The Golden Link Awards Return to DealMaker Europe 2022
DealMaker Europe: Doing Business Shouldn’t Be This Much Fun
New Report: Discover How AI Is Changing Digital Marketing
Online marketing has had its fair share of ups and downs in recent years. Advertisers have been beset by online fraud, and consumers have had to contend with cluttered online […]
Read MoreRakuten Advertising Takes Home Four Awards & Highly Commended in Seven International Performance Marketing Award Categories
Rewarding creativity, innovation and excellence, the International Performance Marketing awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising was proud to take home four […]
Read MoreRakuten Advertising contributes to IAB Europe’s ‘The Programmatic CTV Opportunity in Europe’ Guide
We have recently collaborated with the IAB Europe – the European-level association for the digital marketing and advertising ecosystem – on its new guide ‘The Programmatic CTV Opportunity in Europe’. […]
Read MoreWant to Drive Consumers Back In-store? 3 Reasons to Launch an In-Store Affiliate Campaign Right Now.
Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores. As vaccines continue to roll out across the country […]
Read MoreAffiliate Product Updates: Transparency & Insights Drive Stronger Partnerships
Rakuten Advertising has released some exciting affiliate product updates throughout Q1 to enhance visibility and performance for both advertisers and publishers. Today we explore the benefits of our newly released […]
Read MoreThe Affiliate Opportunity for Financial Advertisers in 2021
Historically, the financial sector hasn’t seen the same level of innovation and creativity that we have seen in other retail verticals. This has been due to consumer behaviour and the […]
Read MoreRunning Google Shopping via the affiliate channel
Comparison Shopping Services (CSS publishers) leverage Google Shopping placements to promote products and services. Providing a seamless user experience, CSS publishers drive quality traffic resulting in new customer acquisition for […]
Read MoreCowshed sees success with Accelerate
Rakuten Advertising recently launched a new innovative way to manage affiliate marketing programs – through our Accelerate service. We understand that our clients are being asked to do more with […]
Read MoreThe Benefits of an O2O Affiliate Strategy
Online-to-offline, otherwise known as O2O strategies, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]
Read MoreClient Success Story: FitFlop Gives Back
‘The past few months have been a challenging time for all, especially our frontline heroes. As a brand which prides itself on all-day comfort, FitFlop identified the opportunity to give […]
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