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Insights

Optimizing Financial Affiliate Marketing Strategies During Volatility.

By Rakuten Advertising | August 2, 2022

As newcomers like neo-banks and cryptocurrency firms pave their way in the fintech world, financial brands are wondering which innovations to focus on this year and in 2023. Rakuten Advertising […]

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Marketing Strategies

Stay Agile with Smart Affiliate Commissioning Strategies

By Rakuten Advertising | July 28, 2022

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that […]

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Marketing Strategies

Reengaging Lapsed Customers via the Affiliate Channel

By Rakuten Advertising | May 23, 2022

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising. […]

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Insights

Affiliate Trends for Summer – From Graduation to Back-to-School

By Rakuten Advertising | May 6, 2022

Summers fly by, that’s no question, but with the huge number of graduation ceremonies, parties, and the eventual back-to-school panic, they can fly by even quicker. The season for graduation […]

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Insights

Growing a Financial Affiliate Marketing Program with Peace of Mind.

By Rakuten Advertising | April 13, 2022

As the financial space continues to evolve with the rise of fintech and neobanking, brands are constantly on the lookout for more innovative ways to reach their customers. Many are […]

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Marketing Strategies

How Financial Service Advertisers Can Optimize Affiliate Performance Towards Key Metrics

By Rakuten Advertising | February 15, 2022

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigates this shift, advertisers are increasingly turning to the affiliate channel to […]

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News
Thank You for Naming Us Best Affiliate Network for the 11th Consecutive Year
By Rakuten Advertising | January 25, 2022

We are honored to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry.  Every year, mThink conducts the most extensive research survey in the performance […]

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Insights

Rakuten Advertising Global Affiliate Orders Surpass Pre-Pandemic Levels  

By Rakuten Advertising | January 21, 2022

The dust has settled in 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be […]

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Insights

Rakuten Advertising in Partnership with RAIC Launch A 5-Stage Blueprint for High-Performance Affiliate Marketing

By Rakuten Advertising | September 15, 2021

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer journey.   Based on […]

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News

Rakuten Advertising Launches Industry First On-Demand Affiliate Forecasting  

By Rakuten Advertising | September 9, 2021

Rakuten Advertising today launched its industry-first Affiliate Forecasting tool. The newly launched feature provides strategic forecasts and allows advertisers to better maximize affiliate performance and understand the impact of budget changes. […]

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