Search results for: affiliate marketing

94 results for 'affiliate marketing'
Female consumer shopping on a tablet
Marketing Strategies

Benefits of Affiliate Marketing

Affiliate marketing is one of the oldest forms of advertising, yet brands are only just beginning to recognise the channels true value. The uncertainty of the past 12-months has led more brands to utilise affiliate to reach consumers, support retention and create brand loyalty. Though for some, there are still many questions around the channel […]
How affiliate marketing fits into the broader marketing mix
Marketing Strategies

Affiliate Marketing and the Wider Marketing Mix

In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance. The cost-per-action (CPA) model is low-risk and low-cost as brands pay when the cash register rings. It is for this reason that affiliate is one of the longest-standing digital […]

Reflections from RAIC

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. To say that we were pleased with how they went is something of an understatement – the enthusiasm, willingness to contribute openly and positively, knowledge and expertise was incredible. You can read more detail on RAIC and its […]

Building High-Performance Affiliate Marketing Programmes

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer journey. Based on discussions in the first meetings of the Rakuten Advertising International Collective (RAIC), the blueprint features comments from leading advertisers such as Harvey […]
Marketing Strategies

Advancements in Affiliate Marketing

This article was first written by Rakuten Advertising's APAC Director of Strategy and Marketing Samantha Deavin for AdNews. 

New Report – Affiliate: The Resilient Revenue Driver

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers. With our affiliate report for 2022 – Affiliate: The Resilient Revenue Driver – we’re […]
Female consumers shopping from home

Benefits of a Global Affiliate Network

As a low-risk, low-cost model, the affiliate channel is primed to facilitate international expansion and working with a global affiliate network makes logical sense. It’s logical to expect a global network with offices around the world can launch your brand in new markets – and rightly so! For brands that don’t have international expansion as […]
Marketing Strategies

Outperform with full-funnel affiliate strategies

Rakuten Advertising’s award-winning full-funnel affiliate strategies show how the world's top brands are outperforming throughout the funnel.
Marketing Strategies

Affiliate benefits for financial services

Brands in the financial services industry are spending more on digital advertising. eMarketer projects that financial services advertisers will spend £14.62 billion on digital channels overall this year, nearly double the £8.08 billion they spent in 2017. Affiliate marketing spend is set to grow as well, in part because it is a low-risk performance channel. In […]

Outthink to Outperform: 2023 Affiliate Trends 

It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of sounding like a broken record, 2023 promises to be another year that keeps everyone on their toes.  
finance affiliation
Marketing Strategies

Optimising Affiliate Performance for Key Metrics

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigate this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel. The finance vertical is unlike traditional retail when it comes to affiliate marketing. The sales funnel differs, […]

Audience Engine: Making personalisation and segmentation simple

We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionise the industry, Audience Engine.