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Rakuten Advertising Blog
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Marketing Strategies

How to Get More Out of Your Affiliate Program Using Trademark Plus

By Katie England | March 12, 2020

Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies. Now is the time to think outside the […]

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News

Announcing the Rakuten Advertising Agency Program

By Alissa Degreef | March 9, 2020

From award-winning customer support to innovative technology, our agency support team has one goal in mind for our valued agency partnerships – success. To better provide agencies with the necessary […]

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Insights

Digital Trends Report: Discover the Digital Marketing Trends in 2020

By Matt Lindner | March 4, 2020

Rakuten Advertising has its finger on the pulse of all things digital to keep marketers savvy with the digital marketing times, encourage them to embrace the changes within the industry, […]

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News

Spring Cleaning Your Affiliate Program

By Katie England | February 25, 2020

Punxsutawney Phil has predicted an early spring, which means spring cleaning is just around the corner. You probably associate a good spring cleaning with scrubbing tiles and bleaching everything, but […]

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News
Navigating Tracking Prevention Technologies
By Rhiannon Farrar | February 20, 2020

Last year, Apple introduced its Intelligent Tracking Prevention (ITP), limiting the ability to track a consumer from an advertiser or publisher’s website, beyond the initial 24-hour period. Now, Firefox is […]

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News

Rakuten Advertising’s Julie Van Ullen Named to IAB Board of Directors

By Matt Lindner | February 20, 2020

Rakuten Advertising is honored to have our Managing Director of North America Julie Van Ullen named to the Interactive Advertising Bureau (IAB)’s Board of Directors. It’s a homecoming of sorts […]

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Marketing Strategies

Gloomy Weather Presents an Opportunity for Travel and Health Advertisers

By Matt Lindner | February 19, 2020

If it feels like you haven’t seen the sun yet in the new year, well…depending on where you live, you’re not that far off. Many parts of the country, including […]

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News

How Rakuten Advertising Can Take Your Brand Global

By Rhiannon Farrar | February 17, 2020

E-commerce is becoming more and more global with consumers increasingly purchasing from international brands. In the UK alone, 35% of transactions driven for clients on our performance network are taking […]

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News

Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

By Matt Lindner | February 11, 2020

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the […]

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Marketing Strategies

How to Grow Men’s Athletic Apparel Lines with Affiliate Marketing

By Liz Nordlinger | February 5, 2020

The men’s athleisure market is heating up fast, and brands are looking to cash in — here’s how to grow men’s athletic apparel line with affiliate marketing. Business intelligence firm […]

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