Rakuten Advertising held DealMaker USA in person for the first time in two years from June 27th through June 29th, 2022 with the theme “doing business shouldn’t be this much […]

Back-to-school season is quickly approaching and major retailers are gearing up for the mad dash for all the back-to-school necessities. With inflation on the rise and the overwhelming amount of […]

Amazon Prime Day, also known as the “Black Friday in July” shopping day is just around the corner on Tuesday, July 12th, and Wednesday, July 13th.   Similar to the holiday […]

Our 19th annual DealMaker USA Golden Link Awards were held in Austin, Texas on June 27th 2022. Hosted by comedian Atsuko Okatsuka, the event brought together some of the best […]

The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies […]

Our 2022 USA DealMaker is being held this year in Austin, Texas (if you don’t know, now you know)! Make sure to register to get in on all the networking, […]

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising. […]

Rakuten Advertising had the honor of sitting down with the founder and owner of The Budget Savvy Bride, Jessica Bishop. She talks about her experience as an affiliate blogger, how […]

We are honored to announce the 2022 Golden Link Award finalists! A huge congratulations to everyone nominated. Rakuten Advertising is thrilled to announce that the Golden Link Awards will be […]

With the pandemic accelerating interest in online banking, brands in the financial services industry are spending more on digital advertising than ever. eMaketer reported that financial services advertisers nearly doubled […]