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News

Affiliate Product Updates: Transparency & Insights Drive Stronger Partnerships

By Rakuten Advertising | April 1, 2021

Rakuten Advertising has released some exciting affiliate product updates throughout Q1 to enhance visibility and performance for both advertisers and publishers. Today we explore the benefits of our newly released […]

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Marketing Strategies

2021 New Year’s Resolutions for Affiliate, Display, Publishers, and Search

By Rakuten Advertising | January 27, 2021

Making New Year’s resolutions is a time-honored tradition. The turning of the page on our calendars represents an opportunity to start fresh, to build on our successes from the previous […]

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News

Thank You for Making Us the #1 Affiliate Network for the 10th Year in a Row!

By Rakuten Advertising | January 19, 2021

What a decade it has been for Rakuten Advertising! We are excited and honored to be voted the top affiliate network for the 10th consecutive year by you, our partners […]

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Insights

Why Financial Services Advertisers Should be Focused on the Affiliate Channel

By Rakuten Advertising | October 26, 2020

Financial services brands are spending more on digital advertising. eMarketer projects that financial services advertisers will spend $19.62 billion on digital channels overall this year, nearly double the $10.85 billion […]

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News

Get More Out of Your Q4 Affiliate Marketing with Placements Marketplace

By Rakuten Advertising | September 22, 2020

With most advertisers and publishers looking to partner in the crucial fourth quarter, paid placements are a critical component of a digital marketer’s holiday strategy.  Yet, for many, managing paid […]

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Marketing Strategies

The Benefits of an O2O Affiliate Strategy

By Rakuten Advertising | September 17, 2020

Online-to-offline strategies, otherwise known as O2O, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]

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Insights

3 Things Affiliate Marketers Should Know about the Apple iOS 14 Update

By Rakuten Advertising | August 12, 2020

Apple announced earlier this year that they would be requiring app developers to provide information about their data collection practices. With the upcoming iOS 14 release in September, Apple is […]

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Marketing Strategies

Implement Mobile In-App Tracking to Get More Out of Your Affiliate Program

By Rakuten Advertising | July 8, 2020

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer. Part of the […]

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Marketing Strategies

RevTrax Q&A: Leveraging the Affiliate Channel to Drive Store Traffic as Lockdowns Lift

By Rakuten Advertising | June 30, 2020

The COVID-19 pandemic has had an indelible impact on the physical retail industry. Non-essential retailers around the world, including department stores, sporting goods, and apparel retailers, have been forced to […]

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Insights

Affiliate Advertiser Spotlight: Jetson

By Rakuten Advertising | June 25, 2020

In this edition of our Affiliate Advertiser Spotlight series, we talk a bit with Jetson, a new probiotic company that is focused on helping people live longer, healthier lives by delivering fresh […]

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