If 2020 has taught us anything, it’s that being versatile is important when it comes to succeeding as a digital marketer. That extends to compliance teams who must ensure financial […]

Tell us a little bit more about your company: Smarter Loans (SID: 3753065) is Canada’s loan comparison website and financial directory. Launched in 2016, we currently work with over 50 […]

Financial services brands are spending more on digital advertising. eMarketer projects that financial services advertisers will spend $19.62 billion on digital channels overall this year, nearly double the $10.85 billion […]

Rakuten Advertising is excited to share that we have been shortlisted for 21 awards at the International Performance Marketing Awards (IPMAs). Now entering its fourth year, the International Performance Marketing Awards celebrates exceptional campaigns from across the […]

Fall is in the air! Holiday deals have already begun, and now is the time to start revving up your holiday marketing plans. Here are some new and notable publishers […]

We’re excited to announce that voting for this year’s annual mThink Blue Book survey is now open.  Every Fall, mThink conducts the biggest research survey in the performance marketing industry […]

Retailers are going to have more time to connect with Canadian shoppers this holiday season. As consumers’ browsing and buying habits have changed considerably this year, some Canadian retailers are […]

An effective cash back offer that resonates can mean the difference between whether or not a shopper converts, especially during the crucial holiday shopping season. In fact, 49% of global […]

With most advertisers and publishers looking to partner in the crucial fourth quarter, paid placements are a critical component of a digital marketer’s holiday strategy.  Yet, for many, managing paid […]

Online-to-offline strategies, otherwise known as O2O, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]