December 1, 2023
Insights
2023 US Cyber Week Trends: Unwrapped
As we unwrap the insights for Cyber Week 2023, we got the gift of good news: Rakuten Advertising’s US clients and partners outperformed and outdelivered this holiday shopping season. We saw significant growth year-over-year for clients in key retail verticals including apparel, accessories, footwear, and home improvement as shoppers eagerly sought out the best deals of the season. Read the entire blog for our official recap of Cyber Week 2023!
December 18, 2023
Insights
The Always-On Luxury Shopper: Affiliate Marketing Strategies
The luxury shopping market continues to remain a key retail focal point despite economic headwinds. Our latest blog analyzes the luxury shopper, explores specific luxury shopping destinations, and provides tips and tricks on how best to leverage different affiliate marketing strategies to reach your ideal luxury consumer. Read the entire blog now to learn more!
April 13, 2022
Insights Growing a Financial Affiliate Marketing Program with Peace of Mind
As the financial space continues to evolve with the rise of fintech and neobanking, brands are constantly on the lookout for more innovative ways to reach their customers.
April 13, 2022
Insights Rakuten Advertising Launches Linkless Code Tracking
Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers.
April 1, 2022
News Rakuten Advertising Wins Skai ShopAble Award in Data Intelligence
Rakuten Advertising’s search team has done it again! The hardworking search team continues to receive industry recognition for the innovative solutions and strategies that it creates for our clients.
March 30, 2022
Marketing Strategies Consumer Study: The Power of Context
The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviors.
March 28, 2022
News Rakuten Advertising Shortlisted for Digiday Content Marketing Awards
The Search team at Rakuten Advertising continues its streak of industry recognition for the hard work they put into generating innovative campaigns for our clients.
March 24, 2022
Events Rakuten Advertising Golden Link Awards 2022
The 2022 Golden Link Award nominations are officially open!
March 24, 2022
Events DealMaker USA 2022 | Register Today!
After two long years, we are thrilled to announce that our performance marketing community has the opportunity to connect face-to-face again at Rakuten Advertising’s DealMaker USA 2022!
March 18, 2022
Insights Publisher Spotlight: Carrot
Rakuten Advertising had the pleasure of sitting down with George Yuhba, Head of Partnerships at Carrot, an exciting new publisher that brings shopping carts from all your favorite shops into one! George talks about breaking into the market and bringing Carrot to the forefront of affiliate marketing. Tell us a little bit about Carrot. George: […]
March 2, 2022
News Rakuten Advertising: Ukraine Update
Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.
February 25, 2022
Insights Publisher Spotlight: Ziff Media Group
Rakuten Advertising sat down with Hillary Boerio, the VP of Emerging Sales at Ziff Media Group, to talk about how their company differentiates itself in the tech, culture and shopping space and the exciting new innovations that ZMG plans to focus on in 2022.
February 18, 2022
News Announcing the Rakuten Advertising 2022 Preferred & Platinum Agency Partners
From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships – success.
February 15, 2022
Marketing Strategies Optimizing Affiliate Performance for Key Metrics
Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigates this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel.