New and Notable Publishers on the Rakuten Advertising Network for August 2020

The 2020-2021 school year is about to start – and we’re giving you an assignment. Read up on the new and notable publishers on the Rakuten Advertising network for August, and if you want to reach their audience, get in touch with them today.

The 2020-2021 school year is about to start – and we’re giving you an assignment. Read up on the new and notable publishers on the Rakuten Advertising network for August, and if you want to reach their audience, get in touch with them today.

Barnes & Noble College (SID 3636980)

Barnes & Noble College

As curators of the college experience, Barnes & Noble College excels at placing brands within the context of college life. Its location at the heart of over 770+ college campuses and trusted university relationships allow us to connect to over 11 million students, parents, and alumni nationwide.

Through Z360®, its comprehensive approach to engaging with the Gen Z market, they seamlessly connect students with the brands and products they value most. By leveraging the power and exclusive access of its media platform, brands can establish lifelong repeat customers by authentically connecting with Gen Z college students, parents, and alumni during the height of the Back-to-School shopping season and beyond.

For more information on its marketing programs and insights platform, visit their site.

Chubstr (SID 2676802)


Chubstr helps men of size find, create and share their style with the world. They offer readers editorial, resources, shopping, entertainment, voice and engagement via their website, social media, email marketing and videos. The Chubstr Shop offers a curated selection of clothes, shoes, accessories and more from hundreds of merchants to offer the products its visitors are looking for, all in one place.

Chubstr boasts over 2500+ visitors a day with growing affiliate product conversion rates of 6% – 20%, 14,000+ Facebook followers, and 5400+ e-mail subscribers with an average email open rate of 42%, & a click rate of 21%. Their visitors are primarily US-based men who are unmarried, college grads. 58% are between the ages of 25-44. 

MyRegistry (SID 1561360)


MyRegistry is the premier destination for Universal Gift Registry and Wish List services. The company provides its users with a platform to create one centralized, or universal, gift registry for any occasion, from Wedding and Baby Registries to Wish Lists for any gift-giving event, including birthdays, the holidays, graduations, and housewarmings. Registrants can add items from any store in the world with the company’s easy-to-install, easy-to-use browser extension.

MyRegistry appeals to gift registrants—including engaged couples, parents-to-be, and anyone celebrating an occasion—who want the flexibility to choose items from any store in the world, whether it’s online or brick-and-mortar, a local mom-and-pop shop or a major retailer. MyRegistry users also enjoy the convenience of being able to manage their registry from anywhere with the or the MyRegistry app, which turns a smartphone into a barcode scanner that can be used at any store to add items to the gift list. is a Universal Gift Registry, which gives users the advantage of being able to add gifts from any store in the world, with no limitations. They can also sync registries from all the major retailers while retaining the registry “perks” from those stores, including completion discounts. Everything is then conveniently managed from one aggregated list. After a milestone event like a wedding or new baby, registrants can continue to use their MyRegistry account to create new Wish Lists for any celebratory or gift-giving occasion in their lives.

MyRegistry would be interested in working with retailers of baby registry gift items, including clothing, toys, nursery bedding, furniture, and accessories, baby nursing and feeding supplies, and baby gear like strollers, car seats, and highchairs. MyRegistry would also be interested in retailers of traditional and non-traditional wedding gifts, including home and decor items, kitchen items, cookware, and serveware, bedding, bath, and other soft goods, sports, hobby, and travel equipment, as well as special interest or experience gifts for people in all life stages.

MyRegistry has the ability to tailor its integrations to the unique needs of its gift registry software partners, affiliate partners, and advertising partners.

To learn more about each publisher and to contact them, please look them up using their publisher identification number (SID) listed next to their name.

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