Search results for: "digital marketing"

Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores.  

We’re excited to announce that this year’s annual mThink Blue Book survey is now open! 

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigates this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel.

Rakuten Advertising sat down with Hillary Boerio, the VP of Emerging Sales at Ziff Media Group, to talk about how their company differentiates itself in the tech, culture and shopping space and the exciting new innovations that ZMG plans to focus on in 2022.

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that supports direct revenue, drives awareness, and aligns with emerging advertiser priorities.

Performance marketing is the key to success in the ever-changing financial landscape. From economic changes to interest rate increases, consumers are looking for new credit cards and bank accounts as they adapt to the changing tides of the financial market.

We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionize the industry, Audience Engine.

Get ready for the 2023 back-to-school season! Discover insights on shopping trends, consumer behavior, and strategies for success. Maximize your opportunities and deliver value with our network data and research.

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance.

The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies for decades.

Data privacy has been top of mind with most of us in the digital space over the past few years.

Back-to-school season is quickly approaching and major retailers are gearing up for the mad dash for all the back-to-school necessities. With inflation on the rise and the overwhelming amount of choice, marketers need to tailor their strategies to the current market for this busy time of year.