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Marketing Strategies

How Travel Marketers Can Leverage Affiliate Marketing to Increase Bookings

By Matt Lindner | February 4, 2020

Digital ad spending in the travel space has grown exponentially over the past five years. eMarketer projects that travel advertisers in the US will spend $12.97 billion on digital advertising in […]

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Insights

Q&A: How Brands Can Ensure They’re CCPA-Compliant

By Alissa Degreef | January 22, 2020

Brands have until July 1, 2020 to ensure full compliance with the latest data privacy law, California Consumer Privacy Act (CCPA) that went into effect January 1, 2020. For this […]

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News

Thank You For Making Us The #1 Affiliate Network For The 9th Year!

By Jamie Rademacher | January 21, 2020

We are excited and honored to have been voted the best affiliate network for the 9th consecutive year by you, our partners and peers in the industry. Our teams are […]

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Marketing Strategies

2020 New Year’s Resolutions for Affiliate, Display, Search and Publishers

By Rakuten Advertising | January 16, 2020

The start of a new year brings with it a blank slate both personally and professionally. Now that you’re back and recharged after the holidays, it’s the perfect time to […]

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News

Purple Selects Rakuten Marketing to Provide Affiliate Marketing Strategy

By Alissa Degreef | January 15, 2020

Direct to Consumer brands (D2C) are becoming increasingly more popular, which drives a need for new ways to stand out in an already competitive online landscape. Purple, a comfort product […]

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Events

10 Reasons to Attend DealMaker Scottsdale 2020

By Krystyna Lijek | January 13, 2020

DealMaker Scottsdale 2o2o is almost here! Whether you need more convincing or more leverage to convince your boss to let you attend, this list will help. The following are 10 reasons […]

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Marketing Strategies

2020 New Year’s Resolutions for Digital Marketing Professionals

By Matt Lindner | January 7, 2020

The end of retail’s busiest season means that all of us have time to reflect on all we accomplished in 2019 and what we want to improve upon in 2020. […]

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Insights

2019 Cyber Week Performance: Extending Holiday Deals Pays Off

By Matt Lindner | December 20, 2019

Cyber Week continues to deliver big results for retailers and advertisers alike, and Rakuten Marketing is helping connect a growing number of retailers with the shoppers who are looking for […]

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Marketing Strategies

Optimize Your Digital Ad Spend to Win Over Last-minute Holiday Shoppers

By Matt Lindner | December 18, 2019

Cyber Week has come and gone, but there’s still time to win over holiday shoppers who haven’t finished all of their purchasing. Brands still can optimize their digital ad spend […]

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News

Connect with Holiday Shoppers of All Ages With Social Media Marketing

By Matt Lindner | December 13, 2019

The use of social media during the holidays has the potential to sway plenty of purchasing decisions in the final days of the shopping season. Our 2019 holiday consumer report, […]

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