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Insights

2021 Holiday Planning: Advertising Strategies for Optimal Performance

By Rakuten Advertising | July 13, 2021

As we move into the second half of 2021, holiday planning is top of mind for marketers. To help our advertiser and publishers prepare for the busiest retail period of […]

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Events

Highlights from Rakuten Advertising’s Digital DealMaker

By Rakuten Advertising | July 6, 2021

Rakuten Advertising held the first-ever Digital DealMaker event on Wednesday, June 23rd. While DealMaker is typically hosted in-person across major cities, this year we chose to bring engaging speakers and […]

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Insights

Media Product Updates: New Measurement Capabilities and PMP Best Practices

By Rakuten Advertising | June 15, 2021

Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on best […]

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Insights

Reflections from RAIC: The Growing Strategic View of Affiliate Marketing

By Rakuten Advertising | June 9, 2021

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. To say that we were pleased with how they went is something of […]

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Events

Co-Founder of SoulPancake, Shabnam Mogharabi, Will Keynote Digital Dealmaker 2021.

By Rakuten Advertising | June 7, 2021

Digital DealMaker, the one-day virtual marketing event for performance marketers, will feature Shabnam Mogharabi as this year’s keynote speaker on “How to Harness the Power of Joy and Lead with […]

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News

Join Us in Spreading the Love During Pride Month

By Rakuten Advertising | June 7, 2021

We love all love and believe all love is equal. This month, we’re celebrating Pride, unity, and the LGBTQQIP2SAA community, its cultures, and its rights. To celebrate Pride Month 2021, […]

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Marketing Strategies

Moments’ in Media Planning – How to Increase Strategic Impact

By Rakuten Advertising | June 1, 2021

 The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb […]

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Marketing Strategies

4 Ways the Pandemic Will Impact Future Shopping Trends

By Rakuten Advertising | May 27, 2021

Last year, businesses faced countless uncertainties generating both positive and negative results on U.S. retail.  Learn more in our infographic: Pandemic: Year in Review. While many stores closed for statewide […]

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News

New and Notable Publisher (MoneyCrashers.com) on the Rakuten Advertising Network.

By Rakuten Advertising | May 20, 2021

With summer fast approaching, check out this great new publisher on our platform. Partner with them today to bring some heat to all your summer campaigns. MoneyCrashers.com (SID: 2629491) MoneyCrashers.com […]

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Marketing Strategies

Back to Basics: Understanding Cookieless Tracking and iOS 14.5

By Rakuten Advertising | May 20, 2021

Cookieless tracking continues to be a topic dominating the industry and the conversation isn’t going away any time soon. As consumer concerns over privacy and how their personal data is […]

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