Search results for: "digital marketing"

Now that Singles’ Day 2022 has come and gone, we can reflect on the click trends from across the globe. Our live data feed ran through November 12th and compared live click trends in 2022 with click trends from 2021.

The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become two different business people, each talking to colleagues and streaming the news to stay up to date on the markets.

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviors.

An effective cash back offer that resonates can mean the difference between whether or not a shopper converts, especially during the crucial holiday shopping season.

After years of pandemic-driven slowdowns, the travel industry is predicted to make a full recovery as consumers are already planning trips for 2023.

Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies.

Agencies have always been important partners to us at Rakuten Advertising.

A recent consumer study by Rakuten Advertising revealed that 57% of global consumers have indicated that they will shop both in-store and online this peak shopping season.

Spring has sprung, and with it brings two excellent new publishers to our platform. Get in touch with them to learn more about how you can develop a profitable partnership to support your spring and summer shopping campaigns.

The 18th annual United States Golden Link Awards were held virtually on October 7th, 2021. The event was hosted by comedian Adam Mamawala. The afternoon brought together some of the best in the performance marketing industry to celebrate innovation, collaboration and leadership!

Rakuten Advertising recently had the opportunity to speak with Wickfire to learn more about its background in the affiliate space, the key strategies that lead to its success, and what sets it apart from the other publishers in the industry. Read below to learn how Wickfire started, where it is now, and where it’s going.

As small and mid-size jewelry brands build their online presence and prepare their inventories to meet holiday demand, it’s essential they understand who their target audience is, how they behave and the strategies that will get them to convert.