Search results for: "digital marketing"

179 results for '"digital marketing"'
News

Rakuten Advertising Launches Interactive CTV Ad Formats

Rakuten Advertising, in partnership with Innovid, recently launched its Interactive Connected TV (CTV) Ad Format available to advertisers and agencies via Rakuten TV and Rakuten Viki.
Publisher Spotlight: Ashley Hardy, Business Development, Media at Klarna
Insights

Publisher Spotlight: Klarna

You might know Klarna as a buy now, pay later company, but they’re so much more than that. Read our latest spotlight and hear first-hand how the Klarna team are reinventing how people shop. 
Marketing Strategies

Rethinking the Customer Journey within Advertising Campaigns

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse for gifts online, or message friends and family.
News

Spring Cleaning Your Affiliate Program

Punxsutawney Phil has predicted an early spring, which means spring cleaning is just around the corner.
Budget Savvy Bride: Jessica Bishop
Insights

Publisher Spotlight: The Budget Savvy Bride

Rakuten Advertising had the honor of sitting down with the founder of Budget Savvy Bride, Jessica Bishop. Read more on how she built her exciting brand!
Insights

Planning for Prime Day: Strategies for Reaching New Customers

Amazon Prime Day, also known as the “Black Friday in July” shopping day is just around the corner on Tuesday, July 12th, and Wednesday, July 13th.  
Insights

Driving Bookings Through Online Travel Aggregators in 2022 and Beyond

Online travel aggregators (OTAs) are a quick and efficient way for travelers to book anything from hotels to flights, car rentals, and more.
Publisher Spotlight: Partake
Insights

Grow With Optimism Spotlight: Partake

We had the pleasure and privilege of sitting down with the Founder and CEO of Partake, Denise Woodard.
Marketing Strategies

Building Invaluable Partnerships within the Affiliate Channel

Our latest blog was written by Brooke Ray, Director of Publisher Partnerships, an industry veteran who is an all-around expert in the affiliate landscape.
Man stands in front of speedboat in fancy suit.
Insights

The Power of Credit Card Co-Branding in an Experience Economy

Unlock the power of credit card co-branding in our latest blog written by Mark Jackson, Manager, Client Services on our Financial Vertical team. Understand the impact of co-branding on travel, luxury experiences, and envy-inducing adventures. Read more to find out how credit cards are reshaping brand perception and customer loyalty in an ever-evolving landscape.
Insights

Affiliate Trends for Summer – From Graduation to Back-to-School

Summers fly by, that’s no question, but with the huge number of graduation ceremonies, parties, and the eventual back-to-school panic, they can fly by even quicker.