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Marketing Strategies
Marketing Strategies

Shake Up Your Strategy and Hit Your 2023 KPIs With Advanced Affiliate Tech

By Rakuten Advertising | January 24, 2023

For advertisers and publishers to be successful this year, they will need to change their thinking and how they run their affiliate programs. Taylor Swift said, “this is a new […]

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Marketing Strategies

Geoffrey Lee describes Linkby as Performance PR

By Rakuten Advertising | January 24, 2023

As part of our Publisher Spotlight series, Rakuten Advertising recently connected with Geoffrey Lee, Head of Singapore and Indonesia at Linkby. We discussed how Linkby helps brands connect with publishers […]

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Marketing Strategies

Singles’ Day 2022 Recap

By Rakuten Advertising | November 21, 2022

Singles’ Day 2022 has come and gone. While China’s e-commerce giants, Alibaba and JD.com, chose not to disclose their sales figures this year—for the first time since Singles’ Day’s inception—our […]

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Marketing Strategies

Gary Cobain Talks Tech and Spec Behind PokitPal’s Card-Linked Rewards Platform

By Rakuten Advertising | November 17, 2022

In the newest edition of our Publisher Spotlight series, Rakuten Advertising talks tech and spec with Gary Cobain, CEO of PokitPal, to discuss how PokitPal’s card-linked rewards platform has evolved. […]

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Marketing Strategies

Outthink to Outperform: How to Avoid FOMO this Peak Shopping Period

By Rakuten Advertising | November 3, 2022

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black […]

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Marketing Strategies

Mell Hussin Uncovers how Involve Asia Helps Brands Break into Southeast Asia

By Rakuten Advertising | October 12, 2022

Rakuten Advertising recently caught up with Mell Hussin, Client Success Manager at Involve Asia, to discuss how the team connects advertisers with publishers in different Southeast Asian (SEA) countries. Involve […]

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Marketing Strategies

Hayato Nakata Shares Real-World Results from Combining Content and Rewards Publishers

By Rakuten Advertising | September 25, 2022

As part of the Publisher Spotlight series, Rakuten Advertising sat down with Hayato Nakata, CEO of ACCESSTRADE Malaysia and COO of ACCESSTRADE Singapore, to explore how the publisher became one of […]

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Marketing Strategies

Stay Agile with Smart Affiliate Commissioning Strategies

By Rakuten Advertising | July 27, 2022

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that […]

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Marketing Strategies

Rakuten Advertising Launches ‘The Affiliate Funnel’ Featuring Real Publishers for Every Stage of the Customer Journey

By Rakuten Advertising | July 19, 2022

Traditionally, affiliate marketing has been used as a lower funnel channel with the purpose of driving sales. Now, it has evolved well beyond the last click and plays an instrumental […]

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Marketing Strategies

Reengaging Lapsed Customers via the Affiliate Channel

By Rakuten Advertising | May 22, 2022

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising. […]

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