December 1, 2023
Insights
2023 US Cyber Week Trends: Unwrapped
As we unwrap the insights for Cyber Week 2023, we got the gift of good news: Rakuten Advertising’s US clients and partners outperformed and outdelivered this holiday shopping season. We saw significant growth year-over-year for clients in key retail verticals including apparel, accessories, footwear, and home improvement as shoppers eagerly sought out the best deals of the season. Read the entire blog for our official recap of Cyber Week 2023!
December 18, 2023
Insights
The Always-On Luxury Shopper: Affiliate Marketing Strategies
The luxury shopping market continues to remain a key retail focal point despite economic headwinds. Our latest blog analyzes the luxury shopper, explores specific luxury shopping destinations, and provides tips and tricks on how best to leverage different affiliate marketing strategies to reach your ideal luxury consumer. Read the entire blog now to learn more!
June 22, 2023
News YouTube and Rakuten Advertising Partnership
We are thrilled to announce our partnership with YouTube, the world's largest video-sharing platform. Our collaboration will revolutionize the way consumers interact with shoppable content, leveraging the power of affiliate marketing.
June 21, 2023
Marketing Strategies Outthink with Affiliate Innovation
Rakuten Advertising’s award-winning affiliate innovation showcases how leading brands Microsoft, MAC and Forever New are outdelivering expectations.
June 14, 2023
Insights Back-to-School 2023: Trends and Predictions
Get ready for the 2023 back-to-school season! Discover insights on shopping trends, consumer behavior, and strategies for success. Maximize your opportunities and deliver value with our network data and research.
June 12, 2023
Marketing Strategies Unlocking Success with Google Analytics 4: Migrating Your Account with Agency Support
With the recent launch of Google Analytics 4 (GA4), it is more important than ever to migrate from Universal Analytics to GA4. Below, we will explore three reasons why this transition is essential, and shed light on how agencies like Rakuten Advertising are both advocates and leaders in measurement evolution.
June 1, 2023
Insights Affiliate Trend Watch Panel 2023
Get exclusive insights into the latest Affiliate Trends from our panel session at DealMaker USA. Discover industry-first data, cutting-edge insights, and strategies to stay ahead of the game in affiliate marketing.
May 30, 2023
Marketing Strategies Outthink and Outperform: Award-Winning Full-Funnel Affiliate Strategies
Rakuten Advertising’s award-winning full-funnel affiliate strategies show how the world's top brands are outperforming throughout the funnel.
May 26, 2023
Insights Publisher Spotlight: Entering the Metaverse with trooVRS
Find out how trooVRS became Rakuten Advertising’s first metaverse-focused partner and where Founder Adrian Whant sees affiliate and the metaverse intersect.
May 23, 2023
Insights Unlocking the Power of Loyalty Sites in Canada: Insights on Financial Habits in 2023
Discover insights from our 2023 Canada Finance guide, revealing how loyalty sites impact financial habits, credit card usage, and more.
May 22, 2023
Events DealMaker USA 2023 Highlights
DealMaker USA 2023 in La Quinta, CA was the affiliate event of the year. Read our recap to hear how the event was a success for all!
May 18, 2023
Insights RAIC Insights: Correctly map the customer journey and identify publisher touchpoints for added value
The latest addition to Rakuten Advertising’s RAIC Insights series sees Simon Bird share his tips on how to correctly map the customer journey.
May 18, 2023
Insights Publisher Spotlight: Savings.com Introduces Affiliate Fundraising Initiative: SavingsCARES
We had the opportunity to sit down with Bianca Mitchell, Partnerships Director at Savings.com to hear about the exciting innovations that Savings.com has been accomplishing within the coupon space and their latest fundraising initiative, SavingsCARES.
May 10, 2023
Insights The 2023 Canada Financial Affiliate & Consumer Trends Report
To give financial advertisers in affiliate marketing a competitive edge, we surveyed 500 Canadian consumers in 2023 to discover what matters most to them when researching new financial services. Below you’ll find key insights that we discovered.