Rakuten Advertising is excited to share that we have been shortlisted for 21 awards at the International Performance Marketing Awards (IPMAs). Now entering its fourth year, the International Performance Marketing Awards celebrates exceptional campaigns from across the […]

Fall is in the air! Holiday deals have already begun, and now is the time to start revving up your holiday marketing plans. Here are some new and notable publishers […]

We’re excited to announce that voting for this year’s annual mThink Blue Book survey is now open.  Every Fall, mThink conducts the biggest research survey in the performance marketing industry […]

Retailers are going to have more time to connect with Canadian shoppers this holiday season. As consumers’ browsing and buying habits have changed considerably this year, some Canadian retailers are […]

An effective cash back offer that resonates can mean the difference between whether or not a shopper converts, especially during the crucial holiday shopping season. In fact, 49% of global […]

With most advertisers and publishers looking to partner in the crucial fourth quarter, paid placements are a critical component of a digital marketer’s holiday strategy.  Yet, for many, managing paid […]

Online-to-offline strategies, otherwise known as O2O, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]

September is just one month before the start of the busiest quarter of the retail calendar. Here’s a look at several new and notable publishers on our network—be sure to […]

Agencies have always been important partners to us at Rakuten Advertising. Over the years we have worked collaboratively to help the brands they represent exceed their affiliate marketing goals through […]

The COVID-19 pandemic has forced brands and marketers worldwide to get creative when it comes to allocating budget, promoting products and offers, and appealing to rapidly changing consumer attitudes and […]