News
42 posts in 'News'
![Google Spam Update: Millennial man making an online purchase](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2024/06/APAC.png)
June 11, 2024
News Google Spam Update and Its Impact on Affiliate Marketing
The recent update to Google’s Site Reputation Abuse Policy is set to shake up how consumers interact and engage with Voucher and Coupon sites. In this post, we examine the changes and their impact on affiliate marketing.
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![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/07/GettyImages-1211702655-T.jpg)
October 25, 2023
News Rakuten Advertising outshines with 7 Global Performance Marketing Awards
We’re proud to announce that we have won seven Global Performance Marketing Awards across seven categories, including Best Affiliate & Partnership Strategy (LATAM & North America), Best Partnership, Best Loyalty Partnership, Best Use of Retail Media, Best Use of Content Commerce and Most Creative Partnership. Read on to find out more.
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![Gen Z female consumers purchasing from a laptop after experiencing affiliate personalisation and audience targeting.](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/07/GettyImages-613344564-T-1.jpg)
August 15, 2023
News The benefits of personalisation and audience targeting for affiliate publishers
Audience Engine has landed, giving you more opportunities to earn! An industry-first commissioning technology, we dive deep into the benefits Audience Engine offers for publishers. Find out why you can’t afford not to take advantage of this latest offering.
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![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/08/apac-gla-blog-finalists-2023-hero-1.png)
August 10, 2023
News Golden Link Awards, Asia-Pacific 2023 Winners
Elevating performance is the name of the game, and at Rakuten Advertising, we love applauding the true trailblazers. Our Asia-Pacific Golden Link Awards celebrate our partners in the region who are outthinking their competition – every single time.
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![Two women stand and look at tablet while taking notes](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/07/Affiliate-Journey-Blog-71223-Hero.png)
July 12, 2023
News Unlock game-changing insights with Affiliate Conversion Journey
Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.
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![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/05/GettyImages-538065444-T.jpg.jpg)
May 8, 2023
News Audience Engine: Making personalisation and segmentation simple
We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionise the industry, Audience Engine.
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![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/05/GettyImages-541833352-T.jpg.jpg)
April 26, 2023
News New & Notable Publishers: April 2023
This month, our new and notable publishers specialise in identifying consumer needs and providing in-demand content, inspiration, cashback and commissions down under. Introducing our new publishers of April 2023: NZ Herald, Sitchu and Top Cashback Australia.
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![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/04/blog-angus-announcement-thumb-new.jpg)
April 20, 2023
News Angus Sladden joins Rakuten Advertising as Vice President of Client Services
Rakuten Advertising is pleased to announce that Angus Sladden, a veteran of the affiliate marketing industry in Australia, has joined the company as Vice President of Client Services. In his new role, Angus will lead the client services team, ensuring that Rakuten Advertising's clients receive top-tier support and best-in-class, data-led affiliate strategies.
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![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/05/GettyImages-1260992309-T.jpg.jpg)
March 30, 2023
News Affiliate Reporting Tools that Make Campaigns More Successful
Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.
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![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/03/2903-TTA-Blog-Thumbnail.png)
March 28, 2023
News Platinum Agency Partner: The Thoughtful Agency
The Thoughtful Agency, a full-service digital agency based in Australia, has been named as Rakuten Advertising’s first Platinum Agency Partner in Asia-Pacific for delivering comprehensive, industry-leading solutions for their clients through the Rakuten Affiliate Network.
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![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/07/GettyImages-1254569907-T.jpg)
March 8, 2023
News Product Update: Affiliate Forecasting
Do you ever find yourself asking, "what would happen if we changed our base commission rate" or how would increasing commission spend affect your program performance? Our Affiliate Forecasting tool removes the guesswork for you. Launched in late 2021, the pioneering solution has received an exciting update.
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![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/07/GettyImages-1185621520-T.jpg)
March 6, 2023
News Announcing the Rakuten Advertising 2023 Preferred & Platinum Agency Partners
Our Agency Support team is consistently striving for success - from our award-winning customer support teams to our innovative technology, this team supports the success of our agency partners. The Agency Services Program provides our affiliate agency partners with innovative tools and solutions to fuel consistent growth for their clients.
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