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How marketers can overcome ITP and regulation challenges

By Rakuten Advertising | February 17, 2021

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]

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How Rakuten Viki engages hard-to-reach audiences 

By Rakuten Advertising | February 10, 2021

Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment.  Reaching over 27 million people in more than 190 countries, Rakuten Viki enables advertisers to connect […]

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The IAB Australia Affiliate Marketing Industry Review 2021

By Rakuten Advertising | February 3, 2021

The affiliate marketing industry has never evolved more than it has in the past year. Lockdown restrictions forced waves of new consumers online. Businesses around the world had to adapt […]

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Calendar: 2021 Global Retail Events

By Rakuten Advertising | January 21, 2021

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased. Once upon a time major shopping peaks revolved around […]

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Thank You for Making Us the #1 Affiliate Network for the 10th Year in a Row!

By Rakuten Advertising | January 19, 2021

Rakuten Advertising Named Best Affiliate Network by mThink for 10th Consecutive Year, Marking a Decade as the Chosen Performance Marketing Leader   For the 10th consecutive year, Rakuten Advertising has been […]

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Discover a new world of customers via Rakuten Advertising’s proprietary media solutions

By Rakuten Advertising | January 12, 2021

Rakuten owned and operated media solutions enable agencies and brands to leverage powerful audiences and unique Rakuten platforms to create meaningful relationships with new customers. Available exclusively via Rakuten Advertising, […]

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Rising Stars – Publisher models to look out for in 2021

By Rakuten Advertising | December 16, 2020

Throughout 2020 publishers and brands have had to adjust to continually shifting consumer behaviours as the world moved in and out of lockdown. Brands looked to make up for lost […]

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Rakuten Advertising Shortlisted for 21 International Performance Marketing Awards 

By Rakuten Advertising | October 21, 2020

Rakuten Advertising is extremely excited to share that we have been shortlisted for 21 awards at the International Performance Marketing Awards (IPMAs). Now entering its fourth year, the International Performance Marketing […]

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Congratulations to the winners of the 2020 Golden Link Awards, Asia-Pacific

By Rakuten Advertising | October 14, 2020

Today, Rakuten Advertising hosted the 5th annual Golden Link Awards, Asia-Pacific. Valued clients and partners joined the virtual ceremony where we celebrated excellence and innovation in the performance marketing industry. […]

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66% of consumers across Asia-Pacific have made an online purchase from an international retailer this year

By Lalisa Fungtammasan | September 16, 2020

This week, Rakuten Advertising released its latest consumer insights report, The Road to Recovery: 2020 e-Commerce in Asia-Pacific. This year, the Asia-Pacific (APAC) region alone will account for 63% of […]

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