News

Australian travellers are booking bigger—and they’re choosy about value. Here's what marketers need to know about reaching this diverse and engaged audience.

Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the newly launched and notable publishers on the Rakuten Advertising network.

More than 250 industry-leading advertisers, publishers, and agencies joined us at DealMaker Australia 2025 for a day of connections, partnerships, and fun! Held on Thursday, 7th August 2025, at the scenic Doltone House at Jones Bay Wharf Pyrmont, the event brought together the best minds in affiliate marketing for insightful sessions, networking opportunities, and memorable celebrations. 

Elevating performance is the name of the game, and at Rakuten Advertising, we love applauding the true trailblazers. Our APAC Golden Link Awards celebrate our partners in the region who are outthinking their competition – every single time.

While Google’s shift may raise concerns about affiliate marketing, the good news is that it has no impact on Rakuten Advertising’s affiliate tracking technology or the tracking capabilities of our network and partners. Our tracking solutions are built to be robust, effective, and reliable, adapting seamlessly to environmental changes such as these.

The recent update to Google’s Site Reputation Abuse Policy is set to shake up how consumers interact and engage with Voucher and Coupon sites. In this post, we examine the changes and their impact on affiliate marketing.

We’re proud to announce that we have won seven Global Performance Marketing Awards across seven categories, including Best Affiliate & Partnership Strategy (LATAM & North America), Best Partnership, Best Loyalty Partnership, Best Use of Retail Media, Best Use of Content Commerce and Most Creative Partnership. Read on to find out more.

Audience Engine has landed, giving you more opportunities to earn! An industry-first commissioning technology, we dive deep into the benefits Audience Engine offers for publishers. Find out why you can’t afford not to take advantage of this latest offering.

Elevating performance is the name of the game, and at Rakuten Advertising, we love applauding the true trailblazers. Our Asia-Pacific Golden Link Awards celebrate our partners in the region who are outthinking their competition – every single time.

Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.

We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionise the industry, Audience Engine.

This month, our new and notable publishers specialise in identifying consumer needs and providing in-demand content, inspiration, cashback and commissions down under. Introducing our new publishers of April 2023: NZ Herald, Sitchu and Top Cashback Australia.