Search results for: digital marketing

The highstreet is open for business, and there is an opportunity for brands to utilise cardlinked offers to drive in-store sales via digital campaigns.

Rakuten Advertising has released some exciting affiliate product updates throughout Q1 to enhance visibility and performance for both advertisers and publishers. Today we explore the benefits of our newly released affiliate products and updates.

Today, Rakuten Advertising are proud to launch the Rakuten Advertising International Collective (RAIC).

Get ready for the future of affiliate! Our channel is now more strategically significant than ever, thanks in part to a range of new and diverse publisher models. Our Rakuten Advertising Publisher Development team is excited to share their insights on the new publisher models that are set to drive success. Stay ahead of the curve and read on!

Now in its third year, the European Golden Link Awards celebrate our network’s most innovative and exceptional affiliate campaigns, teams, and companies.

In this series we are celebrating the people who work with CTV every day, the Masters of CTV, sharing best practice to help you outthink and outperform.

Historically, the financial sector hasn’t seen the same level of innovation and creativity that we have seen in other retail verticals. This has been due to consumer behaviour and the slow adoption of game-changing technology and opportunities by financial service providers.

Elevating performance is the name of the game, and at Rakuten Advertising, we're thrilled to honour those who excel at it. Our European Golden Link Awards celebrate our partners who are outthinking their competition – every single time.

As COVID-19 vaccine rollouts gain momentum across the globe, the prospect of international holidays or ‘staycations’ presents a wealth of opportunity for the travel sector.

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers.

The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance.

Comparison Shopping Services (CSS publishers) leverage Google Shopping placements to promote products and services. Providing a seamless user experience, CSS publishers drive quality traffic resulting in new customer acquisition for brands that have seen sales increase by 67%.