Marketing Strategies

Learn how affiliate tracking works in partner marketing and why it’s the foundation of performance marketing. Explore tracking links, cookies, attribution models, and reporting systems for accurate results and fair payments.

Affiliate marketing platforms help brands and publishers manage, track, and optimise their affiliate programs. This guide explains the core functions of these platforms and what to look for when choosing a solution.

Avoid the pitfalls that hold affiliate marketers back. Learn the 10 most common affiliate marketing mistakes and how to fix them with practical, expert-backed solutions.

Affiliate marketing is one of the most effective ways brands can drive measurable growth through partnership. Learn what affiliate marketing is, how it works, and why it remains one of the most trusted, performance-driven channels for marketers and publishers alike.

Affiliate Marketing How To for brands: your step-by-step guide to planning objectives, selecting technology, designing commissions, and activating a high-performing partner mix. Learn how to launch and optimise with governance, tracking, and data-driven metrics.

Rakuten Advertising advertisers and publishers can officially stop running manual reports, and start getting quick answers with Prompt, now available in our dedicated Insights and Analytics Portal.

Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.

Get ahead in influencer marketing with the latest insights and global trends evolving the industry. Perfect for marketers ready to amplify their impact and connect authentically with audiences worldwide.

We're committed to maintaining the highest standards in integration integrity and conversion security. As a leading global network for over 25 years, we navigate the complexities of today's landscape on behalf of our clients and publishers to bring them the most innovative, robust, flexible, and reliable integrations and attribution solutions.

Following a successful networking event in London last week, we sat down with Dipa Shah, Director of Merchant Development at Skimlinks to get the low down on what you need to know to plan for the 2024 peak shopping period.

Brands can’t succeed in today’s business climate without capitalising on every opportunity for growth. We need to deploy integrated approaches that impact the full funnel – influencing impact at every step of the customer journey. But what happens if your prospects and customers get lost on the way to conversion? What if they stop progressing toward purchase?

This is the third post in our “Time to Fix Your Funnel” series that identifies ways to help partnership marketers improve program performance. In the competitive world of affiliate advertising, a brand's success hinges on a program that guides customers seamlessly from awareness to purchase.