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Implement Mobile In-App Tracking to Get More Out of Your Affiliate Program

By Matt Lindner | July 28, 2020

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer. Part of the […]

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70% of consumers won’t be decreasing their spend during the 2020 peak shopping period

By Rhiannon Farrar | July 26, 2020

Last week, Rakuten Advertising launched a new consumer insights report, The Road to Recovery: 2020 Shopping Peaks Re-Imagined. COVID-19 has impacted the way people conduct business and how consumers purchase […]

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Consumers, Commerce and COVID-19: Adjusting to the “New Normal”

By Matt Lindner | June 24, 2020

The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]

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In conversation with Rakuten Advertising’s Director of Search

By Rhiannon Farrar | May 21, 2020

This week we launch our Industry Profile, showcasing the talent across Rakuten Advertising. Today, we speak with our APAC Director of Search, Yuly Gonzalez.  Name and Job title Yuly Gonzalez, […]

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Consumers, Commerce & COVID-19: Holiday strategies during a pandemic

By Rhiannon Farrar | May 6, 2020

On Sunday, we celebrate Mother’s Day in Australia, Brazil, Canada, Germany and the United States. With varying lockdown restrictions in place, and many still practising social distancing, Mother’s Day 2020 […]

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Rakuten Advertising – Publisher Payment Update

By Rhiannon Farrar | April 28, 2020

Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities. This transition enables Rakuten Advertising to facilitate more global partnership opportunities […]

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Consumers, Commerce & COVID-19: Global Vertical Trends Signal Evolving Market Needs

By Rhiannon Farrar | April 22, 2020

Over the course of the past week, there has been a string of good news stories from around the world. Germany and Italy have started the process of slowly lightening […]

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Stuart McLennan joins Rakuten Advertising as Senior Vice President of APAC

By Samantha Deavin | April 5, 2020

Rakuten Advertising is excited to announce the appointment of Stuart McLennan to the position of Senior Vice President of APAC. In the newly created role, McLennan will be responsible for […]

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COVID 19: Looking After Our People and Our Clients

By Matt Lindner | March 17, 2020

The COVID-19 (coronavirus) pandemic has created a series of unprecedented challenges for all of us around the world on a personal and a professional level. Our thoughts are, first and […]

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How Rakuten Advertising Can Take Your Brand Global

By Rhiannon Farrar | February 17, 2020

E-commerce is becoming more and more global with consumers increasingly purchasing from international brands. In Asia-Pacific alone, almost 40% of consumers prefer to purchase from international brands. The appetite for […]

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