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Marketing Strategies
Marketing Strategies

Commerce, Consumers & COVID-19: Engaging with Audiences during a pandemic

By Rhiannon Farrar | April 2, 2020

At Rakuten Advertising, our commitment is to help our readers navigate the evolving e-commerce ecosystem and ever-changing consumer behaviour. We are watching the trends across our global performance marketing channels […]

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Marketing Strategies

COVID19 – Adapting to the new norm in eCommerce

By Rhiannon Farrar | March 26, 2020

As the ongoing situation with COVID19 coronavirus continues to challenge the way people live their lives and conduct business, it’s a priority for us at Rakuten Advertising to provide our […]

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Marketing Strategies

Maintaining a luxury brand image while driving revenue and ROI growth

By Rhiannon Farrar | November 26, 2019

INTRODUCTION Tiffany & Co. is an iconic brand, synonymous with luxury and style. Since 2017, Rakuten Marketing has partnered with Tiffany & Co. to drive customer acquisition and revenue growth […]

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Marketing Strategies

Rakuten Marketing Speaks Exclusively with Andrew Banks from Plastiq.it

By Rhiannon Farrar | November 6, 2019

The holiday shopping period is well and truly upon us. Singles’ Day and Click Frenzy take place next week and Cyber Weekend at the end of this month. For retailers, […]

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Marketing Strategies
Click Frenzy 2019: What retailers need to know
By Rhiannon Farrar | October 30, 2019

According to data from Hitwise, last November, Click Frenzy experienced 13.5% Year-on-Year growth from the November 2017 event. The data also showed that the top 30 retailers participating in the […]

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Marketing Strategies

Singles’ Day: What International Retailers Need to Know

By Rhiannon Farrar | October 23, 2019

In 2018, Singles’ Day experienced a 27% Year-on-Year (YoY) growth, achieving a record RMB213.5 billion. That’s US$30.8 billion in 24 hours. More than 180-thousand local and international retailers participated in […]

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Marketing Strategies

Advertiser Webinar | What is Commerce Content and How to Prepare for the Holiday Shopping Season

By Rhiannon Farrar | September 11, 2019

Commerce content has become a key revenue stream for publishers. Key industry leaders including Conde Nast, Hearst, Huffington Post and Buzzfeed have put it at the centre of their businesses […]

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Marketing Strategies

Publisher Showcase: Niesh

By Rhiannon Farrar | July 22, 2019

Our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This week we sat down with Niesh– a unique publisher providing New Zealand students with access to exclusive […]

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Insights

Making Sense of the Data: How Retailers can Capitalise on EOFY Sales

By Rhiannon Farrar | June 11, 2019

EOFY is a loose term and time frame, but what does it mean for marketers who are trying to capitalise on this as a retail event? EOFY isn’t only about […]

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Marketing Strategies

Publisher Showcase: ShopShare.tv

By Rhiannon Farrar | May 30, 2019

Our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This week we sat down with ShopShare.tv – a social commerce platform for shoppers to get help, guidance […]

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