Rakuten Advertising recently launched a new innovative way to manage affiliate marketing programs – through our Accelerate service. We understand that our clients are being asked to do more with […]

Online-to-offline, otherwise known as O2O strategies, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]

Rakuten Advertising is pleased to share that on Tuesday, the 25th of August we were voted the Publisher’s Choice of Network at the Performance Marketing Awards. The 14th Performance Marketing […]

Our Publisher Showcase highlights an innovative publisher from the Rakuten Advertising Affiliate Network. This week we sat down with Anthony Villegas Director of Marketing at UpSellit. Describe your brand and […]

In early September, children and university students throughout the UK will return to school. For many students, they will head into the classroom for the first time since the government […]

‘The past few months have been a challenging time for all, especially our frontline heroes. As a brand which prides itself on all-day comfort, FitFlop identified the opportunity to give […]

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer. Part of the […]

Today, Rakuten Advertising launches new consumer insight report, The Road to Recovery: 2020 Shopping Peaks Re-Imagined.   COVID-19 has impacted the way people conduct business and how consumers purchase and […]

Welcome to our latest Industry Profile, showcasing the talent across Rakuten Advertising. Today, we speak with our UK Senior Manager of Display, Belinda O’Reilly. How long have you worked for […]

This post was guest authored by Yuly Gonzalez, Director of Search, APAC.  We’re now halfway through 2020 and what a wild ride it’s been. In many ways, 2020 has been one for the […]