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Marketing Strategies
Marketing Strategies

Singles’ Day 2022 Recap

By Rakuten Advertising | November 21, 2022

Singles’ Day 2022 has come and gone. While China’s e-commerce giants, Alibaba and JD.com, chose not to disclose their sales figures this year—for the first time since Singles’ Day’s inception—our […]

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Marketing Strategies

Gary Cobain Talks Tech and Spec Behind PokitPal’s Card-Linked Rewards Platform

By Rakuten Advertising | November 17, 2022

In the newest edition of our Publisher Spotlight series, Rakuten Advertising talks tech and spec with Gary Cobain, CEO of PokitPal, to discuss how PokitPal’s card-linked rewards platform has evolved. […]

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Marketing Strategies

Outthink to Outperform: How to Avoid FOMO this Peak Shopping Period

By Rakuten Advertising | November 3, 2022

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black […]

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Marketing Strategies

Mell Hussin Uncovers how Involve Asia Helps Brands Break into Southeast Asia

By Rakuten Advertising | October 12, 2022

Rakuten Advertising recently caught up with Mell Hussin, Client Success Manager at Involve Asia, to discuss how the team connects advertisers with publishers in different Southeast Asian (SEA) countries. Involve […]

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Marketing Strategies

Hayato Nakata Shares Real-World Results from Combining Content and Rewards Publishers

By Rakuten Advertising | September 25, 2022

As part of the Publisher Spotlight series, Rakuten Advertising sat down with Hayato Nakata, CEO of ACCESSTRADE Malaysia and COO of ACCESSTRADE Singapore, to explore how the publisher became one of […]

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Marketing Strategies

Stay Agile with Smart Affiliate Commissioning Strategies

By Rakuten Advertising | July 27, 2022

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that […]

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Marketing Strategies

Rakuten Advertising Launches ‘The Affiliate Funnel’ Featuring Real Publishers for Every Stage of the Customer Journey

By Rakuten Advertising | July 19, 2022

Traditionally, affiliate marketing has been used as a lower funnel channel with the purpose of driving sales. Now, it has evolved well beyond the last click and plays an instrumental […]

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Marketing Strategies

Reengaging Lapsed Customers via the Affiliate Channel

By Rakuten Advertising | May 22, 2022

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising. […]

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Marketing Strategies

Earth Day 2022: Investing in Our Planet Through Partnerships

By Rakuten Advertising | April 25, 2022

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach from businesses, governments and citizens. Like many, we at Rakuten […]

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Marketing Strategies

Terence Quah Explains How Pace’s BNPL Virtual Card Bridges the Gap Between Shoppers and Brands

By Rakuten Advertising | April 7, 2022

As part of our Publisher Spotlight series, Rakuten Advertising recently spoke to Terence Quah, Director of Affiliate Partnerships at Pace, a Singapore-based fintech company with buy-now pay-later (BNPL) solutions. Terence […]

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