September 12, 2023
Insights
Savvy Jetsetters: Maximizing Affiliate Conversions with our Latest Travel Report
Travel is back and booming in 2023, with personal travel set to triple and business travel to double. Get access to our latest travel report, Savvy Jetsetters: Maximizing Affiliate Conversions to discover how to reach consumers at the point of inspiration and use the affiliate channel to outperform your goals.
September 9, 2020
News New and Notable Publishers on the Rakuten Advertising Network for September 2020
September is just one month before the start of the busiest quarter of the retail calendar. Here’s a look at several new and notable publishers on our network—be sure to reach out to them and learn more about how you can develop partnerships to support your holiday shopping campaigns.
September 8, 2020
News Announcing Rakuten Advertising’s Certification for Agency Account Managers
Agencies have always been important partners to us at Rakuten Advertising.
September 1, 2020
Marketing Strategies How Pelagic Gear Adapted to Unprecedented Challenges
The COVID-19 pandemic has forced brands and marketers worldwide to get creative when it comes to allocating budget, promoting products and offers, and appealing to rapidly changing consumer attitudes and behaviors.
August 12, 2020
Insights 3 Things Affiliate Marketers Should Know about the Apple iOS 14 Update
Apple announced earlier this year that they would be requiring app developers to provide information about their data collection practices.
August 11, 2020
Insights Publisher Spotlight: Student Price Card (SPC)
SPC is Canada’s largest student coalition loyalty program. For only $10 per year, students gain access to over 450 offers available in-store, online or both with their membership.
August 4, 2020
News New and Notable Publishers on the Rakuten Advertising Network for August 2020
The 2020-2021 school year is about to start – and we’re giving you an assignment. Read up on the new and notable publishers on the Rakuten Advertising network for August, and if you want to reach their audience, get in touch with them today.
July 9, 2020
Insights The Rakuten Advertising Back to School Report: Planning for an Omnichannel School Year
Back to school shopping in 2020 is going to be unlike any shopping season we’ve ever seen before.
July 8, 2020
Marketing Strategies Implement Mobile In-App Tracking to Get More Out of Your Affiliate Program
Mobile in-app tracking allows advertisers to track conversions that occur on an advertiser’s mobile app, effectively allowing an advertiser to extend their campaigns to account for a mobile app user and ultimately to help them get a clearer view of their overall affiliate program.
July 2, 2020
News New and Notable Publishers on the Rakuten Advertising Network for July 2020
Summer is heating up and our network continues to grow as publishers see the quality of our advertisers and the results we can deliver for them. Here’s a look at some of the new and notable publishers on the Rakuten Advertising network for July.
July 1, 2020
News What is CCPA and How Can Your Business Ensure Compliance?
The California Consumer Privacy Act, better known as CCPA, was enacted in 2018 and provides new privacy rights to consumers living in California.
June 25, 2020
Insights Affiliate Advertiser Spotlight: Jetson
In this edition of our Affiliate Advertiser Spotlight series, we talk a bit with Jetson, a new probiotic company that is focused on helping people live longer, healthier lives by delivering fresh seasonal probiotics directly to their door every month.
June 18, 2020
Marketing Strategies Commissioning Strategies: Providing Publisher Incentives That Align with Brand Objectives
In 2019, our affiliate product team released features that expanded an advertiser’s ability to create variable commissioning structures for their offers.