Rakuten Advertising Blog

Rakuten Advertising’s award-winning affiliate innovation showcases how leading brands Microsoft, MAC and Forever New are outdelivering expectations.

Get ready for the 2023 back-to-school season! Discover insights on shopping trends, consumer behavior, and strategies for success. Maximize your opportunities and deliver value with our network data and research.

With the recent launch of Google Analytics 4 (GA4), it is more important than ever to migrate from Universal Analytics to GA4. Below, we will explore three reasons why this transition is essential, and shed light on how agencies like Rakuten Advertising are both advocates and leaders in measurement evolution.

Get exclusive insights into the latest Affiliate Trends from our panel session at DealMaker USA. Discover industry-first data, cutting-edge insights, and strategies to stay ahead of the game in affiliate marketing.

Rakuten Advertising’s award-winning full-funnel affiliate strategies show how the world's top brands are outperforming throughout the funnel.

Find out how trooVRS became Rakuten Advertising’s first metaverse-focused partner and where Founder Adrian Whant sees affiliate and the metaverse intersect.

Discover insights from our 2023 Canada Finance guide, revealing how loyalty sites impact financial habits, credit card usage, and more.

DealMaker USA 2023 in La Quinta, CA was the affiliate event of the year. Read our recap to hear how the event was a success for all!

The latest addition to Rakuten Advertising’s RAIC Insights series sees Simon Bird share his tips on how to correctly map the customer journey.

We had the opportunity to sit down with Bianca Mitchell, Partnerships Director at Savings.com to hear about the exciting innovations that Savings.com has been accomplishing within the coupon space and their latest fundraising initiative, SavingsCARES.

To give financial advertisers in affiliate marketing a competitive edge, we surveyed 500 Canadian consumers in 2023 to discover what matters most to them when researching new financial services. Below you’ll find key insights that we discovered.

Our 19th annual DealMaker USA Golden Link Awards were held in La Quinta, California on May 2nd, 2023. Hosted by comedian Christi Chiello, the event brought together some of the best and brightest in the performance marketing industry to celebrate collaboration, creativity and innovative partnerships!