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Emerging direct-to-consumer (D2C) brands have ample opportunity to win over shoppers of all generations– provided they take the right approach to connecting with them through the channels they visit most.

SPC is Canada’s largest student coalition loyalty program. For only $10 per year, students gain access to over 450 offers available in-store, online or both with their membership.

An effective cash back offer that resonates can mean the difference between whether or not a shopper converts, especially during the crucial holiday shopping season.

Holiday deals have already begun, and now is the time to start revving up your holiday marketing plans. Here are some new and notable publishers on our network that you should consider connecting with to help achieve your fourth quarter marketing goals.

Smarter Loans (SID: 3753065) is Canada’s loan comparison website and financial directory. Launched in 2016, we currently work with over 50 of the top financial brands in Canada, including banks, credit unions and fintech companies.

Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week than any other week in 2020, despite the fact that brands have been making an effort to spread deals throughout the holiday season.

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.

Industry leader Anthony Capano named North America Managing Director of Rakuten Advertising Rakuten Advertising is proud to announce that Anthony Capano has been appointed as Managing Director of North America, and Rakhee Jogia will succeed Capano as International Managing Director. Together, Rakhee and Anthony will focus on growing Rakuten Advertising’s global performance marketing networks and […]

Rakuten Advertising held the first-ever Digital DealMaker event on Wednesday, June 23rd. While DealMaker is typically hosted in-person across major cities, this year we chose to bring engaging speakers and and impactful networking opportunities to everyone’s homes.

Our Search team at Rakuten Advertising continues to generate industry recognition for the innovative solutions and strategies that we provide to our clients.

As the summer travel boom winds down, travel brands are gearing up for a busy holiday season. After almost a year of booking declines across hotels and airlines due to pandemic-driven regulations and concerns, this year’s summer months closely resembled pre-pandemic numbers. 

This year’s boom of the fintech IPO market led companies across financial, insurance, and mortgage sectors to shift more focus towards digitizing their offers.