Rakuten Advertising Blog

Events

Highlights from Rakuten Advertising’s Digital DealMaker

Rakuten Advertising held the first-ever Digital DealMaker event on Wednesday, June 23rd. While DealMaker is typically hosted in-person across major cities, this year we chose to bring engaging speakers and and impactful networking opportunities to everyone’s homes.
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Insights

Reflections from RAIC

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. To say that we were pleased with how they went is something of an understatement – the enthusiasm, willingness to contribute openly and positively, knowledge and expertise was incredible.
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News

Join Us in Spreading the Love During Pride Month

We love all love and believe all love is equal. This month, we’re celebrating Pride, unity, and the LGBTQQIP2SAA community, its cultures, and its rights.
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Marketing Strategies

‘Moments’ in media planning

The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb the messages you’re looking to get across.
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News

New and Notable Publisher (MoneyCrashers.com) on the Rakuten Advertising Network.

With summer fast approaching, check out this great new publisher on our platform. Partner with them today to bring some heat to all your summer campaigns.
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Rakuten Advertising DealMaker
Events

Rakuten Advertising’s Digital DealMaker

This year, on June 23rd Rakuten Advertising will host Digital DealMaker, a first of its kind virtual event experience. This one-day event will mimic what previous attendees experienced in-person only now, guests will be able to attend from the comfort of their own homes.  Our network of top performance marketers will sport their best Zoom meeting attire at […]
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Marketing Strategies

3 Reasons to Launch an In-Store Affiliate Campaign Right Now

Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores.  
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Marketing Strategies

Rethinking the Customer Journey within Advertising Campaigns

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse for gifts online, or message friends and family.
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News

Announcing the Rakuten Advertising 2021 Preferred & Platinum Agency Partners

From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships - success. Our Agency Services Program provides our affiliate agency partners with the necessary solutions, tools and support to fuel consistent growth for their clients. 
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News

New and Notable Publishers (Shoppable & Envolve Tech) on the Rakuten Advertising Network.

Spring has sprung, and with it brings two excellent new publishers to our platform. Get in touch with them to learn more about how you can develop a profitable partnership to support your spring and summer shopping campaigns.
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Marketing Strategies

Making Moments Matter for Media Audiences

The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become two different business people, each talking to colleagues and streaming the news to stay up to date on the markets.
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News

Rakuten Advertising Appoints New Leadership

Industry leader Anthony Capano named North America Managing Director of Rakuten Advertising Rakuten Advertising is proud to announce that Anthony Capano has been appointed as Managing Director of North America, and Rakhee Jogia will succeed Capano as International Managing Director. Together, Rakhee and Anthony will focus on growing Rakuten Advertising’s global performance marketing networks and […]
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