Search results for: affiliate marketing

99 results for 'affiliate marketing'

Benefits of Affiliate Marketing

Affiliate marketing is one of the oldest forms of advertising, yet brands are only just beginning to recognise the channel’s true value. The uncertainty of the past few years has led more brands to utilise affiliate to reach consumers, support retention and create brand loyalty. But many brands still have questions about the channel and […]

Reflections from RAIC

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. To say that we were pleased with how they went is something of an understatement – the enthusiasm, willingness to contribute openly and positively, knowledge and expertise was incredible. You can read more detail on RAIC and its […]

IAB Affiliate Marketing Handbook 2020

The affiliate industry has changed significantly in the last 5 years. Wind the clock back, and the affiliate channel sat on the periphery of the traditional marketing mix – and if you worked in the channel, it’s likely that explaining what you did to friends and family was met with blank faces. But recent advancements to affiliate […]

Building High-Performance Affiliate Marketing Programs

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer journey. Based on discussions in the first meetings of the Rakuten Advertising International Collective (RAIC), the blueprint features comments from leading advertisers such as Harvey […]

New Report – Affiliate: The Resilient Revenue Driver

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers. With our affiliate report for 2022 “Affiliate: The Resilient Revenue Driver“ we’re unapologetically focusing […]
Marketing Strategies

Outperform With Full-funnel Affiliate Strategies

Some would have you believe that affiliate marketing is a bottom-of-the-funnel, last-click strategy for pushing out your latest discounts – technically, that’s not true. Affiliate is a channel proven to help increase conversions and a fantastic way to reach savvy shoppers. But it’s also so much more than that.
Marketing Strategies

RAIC Insights: The Importance of a Marketing Strategy for Publishers

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC). The blueprint demonstrates the importance of affiliate marketing as a strategic digital channel, and for publishers, showcases how they can add value and increase monetisation opportunities. One such opportunity stems from […]

Outthink to Outperform: 2023 Affiliate Trends

It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of sounding like a broken record, 2023 promises to be another year that keeps everyone on their toes.

Benefits of a Global Affiliate Network

The affiliate channel is the perfect low-risk, low-cost model for brands looking to expand internationally. And working with a global affiliate network is the logical solution. With offices across the world, a global network can help launch your brand in new markets, and do it right!
Marketing Strategies

Optimising Affiliate Performance for Key Metrics

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigate this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel. The finance vertical is unlike traditional retail when it comes to affiliate marketing. The sales funnel differs, […]

Product Launch: Affiliate Forecasting

Get ready to revolutionise your affiliate marketing game with Rakuten Advertising's industry-first Affiliate Forecasting tool! Our cutting-edge new feature offers strategic forecasts and allows advertisers to maximise their affiliate performance like never before.

Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.