Rakuten Advertising Blog

Data privacy has been top of mind with most of us in the digital space over the past few years.

Health and safety are top of mind with all of us during the COVID-19 pandemic. In our personal and our professional lives, just about everyone has had to make adjustments.

Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies.

From award-winning customer support to innovative technology, our agency support team has one goal in mind for our valued agency partnerships – success.

Punxsutawney Phil has predicted an early spring, which means spring cleaning is just around the corner.

Update: On July 28th, 2020, Firefox released its latest browser update which includes additional protections against cookie tracking.

Rakuten Advertising is honored to have our Managing Director of North America Julie Van Ullen named to the Interactive Advertising Bureau (IAB)’s Board of Directors.

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.

Digital ad spending in the travel space has grown exponentially over the past five years. eMarketer projects that travel advertisers in the US will spend $12.97 billion on digital advertising in 2020, more than double the $5.95 billion they spent in 2016. This post reveals how travel marketers can leverage affiliate marketing to increase bookings.