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Marketing Strategies
Marketing Strategies

How Do Advertisers Make Moments Matter for Media Audiences?

By Rakuten Advertising | April 8, 2021

The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become […]

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Marketing Strategies

Get Black Friday Ready With Learnings From Click Frenzy and Singles’ Day

By Lalisa Fungtammasan | November 18, 2020

With the accelerated growth in the e-commerce industry brought about by COVID-19, this year’s shopping events in the ‘golden quarter’ are set to be the biggest ones yet. Last week, […]

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Marketing Strategies

Driving November Retail Success

By Rhiannon Farrar | November 4, 2020

November is, without a doubt, one of the busiest months for retail across the globe. In China there is Singles’ Day, Click Frenzy occurs across Australia and New Zealand and […]

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Marketing Strategies

Rakuten Advertising launch The Road to Recovery

By Rhiannon Farrar | October 7, 2020

Rakuten Advertising is excited to launch The Road to Recovery. The Road to Recovery looks at the impact 2020 has had on publisher and advertisers and explores what it will […]

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Marketing Strategies

The Benefits of an O2O Affiliate Strategy

By Rhiannon Farrar | September 8, 2020

Online-to-offline, otherwise known as O2O strategies, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]

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Marketing Strategies

Performance Strategies for Father’s Day Success in Australia and New Zealand

By Lalisa Fungtammasan | August 19, 2020

Father’s Day is an occasion that is widely celebrated across the world. In Australia and New Zealand, sons and daughters traditionally celebrate by taking their dads out for a beach-side […]

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Marketing Strategies

Search Strategies For New-To-Online Consumers

By Rhiannon Farrar | June 29, 2020

This post was guest authored by Yuly Gonzalez, Director of Search, APAC.  We’re now halfway through 2020 and what a wild ride it’s been. In many ways, 2020 has been one of […]

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Marketing Strategies

Performance Strategies for Father’s Day Success

By Lalisa Fungtammasan | June 17, 2020

Did you know that the rose is the official flower of Father’s Day? Traditionally, sons and daughters used to wear a red rose in admiration of their father, or a […]

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Marketing Strategies

Commerce, Consumers, and COVID-19: Lockdowns start to ease and consumers are responding

By Rakuten Advertising | May 26, 2020

We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve. Countries […]

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Marketing Strategies

Commerce, Consumers, & COVID-19: What Advertisers Can Do to Adapt

By Rakuten Advertising | April 8, 2020

Priorities are continuing to shift as the COVID-19 pandemic evolves, which is impacting us all. Routines, both personal and professional, are impacted. Shoppers are taking a closer look at their […]

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