Online marketing has had its fair share of ups and downs in recent years. Advertisers have been beset by online fraud, and consumers have had to contend with cluttered online […]

Rewarding creativity, innovation and excellence, the International Performance Marketing awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising was proud to take home four […]

We have recently collaborated with the IAB Europe – the European-level association for the digital marketing and advertising ecosystem – on its new guide ‘The Programmatic CTV Opportunity in Europe’. […]

Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores. As vaccines continue to roll out across the country […]

Rakuten Advertising has released some exciting affiliate product updates throughout Q1 to enhance visibility and performance for both advertisers and publishers. Today we explore the benefits of our newly released […]

Historically, the financial sector hasn’t seen the same level of innovation and creativity that we have seen in other retail verticals. This has been due to consumer behaviour and the […]

Comparison Shopping Services (CSS publishers) leverage Google Shopping placements to promote products and services. Providing a seamless user experience, CSS publishers drive quality traffic resulting in new customer acquisition for […]

Rakuten Advertising recently launched a new innovative way to manage affiliate marketing programs – through our Accelerate service. We understand that our clients are being asked to do more with […]

Online-to-offline, otherwise known as O2O strategies, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]

‘The past few months have been a challenging time for all, especially our frontline heroes. As a brand which prides itself on all-day comfort, FitFlop identified the opportunity to give […]