Rakuten Advertising Blog

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.

Rakuten Advertising, in partnership with Innovid, recently launched its Interactive Connected TV (CTV) Ad Format available to advertisers and agencies via Rakuten TV and Rakuten Viki.

As the financial space continues to evolve with the rise of fintech and neobanking, brands are constantly on the lookout for more innovative ways to reach their customers.

Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers.

Rakuten Advertising’s search team has done it again! The hardworking search team continues to receive industry recognition for the innovative solutions and strategies that it creates for our clients.

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviors.

The Search team at Rakuten Advertising continues its streak of industry recognition for the hard work they put into generating innovative campaigns for our clients.

The 2022 Golden Link Award nominations are officially open!

After two long years, we are thrilled to announce that our performance marketing community has the opportunity to connect face-to-face again at Rakuten Advertising’s DealMaker USA 2022!

Rakuten Advertising had the pleasure of sitting down with George Yuhba, Head of Partnerships at Carrot, an exciting new publisher that brings shopping carts from all your favorite shops into one! George talks about breaking into the market and bringing Carrot to the forefront of affiliate marketing. Tell us a little bit about Carrot. George: […]

Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.  

Rakuten Advertising sat down with Hillary Boerio, the VP of Emerging Sales at Ziff Media Group, to talk about how their company differentiates itself in the tech, culture and shopping space and the exciting new innovations that ZMG plans to focus on in 2022.