Search results for: "digital marketing"
49 results for '"digital marketing"'
October 3, 2023
Marketing Strategies RAIC Insights: Dispelling affiliate marketing myths – part 1
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!
June 15, 2020
Marketing Strategies Affiliate Marketing and the Wider Marketing Mix
In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance.
December 16, 2021
Insights 2022 Media & Performance Marketing Trends
Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown.
February 11, 2020
News Rakuten Marketing is Now Rakuten Advertising. Here’s Why.
Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.
May 25, 2023
Marketing Strategies Masters of CTV: Maribel Vivancos
In this series we celebrate the people who work with CTV daily, sharing best practices in CTV advertising to help you outthink and outperform. In this interview Maribel Vivancos, the Director at Finecast, Spain delves into why CTV is the ultimate channel for optimal targeting in your campaigns.
June 5, 2023
Events Shortlist Announced for the European Golden Link Awards 2023
The Rakuten Advertising Golden Link Awards celebrate and showcase our advertisers, publishers and agencies who are out-delivering on their objectives to drive next-level performance. Read on to learn who has made the shortlist!
October 24, 2023
Marketing Strategies RAIC Insights: Dispelling affiliate marketing myths – part 2
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them.
February 3, 2021
Marketing Strategies Affiliate benefits for financial services
Brands in the financial services industry are spending more on digital advertising. eMarketer projects that financial services advertisers will spend £14.62 billion on digital channels overall this year, nearly double the £8.08 billion they spent in 2017.
October 19, 2021
Events Rakuten Advertising Wins at the IPMAs 2021
Rewarding creativity, innovation and excellence, the International Performance Marketing awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising was proud to take home four major awards and highly commended in seven categories at Monday’s ceremony in London.
July 18, 2023
Insights CTVisionaries Episode 2: The impact of FAST
Uncover the real impact of FAST channels on the video streaming industry thanks to our original series, CTVisionaries. Episode 2 is waiting for you...
February 17, 2021
Marketing Strategies How marketers can overcome Intelligent Tracking Prevention and Regulation Challenges
Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.
August 18, 2023
Marketing Strategies CTVisionaries Episode 5: Top Emerging Trends in CTV
Stay ahead of the competition with episode 5 of CTVisionaries, as our experts uncover and explore the top emerging trends in CTV.