Insights

Affiliate Trend Watch Panel 2023

Get exclusive insights into the latest Affiliate Trends from our panel session at DealMaker USA. Discover industry-first data, cutting-edge insights, and strategies to stay ahead of the game in affiliate marketing.
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Marketing Strategies

Outthink and Outperform: Award-Winning Full-Funnel Affiliate Strategies

Rakuten Advertising’s award-winning full-funnel affiliate strategies show how the world's top brands are outperforming throughout the funnel.
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Publisher Spotlight: TrooVRS
Insights

Publisher Spotlight: Entering the Metaverse with trooVRS

Find out how trooVRS became Rakuten Advertising’s first metaverse-focused partner and where Founder Adrian Whant sees affiliate and the metaverse intersect.
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Insights

Unlocking the Power of Loyalty Sites in Canada: Insights on Financial Habits in 2023

Discover insights from our 2023 Canada Finance guide, revealing how loyalty sites impact financial habits, credit card usage, and more.
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Events

DealMaker USA 2023 Highlights

DealMaker USA 2023 in La Quinta, CA was the affiliate event of the year. Read our recap to hear how the event was a success for all!
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Insights

RAIC Insights: Correctly map the customer journey and identify publisher touchpoints for added value

The latest addition to Rakuten Advertising’s RAIC Insights series sees Simon Bird share his tips on how to correctly map the customer journey.
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Publisher Spotlight - SavingsCares Hero
Insights

Publisher Spotlight: Savings.com Introduces Affiliate Fundraising Initiative: SavingsCARES

We had the opportunity to sit down with Bianca Mitchell, Partnerships Director at Savings.com to hear about the exciting innovations that Savings.com has been accomplishing within the coupon space and their latest fundraising initiative, SavingsCARES.
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Insights

The 2023 Canada Financial Affiliate & Consumer Trends Report

To give financial advertisers in affiliate marketing a competitive edge, we surveyed 500 Canadian consumers in 2023 to discover what matters most to them when researching new financial services. Below you’ll find key insights that we discovered.
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GLA Winners 2023
News

The 2023 Golden Link Award Winners

Our 19th annual DealMaker USA Golden Link Awards were held in La Quinta, California on May 2nd, 2023. Hosted by comedian Christi Chiello, the event brought together some of the best and brightest in the performance marketing industry to celebrate collaboration, creativity and innovative partnerships!
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Marketing Strategies

Building Invaluable Partnerships within the Affiliate Channel

Our latest blog was written by Brooke Ray, Director of Publisher Partnerships, an industry veteran who is an all-around expert in the affiliate landscape.
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Events

Hitting the Magic City: Highlights from PI Live Miami 2023

Just last week, our teams attended PI Live, hosted by Hello Partner , where we joined changemakers, e-commerce brands, and publishers in the Magic City of Miami. The event featured three jam-packed days of networking, insightful discussions, and networking opportunities where we could work hard while enjoying all that Miami had to offer.
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Insights

The Rise of “Bleisure Travel” and What It Means for US Issuers

It’s no secret that travel was adversely affected by the coronavirus pandemic- at one point in 2020, the TSA processed just 90,510 passengers in a day, a far cry from the 2.4 million processed in 2019. And while in the three years since the pandemic began, pure leisure travel has rebounded to pre-pandemic levels, business travel has not.
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