As many students finally return to in-person classes this year, brands are gearing up for another busy back-to-school retail season. With the effects of the pandemic still looming over consumers, marketers need to navigate yet another unprecedented back-to-school shopping season. 

Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from.

Rakuten Advertising held the first-ever Digital DealMaker event on Wednesday, June 23rd. While DealMaker is typically hosted in-person across major cities, this year we chose to bring engaging speakers and and impactful networking opportunities to everyone’s homes.

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. To say that we were pleased with how they went is something of an understatement – the enthusiasm, willingness to contribute openly and positively, knowledge and expertise was incredible.

We love all love and believe all love is equal. This month, we’re celebrating Pride, unity, and the LGBTQQIP2SAA community, its cultures, and its rights.

The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb the messages you’re looking to get across.

With summer fast approaching, check out this great new publisher on our platform. Partner with them today to bring some heat to all your summer campaigns.

This year, on June 23rd Rakuten Advertising will host Digital DealMaker, a first of its kind virtual event experience. This one-day event will mimic what previous attendees experienced in-person only now, guests will be able to attend from the comfort of their own homes.  Our network of top performance marketers will sport their best Zoom meeting attire at […]

Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores.  

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse for gifts online, or message friends and family.

From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships - success. Our Agency Services Program provides our affiliate agency partners with the necessary solutions, tools and support to fuel consistent growth for their clients. 

Spring has sprung, and with it brings two excellent new publishers to our platform. Get in touch with them to learn more about how you can develop a profitable partnership to support your spring and summer shopping campaigns.