The California Consumer Privacy Act, better known as CCPA, was enacted in 2018 and provides new privacy rights to consumers living in California. This and other consumer data and privacy […]

The COVID-19 pandemic has had an indelible impact on the physical retail industry. Non-essential retailers around the world, including department stores, sporting goods, and apparel retailers, have been forced to […]

In this edition of our Affiliate Advertiser Spotlight series, we talk a bit with Jetson, a new probiotic company that is focused on helping people live longer, healthier lives by delivering fresh […]

The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]

In 2019, our affiliate product team released features that expanded an advertiser’s ability to create variable commissioning structures for their offers. By giving advertisers greater flexibility, it allowed them to […]

Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, […]

Financial services advertisers have had to evolve their digital marketing strategies quickly as their target customers adjusted to the personal and financial challenges posted by the COVID-19 pandemic. “In the […]

Financial brands put a heavy focus on finding the right audiences for their products. For those in the credit card space, this translates into identifying customers who have a quality […]

Rakuten Advertising’s extensive publisher network is the gold standard in the affiliate marketing industry, connecting our advertiser clients with millions of interested and engaged consumers 24 hours a day, 7 […]

Graduation Day is a rite of passage in our society, a day marking the recognition of the completion of one journey and the beginning of another. The Class of 2020’s […]