Skip to content
Rakuten Advertising Blog
The Global Leader for Marketing and Advertising Insights
Marketing Strategies

Earth Day 2022: Investing in Our Planet Through Partnerships

By Rakuten Advertising | April 22, 2022

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising […]

Read More
News

Interactive CTV Ads Can Drive 2x Higher Engagement with Viewers

By Rakuten Advertising | April 20, 2022

Rakuten Advertising, in partnership with Innovid, recently launched its Interactive Connected TV (CTV) Ad Format available to advertisers and agencies via Rakuten TV and Rakuten Viki. CTV Interactive Ad formats […]

Read More
Insights

Growing a Financial Affiliate Marketing Program with Peace of Mind.

By Rakuten Advertising | April 13, 2022

As the financial space continues to evolve with the rise of fintech and neobanking, brands are constantly on the lookout for more innovative ways to reach their customers. Many are […]

Read More
Insights

Reach New Realms with Rakuten Advertising’s Linkless Code Tracking

By Rakuten Advertising | April 13, 2022

Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers. This solution takes the power of affiliate marketing beyond traditional channels into social, connected TV, print media, […]

Read More
Insights

Talking All Things Online Shopping with Stylight’s Alyssa Leccese

By Rakuten Advertising | April 8, 2022

Rakuten Advertising was thrilled to get the chance to chat all things online shopping with the US Lead Partner Growth Manager for Stylight, Alyssa Leccese! Alyssa talks about the importance […]

Read More
News

Rakuten Advertising x Backcountry – Skai ShopAble Award Winners

By Rakuten Advertising | April 1, 2022

Rakuten Advertising’s search team has done it again! The hardworking search team continues to receive industry recognition for the innovative solutions and strategies that it creates for our clients. Skai […]

Read More
Marketing Strategies

The Power of Context – How Streaming is Turning Viewers into Buyers

By Rakuten Advertising | March 30, 2022

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviors. The reason for this optimism […]

Read More
News

Rakuten Advertising x JanSport – Shortlisted for Digiday Content Marketing Award in Best Use of Data

By Rakuten Advertising | March 28, 2022

The Search team at Rakuten Advertising continues its streak of industry recognition for the hard work they put into generating innovative campaigns for our clients. Rakuten Advertising is thrilled to […]

Read More
Events

2022 Rakuten Advertising Golden Link Award Nominations Now Open

By Rakuten Advertising | March 24, 2022

The 2022 Golden Link Award nominations are officially open! Help us honor the best and brightest in affiliate marketing by submitting a nomination today. The Rakuten Advertising Golden Link Awards […]

Read More
Events

Doing Business Shouldn’t Be This Much Fun – DealMaker USA

By Rakuten Advertising | March 24, 2022

After two long years, we are thrilled to announce that our performance marketing community has the opportunity to connect face-to-face again at Rakuten Advertising’s DealMaker USA 2022! We will be […]

Read More