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Marketing Strategies

Reengaging Lapsed Customers via the Affiliate Channel

By Rakuten Advertising | May 22, 2022

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising. […]

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Insights

Rakuten Advertising in Partnership with RAIC Launch A 5-Stage Blueprint for High-Performance Affiliate Marketing 

By Rakuten Advertising | September 15, 2021

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer […]

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News

Back to Basics: Understanding Cookieless Tracking and iOS 14.5

By Rakuten Advertising | May 19, 2021

Cookieless tracking continues to be a topic dominating the industry, and the conversation certainly isn’t going away any time soon. As consumer concerns over privacy and how their personal data […]

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News

The benefits of an affiliate marketing strategy

By Rakuten Advertising | March 4, 2021

Affiliate marketing is one of the oldest forms of advertising, yet brands are only just beginning to recognise the channels true value. The uncertainty of the past 12-months has led […]

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News

The IAB Australia Affiliate Marketing Industry Review 2021

By Rakuten Advertising | February 3, 2021

The affiliate marketing industry has never evolved more than it has in the past year. Lockdown restrictions forced waves of new consumers online. Businesses around the world had to adapt […]

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Insights

The IAB Affiliate Marketing Handbook 2020

By Samantha Deavin | June 9, 2020

The affiliate industry has changed significantly in the last 5 years. Wind the clock back, and the affiliate channel sat on the periphery of the traditional marketing mix – and […]

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Insights

What Does the Future of Attribution Mean for Affiliate Marketing?

By Rhiannon Farrar | April 13, 2018

Retailers want to know how they can attract new customers, how they can increase customer loyalty and, how they can increase customer lifetime value.

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News
Rakuten Marketing wins Best Affiliate Network at the IPMAs
By Rakuten Advertising | October 22, 2019

We’re extremely excited and proud to announce that Rakuten Marketing has been named the Best Affiliate Network at the 2019 International Performance Marketing Awards (IPMAs). Having been shortlisted for 11 […]

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News
Rakuten Marketing & Skimlinks Partnership Brings Further Transparency and Actionable Data to Affiliate Programmes
By Anna Taylor | June 20, 2019

We’re very excited to have partnered with Skimlinks to bring more transparency and actionable data to our clients’ affiliate campaigns. Skimlinks is the leading commerce content platform. As the world’s […]

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News

Rakuten Marketing Expands Affiliate Network in France as Part of Its Continued Championing of Borderless Commerce

By Sarah Furbank | July 2, 2018

We’re extremely pleased to announce the expansion of our world-leading affiliate network to local merchants in France. As part of our global network, we’ve long been working with publishers in […]

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