Marketing Strategies

5 reasons for Choosing Connected TV’s Dynamic Advertising Solutions

In today’s ever-evolving digital landscape, CTV advertising is continuing to gain significant traction with its dynamic and responsive capabilities. Below we explore five compelling key reasons why brands are increasingly embracing CTV as their go-to advertising channel.
Read more
Events

The Highlights of DealMaker Europe 2023

More than 500 industry-leading advertisers, publishers and agencies joined us at DealMaker Europe 2023 for a day full of connection, learning, growth and of course, fun! Discover the highlights that made this year truly unforgettable.
Read more
Two women looking at an iPad.
News

Unlock Game-Changing Insights with Affiliate Conversion Journey

Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.
Read more
Marketing Strategies

Introducing CTVisionaries

The Connected TV (CTV) industry has revolutionised the way we consume television and video content. With the rise of streaming services and advancements in technology, CTV has become a dominant force in the media landscape.
Read more
European Golden Link Awards logo
Events

Winners Revealed for the European Golden Link Awards 2023

Elevating performance is the name of the game, and at Rakuten Advertising, we're thrilled to honour those who excel at it. Our European Golden Link Awards celebrate our partners who are outthinking their competition – every single time.
Read more
Andrea Otero, Arena Media
Marketing Strategies

Masters of CTV: Andrea Otero

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. This time Andrea Otero of Arena Media shares her expert predictions on why CTV is an essential channel to unlock the potential in your campaigns.
Read more
Marketing Strategies

Outthink with Affiliate Innovation

Rakuten Advertising’s award-winning affiliate innovation showcases how leading brands Microsoft, MAC and Forever New are outdelivering expectations.
Read more
Marketing Strategies

Masters of CTV: Miriam Moreno

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform. This time Miriam Moreno, Negotiation Manger at Arena Media, shares her expert predictions on why CTV is an essential channel to unlock the potential in your campaigns.
Read more
European Golden Link Awards logo
Events

Shortlist Announced for the European Golden Link Awards 2023

The Rakuten Advertising Golden Link Awards celebrate and showcase our advertisers, publishers and agencies who are out-delivering on their objectives to drive next-level performance. Read on to learn who has made the shortlist!
Read more
Marketing Strategies

Outperform with full-funnel affiliate strategies

Rakuten Advertising’s award-winning full-funnel affiliate strategies show how the world's top brands are outperforming throughout the funnel.
Read more
Marketing Strategies

Masters of CTV: Maribel Vivancos

In this series we celebrate the people who work with CTV daily, sharing best practices in CTV advertising to help you outthink and outperform. In this interview Maribel Vivancos, the Director at Finecast, Spain delves into why CTV is the ultimate channel for optimal targeting in your campaigns.
Read more
Marketing Strategies

RAIC Insights: Mapping the customer journey with RevLifter

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business.
Read more