The Golden Link Awards Return to DealMaker Europe 2022
DealMaker Europe: Doing Business Shouldn’t Be This Much Fun
Rakuten Advertising Launch Industry First On-Demand Affiliate Forecasting
Rakuten Advertising has launched our industry first Affiliate Forecasting tool. The newly launched feature provides strategic forecasts and allows advertisers to better maximise affiliate performance and understand the impact of […]
Read MoreHow Affiliate Marketing Can Help Financial Advertisers Overcome Key Challenges
The finance sector has seen rapid changes in consumer behaviour throughout the COVID-19 pandemic. Due to lockdown, online banking and financial products have accelerated online. According to Deloitte, 35% of […]
Read MoreRAIC Insights: Catering for the New Retail Calendar with Peak Planning
Following the launch of our 2021 Peak Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of the affiliate […]
Read MoreEntries Are Now Open for the Rakuten Advertising European Golden Link Awards
We’re excited to announce that the 2021 Rakuten Advertising European Golden Link Award (GLAs) are officially open for entries! The GLAs celebrate excellence and innovation across our European network. Nominations […]
Read MoreNavigating a Cookieless World Using Publishers and Context
By now, marketers are well and truly aware that cookieless tracking is the gradual decline of browser support for third-party cookies. What they may not realise is that cookies are […]
Read MoreBuy-Now Pay-Later Publishers Drive Increased AOV and Repeat Purchases for Brands
Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers. For those […]
Read More2021 Peak Planning: Advertising strategies for Optimal Performance
As we move into the second half of 2021, peak planning is front of mind for marketers. To help our advertiser and publisher partners prepare for the busiest retail period […]
Read MoreRakuten Viber: Reaching 1.1B Global Consumers
Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from. As mobile continues its rise […]
Read MoreRakuten Advertising contributes to IAB Europe’s ‘The Programmatic CTV Opportunity in Europe’ Guide
We have recently collaborated with the IAB Europe – the European-level association for the digital marketing and advertising ecosystem – on its new guide ‘The Programmatic CTV Opportunity in Europe’. […]
Read MoreMedia Product Updates: New Measurement Capabilities and PMP Best Practices
Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on […]
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