Dave Trolle, RAIC member and founder of Customer First Digital dispels affiliate myths in our latest blog
Marketing Strategies

RAIC Insights: Dispelling affiliate marketing myths – part 1

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!
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Insights

IAB Affiliate Marketing Handbook 2020

The affiliate industry has changed significantly in the last 5 years. Wind the clock back, and the affiliate channel sat on the periphery of the traditional marketing mix - and if you worked in the channel, it’s likely that explaining what you did to friends and family was met with blank faces.
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Stratégies marketing

Réflexions du RAIC: Dissiper les mythes du marketing d’affiliation – partie 1

Le Rakuten Advertising International Collective (RAIC) a pour objectif de présenter les stratégies et les étapes qui vous permettront d'améliorer votre réflexion sur l'affiliation, en vous donnant les outils nécessaires pour repousser les limites du marché et mener des campagnes plus performantes pour votre entreprise. Dans notre dernier article, Dave Trolle, fondateur de la société de conseil numérique et spécialiste du marketing d'affiliation Customer First Digital, présente quelques-uns des mythes les plus courants qui entourent le marketing d'affiliation et explique comment en venir à bout. Restez à l'écoute dans les semaines à venir pour la deuxième partie de l'article de Dave !
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Dave Trolle, RAIC member and founder of Customer First Digital dispels affiliate myths in our latest blog
Marketing Strategies

RAIC Insights: Dispelling Affiliate Marketing Myths – Part 1

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!
Read more
Dave Trolle, RAIC member and founder of Customer First Digital dispels affiliate myths in our latest blog
Marketing Strategies

RAIC Insights: Dispelling Affiliate Marketing Myths – Part 1

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!
Read more
Insights

Affiliate Marketing 101: What is Affiliate Marketing?

Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel.
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Marketing Strategies

Benefits of Affiliate Marketing

Affiliate marketing is one of the oldest forms of advertising, however, uncertainty of the past few years has led more brands to utilise affiliate to reach consumers, support retention and create brand loyalty. Here we explore how affiliate marketing has evolved and the benefits it brings to brands and publishers.
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Stratégies marketing

Les avantages du marketing d’affiliation

Alors que le marketing d'affiliation est l’une des plus anciennes formes de publicité, les marques commencent à peine à reconnaître la véritable valeur de ce canal.
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Dave Trolle, RAIC member and founder of Customer First Digital dispels affiliate myths in our latest blog
Marketing Strategies

RAIC Insights: Dispelling affiliate marketing myths – part 1

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!
Read more
RAIC Insights
Stratégies marketing

Réflexions du RAIC : Démontrer comment un programme d’affiliation solide et rentable permet d’atteindre les objectifs de la marque

Le Rakuten Advertising International Collective (RAIC) a pour objectif de présenter les stratégies et les étapes permettant d'améliorer votre réflexion sur l'affiliation, en vous donnant les outils nécessaires pour être en avance sur le marché et proposer des campagnes plus performantes pour votre entreprise. Dans notre dernier article, Rafael Bonfa, Senior Performance and Affiliate Manager, US et Brésil chez Aliexpress, explique comment obtenir l'adhésion de la direction à votre stratégie d'affiliation.
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Events

Reflections from RAIC

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago.
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Events

Reflections from RAIC

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. RAIC participants brought perspectives from fashion and beauty to finance and technology, and from publishers representing every model - content, cashback, card-linked offers and more.
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