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Registration for DealMaker Canada is Now Open
By Rakuten Advertising | September 16, 2022

After two long years, we are thrilled to announce that our performance marketing community has the opportunity to connect face-to-face again at Rakuten Advertising’s DealMaker Canada 2022! DealMaker Canada will […]

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Insights

Driving Bookings Through Online Travel Aggregators in 2022 and Beyond

By Rakuten Advertising | September 8, 2022

Online travel aggregators (OTAs) are a quick and efficient way for travelers to book anything from hotels to flights, car rentals, and more. As travel continues to rebound from the […]

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News

The 2023 mThink Blue Book Survey is Now Open!

By Rakuten Advertising | September 7, 2022

We’re excited to announce that this year’s annual mThink Blue Book survey is now open! For the last 11 years, Rakuten Advertising has been named the world’s top affiliate network, and the […]

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Insights

RAIC Insights: Peak Planning During Times of Economic Uncertainty

By Rakuten Advertising | August 25, 2022

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are […]

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Insights

Publisher Spotlight – Wildfire Systems, Inc.

By Rakuten Advertising | August 11, 2022

Rakuten Advertising had the chance to speak with Michelle Wood, Vice President of Merchant Development at Wildfire Systems, Inc., about the ease of Wildfire’s browser extension technology for shoppers and […]

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News

Rakuten Advertising Shortlists for 8 US Partnership Awards

By Rakuten Advertising | August 9, 2022

Our client service teams have been diligently at work creating award-winning performance marketing strategies and producing stellar results for our advertising clients. Today we are proud to announce that Rakuten […]

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Insights

Pre-Holiday Shopping Insights 2022: Consumer Shopping Trends To Look For This Holiday Season

By Rakuten Advertising | August 9, 2022

It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to […]

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Insights

2022 Travel Insights

By Rakuten Advertising | August 4, 2022

Americans plan to travel around the country and the world this year. Despite concerns over inflation and higher fuel costs, the modern traveler plans to book trips well into 2023. […]

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Insights

Optimizing Financial Affiliate Marketing Strategies During Volatility.

By Rakuten Advertising | August 2, 2022

As newcomers like neo-banks and cryptocurrency firms pave their way in the fintech world, financial brands are wondering which innovations to focus on this year and in 2023. Rakuten Advertising […]

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Marketing Strategies

Stay Agile with Smart Affiliate Commissioning Strategies

By Rakuten Advertising | July 28, 2022

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that […]

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