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Media Product Updates: New Measurement Capabilities and PMP Best Practices

By Rakuten Advertising | June 16, 2021

Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on […]

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Join us in spreading the love during Pride Month

By Rakuten Advertising | June 7, 2021

We love all love and believe all love is equal. This month, we’re celebrating Pride, unity and the LGBTQQIP2SAA community, its cultures and its rights. To celebrate Pride Month 2021, […]

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Back to Basics: Understanding Cookieless Tracking and iOS 14.5

By Rakuten Advertising | May 19, 2021

Cookieless tracking continues to be a topic dominating the industry, and the conversation certainly isn’t going away any time soon. As consumer concerns over privacy and how their personal data […]

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Introducing the Rakuten Advertising International Collective

By Rakuten Advertising | April 14, 2021

Today, Rakuten Advertising is proud to launch the Rakuten Advertising International Collective (RAIC). The first global collective of its kind, RAIC will bring together experienced advertisers and publishers in the […]

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Affiliate Product Updates: Transparency & Insights Drive Stronger Partnerships

By Rakuten Advertising | March 31, 2021

Rakuten Advertising has released some exciting affiliate products throughout Q1 to enhance visibility and performance for both advertisers and publishers. Today we explore the benefits of our newly released affiliate […]

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Industry veteran Rakhee Jogia named International Managing Director of Rakuten Advertising

By Rakuten Advertising | March 30, 2021

Rakuten Advertising is proud to announce that Rakhee Jogia has been appointed to the International Managing Director’s role. Rakhee succeeds current MD Anthony Capano, who is relocating to San Mateo […]

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Why Moments Matter in Advertising Strategies

By Rakuten Advertising | March 17, 2021

Advertising strategies that truly connect with consumers are pivotal to the success of any ad campaign. And at the centre of connecting with a target audience, is understanding the mindset […]

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The benefits of an affiliate marketing strategy

By Rakuten Advertising | March 4, 2021

Affiliate marketing is one of the oldest forms of advertising, yet brands are only just beginning to recognise the channels true value. The uncertainty of the past 12-months has led […]

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How marketers can overcome ITP and regulation challenges

By Rakuten Advertising | February 17, 2021

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]

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How Rakuten Viki engages hard-to-reach audiences 

By Rakuten Advertising | February 10, 2021

Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment.  Reaching over 27 million people in more than 190 countries, Rakuten Viki enables advertisers to connect […]

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