November Wrap-Up 2021: Black Friday Leads Holiday Shopping Growth
New Report: Discover How AI Is Changing Digital Marketing
Online marketing has had its fair share of ups and downs in recent years. Advertisers have been beset by online fraud, and consumers have had to contend with cluttered online […]
Read More2021 Golden Link Awards, Asia-Pacific Winners Announced
Today, Rakuten Advertising hosted the 2021 Golden Link Awards, Asia-Pacific ceremony to celebrate excellence and innovation in the performance marketing, retail and e-commerce industries. The virtual ceremony brought together advertisers […]
Read MoreRakuten Advertising Takes Home Four Awards & Highly Commended in Seven International Performance Marketing Award Categories
Rewarding creativity, innovation and excellence, the International Performance Marketing Awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising […]
Read MoreDurrah Sahari at Indoleads highlights the importance of reporting transparency for sub-networks
We recently sat down with Durrah Sahari, Account Director at Indoleads, to talk about why the publisher chose to be a sub-network on the Rakuten Advertising Affiliate Network. Durrah highlights […]
Read MoreAffiliate Product Updates: Transparency & Insights Drive Stronger Partnerships
Rakuten Advertising has released some exciting affiliate products throughout Q1 to enhance visibility and performance for both advertisers and publishers. Today we explore the benefits of our newly released affiliate […]
Read MoreThe IAB Australia Affiliate Marketing Industry Review 2021
The affiliate marketing industry has never evolved more than it has in the past year. Lockdown restrictions forced waves of new consumers online. Businesses around the world had to adapt […]
Read MoreThe Benefits of an O2O Affiliate Strategy
Online-to-offline, otherwise known as O2O strategies, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]
Read MoreHot Seat Live Interview Series – Episode 2: Raiz Invest
Back in July, Rakuten Advertising interviewed Jessica Rayner and Harrison Lochtenberg from Raiz Invest in the second episode of the Hot Seat Live Interview Series. We asked Jess and Harrison about their […]
Read MoreConsumers, Commerce and COVID-19: Adjusting to the “New Normal”
The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]
Read MoreCommerce, Consumers, and COVID-19: Lockdowns start to ease and consumers are responding
We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve. Countries […]
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