Search results for: 'affiliate marketing'

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).

Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.

In the competitive affiliate advertising landscape, it’s critical for a brand to have a program that carries the customer from awareness to the finish line of conversion—from the top of their customer journey or buying funnel to the magic moment they click “buy now.” 

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers.

This year, we welcomed almost 200 industry-leading advertisers, publishers, and agencies at DealMaker Australia 2024 for a day filled with networking, partnerships, and, as always, fun! Explore the highlights that made this year's event truly unmissable.

We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionise the industry, Audience Engine.

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.

For advertisers and publishers to be successful this year, they will need to change their thinking and how they run their affiliate programs. Taylor Swift said, “this is a new year. A new beginning. And things will change.” While some see change as scary, we at Rakuten Advertising view it as an opportunity.

This is the third post in our “Time to Fix Your Funnel” series that identifies ways to help partnership marketers improve program performance. In the competitive world of affiliate advertising, a brand's success hinges on a program that guides customers seamlessly from awareness to purchase.

As part of the Publisher Spotlight series, Rakuten Advertising sat down with Hayato Nakata, CEO of ACCESSTRADE Malaysia and COO of ACCESSTRADE Singapore, to explore how the publisher became one of the leading affiliate sub-networks in Southeast Asia (SEA).

Linkby is a market-first ad tech platform for publishers and advertisers. Read our latest spotlight and hear first-hand how Linkby is helping brands optimise PR alongside the affiliate channel to deliver outstanding results for brands.

The affiliate channel is the perfect low-risk, low-cost model for brands looking to expand internationally. And working with a global affiliate network is the logical solution. With offices across the world, a global network can help launch your brand in new markets, and do it right!