January 25, 2022
News Thank You for Naming Us Best Affiliate Network for the 11th Consecutive Year
We are honored to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry.
January 21, 2022
Insights Rakuten Advertising Global Affiliate Orders Surpass Pre-Pandemic Levels
The dust has settled in 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be a behavioral shift to content commerce or the resurgence of advertiser verticals to pre-pandemic levels.
December 17, 2021
Marketing Strategies 2022 Media & Performance Marketing Trends
Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behavior combined with privacy regulations have brands and agencies constantly on their toes as they seek out the most effective strategies to engage and ultimately convert consumers.
December 16, 2021
Insights 2021 Holiday Shopping and Cyber Week Highlights
Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues.
December 2, 2021
Insights New and Diverse Publisher Models for 2022
New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance.
November 9, 2021
Insights Travelers Plan to Spend More and Travel Farther in 2022.
After a year of highs and lows for the travel industry, Americans are back to booking trips this holiday season and look forward to splurging on more destinations in 2022.
November 4, 2021
Marketing Strategies Media Strategies for Peak Planning
The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention.
October 21, 2021
News The 2021 mThink Blue Book Survey is Now Open
We’re excited to announce that this year’s annual mThink Blue Book survey is now open!
October 19, 2021
News Rakuten Advertising Wins at the IPMAs 2021
Rewarding creativity, innovation and excellence, the International Performance Marketing awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising was proud to take home four major awards and highly commended in seven categories at Monday’s ceremony in London.
October 8, 2021
Events 2021 Rakuten Advertising Golden Link Award Winners
The 18th annual United States Golden Link Awards were held virtually on October 7th, 2021. The event was hosted by comedian Adam Mamawala. The afternoon brought together some of the best in the performance marketing industry to celebrate innovation, collaboration and leadership!
October 6, 2021
Marketing Strategies RAIC Insights: The Importance of a Marketing Strategy for Publishers
Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).
October 4, 2021
Marketing Strategies Building Marketing Strategies for the Financial Industry
This year’s boom of the fintech IPO market led companies across financial, insurance, and mortgage sectors to shift more focus towards digitizing their offers.