June 16, 2022
The Power of Context: CTV Drives 60% Brand Recall
The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies for decades.
May 26, 2022
DealMaker USA Guide for the Best Things to Do and See in Austin, TX
Our 2022 USA DealMaker is being held this year in Austin, Texas (if you don’t know, now you know)! Make sure to register to get in on all the networking, learning, and fun!
May 23, 2022
Reengaging Consumers with Affiliate Marketing
For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising.
May 20, 2022
Publisher Spotlight: The Budget Savvy Bride
Rakuten Advertising had the honor of sitting down with the founder of Budget Savvy Bride, Jessica Bishop. Read more on how she built her exciting brand!
May 17, 2022
2022 Golden Link Award Finalists and Choice Awards
We are honored to announce the 2022 Golden Link Award finalists!
May 13, 2022
Transforming Compliance for Financial Services
With the pandemic accelerating interest in online banking, brands in the financial services industry are spending more on digital advertising than ever.
May 6, 2022
Affiliate Trends for Summer – From Graduation to Back-to-School
Summers fly by, that’s no question, but with the huge number of graduation ceremonies, parties, and the eventual back-to-school panic, they can fly by even quicker.
May 3, 2022
Daybreaker CEO & Co-Founder Radha Agrawal to be DealMaker USA 2022 Keynote
DealMaker USA 2022 is back in person and better than ever. This year’s DealMaker USA will feature Radha Agrawal as the keynote speaker. She will be presenting on community and the work that she has done to foster it wherever she goes.
April 22, 2022
Earth Day 2022: A Partnership for the Planet
The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.
April 20, 2022
Rakuten Advertising Launches Interactive CTV Ad Formats
Rakuten Advertising, in partnership with Innovid, recently launched its Interactive Connected TV (CTV) Ad Format available to advertisers and agencies via Rakuten TV and Rakuten Viki.
April 13, 2022
Growing a Financial Affiliate Marketing Program with Peace of Mind
As the financial space continues to evolve with the rise of fintech and neobanking, brands are constantly on the lookout for more innovative ways to reach their customers.
April 13, 2022
Rakuten Advertising Launches Linkless Code Tracking
Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers.