovery looks at the impact 2020 has had on publisher and advertisers and explores what it will […]

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Marketing Strategies

The Benefits of an O2O Affiliate Strategy

By Rhiannon Farrar | September 8, 2020

Online-to-offline, otherwise known as O2O strategies, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]

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Marketing Strategies

Performance Strategies for Father’s Day Success in Australia and New Zealand

By Lalisa Fungtammasan | August 19, 2020

Father’s Day is an occasion that is widely celebrated across the world. In Australia and New Zealand, sons and daughters traditionally celebrate by taking their dads out for a beach-side […]

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Marketing Strategies

Search Strategies For New-To-Online Consumers

By Rhiannon Farrar | June 29, 2020

This post was guest authored by Yuly Gonzalez, Director of Search, APAC.  We’re now halfway through 2020 and what a wild ride it’s been. In many ways, 2020 has been one of […]

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Marketing Strategies

Performance Strategies for Father’s Day Success

By Lalisa Fungtammasan | June 17, 2020

Did you know that the rose is the official flower of Father’s Day? Traditionally, sons and daughters used to wear a red rose in admiration of their father, or a […]

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Marketing Strategies

Commerce, Consumers, and COVID-19: Lockdowns start to ease and consumers are responding

By Matt Lindner | May 26, 2020

We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve. Countries […]

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Marketing Strategies

Commerce, Consumers, & COVID-19: What Advertisers Can Do to Adapt

By Matt Lindner | April 8, 2020

Priorities are continuing to shift as the COVID-19 pandemic evolves, which is impacting us all. Routines, both personal and professional, are impacted. Shoppers are taking a closer look at their […]

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Marketing Strategies

Commerce, Consumers & COVID-19: Engaging with Audiences during a pandemic

By Rhiannon Farrar | April 2, 2020

At Rakuten Advertising, our commitment is to help our readers navigate the evolving e-commerce ecosystem and ever-changing consumer behaviour. We are watching the trends across our global performance marketing channels […]

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Marketing Strategies

COVID19 – Adapting to the new norm in eCommerce

By Rhiannon Farrar | March 26, 2020

As the ongoing situation with COVID19 coronavirus continues to challenge the way people live their lives and conduct business, it’s a priority for us at Rakuten Advertising to provide our […]

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Marketing Strategies

Maintaining a luxury brand image while driving revenue and ROI growth

By Rhiannon Farrar | November 26, 2019

INTRODUCTION Tiffany & Co. is an iconic brand, synonymous with luxury and style. Since 2017, Rakuten Marketing has partnered with Tiffany & Co. to drive customer acquisition and revenue growth […]

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