Using Shopper-Led Strategies to Reach Consumers Across Asia-Pacific
Rakuten Advertising Shortlisted for 21 International Performance Marketing Awards
Rakuten Advertising is extremely excited to share that we have been shortlisted for 21 awards at the International Performance Marketing Awards (IPMAs). Now entering its fourth year, the International Performance Marketing […]
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Congratulations to the winners of the 2020 Golden Link Awards, Asia-Pacific
Today, Rakuten Advertising hosted the 5th annual Golden Link Awards, Asia-Pacific. Valued clients and partners joined the virtual ceremony where we celebrated excellence and innovation in the performance marketing industry. […]
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66% of consumers across Asia-Pacific have made an online purchase from an international retailer this year
This week, Rakuten Advertising released its latest consumer insights report, The Road to Recovery: 2020 e-Commerce in Asia-Pacific. This year, the Asia-Pacific (APAC) region alone will account for 63% of […]
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Rakuten Advertising Wins Publisher’s Choice of Network
Rakuten Advertising is pleased to share that on Tuesday, 25th August we were voted the Publisher’s Choice of Network at the Performance Marketing Awards. The 14th Performance Marketing Awards (PMAs) […]
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Hot Seat Live Interview Series – Episode 2: Raiz Invest
Back in July, Rakuten Advertising interviewed Jessica Rayner and Harrison Lochtenberg from Raiz Invest in the second episode of the Hot Seat Live Interview Series. We asked Jess and Harrison about their […]
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Implement Mobile In-App Tracking to Get More Out of Your Affiliate Program
Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer. Part of the […]
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70% of consumers won’t be decreasing their spend during the 2020 peak shopping period
Last week, Rakuten Advertising launched a new consumer insights report, The Road to Recovery: 2020 Shopping Peaks Re-Imagined. COVID-19 has impacted the way people conduct business and how consumers purchase […]
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Consumers, Commerce and COVID-19: Adjusting to the “New Normal”
The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]
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In conversation with Rakuten Advertising’s Director of Search
This week we launch our Industry Profile, showcasing the talent across Rakuten Advertising. Today, we speak with our APAC Director of Search, Yuly Gonzalez. Name and Job title Yuly Gonzalez, […]
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Consumers, Commerce & COVID-19: Holiday strategies during a pandemic
On Sunday, we celebrate Mother’s Day in Australia, Brazil, Canada, Germany and the United States. With varying lockdown restrictions in place, and many still practising social distancing, Mother’s Day 2020 […]
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