Rakuten Advertising Blog
![Publisher Spotlight: Julia Rodrigues, Senior Direction, Customer Success at FlexOffers - headshot](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/09/Blog_Publisher_Spotlight-purple-1.png)
September 26, 2023
Insights Publisher Spotlight: FlexOffers
A recongnized global leader in performance marketing, FlexOffers partners with thousands of the world’s top brands to deliver unlimited strategic growth. Read our latest spotlight and hear first-hand how the FlexOffers team can accelerate performance for your brand.
Read more
![Rafael Bonfa - member of the Rakuten Advertising International Collective](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/09/Publisher-Spotlight-Cameo-for-Business-Hero.png)
September 19, 2023
Marketing Strategies RAIC Insights: Demonstrating How a Strong and Profitable Affiliate Program Delivers Brand Goals
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Rafael Bonfa, Senior Performance and Affiliate Manager, US and Brazil at Aliexpress, outlines how to get c-suite buy-in for affiliate marketing.
Read more
![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/09/Travel-Report-Launch-Blog-Hero.png)
September 12, 2023
Insights Savvy Jetsetters: Maximizing Affiliate Conversions with our Latest Travel Report
Travel is back and booming in 2023, with personal travel set to triple and business travel to double. Get access to our latest travel report, Savvy Jetsetters: Maximizing Affiliate Conversions to discover how to reach consumers at the point of inspiration and use the affiliate channel to outperform your goals.
Read more
![Millenial marketer goes back to basics to understand the impact of a cookieless tracking on affiliate programs](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/07/GettyImages-1224135987-T.jpg)
September 6, 2023
Marketing Strategies Surviving iOS 17: Your Guide to Cookieless Tracking and Affiliate Marketing
The forthcoming iOS updates are going to bring major shifts to the affiliate marketing industry. Learn everything you need to know to navigate iOS 17 and MacOS Sonoma, complete with actionable insights from test scenarios.
Read more
![](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/07/GettyImages-1185621520-T.jpg)
August 21, 2023
News The Benefits of Personalization and Audience Targeting for Affiliate Publishers
Audience Engine has landed, giving you more opportunities to earn! Hot off the heels of DealMaker US and Europe, where we announced the industry-first commissioning technology, we deep dive into the benefits Audience Engine offers publishers. Find out why you can’t afford to not take advantage of this latest offering.
Read more
![MarTech Breakthrough Announcement Hero](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/08/MarTech-Breakthrough-Announcement-Hero.png)
August 17, 2023
News Rakuten Advertising Wins Martech Breakthrough Innovation Award 2023
We are thrilled to have won MarTech Breakthrough’s 2023 Performance Marketing Innovation Award for our cutting-edge Insights and Analytics Portal!
Read more
![Woman smiles into the distance while sitting at a computer](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/08/Award-Winning-Strategies-3-Hero.png)
August 8, 2023
Marketing Strategies Taking on the World with Award-Winning Global Affiliate Strategies
Considering expanding into new markets? Rakuten Advertising’s award-winning global affiliate strategies show how the best of the best are taking on the world.
Read more
![Nick Rouquette, Director of Partnerships and Ecosystem, SaleCycle](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/08/SaleCycle-Publisher-Spotlight-Hero.png)
August 3, 2023
Insights Publisher Spotlight: SaleCycle
Since 2010, SaleCycle has led in affiliate collaboration, driving engagement across sectors like fashion, luxury, and telecom. Trusted globally, they innovate for brands like Vodafone and ASICS, envisioning AI, chatbots, and most recently, display retargeting with Rakuten Advertising. Reshaping affiliate marketing, SaleCycle ensures brand success. Read the entire spotlight now to hear more!
Read more
![Man sits with two women and demonstrates something while working.](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/07/GettyImages-1185448411-T.jpg)
July 27, 2023
Marketing Strategies RAIC Insights: Best Practices for Working with Different Publisher Models
RAIC showcases the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink and outperform. In our latest RAIC Insights, Matheus Campos from Savings United shares his best practices for working with different publisher models.
Read more
![Woman smiles and cheers while looking at her phone](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/07/Outthink-and-Outperform-Award-winning-data-strategies-Blog-Hero.png)
July 18, 2023
Marketing Strategies Outthink and Outperform: Award-winning data strategies from Hilton, Tory Burch and more
Make your data work harder. Rakuten Advertising’s award-winning data strategies show how the best of the best outperform with smarter data-led decisions.
Read more
![Two women stand and look at tablet while taking notes](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/07/Affiliate-Journey-Blog-71223-Hero.png)
July 12, 2023
News Unlock Game-Changing Insights with Affiliate Conversion Journey
Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.
Read more
![Man smiles and looks into tripod propped up](https://blog.rakutenadvertising.com/wp-content/uploads/sites/3/2023/06/YouTube-Partnership-Blog-Hero.png)
June 22, 2023
News YouTube and Rakuten Advertising Partnership
We are thrilled to announce our partnership with YouTube, the world's largest video-sharing platform. Our collaboration will revolutionize the way consumers interact with shoppable content, leveraging the power of affiliate marketing.
Read more