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Marketing Strategies

How to Fine-tune Holiday Search Strategies to Fuel Store Traffic During the Holidays

By Claire Sheils | October 7, 2019

More online shoppers are picking up online orders in store, creating a major advantage for brands with physical locations heading into the busy 2019 holiday shopping season. Brands can utilize […]

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Marketing Strategies

Pub Season: “Hunting” New Publishers to Grow Your Affiliate Program

By Katie England | October 3, 2019

Fall has at long last arrived. Decor has swapped out in shops, pumpkin spice has taken over menus, and everyone is talking about football. What you might not know is […]

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Marketing Strategies

How to Plan a Successful Holiday Search Strategy

By Lauren Bennett | October 2, 2019

The holiday season is a crucial one for search marketers regardless of which products you are promoting. Shopper interest is at its peak and traffic is spiking, and because of […]

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Events

Usher Will Perform at Optimism 2019

By Matt Lindner | October 1, 2019

We’ve got a Confession to make – You’re going to love the musical act at Rakuten Optimism 2019. Rakuten is thrilled to announce 8-time Grammy Award winning singer-songwriter and R&B […]

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Marketing Strategies

How to Tell the Best Stories During the Holiday Shopping Season

By Matt Lindner | September 30, 2019

Digital marketers need to be thinking about the types of stories they want bloggers to tell about their products in order to set themselves up for holiday sales success. According […]

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Marketing Strategies

How Direct-to-Consumer Brands Can Grow Sales with Affiliate Marketing

By Matt Lindner | September 24, 2019

Effective marketing strategies can help direct-to-consumer (D2C) brands stand out from their peers in a market that is becoming saturated with competitors. This post covers how direct-to-consumer brands can grow […]

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Events

How to Convince Your Boss to Send You to Optimism 2019

By Matt Lindner | September 19, 2019

You can go swimming with a Shark in San Francisco next month without ever having to step foot in the Pacific Ocean. And the best part is, you’ll be a […]

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News

Rakuten Marketing Shortlisted for 11 International Performance Marketing Awards

By Rakuten Advertising | September 16, 2019

We’re very excited to once again be shortlisted for the International Performance Marketing Awards (IPMAs). Now entering its third year, the International Performance Marketing Awards celebrates exceptional projects across the […]

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Marketing Strategies

Customer Acquisition Tips Just in Time for the Holidays

By Caroline Cathey | September 11, 2019

Acquisition is a key step in the cyclical process of long-term engagement with your customers. Here are some customer acquisition tips that are aimed to help brands increase success for […]

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Insights

Four Marketing Insights to Prepare for the 2019 Holiday Season

By Matt Lindner | September 10, 2019

Preparations for the 2019 holiday season are well underway across the retail industry as digital marketers build plans that they hope will land them on shoppers’ “nice” lists this year. […]

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