Rakuten Advertising Wins at the IPMAs 2021

Rewarding creativity, innovation and excellence, the International Performance Marketing Awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising has taken home four major awards and highly commended in seven categories at Monday’s ceremony in London.

We are proud to win the following awards:

Best Incentive Partner Campaign or Strategy: Rakuten Advertising, Qantas Shopping, ECHT & Endota Spa

In a year where the e-commerce industry saw significant global growth, Rakuten Advertising and Qantas Shopping strengthened their affiliate partnership. Through CLO+ (Card-Linked Offers), ECHT and Endota Spa achieved 142% and 190% of their original targets in incremental revenue, with all transactions coming from new or lapsed customers.

Speaking about the entry, the judges commented: “A positive entry showcasing strong results and a view into the world of a cookieless future.”

Best Integrated Performance Marketing Campaign: Rakuten Advertising & Aje

Rakuten Advertising launched a cross-channel trademark plus bidding program with affiliate publisher, RetailMeNot, to drive a strong affiliate performance Year-on-Year (clicks, conversions, and revenue) and increase KPIs for the Aje search program.

The judges commented: “Standout understand of the human touch. Excellent application of human emotion in each of the lifecycle, with manual reviews for persons. Excellent results, strong ROAS throughout and particularly impressive use of Pinterest.”

Best Retail and e-Commerce Campaign: Rakuten Advertising, Soreto & Forever New

Designed to reach specific audiences, Soreto’s business model brings word-of-mouth into digital marketing and builds influence after purchase – a part of the funnel often forgotten. Forever New used Soreto’s Lightbox and CRM solutions through Rakuten Advertising to acquire new customers and increase average-order-value (AOV). Through customised solutions, risk-free cost-per-acquisition setup and Rakuten Container Tag technology, Forever new increased conversion 24% and exceeded its AOV target by 41%.

Commenting on the entry, the judges said: “This entry is amazing! It is finally not just about getting new publishers or re-assigning commission, but it is actually about taking a different approach.”

Best Performance Marketing Campaign – APAC: Rakuten Advertising, 55Haitao & Clinique

Clinique had its eyes set on a phenomenal 50% Year-on-Year increase in revenue for the Chinese market. Working with Rakuten Advertising and 55Haitao, Clinique exceeded this goal by 76%. The success is a testament to the integrated strategy that combined live streaming and content seeding initiatives with compelling offers launched on local platforms like Douyin and Little Red Book.

The judges commented: “A very ambitious and well carried out strategy. The customer was thought of as the centrepiece, and the available channels were used. The results were extraordinary.”

A huge congratulations and thanks to our team, advertisers and publisher partners who have made the award wins possible.

View the full IPMA winners here.

Want to receive more information about our award wins and strategies? Visit to speak to an expert today.


Avatar of Rakuten Advertising
Rakuten Advertising

Rakuten Advertising leads the industry in delivering performance-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from first impression to final sale.