Grow With Optimism Spotlight: Partake
After two long years, we are thrilled to announce that our performance marketing community has the opportunity to connect face-to-face again at Rakuten Advertising’s DealMaker Canada 2022! DealMaker Canada will […]Read More
Driving Bookings Through Online Travel Aggregators in 2022 and Beyond
Online travel aggregators (OTAs) are a quick and efficient way for travelers to book anything from hotels to flights, car rentals, and more. As travel continues to rebound from the […]Read More
The 2023 mThink Blue Book Survey is Now Open!
We’re excited to announce that this year’s annual mThink Blue Book survey is now open! For the last 11 years, Rakuten Advertising has been named the world’s top affiliate network, and the […]Read More
RAIC Insights: Peak Planning During Times of Economic Uncertainty
The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are […]Read More
Publisher Spotlight – Wildfire Systems, Inc.
Rakuten Advertising had the chance to speak with Michelle Wood, Vice President of Merchant Development at Wildfire Systems, Inc., about the ease of Wildfire’s browser extension technology for shoppers and […]Read More
Rakuten Advertising Shortlists for 8 US Partnership Awards
Our client service teams have been diligently at work creating award-winning performance marketing strategies and producing stellar results for our advertising clients. Today we are proud to announce that Rakuten […]Read More
Pre-Holiday Shopping Insights 2022: Consumer Shopping Trends To Look For This Holiday Season
It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to […]Read More
2022 Travel Insights
Americans plan to travel around the country and the world this year. Despite concerns over inflation and higher fuel costs, the modern traveler plans to book trips well into 2023. […]Read More
Optimizing Financial Affiliate Marketing Strategies During Volatility.
As newcomers like neo-banks and cryptocurrency firms pave their way in the fintech world, financial brands are wondering which innovations to focus on this year and in 2023. Rakuten Advertising […]Read More
Stay Agile with Smart Affiliate Commissioning Strategies
Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that […]Read More