As COVID-19 vaccine rollouts gain momentum across the globe, the prospect of international holidays or ‘staycations’ presents a wealth of opportunity for the travel sector.
Similar Web data has revealed that digital demand for travel increased 24% in March 2021. Globally, Spring Break and Easter combined with location and attractions reopening and increased vaccine distribution led to all travel businesses experiencing growth. Additionally, bookings for lodgings in the US grew by 14% compared to the pre-pandemic levels of March 2019.
With data indicating that consumer confidence in booking holidays is steadily growing, now is the time for travel brands to prepare themselves for the relaunch of the travel industry. More than ever, it will be imperative for brands to be front and centre in the minds of travellers as competition within the industry increases.
At Rakuten Advertising, we’re primed to facilitate the relaunch of the travel industry for advertisers. Our global affiliate network and proprietary media solutions provide unparalleled audience reach and insights that enable travel advertisers to deliver strategic marketing campaigns for when consumers are ready to travel again.
We provide the tools and insights so advertisers are ready for adventures to begin again through our:
Proprietary Network Data
Our unique affiliate audience data allows us to see when consumers are researching vacations and when consumers are researching and beginning to book vacations. This consumer data enables advertisers to pick the right moment to start advertising and targeting consumers with personalised promotions at a relevant and appropriate time.
Following a decline in flights leaving London at the start of 2020, our 2021 UK affiliate network data shows an increase in people looking for holidays within the UK. Both hotel bookings and spa treatments have increased, demonstrating British consumers’ confidence in booking ‘staycations.’ In fact, one month into Q2, the UK network has seen booking for hotel and accommodation return to the pre-pandemic levels of Q1 2020. Our analyst anticipates that by the end of Q2, hotel bookings will experience a swift uptick in growth.
Timing is vital for the travel industry, and advertisers need to be ready the moment consumers are. At Rakuten Advertising, we’re able to launch campaigns quickly and effectively. Our client service teams are best-in-class, and their attention to detail means optimisations are made efficiently, and strategies are tailored to deliver the best results possible.
Using previous performance and benchmarking data, advertisers can stay ahead of the competition and carefully consider decisions to enhance their advertising performance.
Additionally, affiliate tools and technologies are available that cater specifically to the needs of travel advertisers. Travel Specific Dynamic Commissioning enables advertisers to pay out affiliate commissions based on a set of pre-determined metrics. Through Dynamic Commissioning, advertisers can commission on new vs returning customers or the location or property type.
With diverse audiences across our owned premium digital media properties, Rakuten Advertising connects advertisers with audiences at the right moment, in environments where they choose to spend their time.
Rakuten Viki: As the global home to Asian content, Rakuten Viki boasts one of the most engaged audiences worldwide. With over 27 million global Viki users, advertisers become part of the experience by contributing to what consumers are watching. Travel brands will flourish within travel documentaries or among the latest Asian dramas and movies.
Rakuten Viber connects brands to over 1 billion consumers globally by serving relevant, non-intrusive native and video ad formats. For consumers, Viber is about sharing ‘Moments’ with friends and family while apart. Travel brands leveraging ‘Moments’ on Viber can connect with consumers in an authentic moment.
Rakuten TV: Consumed on the biggest screen in the house and most often by more than one person, Rakuten TV enables travel advertisers to connect with consumers who don’t engage with traditional TV.
Rakuten Advertising Affiliate Network: In addition to our owned properties, advertisers can tap into our Global Affiliate Network of more than 150K publishers.
Are your consumers ready to travel again? Be ready when they are with Rakuten Advertising, visit rakutenadvertising.com and speak to an expert today.