Rakuten Advertising Blog

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Marketing Strategies

RAIC Insights: Holiday Planning is More than Cyber Week

Following the launch of our 2021 Holiday Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of affiliate channels in driving success during major retail events.   
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News

Navigating a Cookieless World

By now, marketers are well and truly aware that cookieless tracking is the gradual decline of browser support for third-party cookies. What they may not realize is that cookies are ending because they weren't always used responsibly. 
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News

Pinterest Partners With Rakuten Advertising to Monetise Idea Pins

As content creators continue to influence brand and product discovery, Pinterest has partnered with Rakuten Advertising on new ways to monetise the platform.
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Marketing Strategies

Buy-Now Pay-Later and the Affiliate Channel

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers.
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News

Pinterest Partners With Rakuten Advertising to Monetize Idea Pins

As content creators continue to influence brand and product discovery, Pinterest has partnered with Rakuten Advertising on new ways to monetize the platform.
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News

Rakuten Advertising Shortlisted for 4 US Search Awards

Our Search team at Rakuten Advertising continues to generate industry recognition for the innovative solutions and strategies that we provide to our clients.
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Insights

2021 Rakuten Advertising Back to School Retail Insights

As many students finally return to in-person classes this year, brands are gearing up for another busy back-to-school retail season. With the effects of the pandemic still looming over consumers, marketers need to navigate yet another unprecedented back-to-school shopping season. 
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Marketing Strategies

Increasing Reach with Rakuten Viber

Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from.
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Events

Highlights from Rakuten Advertising’s Digital DealMaker

Rakuten Advertising held the first-ever Digital DealMaker event on Wednesday, June 23rd. While DealMaker is typically hosted in-person across major cities, this year we chose to bring engaging speakers and and impactful networking opportunities to everyone’s homes.
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Insights

Reflections from RAIC

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. To say that we were pleased with how they went is something of an understatement – the enthusiasm, willingness to contribute openly and positively, knowledge and expertise was incredible.
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News

Join Us in Spreading the Love During Pride Month

We love all love and believe all love is equal. This month, we’re celebrating Pride, unity, and the LGBTQQIP2SAA community, its cultures, and its rights.
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Marketing Strategies

‘Moments’ in media planning

The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb the messages you’re looking to get across.
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