2020 Cyber Week (and more) Recap
YouTube: Why Advertisers Should Press Play in Q4
What is CCPA and How Can Your Business Ensure Compliance?
The California Consumer Privacy Act, better known as CCPA, was enacted in 2018 and provides new privacy rights to consumers living in California. This and other consumer data and privacy […]
Read MoreRevTrax Q&A: Leveraging the Affiliate Channel to Drive Store Traffic as Lockdowns Lift
The COVID-19 pandemic has had an indelible impact on the physical retail industry. Non-essential retailers around the world, including department stores, sporting goods, and apparel retailers, have been forced to […]
Read MoreAffiliate Advertiser Spotlight: Jetson
In this edition of our Affiliate Advertiser Spotlight series, we talk a bit with Jetson, a new probiotic company that is focused on helping people live longer, healthier lives by delivering fresh […]
Read MoreCommerce, Consumers and COVID-19: Adjusting to the “New Normal”
The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]
Read MoreCommissioning Strategies: Providing Publisher Incentives That Align with Brand Objectives
In 2019, our affiliate product team released features that expanded an advertiser’s ability to create variable commissioning structures for their offers. By giving advertisers greater flexibility, it allowed them to […]
Read MoreHow To Leverage Rakuten Advertising’s Financial Dashboard to Manage and Grow Your Affiliate Program
Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, […]
Read MoreHow Financial Services Brands Can Adjust to Meet Customers’ Changing Needs
Financial services advertisers have had to evolve their digital marketing strategies quickly as their target customers adjusted to the personal and financial challenges posted by the COVID-19 pandemic. “In the […]
Read MoreHow Financial Brands Can Use Data to Attract More Quality Customers
Financial brands put a heavy focus on finding the right audiences for their products. For those in the credit card space, this translates into identifying customers who have a quality […]
Read MoreNew and Notable Publishers on the Rakuten Advertising Network for June 2020
Rakuten Advertising’s extensive publisher network is the gold standard in the affiliate marketing industry, connecting our advertiser clients with millions of interested and engaged consumers 24 hours a day, 7 […]
Read MoreHonoring the Rakuten Advertising Class of 2020
Graduation Day is a rite of passage in our society, a day marking the recognition of the completion of one journey and the beginning of another. The Class of 2020’s […]
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